CFMG Training Modules Classified Ad Strategy Module

Transcription

1 CFMG Training Modules Classified Ad Strategy Module In This Module: 1. Introduction 2. Preliminary Set Up Create the Sequential Letterset for our Ad Strategy Set Up Your Vanity Responder Create Your Stealth 3. Writing a Persuasive Ad 4. How many ads should you post...(and a few more tips) 5. Classified Ad Sites to Get You Started

2 Introduction CFMG Training Modules Classified Ad Strategy Pulls in leads per day You have probably been told by super talented online marketing and network marketing friends that traffic exchanges, safelists and posting classified ads don't work. I know I was led to believe that. And guess what? They don't work if you don't know how to use them. And most people use them wrong. Perhaps those who say they don't work, haven't unharnessed the power of Veretekk... You are about to embark upon an online classified strategy which DOES work, and that works very well. If you adopt this strategy and spend some time each day following it, remaining consistent, you should be able to generate about responses from your ads per day. Yes, that is leads per day for something which costs you nothing but time. If you can get people requesting information from you per day from this strategy, what can that mean for you? If you've been tracking, you will soon know how many leads you need to generate to get one new partner. A sensible average is 25 to 30. It is not unlrealist to expect a new partner everyday, or at least every other day, from this strategy alone. No one will ever tell me classified ads do not work. Using the power of Veretekk Stealth services, we can create a winning strategy for online (and even offline) classifieds that will work wonders if you stick with it and track your results. Veretekk Gold subscribers will be able to complete the next steps. Silvers will need to do all of this manually. It will just take you more time and will not automatically be capturing people responding to your ad or building a list for you. The basic strategy will still work for you manually. You will be placing small classified ads online at a variety of different places. The ads will be no more than 3 or 4 lines and will contain either a link to your lead capture page or an for people to request more information from you, or BOTH. I generally use BOTH a link and an and I will explain why below. There is some preliminary set-up involved so lets get started.

3 Preliminary Set Up Some of the bigger classified ad sites like Craigslist change their terms of service so often that it is difficult to keep up. Stick to this general rule: If you can place a link to your webpage directly in the ad do that, PLUS ad an where members can get more information too...place that directly in the ad and anywhere else you can. Our ad is going to be very short and compelling. It will offer them a free report (gift) where they can get the scoop on it all so to speak. Normally you would have to answer all of these s manually when someone requested the free report or free gift from you but those of us who are Gold Veretekk users, we have a distinct advantage. Veretekk Gold has a great function called Stealth Mail that we are going to utilize here with our classified ad strategy. But first, I am going to have you download some new s and create a different sequential mailer for this. I have all of the s you will need already written and you can download the ZIP file of these s below. Click Here For The New Series also found in Marketing You will find a text file which contains 5 new s complete with subject lines. Although you should know how to create a sequential mailer series in Veretekk (you have already done this in the beginning set-up) I am going to go over it again, step-by-step to refresh your memory. The text file is organized as follows: The first line is the subject line for the , followed by the actual body. Each in the series is separated by a double line. Using notepad, and the edit feature make your edits. Create the Sequential Letterset for our Ad Strategy 1) Log into your Veretekk account: 2) Click the Configuration tab 3) Click the Sequential Mailer tab 4) Click Create 5) In the Title box you can put whatever you want. Class Ad Strategy Series would work well. In the Description box do the same thing...just put something there that you will recognize.

4 6) For the format choose Text 7) Click Add Mail Set 8) Click Add Letter 9) Enter the subject line and body in the appropriate spaces of #2 in the series. Again, make sure your free report link is there in place of the <<<LINK>>> tag and that it is YOUR contact information at the end of the . 10) Set the mailing length to 3 Days and then click Add Letter 11) Add #3 (both subject line and body) and set this mailing interval to 3 Days also. Then click Add Letter once again. 12) Add the subject and body of #4 in the appropriate places and NOW choose 4 Days for the mailing interval and click Add Letter. 13) Pay attention to this last part here and how you need to end the series off. It is different than all the other s and if you do not do this right you will have to start over and create the series again. Add the subject and body of the last in the appropriate places and set the mailing interval to 5 Days on this one. Then, click Close Mail Set instead of the Add Letter button to close it out. If you do not you will have to start over. 15) Click Refresh 16) Click Proof. 17) Check your and proof read your letters. They will not necessarily be delivered to your inbox in the appropriate order that's fine. If you have errors you need to fix, go back to your sequential set and use the Edit feature. You now have a brand new series for your classified advertising that will go out automatically if someone requests more information from your ad, or spams you :). Explanation coming...

