Black Gospel Music Clef MediaKit - Fall 2012 (B)

Transcription

1 Achieve ROI At Blackgospel.com, advertising is about much more than just banners and clicks. It's about creating high-impact, innovative programs that take advantage of the uniqueness of the Black Gospel Music Clef's content. We want to tap into the purchasing power of our audience to deliver the highest possible return on investment (ROI) for our advertisers. As the very first gospel music presence on internet (1997) we have been providing information and resources for participants in and supporters of the MINISTRY of gospel music for over 15 years. Fast Facts About Blackgospel.com* Blackgospel.com has approximately: 50,000+ page views per month 23,000+ unique user sessions * These numbers reflect verifiable rolling 12 month averages. Site Name & URL: Black Gospel Music Clef blackgospel.com / blackgospelportal.com Site Description: BlackGospel.com is a media web property under the parentage of ihs Enterprises a web services company providing services that support the ministry of gospel music. Its focused web property, Black Gospel Music Clef is a portal that focuses on providing information and resources for participants in and supporters of the ministry of Black Gospel Music. The site has over 24,000 unique monthly visitors most of whom are interested in gospel music, artist information, musician resources and products, and the latest in gospel news. Page 1 of 10

2 Unique Features: We have one of the largest opt-in lists of African American Gospel Music consumers available in this high-end category, as well as a creative click thru rate above the industry average. Our approach is a complete high impact interaction with our users. To ensure a great user experience we use and have available for those that we work with, high impact interactive marketing units. We utilize innovative information, and education and technology to drive users to our advertiser sites. High impact initiatives available include, uniquely designed contests developed to allow the user either to acquire or learn more about our partner's products and services. Contest promotions start at $150 which includes: o o o Special post creation announcing the contest (Rafflecopter.com) Daily promotion over social streams Contest fulfillment is done by sponsor This web property has designed and launched powerful and impacting campaigns for artists, authors and musicians such as Kirk Franklin, Byron Cage, Mary Mary, Donnie McClurkin, Myron Butler and Charles Stanley to name a few and we can do the same for you. The Black Gospel Music Clef also boasts the #1 internet gospel music radio station which celebrates 10 broadcasting years in October, Our listenership entertains over 120,000 listening hours per month. Our numbers are public and updated daily so there is no need to guess about our listenership. See for yourself at advertising@blackgospel.com Page 2 of 10

3 We would love to help you promote your artist, product or event. Some of the simple advertising options available are listed on the following pages. Page 3 of 10

4 Banner Ad Spaces: 250 x 250, 468 x 60, 125 x 125, 728 x 90 & 120 x 600 Need custom size? us - sales@blackgospel.com All general web site banner advertising pricing is based on CPM (Cost Per Thousand impressions). This is a fixed priced based on every thousand impressions your banners are served. Banners must be.jpg or.gif and less 30k in size. No flash (.swf). Banners below are run of site (displayed on most pages) Above the fold sizes: 486x60 250x250 Side (not shown on home page) 120x600 Below the fold sizes: 125x x $12.00 CPM ---- $10.00 CPM ---- $9.00 CPM Your banner will rotate in the space specified with other banner campaigns. For example if you buy 5, x60 banner impressions (your banner is displayed 5,000 times ) your campaign will total $60 (5,000 x $12.00). Minimum buy for any banner campaign is $20. Page 4 of 10

5 Want to launch a banner campaign today? 1. Sign up here Banners must be less than 35k in size Animated.gif s are allowed 2. Specify the following in the Name of campaign (artist, project, event, product that your banner promotes) The number of impressions you would like to purchase (in thousands, rounded up to the nearest thousand). Note: A typical 30-day campaign is at least 10,000 impressions. Click-through link. This is the website url/address where visitors will be directed upon clicking your banner. that should be billed. All payments are received via PayPal. We will send you an invoice for your campaign (eblast or banner ad). If your company must issue a P.O. and payment cannot be received in this manner, you must initiate a campaign via our sales department (sales@blackgospel.com). All campaigns must be paid in advance prior to banner campaign to start or eblast mailed. Depending on ad buy banners will rotate over the course of 2 weeks or more. Purchasing more than 10,000 banners will display over the course of about one month. Page 5 of 10

