Top 17 KPIs YOU SHOULD BE PRESENTING TO YOUR BOSS
|
|
- Lynette Norris
- 6 years ago
- Views:
Transcription
1 Top 17 KPIs YOU SHOULD BE PRESENTING TO YOUR BOSS
2 What is a KPI? KPI stands for key performance indicator. Marketers desperately need, hope, and crave valuable information from KPI assessments. These metrics show your boss, and your entire organization, just how valuable the marketing department is in the success of your overall business. campaigns are a great place to start measuring KPIs - you're already sending them multiple times a week to multiple audiences and about multiple subjects! Here are some helpful KPIs on your campaigns to report, on the following pages, OR if you are ready to jump directly to the worksheet, go to page 10 and get started now! QUICK TIP Print out these pages to see how KPI measurement improves your engagement. Even post them up around the office as reminders on the importance of KPI tracking!
3 DATE Be sure to include the year because 12 months will go by before you know it! Also, use the same naming convention, so that you can always sort by date. For example, you may date your s 01/01/2015 or Jan. 1, Whatever you chose, stick to it every time! SUBJECT LINES You should always test subject lines. Just make it a rule for every you send and be sure to make note of exactly what they are. Also, marketing automation provides marketers the opportunity to split A/B test subject lines on an audience with the same . This is a great way to keep all the other aspects of an constant while seeing exactly how well a subject line performed against another. TOTAL SENT Number of s sent is a measure of audience size. This will be helpful when comparing to .
4 TOTAL DELIVERED Total number of s delivered. This will always be less than the number of s sent due to bounces and unsubscribes. GENERAL AUDIENCE Who are you sending this to? At least mark this with a general label like All Prospects or Prospects - Segment: CFOs. Be mindful of the naming convention here, too. NUMBER OF OPENS This metric provides perspective to your campaigns. If you sent 1,000 s and 100 were opened on a campaign that is a great success! On the other hand, if you sent 10 s and got one open the open rate is the same, but keep in mind that the audience is much smaller.
5 OPEN RATE The open rate of campaigns can be an indicator of a lot of different aspects of the campaign subject lines, day of the week the was delivered, time of day the was delivered, or a number of other variables. You may have sent two seemingly similar s, but drastically different open rates will indicate that you must dig further to understand why. CTA CTA stands for call to action. Every you send should have one and you need to keep track of what they are with each . The call to action should be related to the content offered in the .
6 CTR CTR stands for click The click-through rate is the number of times a click is made on a specific call-to-action divided by the total number of s opened. The CTR is a measure of how well a CTA performed. NUMBER OF CLICKS The number of clicks is needed to calculate the CTR. It s also an important metric to keep your campaigns in check. Many marketers only take note on the CTR of campaigns, but take for example an that was sent to 1,000 people, only had 10 opens, and eight clicks. The CTR is 80 percent. That seems really good, but considering the open rate, the campaign was not a success.
7 NUMBER OF UNSUBSCRIBES Again, this metric helps you keep your campaigns in check. You re going to get unsubscribes, but it is important to keep track of both the actual number of unsubscribes as well as the unsubscribe rate. HARD BOUNCES campaigns are only as good as their delivery success. If you haven t read up on deliverability, do it. Do it now. Keep track of how many hard bounces you re getting - marketing automation makes that easy! The definitions of hard and soft bounces vary based on platform, but a soft bounce generally means that the recipient s inbox is full, the is too large, or the recipient's server is temporarily down. A hard bounce usually means that the address does not exist, the domain does not exist, or your domain has been blocked from delivery to the recipient s domain (That last part is the worst! It can affect your deliverability to other inboxes). No real action with this information unless you see this number spike.
8 UNSUBSCRIBE RATE The unsubscribe rate is calculated by dividing the number of unsubscribed by the total delivered and multiplying by 100. CONTENT OFFERED What carrot are you dangling to get someone to click in an ? Be sure to keep track of which content is performing well in campaigns. You d be surprised that the medium through which you promote drastically affects the success of the content. FORM OF CONTENT OFFERED This is how you label and organize your content. For instance, the piece of content you re reading right now is marked as a worksheet in my campaign tracking.