5 Set Up Your Vanity Responder Gold Veretekk subscribers have the ability to create unlimited aliases or Stealth Mails that act exactly like our vanity address. We need choose which vanity address extension we are going to use (you have one that corresponds with each of your portals). We then need to create the addresses for each ad system we use (and even for each different ad if we want) This way, we will be able to gage our performance via both (through Stealth Mail) and through ProTrackerPlus if we are allowed to place a link directly in our ad. Even if you don't understand what you're doing, you can accomplish this task by simply following the instructions here. It will make sense later. First we are going to assign your new letter set to a vanity extension... so that when someone s you at any address with this extension, they will trigger that responder with your new series in it remember the vanity responder from your hammer task? 1) Log into your Veretekk: 2) Click the Portal Marketing tab 3) Click the Vanity Responder tab 4) From the drop down menu, choose the vanity extension you wish to use for your classified ad strategy I recommend using a professional sounding extension such as sohomatic or webcatch. Make the selection... 5) Click Configure Vanity 6) From the next drop down menu choose the new sequential series you just added for the classified ad strategy and click Update. Now, when you post your ads on the classified ad sites, you will use an address that you are going to create on that extension When someone responds to your ad, or harvests your address from the ad site, your vanity responder will respond to them. Auto pilot... once your set up is complete.

6 Create Your Stealth addresses Now we need to start creating different addresses on this extension so we can track as many ads and classified ad companies as we wish, and ALL of the people who send an to any one of our many addresses will trigger the same main extension and receive our new series. You can track responses more easily by creating an address that relates to the ad. How you do this is up to you. You may wish to keep your ad sites on a spreadsheet or word document and assign a number to it and use that number in your alias address. You may wish to identify both the ad site, as well as the ad you post again you can do this using simple numbers. Create a system that makes sense to you, but do use a system. If you don't, you won't know which ads are working and which aren't. 1. Click Main Center 2. Click Configuration (Left menu) 3. Click Unlimited 4. From the drop down menu select the alias extension for your classified ad advertising that you just set up your vanity responder for. 5. Now I am going to create a new Stealth mail address for each ad I am posting. I like the simple number strategy, and I want to keep track of both the ad site and the ad, so I will assign a number to each of my ad sites, and another to my ads, and use that for my addresses. So, if I use ad #52 and am posting on site #5, I may make an address 5.52@sohomatic.com. I hope you get the idea. 6. IN the space provided is where you will now add your own unique code for whatever it is you want to keep track of. In my example above I would use 5.52 Once you figure that out type it in and click Create CPT Mail. It will now add that address to your Existing CPTs List. You can create an unlimited amount of these on any extension whenever you want. Create you own organizational system for this. You may wish to use a spreadsheet, or separate them all into folders. Again, just make sure you have SOME sense of organization to it all. :-) You do not have to have a ton of ads written already. In fact, when you start employing this

7 strategy I recommend you write one new ad per day and post that same ad to ALL of the classified sites in your list. It should not take you more than 3 minutes to do so. At the end of 30 days you should have 30 different ads and some idea of which sites are giving you some response, either through the lead capture page conversion tracking or the capture tracking from your stealth mail...or BOTH, which is even better. Special NOTE: If you are NOT a Gold Veretekk member, this strategy will still work for you, but you will need to create a separate Gmail account and answer all inquiries to your ad manually, sending a copy of the free report. You could simply use #1 of the new series and send that to all who respond. This may be slower, and you will not be capturing s and building a list, but this should not stop you from employing this strategy. Do what you have to and work with what you have until you can start unleashing the power of Veretekk.

