Repurposing Your Podcast. 3 Places Your Podcast Must Be To Maximize Your Reach (And How To Use Each Effectively)

Transcription

1 Repurposing Your Podcast 3 Places Your Podcast Must Be To Maximize Your Reach (And How To Use Each Effectively)

2 What You ll Learn What 3 Channels (Besides itunes and Stitcher) Your Podcast Should Be On To Get The Maximum Reach How Each Channel Is Different From The Others (And Why That Matters) How To Most Effectively Use Each Of Those Channels To Grow Your Audience

3 This Will Be Different Than Most Webinars You re going to get actionable content even if you don t buy anything I m absolutely going to show you how to use Repurpose.io to make all of this easier, but you ll be able to do it with or without the software

4 Speaking Of Which I wanted to tell you about some bonuses you ll get if you decide repurpose.io is right for you today

5 repurpose.io makes it super simple to get your podcast into all the places it needs to be with just a few clicks You decide where you want your show to go, and it puts it there for you It even turns your audio podcast into a video for use on YouTube and Facebook (and uploads it there for you)

6 25% Discount Off of the Regular Price Buy Before Sunday 11:59 pm Eastern of our Content Marketer plan (Normally $240 per year ONLY $179/year) 15% Discount Off of the Regular Price of our Podcaster plan (Normally $144 per year ONLY $119/year) repurpose.io/weboffer

7 So First, Who Is This Right For?

8 You have a podcast, but you want to make sure that you are heard in as many places as possible

9 You know that time is more valuable than money, and want to make sure you never waste either

10 You ve tried to be everywhere but didn t get results from anywhere except itunes

11 Here s How Today Will Go We ll Go For 60 Minutes Plenty of time for Q&A at the end There will be a replay and link to download Slide Deck, stick around to get it

12 About Hani I live in Toronto, Canada, father of 2 girls, and love playing basketball! My 8 year old has already created and edited her first YouTube video, recorded a few (unreleased) podcasts, and even has her own WordPress blog In the past 4 years, I ve created 6 different automation tools for content creators with users

13 So Why Do We Need To Repurpose?

14 Podcasting is amazing! It provides you one of the best opportunities to connect with your audience in the most personal way possible, but There are still a lot of people who don t listen to podcasts the traditional way who would still love your show Putting your show in other places where people hang out who wouldn t normally listen to podcasts means you get the most amount of reach (and creates the perception of being everywhere )

15 Here Are The 3 Places Your Podcast Must Be To Maximize Your Reach

16 The 3 Places Your website

17

18 Why YouTube? YouTube is the number 2 search engine in the world (over 3 billion searches per month) Almost 5 billion videos are watched on YouTube every single day YouTube gets over 30 million visitors per day

19 Why YouTube? (More Reasons) The average mobile viewing session lasts more than 40 minutes!!!!!!! The total number of hours of video watched on YouTube each month 3.25 billion

20 The interesting thing about YouTube viewers is that they don t always *watch* Many YouTube viewers will click play and then go on with whatever they re doing they re happy to just listen, if it s interesting

21 But that doesn t mean you should ignore the visuals It is YouTube after all

22 Ok, Here s What To Do

23 Convert the audio into a full length moving/ dynamic video (not just a static image with audio) *I ll show you an example in a second*

24 Include a call-to-action and link within the first two lines of your YouTube description (that way they re visible without the viewer having to click the show more button on YouTube) Include the so the link will be clickable

25 Do your keyword research to find highly searched / low competition keywords Use Google Adwords Keyword Planner (free) Choose one main keyword and up to 9 other related keywords Make sure your title includes your main keyword (ideally near the beginning of the title) If you can include a related keyword in the title, that s a bonus Include your primary and related keywords in your description (but don t overdo it) Add your keywords as YouTube tags when uploading your video

26 Upload your transcript to YouTube (you can use a service like rev.com or temi.com to get your podcast transcribed)

27 Add all episodes into a single playlist and order the playlist from oldest to newest so listeners can listen in order (this will get you multiple views, as opposed to a single video view)

28 Monitor your YouTube stats to see how many views each episode gets and how long they re watching for (this will tell you what content your audience is most interested in and these analytics are better than the ones in itunes)

29 To actually get your podcast on YouTube, you have a few options

30 Option 1: Produce It Yourself You ll need some decent video editing software You ll have to put together your audio with a video on that software might require expensive plugins Takes a lot of time (do you have a lot of spare time???)

