Keys To A Successful Opt-In Page (For A Free Gift) [1-5]

Transcription

1 Keys To A Successful Opt-In Page (For A Free Gift) [1-5] First, WHAT is an opt-in page? The opt-in page is a web page where people can opt in to signing up for your free gift offering. It s essential to capture the name and address of the person signing up so that you can include that in your database and send follow-up messages with information about how to access your free gift. Once you ve written the copy for your opt-in page, you can use the exact same copy everywhere you promote your free gift on Facebook, in s, e-newsletters, the marketing of your partners, etc. (NOTE: It s also known as a sign up page or registration page) How to Create a Successful Opt-in Page Success in this case means that a significant percentage of people who visit the page sign up. (When anywhere from 5% to 20% of the visitors to your opt-in page sign up, that s a very good start. However, upwards of 50% or more is possible!) Your opt-in page has to be compelling and relevant to your audience. Every element, starting with the headline, needs to pull the visitor in. There doesn t need to be a lot of copy, but the copy should be very interesting to your reader so they are motivated to sign up for your free gift. 3 Elements of Successful Opt-in Copy To create an attention-grabbing free gift description that you can use in on your opt-in page (as well as in blasts, on Facebook, and in any other marketing) just write up these 3 elements: (1) Catchy headline The best headlines relate to a high-priority result that your clients want or a urgent problem they want to solve. There s no need to be super clever or creative here, just zero in on what your target audience really wants. Examples: 5 Secrets For Doubling The Size Of Your List Use LinkedIn to Find Your Next Job How to Find Your Soul Mate Through Heart Connection For inspiration and ideas, look at examples of catchy headlines by browsing the products or events of other speakers in your industry.

2 2 good places to look for ideas (choose a category similar to yours): - Amazon.com (books often have catchy titles and subtitles) - BlogTalkRadio (browse the titles of teleseminars) (2) A short description with 2-3 short, punchy paragraphs Here s the easiest way to write a short description of your event. First, write one paragraph describing the problem that your talk is focused on. Next, write one paragraph describing your solution and the benefits your audience will get. Done! (To see a real-life example of these, see the two examples that follow) (3) 5 things you ll learn from the teleseminar These 5 items should communicate the benefit, rather than the process you use: For example: INTERESTING: How to add one hour of productive time each day by using one simple time management technique anyone can use BORING: How you can set aside 1 hour in your calendar to focus on an important task OK, now turn to the next page to see 2 examples that put these elements together. Note that the 2 examples are virtually identical the main difference is that Bill is presenting as a solo presenter in the first example, and is being interviewed in the second example.

3 EXAMPLE #1: Bill Baren Teleseminar SOLO PRESENTER Attention: Coaches, Consultants, Holistic Practitioners, Solopreneurs, and Heart-based Business Owners Hi There It's Bill Baren. Join us for this FREE, one-time telecall on Thursday, May 7th How to Achieve Time Mastery for Maximum Productivity and Fulfillment Bill Baren Business Transformation Coach/ Time Mastery Program creator Do you ever feel overworked and overwhelmed? Do you ever struggle with procrastination, lack of focus, or wasting too much time checking ? When you're running your own business and practice, the biggest challenge can be finding enough TIME to get everything done. And, if you're like me, it can be a challenge to balance work, family, friends and personal time. In this interview, Bill Baren (creator of the Time Mastery Program) will share his top productivity and time mastery secrets the same ones he shares with his private coaching clients. You'll walk away from this call with a surprisingly powerful, yet simple time management practice that anyone can learn that will double your productivity in your business. This is the most-loved time practice of Bill's clients, who call it "their magic power." You don't want to miss this! Here's what you will learn: 3 ways to eliminate the distractions and interruptions that are stealing your time and energy One simple technique to stop procrastinating immediately and to get started on your biggest priorities Why multi-tasking doesn t work and what you can do instead Bill's daily rituals for making time for the most important priorities in your business and your life How to say NO to low-priority tasks you shouldn t be doing The art of having passion and purpose inspire everything you do in business and life 4 secrets to get your inbox under control