9 TIME OF DAY DELIVERED What time of day is most successful for your campaigns? You can find different articles out there that claim they know the best time to send an . The truth is that the right time depends heavily on audience, so the only thing to do is find the an optimal time to track each until a pattern emerges. DAY OF THE WEEK SENT Day of the week is a crucial metric to keep track of. Don t be afraid to send on weekends, too! If you keep track of this for a short period of time, you ll quickly see a pattern emerge for the best day to send.
10 KPI Worksheet Tracking and managing KPIs shows you your strengths and weaknesses in explicit detail, including stats to back up the point. Here's what you're amazing at! Here's what you will be amazing at with more time and attention! They also work as a great checklist to keep by your side as you create s you wouldn't want to use a failed subject line format or forget a CTA. Sharing this information with your boss helps improve your department on every level and across every project. From brainstorm sessions to publishing and all the way through to engagement reviews, KPIs will ensure your content thrives. The worksheet on the next page is a place for you to start filling in your own metrics. We ve done one example for you!
11 Date Subject Line Total Sent Total Delivered General Audience 11/10/2014 Best Ever 1,250 1,190 Marketing Managers, Marketing Campaign Managers, Marketing Managers, Communications Manager Time of Day Delivered Day of the Week Sent Number of Opens Open Rate (Number of Opens/ Total Delivered X 100) 2:00 pm ET Thursday % Number of Clicks Click Thru Rate (Number of Clicks/Number of Opens X 100) Number of Unsubscribes Unsubscribe Rate (Number of Unscubscribes / Hardbounces Total Delivered X 100) CTA Content Offered Form of Content Offered % % 4 Click Here KPI s Worksheet
12 Date Subject Line Total Sent Total Delivered General Audience Time of Day Delivered Day of the Week Sent Number of Opens Open Rate (Number of Opens/ Total Delivered X 100) Number of Clicks Click Thru Rate (Number of Clicks/Number of Opens X 100) Number of Unsubscribes Unsubscribe Rate (Number of Unscubscribes / Hardbounces Total Delivered X 100) CTA Content Offered Form of Content Offered
Table of Contents. What is AgencyBloc?...3. Why Metrics?...4. The Metrics Open Rate...5. Click Rate...6. List Size...
Table of Contents In this ebook, you ll learn about why you should be measuring certain metrics within your email marketing campaigns and how to measure them. After all, without measurement, you ll never
More informationBrightTALK. Optimizing promotions for webinars
BrightTALK TM Optimizing email promotions for webinars How to optimize email promotions for webinars Email continues to be the most effective medium for promoting webinars. After you ve spent time crafting
More informationGuide to B2B Marketing Part four : Effective reporting
Guide to B2B Email Marketing Part four : Effective email reporting Introduction One of the key attractions to email marketing is the speed with which you can reach a targeted audience with your message.
More informationThe Best Event Marketing Plan. Ever.
The Best Event Email Marketing Plan. Ever. Introduction: You ve created a kick-ass, awesome event at an amazing location with a beautiful event page - and all within budget! But now what? Your biggest
More informationGuide to Marketing
Guide to Email Marketing Email Stats to Guide Your Way 1. 47% of email recipients open email based on the subject line (Invesp) 2. 78% of consumers unsubscribe from emails because brands were sending too
More information12 Key Steps to Successful Marketing
12 Key Steps to Successful Email Marketing Contents Introduction 3 Set Objectives 4 Have a plan, but be flexible 4 Build a good database 5 Should I buy data? 5 Personalise 6 Nail your subject line 6 Use
More informationWays to Drive Higher Webinar Attendance with . BrightTALK TM
9 Ways to Drive Higher Webinar Attendance with Email Despite the growing popularity of social media and other promotional channels, email continues to be the leading driver of webinar registrations, representing
More informationTURN DATA INTO ACTIONABLE INSIGHTS. Google Analytics Workshop
TURN DATA INTO ACTIONABLE INSIGHTS Google Analytics Workshop The Value of Analytics Google Analytics is more than just numbers and stats. It tells the story of how people are interacting with your brand
More informationA quick guide to. Getting Started
A quick guide to Getting Started In this guide... Learn how to build your list, create engaging email messages, and convert contacts into customers, using industry-leading GetResponse features. Table of
More informationThe State of Marketing in SMBs.