31 Option 2: Hire Someone Expensive! Video editors are incredible, but they charge what they re worth They ll give you the video, and you ll still have to deal with uploading it to YouTube

32 Option 3: Use repurpose.io Very inexpensive (remember the webinar bonus?) Super easy to use Doesn t require any video editing experience Posts to YouTube for you Let s Check It Out

33 Watch a Short 5 Min Walkthrough Video of Repurpose.io

34 Click Here To Watch a Sample YouTube Video Created By repurpose.io:

35 Repurpose.io saves my team hours each week. It automatically creates beautiful videos for each EOFire episode and publishes them to YouTube and Facebook! - John Lee Dumas, EOFire.com

36 Moving Here s everything a testimonial. [podcast] The size to Youtube of the box is should gonna be expand game changing. vertically Just depending the last on couple the amount days I've of text gotten in the over testimonial a hundred box. You views can and simply in the click last on 60 the minutes... shape and 30 drag views!!! to expand. - Joe Pardo, superjoepardo.com

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38 Why Facebook? Facebook LOVES videos (they re trying to compete with Google and YouTube) Native videos on Facebook have 10 times higher reach compared to YouTube links Facebook videos have increased 360% across everyone s news feeds 8 billion daily views for Facebook Video = 100% growth in 6 months 100 million hours of Facebook videos are watched every day

39 Facebook users are passionate!

40 Know Your Audience 60% of podcast listeners frequent social media platforms several times a day (higher than the national average) While on Facebook, most people don t want to click links that take them away from Facebook (they re there to be entertained, watch videos, look at pics, connect with family and friends) By having video content natively uploaded to Facebook, people can start listening right away without leaving Facebook plus they can continue watching while they scroll their newsfeed (this is a new feature, but it s awesome!)

41 Ok, Here s What To Do

42 Convert the audio into a full length moving/ dynamic video (not just a static image with audio) This can be the same video you used for YouTube

43 Upload the video to your Facebook page to get video analytics like views, average time watched, etc. (make sure you change the date to reflect when the episode was published on itunes)

44 Share the post from your Page to your personal profile for even more reach (all views will be tracked as part of the original video)

45 Tag guests in the comments so they get notified They re more likely to share that way, getting you extra reach

46 85% of Facebook Videos are viewed without sound, so having a dynamic video (especially an animated waveform) will encourage users to turn on sound to listen

47 Upload a transcript to Facebook so it appears as a closed-caption on top of the video that will help with people who don't turn the sound on

48 Include a call to action and link in your Facebook Post description send people to the notes page of that episode or to a free giveaway landing page so they can join your list

49 Click Here To Watch a Sample Facebook Video Created By Repurpose.io:

50 I'm in love! Such a great tool. I use it to publish my Podcast to both YouTube and Facebook. It ROCKS! - Mark Asquith, excellence-expected.com

51 I posted Here s a recent testimonial. podcast The episode size of the on my box facebook should expand page (which has vertically 2100 followers). depending WITHOUT on the amount boosting of it text or promoting the testimonial it, it has box. so far You reached can simply 1700 click people, on the and shape viewed and by drag over to 300 expand. - Bo Kauffmann, winnipeghomefinder.com

52 Your website

53 But wait, isn t this obvious? You d be surprised how many people don t have a website for their podcast!

54 Why Should This Go On Your Website? SEO, SEO, SEO It s a one click play for non-technical users who don t know what a podcast is (or have never used itunes, Stitcher, or Google Play) It s a content channel for your brand why wouldn t you want it included on your site? You can t collect addresses on Facebook or YouTube so having it on your site allows you to grow your list Some people prefer to read blogs (text content) so providing a transcript makes this even more powerful

55 Ok, Here s What To Do

56 Make it super easy to listen by having the player near the top of the page with a clear PLAY button

57 Make sure your player is mobile friendly (2/3 of podcasts are listened to on a mobile phone or tablet)

58 Make it easy for them to subscribe to your podcast on itunes, Stitcher, and Google Play by adding buttons close to the player (where their focus is)

59 Include an opt-in box close to the player so you can engage with them further and send them s about new episodes, products, or services you re offering

60 Give them a reason to visit your show notes page Benefit 1: Key takeaways with timestamps. Most listeners are coming back to your site to re-listen to an episode. By adding the key points with clickable timestamps on the show notes page, they re more likely to show up (and opt-in) Benefit 2: Add full transcripts (or a detailed summary with links to resources) this also helps with SEO

61 Optimize your post for SEO (Yoast SEO plugin helps if you re using WordPress)

62 Simple Podcast Press does this you (bonus WordPress plugin)

63 Click To Experience a Live Demo of Simple Podcast Press

64 Here are the places you must be Your website

65 If you feel like repurpose.io would save you time and money while growing your podcast audience, I have some bonuses if you buy before the webinar ends (let s go through those again)

66 25% Discount Off of the Regular Price Buy Before Sunday 11:59 pm Eastern of our Content Marketer plan (Normally $240 per year ONLY $179/year) 17% Discount Off of the Regular Price of our Podcaster plan (Normally $144 per year ONLY $119/year) repurpose.io/weboffer