The IBM MobileFirst Platform

Size: px

Start display at page:

Download "The IBM MobileFirst Platform"

Lenard Stevenson
6 years ago
Views:

1 The IBM MobileFirst Platform Curtis Miles IBM MobileFirst Solution Architect April 14, 2015

2 What is the IBM MobileFirst Platform? A modular set " of libraries, tools, and runtimes " that help you " easily create, manage, and evolve " great mobile apps.

3 Great apps are Secure Mobile opens up a new set of security considerations. Our reputation is on the line.

4 Great apps are Secure Engaging and Relevant My users want to be even more productive. Personalization based on the device s context is a huge opportunity.

5 Great apps are Secure Engaging and Relevant Data Rich I need my development team focused on creating great app experiences, not figuring out how to integrate or store data.

6 Great apps are Secure Engaging and Relevant Data Rich Continuously" Improving Mobile app users are demanding. If my app is not delivering a great experience I need to know.

7 The right mobile technologies enable you to provide greater value to employees, customers, and partners Employee, customer, and partner value Development Interaction Security Mobile infrastructure Development Security Interaction Operations Operations 7

8 What is the IBM MobileFirst Platform? Customer Presence Insights MobileFirst AppScan App Center" (B2E App Store) Employees (testers) MobileFirst Test Workbench Mobile App Developers MobileFirst Studio (or BYOT, Native Tools) Mobile Quality Assurance Adapters MobileFirst Server Console Cloudant (NoSQL DB) Back-end Systems Administrator / Operational Support Operational Analytics

What s new in IBM MobileFirst Platform v7 Overall IBM MobileFirst Platform delivered on premise or on the cloud New Capabilities for Data, Analytics and Management," Integrated Database, Security and

9 What s new in IBM MobileFirst Platform v7 Overall IBM MobileFirst Platform delivered on premise or on the cloud New Capabilities for Data, Analytics and Management," Integrated Database, Security and Location Services Data integration services Integrated Database with offline sync Increase app performance by putting data closer to the user Analytics and management services to Continuously Improve mobile apps New operational console to manage and operate the enterprise mobile channel Expanded geographical sentiment analysis support Location services to Contextualize and Personalize mobile apps Indoor location engagement and analytics services Services to Secure mobile apps and users Support for security standards for app authenticity, device, and user authentication (OAuth 2.0) Enhanced and dynamic fingerprinting algorithms to harden the app authenticity process 9

Secure Mobile Apps" Protect enterprise data from mobile exploits User Authentication (Enhanced) Plugs into existing enterprise or 3 rd party security systems with a variety of authentication methods

10 Secure Mobile Apps" Protect enterprise data from mobile exploits User Authentication (Enhanced) Plugs into existing enterprise or 3 rd party security systems with a variety of authentication methods Certificate-based, Touch ID, LDAP server, Social Multi-factor authentication Disable app version, specific user or devices through console App Authenticity (Enhanced) Verify app identity; protect brand reputation, intellectual property, and back-end data Encrypt Local Data Leverage user identity to encrypt and retrieve data stored locally on the device Application Scanning Find code vulnerabilities complete with remediation assistance 10

11 Built-in MobileFirst Platform Security Features Secure the Device Encrypted cache / DB Secure startup challengeresponse Security Updates Remote disable Offline authentication App authenticity testing Direct update Mobile platform as a trust factor Code obfuscation Authentication Authorization Authentication integration framework Data protection realms Application Security SSL with server identity verification Coupling device id with user id Proven platform security 11

MobileFirst Platform Application Scanning" Identify vulnerabilities in your app before you deploy Identifies vulnerable lines of code and provides remediation assistance Support for identifying the

12 MobileFirst Platform Application Scanning" Identify vulnerabilities in your app before you deploy Identifies vulnerable lines of code and provides remediation assistance Support for identifying the OWASP Top 10 Mobile Risks Supports native Android (Java), native ios (Objective-C), Web, and Hybrid (HTML5, Javascript, Cordova) apps 12

Make Apps Engaging and Relevant" Provide the right content & interactions at the right time Location Engagement (ENHANCED) User defined rules that correlate

movement patterns to provide insight into customer or employee behaviors Geospatial Enabled Query (NEW) Support for query results based on complex geospatial

