Mobile Technologies. Types of Apps

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1 Mobile Technologies Types of Apps

2 What is mobile? Devices and their capabilities It s about people Fundamentally, mobile refers to the user, and not the device or the application. Barbara Ballard, Designing the Mobile User Experience People use mobile apps when they are mobile Anywhere and everywhere

3 Types of Apps Native App Web App Cross-Compiled (Hybrid) App

4 Native App Native Apps Built specifically for a given platform Is installed on the device much like a desktop application Available via a platform-specific app marketplace Google Play Apple s App Store

5 Pros Better performance Native Apps Access to all device features, immediately Cons Rewrite client for every platform, costly Have to deal with operating system/platform fragmentation on your own

6 Web App Web Apps Accessed on the Web via the device s browser A website that offers app-like functionality Use HTML 5, CSS 3, & JavaScript Do not need to use an app store Put on a web server & everyone can access Cons Performance Have to have an Internet connection

7 Web Apps as Icons Open a web browser on your mobile device. Enter a web address such as dominos.com. Tap the Share button on the bottom menu bar. It's a box with an up arrow. Tap on the Add to Home Screen option. Tap the Add button in the top right-hand corner.

8 Example

9 Mobile Websites Smaller screens Different input such as touch screens Always with us and always on Important updates can be sent as text messages instead of s Images and video Cameras GPS Localized content PC Integration Responsive Web Design

10 Responsive Web Design Uses "media queries" to figure out what resolution of device it's being served on Flexible images and fluid grids that size correctly to fit the screen Example: You see a layout shrink from three columns (PC), to two columns (tablet), to a singular column (mobile phone) of content

11 Responsive Web Design Same source code The code contains these "media queries" to change the display It's an increasingly popular option for companies that are looking to move into mobile, but that lack the budgets to support separate apps for each mobile platform and without the needs of something more complex such as a mobile web app

12 Examples: Responsive Web Design is the Year of RWD

13 Adaptive Design Also detect device functionalities On touch devices, for instance, we enable swiping between columns Technically, may be referred to as "adaptive design" rather than "responsive"

14 Statistics For the first time since 2001, PC sales are projected to be lower than they were in the previous year Tablet sales are expected to exceed 100 million this year The majority of U.S. mobile subscribers now own smartphones, not feature phones Today, 30% of Mashable's traffic is mobile By the end of next year, this may exceed 50% 2013 Is the Year of Responsive Web Design

15 Target Web App Native App

16

17

18 Native vs. Web Device Access Speed Development Cost App Store Approval Process Native Full Very Fast Expensive Available Mandatory Web Partial Fast Reasonable Not Available None

19 Websites How can I tell if a site uses RWD? Look at a site on a laptop/desktop computer using a web browser and compare it to the same site on a mobile device.

20 Is the website RWD? RWD The URL (web address) is the same on the laptop/ desktop computer and the mobile device. The site on the mobile device looks good and is easy to read. The links on the site on the mobile device are easily touchable. Not RWD The URL (web address) does not change and the site looks small or need to scroll/pinch on mobile device. The URL (web address) changes and the site looks good on the mobile device. Example: URL on laptop/computer is domain.com, and URL on mobile is mobile.domain.com.

21 Cross-Compiled Apps Cross-Compiled (or Hybrid) App Use a tool to create native apps and/or web apps Pros Cross platform Tools Cons Additional cost of integrating 3 rd party SDKs Larger download size Performance

22 Examples: PhoneGap Cordova Intel XDK Appcelerator Titanium Xamarin Unity Cross-Compiled Tools

23 PhoneGap

24 PhoneGap This platform is the most widely used non- Android-SDK framework. This a cross-platform, open source project aiming to make everyone able to write their applications using the familiar HTML, CSS, JavaScript combination, and to port it on three major mobile platforms. Adobe s PhoneGap Build platform provides support for compiling the programs into native codes for each of the devices.