8 Writing a Persuasive Ad Your classified ads should be short...no more than 3-4 lines. If you can add a link directly to your lead capture page do it. This will increase your conversion rate. If you are a Gold Veretekk member and have unlimited Stealth mails, put that address in your ad too. Use whatever you can, when you can. Some sites will only allow you to place an address. Read about each site before you post and follow the rules. You don't want to get baned from a site if it proves fruitful for you. Most classified ad sites will allow you to add a subject line or headline (sometimes this is linkable to your lead capture page) and a short body which is the actual ad. Sometimes the webpage will go in here and other times just an will be allowed in the body of the ad. Sometimes the headline will be linked to the address. All sites are different and I am not going to go over how each one works with you. That is your job. Just be aware how each one operates and act accordingly. Your subject line or headline obviously has to be catchy. Most of the people reading these ads will not know much of anything when it comes to online marketing or making money on the Internet. So your headlines need to appeal to these types of people...the people who really know nothing but are looking to do something to earn extra money online. Put something specific in your headlines like a dollar amount or figure. An example of a good headline for a classified ad would be: $6k per month No Face to Face Selling The body of that ad could look something like this. I will write this body as if a link is allowed in the ad itself as well as an address to show you how to maximize ad space... Easily sell products online that thousands look to purchase everyday! Discover how easy it really is. Our free report explains EXACTLY how I do it and how you can do it too. No experience needed! Request our free report at the site below today, or me directly for more information. <<<LINK>>> <<<YOUR STEALTH ADDRESS>>> That is just one example of how it could look. If the site does not allow links, then just add the address. If you can add the address directly in the ad do it ; you may get lucky and have a spammer pick up that address and sell it to list brokers. This is EXACTLY what you want to have happen with any of your vanity addresses. Always try and maximize everything in this way.

9 The body of your ad should NOT try and sell anything to the person at all. You just want to offer them a gift...maybe tell them you remember how hard it was looking for something when you first came online, so you have a gift for them that should help, etc... Don't sell in the ad. Let our follow-up system and free report do that. It works pretty well. :-) Think about this for a minute: Spammers and extractors sift online classifieds for addresses all the time. Take advantage of it and maybe your vanity stealth addresses will end up all over the place! Of course, if you are only using a Gmail address you may want to be more careful, but even then, Gmail addresses are free. If one of them gets spammy, just get another and start posting with that one. If someone visits the website in the ad and requests the free report, GREAT! You should be tracking the link with ProTrackerPlus and will get good data from this depending on how you set it up. If someone just requests the information from you via , you can rest assured they are getting the new series. You don't even have to worry about it. Anytime you want to see how a given Stealth Mail or CPT address is doing, you can find out how many leads it has generated by going to your Bully Pulpit and looking over the CPT s there and their numbers. Find the addresses you were using for your classified ads and see what it tells you. Remember these people will all be on your list now too and you will be able to them through the bully pulpit as well. Treat this list right and as it develops it will become an easy second income stream for you if you treat them right and provide valuable content to them. It should not be hard for you to do that considering you know what they are looking for and can provide it to them.

10 How many ads should you post...(and a few more tips) He/she with the most ads posted wins. Of course, you want more of the targeted ads posted. It makes no sense to continue posting to a site that brings you nothing everyday right? But for those sites which are showing promise you can up the posting to a few different ads per day. My general rule of thumb has been to post no more than 1-3 ads on each classified ad site per day, and one is usually enough. Classified ad sites always change their terms of service on us and it is hard to keep within their posting rules sometimes, but this general rule of 3 ads should keep you safe. You will have to judge this for yourself. NEVER post the same ad on the same site the same day. I don't do this even if it is in a separate category. This is seen as spamming and if the classified ad site has its stuff together they will notice this. Craigslist will kick your butt if they see it and you don't want to get banned from there. Most classified ad sites allow you to post free ads. This is where you will want to start out until you can be sure that a site will yield you a decent response. If your tracking stats are showing you that a specific site is producing well, it would seem to be plausible that purchasing a feature ad (whatever they call it) would be a good investment. By being smart you could seriously bring your lead count up to 100 leads per day from Classified ads online (maybe even more), IF you are making good ad purchasing decisions. You can only do that if you are tracking and paying attention so make sure you are doing that. I should not have to tell you that by now. Stay away from auto-posting software. You have to really know what you are doing with most of them and if you do not you WILL get banned...especially from Craigslist and from Craigslist it could be for life if you are dumb enough. :-) Just do not do it. Yes, auto-posting software CAN work if used correctly, but you should not need it. Most BIG autoposters on craigslist and other sites spend more time trying to keep their ads up than anything else AND they are generally NOT network marketers but adult product salesman or BIG ticket item salesman making one time sales.

11 Classified Ad Sites to Get You Started (has a classifieds section)

12 Facebook has a marketplace as well. Be careful to follow their rules. You can do a google search to find more. Always be on the lookout for those little gems. They are out there for the taking. Everyone is scrambling to be a Craigslist Master, but no one is trying to become the king or queen of adlandpro.com or inetgiant.com. Remember that!