The State of Email Marketing in SMBs. 2011 Report Executive summary This study is based on data collected in our survey Email Marketing Success Tester, which was originally designed to serve two purposes.
More informationMarketing: The Workhorse of Online Communications
Email Marketing: The Workhorse of Online Communications Kelly Clark Manager for Online Marketing Naylor Association Solutions Ferdinand Libunao Marketing & Communications Manager American Society for Healthcare
More informationMarketing 101 Whitepaper
Email Marketing 101 Whitepaper Introduction Email Marketing is an essential part of an organization s communications strategy. As social media and mobile usage continue to rise on the list of ways to communicate
More informationHow to get your subscription account ready for the GDPR. Step-guide for getting the consent you may need from your subscribers.
How to get your email subscription account ready for the GDPR. Step-guide for getting the consent you may need from your subscribers. Please be aware this document does not constitute legal advice. It
More informationAutomation Best Practices
Core Concepts 1 Need to Know Terms: Open Rate: The percentage of emails opened in an email marketing campaign, or the percentage opened of the total number of emails sent. Click Thru Rate (CTR): The percentage
More informationBest Practices for. Membership Renewals
Best Practices for Membership Renewals For many associations, it s easy to get caught up in the marketing efforts associated with attracting new members. But as important as membership growth is, renewal
More information2013 Association Marketing Benchmark Report
2013 Association Email Marketing Benchmark Report Part I: Key Metrics 1 TABLE of CONTENTS About Informz.... 3 Introduction.... 4 Key Findings.... 5 Overall Association Metrics... 6 Results by Country of
More informationTHE BEGINNER S GUIDE TO MARKETING
THE BEGINNER S GUIDE TO Whether you re a new entrepreneur, a recent marketing convert or a veteran business owner, an email campaign could be one of the most powerful tools in your digital marketing strategy.
More informationMo Metrics, Mo Problems? Our guide to marketing metrics
Mo Metrics, Mo Problems? Our guide to email marketing metrics Number crunching isn t for everyone, so it s not surprising to find many marketers often avoid any kind of in-depth analysis on their email
More information2010 Guide to Holiday Campaigns: 14 Tips to Increase Holiday Revenue
2010 Guide to Holiday Email Campaigns: 14 Tips to Increase Holiday Revenue 01 2010, Listrak By Megan Ouellet, Director of Marketing September 15, 2010 Online retailers will face another challenging holiday
More informationTen Key Points For Powerful Electronic Newsletters
Ten Key Points For Powerful Electronic Newsletters Thinking of setting up an e-newsletter campaign to improve communication with your current and prospective customers, but not sure where to start? Often
More informationMarketing Benchmark Report
2015 Email Marketing Benchmark Report Introduction information, please see the appendices at the end of this Welcome to the 2015 Sign-Up.to email benchmark report. For our 2015 report medium sized UK organisations
More information10 Don ts of Marketing
10 Don ts of Email Marketing Effective email marketing can increase brand awareness, drive up room bookings and improve guest retention. To get optimal ROI for your time and money, however, you must sidestep
More informationMARKETING BASICS
Email MARKETING BASICS Copyright 2018 Lulu Press All rights reserved This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 To view a copy of this license, visit https://creativecommons.org/licenses/by-nc/4.0/
More informationCURZON PR BUYER S GUIDE WEBSITE DEVELOPMENT
CURZON PR BUYER S GUIDE WEBSITE DEVELOPMENT Website Development WHAT IS WEBSITE DEVELOPMENT? This is the development of a website for the Internet (World Wide Web) Website development can range from developing
More informationTesting for Success How to Effectively Utilize A/B Split Testing
Testing for Success How to Effectively Utilize A/B Split Testing Fishbowl Best Practices Webinar Hosted by: Rebecca Odell Online Marketing Specialist AGENDA The Basics Getting Started Improving Open Rates
More informationAll-In-One Cloud-Based Blaster
All-In-One Cloud-Based Email Blaster Page 1 Index 04 What is Email Magix 05 How Email Magix Works 06 Email Magix Features 08 Email Design Features 10 Email Campaign Features 13 Autoresponder Features 14
More informationThe Workflows Recipe Book
NONPROFIT AUTOMATION: The Workflows Recipe Book Automated engagement templates to help you save time and build better supporter relationships. Data Entry & Maintenance Communications Donor & Prospect Engagement
More information. Best Practices. for Fundraising