13 Make Apps Engaging and Relevant" Provide the right content & interactions at the right time Location Engagement (ENHANCED) User defined rules that correlate location events (enter, exit, dwell), with other data sources to provide real-time interactions Location Analytics (NEW) Support to understand location and movement patterns to provide insight into customer or employee behaviors Geospatial Enabled Query (NEW) Support for query results based on complex geospatial geometries (polygon, circular, string, etc.) and advanced relations (intersect, overlaps, etc.) Push Notifications Standardizes push interactions across device platforms 13

MobileFirst Platform Presence Insights Intelligent location-based technology to gain deep insight into customer instore behavior and maximize relevant customer interactions Presence Zones Sensing

14 MobileFirst Platform Presence Insights Intelligent location-based technology to gain deep insight into customer instore behavior and maximize relevant customer interactions Presence Zones Sensing Sensing Core technology infrastructure used to identify people, items, and devices within an environment Guest Wi-Fi Beacon Aggregation Layer to consume sensing & other data sources to drive a single view of an indoor location Beacon Guest Wi-Fi Analytics Correlates real-time stream of information in conjunction with aggregated data to drive and track results of action layer Action Drive personalized targeted content with contextual relevance leveraging multiple systems 14

15 Presence Insights Interaction with Other Systems Presence Insights Deployment Customer Systems Engagement / Validation sensors Rule Definition Analytic Insights Wifi Access Point Location Geo & Cellular Indoor Data Feed App/BLE Beacon Additional Data feeds Zone Event Generator Context layer Rules engine Trigger engine Analytics Device Registry Data Enrich Privacy Governance Zone Events Marketing & Engagement Customer Relationship Management Supply Chain Management Workforce Management User Authorization & Authentication Location Interaction Campaign Validation Presence Insight Trends/ Reports Application Engagement MobileFirst Platform SDK Presence Zones SDK Mission: Horizontal capability for multiple industries MobileFirst Platform Location enabled customer systems 15

16 Make Apps Engaging and Relevant" Provide the right content & interactions at the right time Demonstration Interactive Banking 16

17 Data Rich Mobile Apps" Connecting to Systems of Record, Scaling and Storing App Data Backend Integration Provides mobile optimized access to enterprise systems HTTP, SAP, SQL, JMS, Custom Enables mobile developers to be able to run server-side code in JavaScript or Java Leverage open standards (REST, OAuth) to provide open access to integration adapters Cloudant NoSQL DB (NEW) Highly available, distributed data store Reduce administration burden and adapt to new app requirements quickly Geographically distributed data puts data close to the user for max performance Offline sync (Enhanced) Maintain app performance when disconnected Makes it easy to replicate offline changes when connected Data / Result as JSON SQL JMS SAP Systems of Record Mobile App (Local Data) Query HTTP Cloudant (JSON) 17

18 Options for Connecting to Systems of Record Server-side logic for connecting to SORs is implemented in Javascript or Java MobileFirst Server provides analytics and OAuth security out of the box 18

19 Options for Connecting to Systems of Record Existing Services (Node.js or Java) Service 1 Service 2 MobileFirst Server (OAuth Authorization Server + Analytics) Server-side logic for connecting to SORs is implemented in new or existing non- MobileFirst services (e.g. using Node.js or Java) MobileFirst Server provides analytics and OAuth security out of the box 19

IBM Mobile First Platform Cloudant Local" The power of Cloudant NoSQL database in the privacy of your data center IBM Mobile First Platform includes

20 IBM Mobile First Platform Cloudant Local" The power of Cloudant NoSQL database in the privacy of your data center IBM Mobile First Platform includes Cloudant Local single node license Upgrade to multi-node clusters for high availability and scalability Elastic Scalabilty Multi-Structured Data Data Mobility 20

IBM Mobile First Platform Cloudant Local" Optimize Synchronization and Easily Go

latest data or data that isn t on the device Shared Data (Online) - Generated by

Store Inventory - Queried as- needed by the app, such as for product search or

User preferences, wish list, shopping cart - Offline data, periodically synched to

