Building Excellent Business Communication. 20 November 2014
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1 Building Excellent Business Communication 20 November 2014
2 What Is Communication? Sender Receiver The process of delivering a message from the sender to the receiver
3 Rule of Thumb for Building Excellent Business Communication 1. Know what message you want to deliver 2. Know when you want to deliver the message 3. Know to whom you want to deliver the message to 4. Choose the right tools of communication
4 1. Know what message you want to deliver Collect data and Brainstorm from the right division!
5 1. Know what message you want to deliver Principles for creating message: - Build your Key Messages A 'key message' is the very essence of what you are trying to communicate to your audience - Build Talking Points to support Key Messages Talking Points are brief statements designed to support Key Messages - Use formal Bahasa Indonesia and / or English
6 Common Mistakes in Creating Message Flowery explanation Technical jargons Not supported by updated data Personal opinions, not facts and data No attention to details. Exp : types of letters too small, use variants font sizes in one sentences. Skip proofreading
7 2. Know when you want to deliver the message Analyze the time Crisis? It means As soon as Possible! Need Momentum? It means need a timeline Or?
8 3. Know to whom you want to deliver the message to Important Factors : Leader Investors Level of Education Ethnic, religion, and race Socioeconomic level Degree of understanding Employees
9 4. Choose the Right Tools of Communication Tools of Communication No Stakeholders Handling By Tools of Communications 1 Governments / Regulations : - Otoritas Jasa Keuangan (OJK) - Bursa Efek Indonesia (BEI) Corporate Secretary - Tax Finance in Bakrieland and Business Units - Public Companies Forum - Monthly Report - Quarterly Report - Semester Report - Yearly Report - Correspondent Letter - Correspondent Letter - Monthly Report - Yearly Report - Local Governments Business Unit - Forum - Correspondent Letter
10 4. Choose the Right Tools of Communication Tools of Communication No Stakeholders Handling By Tools of Communications 2 Media - Corporate Affairs (Related to Corporate Bakrieland) - Marketing & Communications Unit Business (Related to Selling Products) 3 Community / NGO - Corporate Affairs (Related to Corporate Bakrieland) - External Relations Unit Business - Media Conference - Press Release - Stand by Release - Media Education - Media Luncheon - Media Visit Correspondent Letter Correspondent Letter Correspondent Letter
11 4. Choose the Right Tools of Communication Tools of Communication No Stakeholders Handling By Tools of Communications 4 Investors Investor Relations Bakrieland Investor : Financial Summary Share Analyst : - Fact Sheet and Corporate Prospect - One on one meeting - Analyst gathering 5 Customer Business Units - Magazine - Project Fact Sheet - Estate Management Office
12 4. Choose the Right Tools of Communication Tools of Communication No Stakeholders Handling By Tools of Communications 6 Vendor General Affairs (Related to general purchase) Business Units (Related to Development & Operations 7 Employee Internal Communications Bakrieland & Employee Relations Human Capital Correspondent Letter Correspondent Letter - Blast - Majalah Dinding - E-Newsletter - I-News - Internal Memo - Coffee Morning / Afternoon Tea
13 Case Study Case : The newly opened Jungleland theme park Target Audience: Media / Customers Key Message: Jungleland is a world class theme park Talking Points: Jungleland has rides that doesn t exist in other countries Jungleland extends to 35 hectares equipped with a wide parking area, which can accommodate 1000 cars and 3000 motorcycles, as well as 300 buses Capacity of visitors Safety is assured because the team of experts perform a test before operating Tools of Communication: - Media Conference - Press Release - Stand by Release
14 Case Study Result
15 Thank You
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