Summer 2018 Collection

Transcription

1 1 Summer 2018 Collection Plateform 1 NON DEFINITIVE VISUALS

2 2018 limited edition To play during summer on counters /cashier

3 Nom de collection TBC

4 Summer 2018 Collection Ladies in Pink (TBC) Set against urban Florida palm trees, sun-washed hues blend with bright, fresh colours in this summer's make-up collection. Off-the-wall motifs dress up a few of Clarins best-selling products and communicate Miami's subtle energy. Just like this modern, glamorous city that is full of surprises, women will enjoy this colourful makeup collection that enhances all of their beauty : sunkissed complexion, sexy minty blue eyes and vitamin pink lips.

5 Composition of the Collection STEP 1 STEP 2 STEP 3 Complexion Sunkissed complexion Eyes Pop & sexy eyes Lips Luminous & vitamin lips Limited Edition Base Colour Control (2 shades) Limited Edition 4-Colour All-In-One Pen (1 harmony) New permament shade Lip Comfort Oil (1 shade) Limited Edition Bronzing Compact Limited Edition Mascara Supra Volume (1 shade) To Be Highlighted Double Fix Mascara (1 shade) To Be Highlighted Lip Comfort Oil (2 shades) 6

6 Context 3

7 Summer 2018 Collection 7

8 Product information Limited Editions Bronzing Compact Mascara Supra Volume 4-Colour All-In-One Pen Base Color Control

9 11 Limited Editions New compact colour New decor Nouvelle colour New decor New decor All the story of this collection is told on the packagings. Daring, modern and happy decors inspired by a Florida Summer for a 'HAPPY' make-up.

10 Bronzing Compact

11 13 Bronzing Compact NEW DECOR & + MICROPATCH VEGETAL NEW COMPACT SHADE

12 Bronzing Compact 14

13 4-Colour All-In-One Pen 3

14 16 New 4-Colour All-In-One Pen Intense black For deep-set, graphic results Turquoise Wakes up all eye colours Deep pink For beautiful lips CLARINS+*: The pink tip can be used around the eye contour for a peppy effect! NEW DECOR Intense plum Warms the eyes

15 4-Colour All-In-One Pen 17

16 Mascara Supra Volume

17 New Mascara Supra Volume D O U B L E A C T I O N NOUVEAU DECOR Equivalence with black shade TBC *Satisfaction test: 90 women, 2 weeks, shade 01 intense black *Clinical study: evaluation of the effect on bare lashes 30 women 4 weeks 19

18 Mascara Supra Volume 20

19 Base Colour Control

20 22 New Colour Control Base KEY POINTS Aloe Véra 24-hour* HYDRATION Anti-pollution Protection

21 23 06 bronze 07 mocca NEW NAME PACKAGING The entire base range will be packaged in pump-dispenser tubes

22 Base Colour Control 24

23 Product Information New permanent shades Lip Comfort Oil

24 Lip Comfort Oil 3

25 27 New Lip comfort Oil + ORGANIC Açai Blackcurrant fragrance*

26 Lip Comfort Oil 28

27 To be highlighted

28 Lips LIP COMFORT OIL To be highlighted STEP 3 DOUBLE FIX MASCARA 04 candy Amaranth In cosmetics, amaranth oil nourishes and comforts lips. Cire de fleur d oranger Orange flower wax is composed of a blend of fatty acids that give the wax its protective, filmogenic properties. 06 mint Field mint Essential oil from wild mint is known for its refreshing, invigorating properties and menthol for its ability to promote an immediate feeling of intense freshness. 28

29 Price positioning

30 Bronzing Compact 3

31 Price positioning recommendation 35

32 4-Colour All-In-One Pen 3

33 Price positioning recommendation 39

34 Mascara Supra Volume 3

35 Price positioning recommendation 44

36 Base Colour Control 3

37 Price positioning recommendation 49

38 Lip Comfort Oil

39 Price positioning recommendation 53

40 Operational strategy 59

41 WARNING SIMULATION 2017 SUMMER VISUALS 2/ Communication COLLECTION MODEL VISUAL Summer 2017 visual USE : - Digital / Literature / POP Material / Light-boxes FORMAT : - Vertical (showcard cropping) - Italian (showcard cropping) PACKSHOTS NEW PRODUCTS Open + closed TO BE HIGHLIGHTED Open + closed Open + closed COLLECTION STILL LIFE ACTIVATED PACKSHOTS + PLANT SHOOT Application pictograms - Bases Colour Control with Sea Lily - + Sea Lily alone - Lip Comfort Oil Açaï alone Summer 2017 visual SHADE SWATCHES - Bases Colour Control x 2 - Mascara Supra Volume 03 - Stylo 4 Couleur (4 mines) - Huile Confort Lèvres 08 41

42 Operational strategy

43 WARNING VISUAL SIMULATIONS 3/ Merchandising The Merchandising Book will be available on the DAM on the 10/11/2017 COLLECTION SMALL VISUAL To be placed in the M6 model visual LOCAL PRODUCTION Est. Size = 154 x 136 mm 1 ref = double sided visual - Visual 1 = model + FR or ENG text - Visual 2 = Collection stil life Spring 2016 visual 43

44 3/ Merchandising PREMIUM COUNTER TESTER Bilingual base only the header is in FR or ENG Est. size = (L) 360 x (P) 320 x (H) 480mm Comes WITH all the products, except the Bases Color Control => Please order using the order form. R E F E R E N C E E N G L I S H R E F E R E N C E T Y P E D E P R O D U I T 1 0 R E F E R E N C E S BASE CC 06 TESTER TO BE ORDERED SEPARATELY Tester same as retail BASE CC 07 TESTER TO BE ORDERED SEPARATELY Tester same as retail Bronzing Compact Comes with the counter tester Tester same as retail Mascara Supra Volume 03 Comes with the counter tester Tester same as retail Colour All-In-One Pen Comes with the counter tester Tester same as retail Double Fix Mascara Comes with the counter tester Tester same as retail Lip Comfort Oil 04 Comes with the counter tester Tester same as retail Lip Comfort Oil 06 Comes with the counter tester Tester same as retail Lip Comfort Oil 08 Comes with the counter tester Tester same as retail Booster Self-Tanning Face TO BE ORDERED SEPARATELY Without DHA