4 Whether you're just starting or have been in business several years, you'll get at least 3 BIG insights and practical actions you can use immediately to be more in control of your time, more productive, and have a greater sense of fulfillment in your business. Just enter your information in the boxes below, and you'll receive the complete call details via . Yes Bill, please sign me up for this exciting FREE 60-Minute Telecall on Time Mastery on May 7th at 5 pm Pacific/8 pm Eastern Send me the details at my address below. Name: Please note upon registration you will also receive a complimentary subscription to Bill Baren's Coachtalk newsletter. We will not share, rent or sell your information to any other organization. LIMITED LINES AVAILABLE FOR THIS CALL -- RESERVE YOUR SPOT NOW. Fill in the boxes above right now to ensure you get a spot on the call and have access to the call recording as well. Join us, and you'll learn how to turn your time into more money for your business. I ll "see" you there, Bill * Bill Baren is a business coach, who inspires entrepreneurs to create Enough $, Enough Energy & Enough Time for what s truly meaningful in their lives. Visit for a full bio info@billbaren.com

5 EXAMPLE #2: Bill Baren Teleseminar INTERVIEW Attention: Coaches, Consultants, Holistic Practitioners, Solopreneurs, and Heart-based Business Owners Hi There It's Bill Baren and Jesse Koren. Join us for this FREE, one-time telecall on Thursday, August 20th How to Achieve Time Mastery for Maximum Productivity and Fulfillment Bill Baren Business Transformation Coach/ Time Mastery Program creator Jesse Koren Award-Winning 6-Figure Coach to Holistic Practitioners and Coaches Do you ever feel overworked and overwhelmed? Do you ever struggle with procrastination, lack of focus, or wasting too much time checking ? When you're running your own business and practice, the biggest challenge can be finding enough TIME to get everything done. And, if you're like me, it can be a challenge to balance work, family, friends and personal time. In this interview, Bill Baren (creator of the Time Mastery Program) will share his top productivity and time mastery secrets the same ones he shares with his private coaching clients. You'll walk away from this call with a surprisingly powerful, yet simple time management practice that anyone can learn that will double your productivity in your business. This is the most-loved time practice of Bill's clients, who call it "their magic power." You don't want to miss this! Here's what you will learn: 3 ways to eliminate the distractions and interruptions that are stealing your time and energy One simple technique to stop procrastinating immediately and to get started on your biggest priorities Why multi-tasking doesn t work and what you can do instead Bill's daily rituals for making time for the most important priorities in your business and your life How to say NO to low-priority tasks you shouldn t be doing The art of having passion and purpose inspire everything you do in business and life 4 secrets to get your inbox under control

6 Whether you're just starting or have been in business several years, you'll get at least 3 BIG insights and practical actions you can use immediately to be more in control of your time, more productive, and have a greater sense of fulfillment in your business. This interview will be conducted by Jesse Koren, award-winning 6-Figure Coach and co-author of The Complete Heartselling (not hard selling) System. Just enter your information in the boxes below, and you'll receive the complete call details via . Yes, Bill and Jesse, please sign me up for this exciting FREE 60-Minute Telecall on Time Mastery on August 20th at 5 pm Pacific/8 pm Eastern Send me the details at my address below. Name: Please note upon registration you will also receive a complimentary subscription to Bill Baren's Coachtalk and Jesse Koren s 6 Figure Practice newsletter. We will not share, rent or sell your information to any other organization. LIMITED LINES AVAILABLE FOR THIS CALL -- RESERVE YOUR SPOT NOW. Fill in the boxes above right now to ensure you get a spot on the call and have access to the call recording as well. Join us, and you'll learn how to turn your time into more money for your business. We'll "see" you there, Bill and Jesse * Bill Baren is a business coach, who inspires entrepreneurs to create Enough $, Enough Energy & Enough Time for what s truly meaningful in their lives. Visit for a full bio info@billbaren.com