25 Cordova Apache Cordova is a set of device APIs that allow a mobile app developer to access native device function such as the camera or accelerometer from JavaScript. Combined with a UI framework such as jquery Mobile or Dojo Mobile or Sencha Touch, this allows a smartphone app to be developed with just HTML, CSS, and JavaScript.

26 Intel XDK Create HTML5 apps and deliver them to multiple app stores and form factors. Contains built-in design, debug, and build tools, plus 100's of Cordova APIs Easier build, faster deployment - write for one, publish to all multi-os app stores

27 Appcelerator Everything you need to create great, native mobile apps all from a single JavaScript code base. Mostly used in enterprises and on cloud platforms.

28 Titanium Create native, hybrid, or mobile web apps across all platforms from a single JavaScript code base. Award-winning Titanium allows you to deliver an immersive user experience at a fraction of the time, but with the same results, of native platforms. JavaScript-based SDK with over 5,000 APIs for ios, Android, Windows, Blackberry and HTML5 Use web development skills to quickly build rich, fully native mobile apps and leverage any native platform API. Reuse 60% 90% of code when supporting multiple platforms

29 Xamarin Xamarin apps share code across all platforms. Target ios, Android, Windows and Mac with a single, shared C# codebase. Use the same language, APIs and data structures on every platform.

30 Unity Unity is a flexible and powerful development platform for creating multiplatform 3D and 2D games and interactive experiences. It's a complete ecosystem for anyone who aims to build a business on creating high-end content and connecting to their most loyal and enthusiastic players and customers.

31 Examples Games made with Unity: Temple Run Bad Piggies Angry Birds Epic Jungle Rumble Games made with Corona: Fun Run Major Magnet Blast Monkeys The Lost City

32 Web App RWD + Availability - Needs Internet connection Tech Types Cross-compiled App Tools + Creates web app and native app (ios, Android) - Big download size Native App App store ios, Android + Performance - Development cost

33 Types of Apps Business From the business perspective, apps can be divided into: Those that are meant to directly generate income Income comes from charging for the app directly, inapp purchases, and subscriptions, or less directly through advertising Those that are built for purposes of marketing, branding, or customer service Usually solved with web apps

34 Designing Mobile Apps 5 tips to keep in mind when designing and developing your mobile app, regardless of platform 1. Native App or Web App Need a native app, mobile website, or both? What format/s best suit your goals? Do you already have a full-featured website? If the answer is yes, how many of those features are you looking to integrate into the app? If your app is going to be largely a re-creation of your website, you may want to focus on creating a mobile site first. Use Responsive Web Design!

35 5 Tips 1. Native App or Web App Is this an app that can be used without an Internet connection? Some examples include note-taking or calculator apps. If so, a native app makes more sense. Are you going to be integrating with other parts of the mobile operating system, like the dialer, the GPS and the mail client? If this is the case, consider building a native app.

36 5 Tips 2. Consider Where Your App Will Be Used If used while walking around, want geo-location info If used in a stationary spot, make sure that text is readable 3. Be Aware of Various Screen Sizes Screen sizes and resolutions can vary based on device type For a consistent look and feel across all devices, user interface elements and graphics need to be scalable Designing for iphone 4's Retina Display Android Developers Supporting Multiple Screens screens_support.html

37 5 Tips 4. Follow Existing UI Conventions User interface conventions Sticking with consistent methods of displaying data and interacting with content will make your app easier to pick up by end-users Apple s ios Human Interface Guidelines Android User Interface Guidelines ui_guidelines/index.html UI Guidelines for BlackBerry devices

38 5. Design for Touch 5 Tips Mobile apps are going to be in someone s hand Designing your mobile app around touch and ergonomics is very important How do you hold your phone & where is your thumb That s why many apps have main menus and selectors at the bottom of the screen; content is near the top Use physical or visual cues to show touch Take advantage of gestures, pinching, etc.

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