Email Best Practices for Fundraising 1 Contents Do More for Your Cause with Email Marketing...2 Plan...4 3 Simple Steps to Planning Your Email Marketing Strategy...5 Design...8 7 Essential Elements of
More informationdesign and creative
VUTURE GUIDE Email design and creative www.vutu.re/explore explore@vutu.re London +44 20 7928 6250 New York +1 646 569 9079 Sydney +61 (0) 2 82160767 Table of contents DESIGNING FOR EMAIL 3 STRATEGY 4
More informationHello! by Arash Khosravian & Farhad Beheshti. from Anetwork
Email Marketing Hello! by Arash Khosravian & Farhad Beheshti from Anetwork 1 Why Email? PEOPLE HAVE DRAMATICALLY CHANGED HOW THEY LIVE AND WORK. In traditional marketing, companies focus on finding customers
More informationMarketing Automation Assessment
Marketing Automation Assessment COMPANY NAME DATE 2017. contact@ SITUATION. KEY FINDINGS 2017. contact@ 1 Foundation Basic Tracking Code: Installed on all web properties, reporting properly and filtering
More information21 Lessons Learned From Sending Over 110,000 s
21 Lessons Learned From Sending Over 110,000 Emails By Stuart Walker http://www.nichehacks.com DISCLAIMER / LEGAL NOTICES: Although the author and publisher have made every effort to ensure that the information
More informationProduct Overview. Get more customers, reviews, and referrals with smart local marketing.
Product Overview Get more customers, reviews, and referrals with smart local marketing. What We Do Signpost is the most effective marketing solution for local businesses Automated Marketing We are the
More informationA quick guide to... Split-Testing
A quick guide to... Split-Testing In this guide... Learn how you can get the best results from your email campaign by testing it first! Just create up to five messages, with different personalization techniques,
More informationHOW-TO GUIDE. How to Optimize Your s for Deliverability
HOW-TO GUIDE How to Optimize Your Emails for Deliverability The Problem Email Reputation Your ability to market to your audience is based on sending emails from your Email Service Provider, or ESP. ESPs
More informationEBOOK TIPS FOR SUCCESSFUL MARKETING CAMPAIGNS
EBOOK 10 TIPS FOR SUCCESSFUL EMAIL MARKETING CAMPAIGNS Email marketing campaigns are essential elements of any marketing strategy. They communicate and build relationships with prospects, gather important
More informationHow to Power Up Your -Marketing ROI FulcrumTech, LLC. All Rights Reserved.
1 How to Power Up Your Email-Marketing ROI 2 What ROI Should You Email marketing continues to be an incredibly cost-effective marketing tool. A 2016 survey of U.S. marketers revealed that email generated
More informationTracking 101 DISCOVER HOW TRACKING HELPS YOU UNDERSTAND AND TRULY ENGAGE YOUR AUDIENCES, TURNING INTO RESULTS
Email Tracking 101 DISCOVER HOW EMAIL TRACKING HELPS YOU UNDERSTAND AND TRULY ENGAGE YOUR AUDIENCES, TURNING EMAIL INTO RESULTS SUMMARY 2 INTRODUCTION TO EMAIL TRACKING 3 WHAT IS EMAIL TRACKING? 4 WHAT
More information7/11/14. Presented by: Overview. Writing effective subject lines Creating good body copy Choosing HTML vs. Plain Text s
Overview Writing effective subject lines Creating good body copy Choosing HTML vs. Plain Text emails Presented by: SurveyGizmo Online Academy Reducing spam complaints Managing email lists Testing emails
More informationA Beginner s Guide to Successful Marketing
You ve got mail. A Beginner s Guide to Successful Email Marketing We believe that building successful email marketing campaigns has never been more important than it is now. But there s a problem; most
More informationHOW TO CHOOSE THE BEST MARKETING PRODUCT? zoho.com/campaigns
HOW TO CHOOSE THE BEST EMAIL MARKETING PRODUCT? zoho.com/campaigns EMAIL MARKETING CAMPAIGNS - AN INSIGHT Emails can do much more for your business than you may think. Marketing campaigns can bring you
More informationPlanning for Marketing
Copyright 2008 Constant Contact Inc. Agenda Planning for Email Marketing Questions to Answer and Planning Suggestions for Success Types of Email s What Do I Want to Achieve Who Should I Send to When Should
More informationHow to Read AWStats. Why it s important to know your stats
How to Read AWStats Welcome to the world of owning a website. One of the things that both newbie and even old time website owners get overwhelmed by is their analytics and understanding the data. One of
More informationHow PFL Uses Tactile Marketing in Nurture Streams
WHITEPAPER How PFL Uses Tactile Marketing in Nurture Streams This is a case study showing PFL s own journey with tactile marketing automation in our nurture programs. Adding direct mail to existing nurture
More informationGoogle Analytics. Gain insight into your users. How To Digital Guide 1
Google Analytics Gain insight into your users How To Digital Guide 1 Table of Content What is Google Analytics... 3 Before you get started.. 4 The ABC of Analytics... 5 Audience... 6 Behaviour... 7 Acquisition...