21 IBM Mobile First Platform Cloudant Local" Optimize Synchronization and Easily Go Offline Your app decides when to sync databases Remote API allows you to work with latest data or data that isn t on the device Shared Data (Online) - Generated by the enterprise - Shared by mul3ple users/devices - e.g. Store Inventory - Queried as- needed by the app, such as for product search or category display User/Device Data (Offline) - Generated by the user of the app - User preferences, wish list, shopping cart - Offline data, periodically synched to the cloud Develop using Native Language Objects Local API Local User Data Remote API Synchronize Shared Data User Data 21

22 Data Rich Mobile Apps" Scale and store app data, or connect to Systems of Record Demonstration Cash Critter Mobile App 22

Continuously Improve Mobile Apps" Manage app iterations, collect usage and feedback data Integrated and Automated Mobile Functional Testing Comprehensive, complete and resilient mobile functional

23 Continuously Improve Mobile Apps" Manage app iterations, collect usage and feedback data Integrated and Automated Mobile Functional Testing Comprehensive, complete and resilient mobile functional testing Improve quality and time-to-value across your mobile app portfolio Application Center for Distributing Mobile App Builds Avoids difficulties distributing non-production builds to users through typical MDM means App Management Single console to manage app versions and security operations Push updates to Hybrid apps without redeploying to app stores Operational Analytics (Enhanced) Diagnose app performance by Device, OS and Version Monitor app user behavior and security related events In-App Feedback & Crash Analysis Troubleshoot and diagnose app problems Shake the Device to report bugs Sentiment Analysis App store review analysis (sentiment score, trend analysis) Automated competitive analysis 23

Integrated Mobile Functional Testing Comprehensive, complete, resilient functional testing Android and ios, native and hybrid HTML Record, edit, and run on mobile devices or emulator Same test runs

24 Integrated Mobile Functional Testing Comprehensive, complete, resilient functional testing Android and ios, native and hybrid HTML Record, edit, and run on mobile devices or emulator Same test runs across multiple devices in the platform family Natural language scripts can be used by developers and non-developers alike Streamlined, four-step process: Record Author Playback Report Improve quality and time-tovalue across your mobile application portfolio 24

25 Application Center App Catalog" Provides fine-grained access to app builds for testers and beta users 25

26 Managing mobile apps with the MFP Console 26

27 Managing mobile apps with the MFP Console 27

28 Continuously Improve Mobile Apps" Manage app iterations, collect usage and feedback data Demonstration Application Center Operational Analytics Mobile Quality Assurance 28

Using mobile to engage customers and employees in

application, environmental and network data Cross

visibility (orientation, swipe, form entry, clicks) to

29 Using mobile to engage customers and employees in context Capture the entire experience: action, application, environmental and network data Cross channel analytics: web, app, mobile site In screen visibility (orientation, swipe, form entry, clicks) to track usability issues Automatic detection of mobile customer struggle 29

30 Using mobile to engage customers and employees in context Heatmaps visualize customer struggle and interaction patterns Additional analytics provide insight into user behaviour and focus 30 Form Analytics Link Analytics Attention Maps

elements and coordinates representing user

31 Using mobile to engage customers and employees in context Replay user sessions to identify areas of struggle, frustration, and form abandonment Selected elements and coordinates representing user user interaction interaction are stored in the database 31

32 Using mobile to engage customers and employees in context Enable enterprises to deliver relevant and timely cross-channel marketing campaigns to mobile customers 9:42 AM Mobile Mobile App Push Mobile Web Push Mobile SMS 32

33 Using mobile to engage customers and employees in context 33

34 Xtify Activity Flow 34

35 Flexible Options for Deployment and Service Consumption Transform your business and your infrastructure by using your preferred combination of on-premise and cloud capabilities

36 MobileFirst Platform Foundation Typical Topology App Corporate DMZ https Web SSO Server / Security Gateway https Load Balancer Corporate LAN MFP Cluster MFP Database Backend 1 Backend 2 36

37 Thank you 37

Connect and Transform Your Digital Business with IBM

Connect and Transform Your Digital Business with IBM 1 MANAGEMENT ANALYTICS SECURITY MobileFirst Foundation will help deliver your mobile apps faster IDE & Tools Mobile App Builder Development Framework