10 Things Every Website Must Have to Drive Sales

Transcription

1 10 Things Every Website Must Have to Drive Sales

2 A little about Go Daddy World s largest domain name registrar* Registers more than 50% of all new domains* Leader in paid website hosting** World s 2nd largest SSL certificate provider** Leading provider of On-Demand Cloud Services More than 10.7 million active customers * As of May 2011 New COM/NET/ORG/INFO/BIZ/US/MOBI/ME domains based on 2011 active registrations. ** Ranking from Netcraft report, April 2010.

3 Go Daddy for Business Domains Websites Marketing Productivity ecommerce This is where it all starts. This is the inception point for creating a Web presence for business. We have multiple solutions depending on your technical level and how much time you have to spend: DIY for newbies, DIY for techies, and designers that can do it for you. Once your site is live, we can help you use it to grow your small business. We have marketing tools, SEO tools, and a team of designers that can help you further develop and build your brand. Need and collaboration tools? We ve got that, too. (using your domain name), an online calendar, and a place to share and store files. If you want to sell stuff online, you ll need the tools to create an online store. We ve got a DIY program for that and can set you up with a merchant account and SSL certificate to protect your customers.

4 Every business deserves a website that makes them money.

5 Create a home page that converts.

6 Establish credibility & trust.

7 Generate leads. Find customers.

8 OK. Let s take a good look at a home page.

9 1 Use simple, clear navigation.

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11 2 Write effective, meaningful headlines.

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13 3 Determine 1 [maybe 2] calls to action.

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15 The Call to Action Call for a Quote Watch a Demo Schedule an Appointment Call Us for More Info Check Out Our Reviews Look at Our Past Projects Download Our Guide Stop by Today

16 4 Share your story.

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18 Who are you? Why did you start your business? Be passionate! Add pictures. Add a video.

19 5 Gather and publish testimonials.

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21 4.65 (173 Reviews) Google Places Bing Local Yahoo! Local Yelp Merchant Circle LinkedIn YellowPages.com WhitePages Angie s List CitySearch

22 6 Add affiliations, awards, and certifications.

23 Local Chambers of Commerce Other Associations Partners Magazine Rankings Press Mentions

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25 7 Remove risk. Offer a guarantee.

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27 8 Collect addresses.

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29 Why an marketing tool? Add Web forms easily. Store addresses. Make s pretty. Create targeted messages. Measure success.

30 9 Integrate with Facebook and Twitter.

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32 10 Offer visitors something special.

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34 1. Use simple, clear navigation. 2. Write effective, meaningful headlines. 3. Determine 1 [maybe 2] calls to action. 4. Share your story. 5. Gather and publish testimonials. 6. Add affiliations, awards, and certifications. 7. Remove risk. Offer a guarantee. 8. Collect addresses. 9. Integrate with Facebook and Twitter. 10. Offer visitors something special.

35 Test everything. Track who visited your site, signed up for your promotion, called for a quote, or downloaded your awesome guide.

36 Bonus tip!

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38 Use video. 60% of customers who find them watch them.

39 Every business deserves a website that makes them money.

40 Just for you! Download your Website Planning Worksheet at:

41 Until May 31, 2013 you can save 32% off your order Just use offer code ABC32 when you check out.

42 Talk to someone 24/7. Our Customer Care Center is always available to help get small businesses online. It s what we do.

43 Any questions?