More informationClose Your File Template
In every sale there is always a scenario where I can t get someone to respond. No matter what I do. I can t get an answer from them. When people stop responding I use the Permission To. This is one of
More informationStand Out In The Inbox: Best Practices For Unleashing Your Potential
Stand Out In The Inbox: Best Practices For Unleashing Your Email Potential Jason Lillie Solution Architect Radius Howard Sewell President Spear Marketing Group Housekeeping AUDIO CHECK Use the chat window
More informationThe MailNinja 7-Step Success Formula For Sending Lead Generating Campaigns
The MailNinja 7-Step Success Formula For Sending Lead Generating Email Campaigns The MailNinja 7-Step Success Formula For Sending Lead Generating Email Campaigns Over the past 10 years we ve perfected
More informationPERSONALIZED COMMUNICATION
EMAIL MARKETING By Rebecca L. Cooney, MSC Clinical Assistant Professor Washington State University Email marketing is the targeting of consumers through electronic mail (email). Often associated with data
More informationTable of Contents. Introduction 3. Step 1: Make Sense Out of the Data Avalanche 4. Advanced Marketing Measurements 6
Table of Contents Introduction 3 Step 1: Make Sense Out of the Data Avalanche 4 Advanced Email Marketing Measurements 6 Step 2: Craft Stories Out of Your Email Marketing Data 7 Campaign Data 101 8 Integrating
More information6 TOOLS FOR A COMPLETE MARKETING WORKFLOW
6 S FOR A COMPLETE MARKETING WORKFLOW 01 6 S FOR A COMPLETE MARKETING WORKFLOW FROM ALEXA DIFFICULTY DIFFICULTY MATRIX OVERLAP 6 S FOR A COMPLETE MARKETING WORKFLOW 02 INTRODUCTION Marketers use countless
More informationWin-Back Campaign- Re-Engagement Series
Win-Back Campaign- Re-Engagement Series At this point the re-engagement campaign has ended, so if the prospect still hasn t responded it s time to turn up the heat. NOTE: In the emails below, everywhere
More informationThe data quality trends report
Report The 2015 email data quality trends report How organizations today are managing and using email Table of contents: Summary...1 Research methodology...1 Key findings...2 Email collection and database
More informationSIX STEPS TO BETTER B2C MARKETING
1 2 SIX STEPS TO BETTER B2C EMAIL MARKETING Email marketing is highly personalized, highly measurable and an incredibly cost effective marketing capability B2C Email Marketing is a time tested, proven
More informationUsing Social Media and New Media Technologies in Fundraising
Using Social Media and New Media Technologies in Fundraising Presented by: Maria Semple, The Prospect Finder LLC Copyright 2013 The Prospect Finder LLC The Options Seem Endless.. 1.15 billion monthly active
More informationUser Guide Document Title. Marketing Management User Guide
User Guide Document Title Marketing Management User Guide Table of Contents... 3... 3... 4... 5... 5... 6... 6... 7... 9... 10... 11... 13... 15... 15... 16 Marketing Management in LoanEngage helps you
More informationEPISODE 23: HOW TO GET STARTED WITH MAILCHIMP
EPISODE 23: HOW TO GET STARTED WITH MAILCHIMP! 1 of! 26 HOW TO GET STARTED WITH MAILCHIMP Want to play a fun game? Every time you hear the phrase email list take a drink. You ll be passed out in no time.