6 E-Flyers/E-Blasts: An E-Flyer is an ed flyer designed by you that is sent to our clean 90,000 targeted member list. If you require design services you must secure an advertising campaign by ing Prices for ing flyers are as follows. These are special launch month prices only (July 2012) and are expected to increase in the months to come. The prices below are to send the same eflyer containing one (1) clickable link to the web destination of your choice from one (1) to four (4) times over the course of a period set by you. This period can span one (1) week to three (3) month (90 day) span on the dates you set. Send 1 time - $99 Send same flyer 2 times - $175 Send same flyer 3 times - $225 Send same flyer 4 times - $250 * These are standard. If you would like any additional specifications or extra links, you must work through our sales department (advertising@blackgospel.com). E-flyers can also have multiple, clickable links that point to several other places on the web (e.g. website, social network, record company) creating the illusion of an able website. All of these links will be external to our website. If you require more than one link or internal content created for linking that will reside on our website (e.g. interviews, reviews, press releases, etc.), you must create a campaign via our sales department (contact us at advertising@blackgospel.com or call Christopher at ). Connect with us on the social networks (Facebook, Twitter, Google+) to view actual client e-flyers recently sent. Black Gospel Music Clef on the social networks: Page 6 of 10

7 To start your e-blast campaign, the following to Send a single completely designed image with the following specifications and with the following information: - File should be less than 80K - Less than or equal to 800 x 800 in resolution - We accept JPG, GIF or PDF files - 1 clickable link. This is the url/website where once your image is clicked, user will be directed to this website. - NO FLASH IN S. - ONLY ONE (1) IMAGE. We do not accept multi-file images. - How many times you would like your flyer sent - The date(s) that you want flyer sent. We will send you a PayPal invoice with specifications. Once invoice is paid, we will send a test flyer for proofing within 48 hours. At this time we encourage you to check spelling, graphics, times, dates, names, etc. Once you approve the , we will schedule the (s) to be sent on requested dates. We only send a maximum of 3 s per day. Requested date is not guaranteed if s have already been scheduled by other customers. It is first-come, first served. Specific times cannot be guaranteed. Please note that no flyers will be sent until invoice is paid. If you desire turnaround time (from paid invoice to send time) to be less than 48 hours, please add $25, less than 24 hours, add $45. Please also note that we are not responsible for s sent with errors, misspellings or incorrect information, etc and we will not issue refunds if these things occur. Please take the time to proof and approve the test to insure that this is what you want to send to our subscriber list. Page 7 of 10

8 As a special summer anniversary promotion, all s also will be mentioned in our twitter stream and on our facebook page (July & August 2012). All questions should be directed to advertising@blackgospel.com. Radio Advertising. The Black Gospel Music Clef also boasts the #1 internets gospel music station which celebrates 10 broadcasting years in October, Our numbers are public so there is no need to guess about our listenership. See for yourself at We average over 120,000 listening hours per month. Our station can be listened to via multiple sources. - The Live365.com (has an online app) - itunes - Shoutcast (has an online app) - Tunein Radio (has an online app) We are currently redeveloping our station website. Get your products talked about BlackGospel Radio. Buy a 15-, 30- or 60-second ad. Your ad read by one of our on-air personalities, or simply submit your own audio. Packages/prices are as follows: second spots: $ second spots: $ second spots: $100 Add $20 if you need us to record your commercial. Add $25 if you would like special music (bed) underneath your commercial. Please us at blackgospelradio@gmail.com to start your radio campaign. Send audio or script and we will invoice you via PayPal and get your campaign started. Page 8 of 10

9 Other Advertising: FEATURED VIDEO PROMOTION IS AVAILABLE. We will post a page with your featured video from the source of your choice (e.g. vimeo, youtube) complete with bio. Free social stream promotion added for a limited time. SOCIAL STREAM PROMOTION packages are available starting at only $25, This Includes 7 mentions of the same message on each of our social steams over a 10 day period. We have thousands of followers/likes that we can get your message in front of. (facebook, twitter, pinterest, google+) FULL CD ONLINE LISTENING PARTIES. We will post your entire album for online listening with links to purchase online at one or more sources. 1. One time fee of $ Page is permanent. We can create a vanity URL that directs people to your listening page ( 3. Ratings widget on page 4. Twitter, FB & Pinterest promotion included (3x week over 30 days) FREE DOWNLOAD PAGES can also be hosted on our site. We will post, song bio or artist bio, and MP3 link to stream and download directly from our website. 1. One time fee of $ Page is permanent. We can create a vanity URL that direct people to your free download page ( 3. Ratings widget on page 4. Twitter, FB & Pinterest promotion included (2x week over 30 days) Page 9 of 10

10 Contact us today at or call and let us set up a promotional campaign to meet your needs! NOTE: Prices quoted here are for our Summer 2012 Anniversary promotion. Prices are subject to change without notice. Page 10 of 10