Marketing Opportunities

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1 Marketing Opportunities Write the important dates and special events for your organization in the spaces below. You can use these entries to plan out your marketing for the year. January February July August March September April October May November June December

2 Marketing Calendar Worksheets March April May June July August

3 Marketing Calendar Worksheets September October November 2018 December January February

4 Design Checklist 1. Header Did you use a recognizable From name? Is your reply address correct? From: Giving Tree Help Center Reply: info@givingtree.org Subject: Volunteering opportunities for the Spring Preheader: Volunteer to feed those in need Is your subject line 4-7 words? 2. Preheader Does your preheader further entice the reader to open your ? Is your preheader 5-8 words? 3. Logo & Colors Does the logo link to your website? Do the colors of your background, headline, buttons, and dividers match your brand? 4. Image Does your image support the message of your ? 5. Text Have you used at least 22pt text for your headline and at least 14pt text for your message body? 6. Call-to-Action Do you have a call-to-action button with a compelling command? 7. Footer Does your footer include the correct company information? Did you add your social buttons (and double check the links)?

5 Worksheet for a Name Total Sent: Send Date: / / Open Rate: % Click-through Rate: % Bounce Rate: % Unsubscribes: % ( ) Result : Notes:

6 What is the goal of your ? How will you measure your success?. What were your total results? Did you meet your goal?

7 Worksheet for a time-based Promotion Name 1. Announcement Total Sent: Send Date: / / Open Rate: % Click-through Rate: % Bounce Rate: % Unsubscribes: % ( ) Result: 2. Reminder Total Sent: Send Date: / / Open Rate: % Click-through Rate: % Bounce Rate: % Unsubscribes: % ( ) Result: 3. Last Chance Total Sent: Send Date: / / Open Rate: % Click-through Rate: % Bounce Rate: % Unsubscribes: % ( ) Result:

8 What is the goal of your promotion? How will you measure your success?. What were your total results? Did you meet your goal?

9 Marketing List Growth Checklist Are you set up to gather addresses in every situation? Use this checklist to make sure your nonprofit is ready. Face-to-Face Interactions Have you focused on what contacts receive in exchange for their address? Have you trained your staff to ask for addresses? Do you have something at events to collect addresses? Print Have you set up a Text-to-Join keyword to use at event? Have you added your Text-to-Join keyword to direct mail pieces? Have you added your Text-to-Join keyword to business cards? Online Do you have a sign-up form on every page of your website? Do you link to your sign-up form in your social media posts and profiles? Do you link to your sign-up form in your signature?

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