More informationHOW TO CONVERT VISITORS TO CLIENTS
HOW TO CONVERT VISITORS TO CLIENTS HTTP://WWW.WEDPLANNERPRO.COM INTRODUCTION You have done the hard work in getting some traffic to your website and brides are visiting your website, browsing a page or
More informationMarketing Lens Marketing Lens Fast Track Implementation Plan Marketing
Fast Track Implementation Plan Email Marketing Grow a community of qualified prospects through effective and targeted email campaigns POWERED BY www.tooliers.com -1- Copyright 2015 Bridge Europe Consulting.
More informationCM.com. New User Guide v1.5
CM.com New User Guide v1.5 Ben Sestig & Pierre-Yves Gibut 27-7-2017 Contents Introduction... 2 Address book app... 3 SMS Campaigns... 8 Email Campaigns... 10 Introduction Thank you for using CM s messaging
More informationVIDEO 1: WHY IS THE USER EXPERIENCE CRITICAL TO CONTEXTUAL MARKETING?
VIDEO 1: WHY IS THE USER EXPERIENCE CRITICAL TO CONTEXTUAL MARKETING? Hello again! I m Angela with HubSpot Academy. In this class, you re going to learn about the user experience. Why is the user experience
More informationCREATE YOUR CONTENT STRATEGY & LAUNCH PLAN Amanda Genther Inc. & Irresistible Offerings
CREATE YOUR CONTENT STRATEGY & LAUNCH PLAN WHAT WE RE GOING TO TALK ABOUT» How to create content that entices your prospects to buy» How to create a content marketing plan that can be put on autopilot
More informationWhitepaper. From Address
Whitepaper From Address The From Address Companies put a lot of effort in creating beautiful and compelling email campaigns. But when your recipients don t open the email, all the hard work that s put
More informationMeasuring and Tracking Results: 3 Step Starter. Content Marketing. and Tracking Results: 3 Step Starter. Share this guide:
Measuring and Tracking Email Results: 3 Step Starter Content Marketing 1 Measuring and Tracking Results: 3 Step Starter Share this guide: Table of Contents Introduction 3 Step 1: Make Sense Out of the
More informationBUYER S GUIDE WEBSITE DEVELOPMENT
BUYER S GUIDE WEBSITE DEVELOPMENT At Curzon we understand the importance of user focused design. EXECUTIVE SUMMARY This document is designed to provide prospective clients with a short guide to website
More informationDoylestown, PA ROI Goalsetter is a registered trademark of FulcrumTech, LLC.
How to Power Up Your Email- Marketing ROI www.fulcrumtech.net 215-489-9336 Doylestown, PA ROI Goalsetter is a registered trademark of FulcrumTech, LLC. How to Get More Out of Your Email- Marketing Dollars
More informationMaking the MVP of Your integrated Marketing Strategy X X O O. Copyright 2016 Market Data Retrieval
Making Email the MVP of Your integrated Marketing Strategy X X O O 1 NEW OLD 2 7 best practices to improve your email performance TODAY 1 2 3 4 5 6 7 Segment Your List: Match Message to Goal to Audience
More informationWhat to Write in Your
What to Write in Your WHAT TO WRITE IN YOUR EMAILS INCLUDING FILL-IN-THE-BLANKS EMAIL TEMPLATES Emails INCLUDING FILL-IN-THE-BLANK EMAIL TEMPLATES + YOUR BONUS EMAIL COURSE TEMPLATE! 1 TABLE OF CONTENTS
More informationThe Power of the Inbox Tips and Tricks for Successful Marketing. Constant Contact 2016
The Power of the Inbox Tips and Tricks for Successful Email Marketing Constant Contact 2016 Welcome Reina Valenzuela, MBA CEO of Starfish Global Authorized Local Expert for Constant Contact Questions after
More informationLegal Notice: Copyright 2013 Hitman Advertising, all rights reserved.
Legal Notice: COPYRIGHT: Copyright 2013 Hitman Advertising, all rights reserved. LIMITS OF LIABILITY / DISCLAIMER OF WARRANTY: This report is NOT legal or accounting advice. You need to do your own due
More informationMARKETING YOUR EVENT WITH
MARKETING YOUR EVENT WITH EMAIL CommuniGator Contents Part One Introduction...3 Part Two Moving from A to B...3 Part Three How many emails do you need?...4 Part Four Which emails should you send, when
More informationA quick guide to. Getting Started
A quick guide to Getting Started World s Easiest Email Marketing. In this guide... Learn how to build your list, create engaging email messages, and convert contacts into customers, using industry-leading
More informationEssential Marketing Tactics for Construction Companies TWEET ME
4 Essential Email Marketing Tactics for Construction Companies TWEET ME CONTENTS 05 Introduction 07 So Why Start with Email? 08 Target Your Audiences 10 Structure Your Content 11 Time Your Content 12 Fine-Tune
More informationA Kick-Butt Cheatsheet. Getting Your Inbox Calm and Under Control
A Kick-Butt Cheatsheet for Getting Your Email Inbox Calm and Under Control Courtesy of Shawn Blanc and The Sweet Setup team. Enjoy! thesweetsetup.com 1 of 13 About The Sweet Setup Our goal is to help you
More informationSEARCH ENGINE MARKETING (SEM)
D I G I TA L M A R K E T I N G S E A R C H E N G I N E O P T I M I Z AT I O N ( S E O ) SEARCH ENGINE MARKETING (SEM) C O N T E N T S T R AT E G Y SEARCH ENGINE OPTIMIZATION (SEO) 90% of all website traffic
More informationCONVERSION TRACKING PIXEL GUIDE
Conversion Tracking Pixel Guide A Step By Step Guide to Installing a conversion tracking pixel for your next Facebook ad. Go beyond clicks, and know who s converting. PRESENTED BY JULIE LOWE OF SOCIALLY
More informationBusiness Hacks to grow your list with Social Media Marketing
Business Hacks to grow your list with Social Media Marketing Social media marketing enables you to attract more attention when you create and share content. Social media platforms are great places to engage
More informationmarketing versus marketing automation What s the difference and why should B2B marketers care?
email marketing versus marketing automation What s the difference and why should B2B marketers care? who is this white paper for? You re a B2B marketer in a company that s been using email marketing for
More informationUSER GUIDE. PowerMailChimp CRM 2013
USER GUIDE PowerMailChimp CRM 2013 Contents About PowerMailChimp Navigating PowerMailChimp in CRM 2013 Dynamics CRM Marketing Lists and MailChimp Groups Existing CRM Marketing Lists Creating a new CRM
More informationWebsite Self-Assessment
Leading the way in web creations the-pixel.com Website Self-Assessment Created by: the-pixel.com INTRODUCTION Is your website the best it can be? The assessment is based on the three essential components
More informationA best practice guide to EFFECTIVE marketing STRAIGHTFORWARD WHITE PAPER
A best practice guide to EFFECTIVE email marketing WHITE PAPER WHY USE EMAIL? EMAIL MARKETING IS THE FASTEST GROWING COMMUNICATION CHANNEL. [1] With the right strategy and guidance, HTML Emailers can be
More informationThe Guide to Drip Marketing (And 4 Examples You Can Steal)
The Guide to Drip Email Marketing (And 4 Examples You Can Steal) Contents 1. Drip Emails, Explained 2. How it Works: Lead Scoring, Prospecting and Buyer Journeys 3. The Power of Email Drip Marketing 4.
More informationManual. The Salvation Army Southern Territorial Headquarters 2015 InterChange University
Email Manual The Salvation Army Southern Territorial Headquarters 2015 InterChange University 52 Table of Contents 5: Email... 4 An Overview of the Email Process... 5 Important Points to Remember... 6
More informationTHE AUSTRALIAN BENCHMARK REPORT 2018
THE AUSTRALIAN EMAIL BENCHMARK REPORT 2018 THEORCHARDAGENCY.COM.AU INTRODUCTION @ EMAIL MARKETING. It s been called everything from an untapped goldmine for business growth to marketing s best-kept secret
More informationGetting into Gmail and other inboxes: A marketer's guide to the toughest spam filters
FulcrumTech Email Marketing Results You Can Measure Getting into Gmail and other email inboxes: A marketer's guide to the toughest spam filters What Really Determines Inbox Engagement? Do Internet service
More informationPromotion and communication through marketing campaigns
Bulletin of the Transilvania University of Braşov Series V: Economic Sciences Vol. 10 (59) No. 1-2017 Promotion and communication through e-mail marketing campaigns Raluca Dania TODOR 1 Abstract: The main
More information. Digital Marketing Agency Telephone: Parliament Street, Floor 3, Office 6, Liverpool, L8 5RN
Email Digital Marketing Agency Telephone: 0151 203 2073 Email: info@e-blueprint.co.uk 25 Parliament Street, Floor 3, Office 6, Liverpool, L8 5RN Create an audience... In direct marketing, it s long been
More informationOPM Session #3 Marketing
OPM Session #3 Email Marketing 80% OF OPM IS EMAIL Invitations Registration Page Confirmations Reminders Event Sales Page Auto- Responder Non-Viewer Video Invitations Viewer Follow-Up MASTER EMAIL MARKETING
More informationBEST SUBJECT LINES OF
THE PEOPLE S CHOICE: BEST SUBJECT LINES OF 2015 What makes a subject line engaging to you? Do you respond to personalization? What about punctuation? Oftentimes marketers choose what would work for them
More information9 quick wins every membership organisation should adopt
9 quick wins every membership organisation should adopt Working in a smaller membership organisation we know that email marketing isn t your only focus. You ve got other things going on and resource is
More informationAnatomy & Asset Checklist. Reference this guide for detailed descriptions and specifications for each campaign asset.
Anatomy & Asset Checklist Reference this guide for detailed descriptions and specifications for each campaign asset. Table of Contents ADS ANATOMY Nearby Arrow.......................... Branded Pin...........................
More informationSMS. A guide to successful SMS Marketing. Easy ways to gather mobile subscribers and send more effective messages.
SMS A guide to successful SMS Marketing Easy ways to gather mobile subscribers and send more effective messages. Whether you ve sent out a few dozen messages to test out SMS marketing, or you ve sent out
More information25 Essentials for Exceptional Campaigns
Load and send? Batch and blast? Those direct marketing concepts are ancient history in the modern email environment. Today s email marketers must navigate their way through a complicated landscape of shifting
More informationSpreading The Word. Tips for sharing your organization s story with the world!
Spreading The Word Tips for sharing your organization s story with the world! The Basics Ready To Share Are you verified to accept donations? Is your profile complete? Have you determined your main goals
More informationSMART CONTENT INBOUND TRAINING DAY WORKBOOK. Angela Hicks HubSpot Academy
SMART CONTENT INBOUND TRAINING DAY WORKBOOK Angela Hicks HubSpot Academy ACTIVITY 1 IDENTIFY CONTEXTUAL MARKETING OPPORTUNITIES Determine some of the big contextual marketing opportunities for your company.
More informationTerm Definition Introduced in: This option, located within the View tab, provides a variety of options to choose when sorting and grouping Arrangement
60 Minutes of Outlook Secrets Term Definition Introduced in: This option, located within the View tab, provides a variety of options to choose when sorting and grouping Arrangement messages. Module 2 Assign
More informationMARKETING AUTOMATION MADE SIMPLE FOR MICROSOFT DYNAMICS 365
MARKETING AUTOMATION MADE SIMPLE FOR MICROSOFT DYNAMICS 365 ClickDimensions is a powerful marketing automation solution natively built inside Microsoft Dynamics 365. That means there are no integration
More informationSMS Starter Kit. A Guide to Nonprofit Text Messaging Campaigns
SMS Starter Kit A Guide to Nonprofit Text Messaging Campaigns 1 Welcome! Is your nonprofit organization thinking about starting a text messaging campaign? Do you have the right tools to get started? Well,
More informationSMS. A guide to successful SMS Marketing. Easy ways to gather mobile subscribers and send more effective messages.
SMS A guide to successful SMS Marketing Easy ways to gather mobile subscribers and send more effective messages. Whether you ve sent out a few dozen messages to test out SMS marketing, or you ve sent out
More informationMarketing. The Unsung Hero In Your Tool Box. Liz Boardman
Email Marketing The Unsung Hero In Your Tool Box Liz Boardman The Power of Email Email conversion rates are 40x that of Facebook and Twitter It is the trigger to starting a customer journey or furthering
More information