Intel AppUp SM developer program and Native Apps

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1 Intel AppUp SM developer program and Native Apps Amar Kona Raghav Darisi Intel Corporation GDC 2012

2 Agenda Intel AppUp SM developer program - what is it all about Reviewing the SDK Demo App Submission Q&A GDC

3 Intel AppUp SM Center and Intel AppUp SM developer program 3

4 Intel AppUp SM center A trustworthy source for all the PC apps you want Scalable UI designed for Ultrabook TM devices and PCs Richer Ultrabook TM experiences with apps designed for UB features Easy search and discovery of apps & content appup.com Secure and validated apps The Intel AppUp SM center is a service that aggregates, curates and distributes digital content delivering a fuller, richer experience on the Ultrabook TM and PCs now and across the Compute Continuum tomorrow GDC

5 Intel AppUp SM developer program Your apps. More devices. More stores. Cross platform opportunities, large TAM Easy development simple tools Streamlined validation & deployment App discoverability & monetization appdeveloper.intel.com 5

6 The Value of the Intel AppUp SM center ecosystem Developer engagement & app validation Intel AppUp SM developer program Store infrastructure & partner engagement Intel AppUp SM center Consumer marketing, app sales, and support Consumers Affiliate Stores Consumer Feedback 6

7 Ultrabook TM devices Transforming the PC Billions of PCs today Ultrabook market to represent 40% of future notebook market* Application developers hold the power to build great experiences on PCs and Ultrabook TM devices *IHS isuppli November

8 Ultrabook TM devices Enabling New Experiences Always On / Always Connected Fast Flash Standby Touch UI Context Aware Sensors World-class Battery Life Sensor Based Sync & Media Sharing Performance Security Turbo Thunderbolt Near Field Communication Security Mobile Gaming and Video Conferencing Security for Online Gaming and Media Sharing 8

9 Global reach amplified by affiliate stores 9

10 SDK Review 10

11 Software Development Kit (SDK) IDE Plugin Developer s Wizard Dashboard Utilities Application Services AppUp Emulator Code Developer s API Samples Guide Reference Future SDK Tools SDK Documentation Available SDK Tools Existing Tool Chain 11

12 AppUp Development Environment C/C++/.Net for Microsoft * Windows * OS Microsoft Windows XP/7 Microsoft Visual Studio * 2008/2010 Intel AppUp SDK for Windows Additional Languages SDK Supports Java Web App use Encapsulator (HTML5, CSS, Javascript) 12

13 Intel AppUp sm SDK & Services Authorization verify that end-user device is authorized to run the application Instrumentation record application s usage statistics and post it on developer s dashboard Crash Reporting registering all crashes, collect crash data In-App Upgrade Add link to AppUp store to purchase complimentary apps In-App Unlocking Monetize components of your app, great way to make revenue from free apps Consumer Identity Intel Software Services (Beta) GeoCoding, Maps, ReverseGeoCoding, POI, Directions & Location 13

14 In-App Upgrades API feature inside SDK Very similar to using the SDK C++/.NET/Java Application::Upgrade(ApplicationId(0x07EE733E,0x3DDF40A5,0x8E1E4FB7,0x5BDB03D9)); Great way to help improve traction on paid apps Create demo version with limited features and allow end user to upgrade Feature will pop-up store with desired app showing. 14

15 In-App Upgrades cont.. 15

16 In-App Purchasing: Developer Experience Unlocking item file upload during submission: Sample file format of in-app purchase item file Developer Specified ID Version1 com.intel.scr able.level12 Purchase Type Name (itit) Non- Consumable Video Tax Type Name (en-us) Sword of Dog Name (fr-fr) Epée de chien Spada di Dog Description (en-us) Sword of Dog Description (fr-fr) USD EUR GBP Epée de chien

17 In-App Purchasing User Experience : Unlocking Levels 17

18 AppUp SDK Plug-in Visual Studio Eclipse 18

19 AppUp SDK Plug-in Features Easier Access to iadp Start and Stop the Debugger Review My Dashboard Quick Guide to SDK Documentation SDK Wizard for source code integration MSI Packaging Wizard Java Packager SDK Code Generation 19

20 Emulator (ATDS) Allows you to test/debug your application without having Intel AppUp SM center installed on your development box In the current release emulates application and component authorization with Intel AppUp center 20

21 Component Marketplace Developers can submit components to Intel AppUp sm Developer Program Components are entered into the Developer Catalog and become available to Application developers Component developers can define the % revenue share from each application sold that uses the component 21

22 Demo 22

23 App Submission 23

24 Application Integration Work Flow App Developer Join Intel Appup Program SDK Download and Install SDK GUID Login and create GUID AppUp SDK Write App Integrating with SDK Submit Submit the application for Validation 24

25 Application Beta Testing 25

26 Application Beta Testing 26

27 Validation Process 27

28 App Signing Improves overall quality of the AppUp Store, helps guarantee quality apps Better apps means better user experience Helps reduce virus or malicious software in the store. Need to sign new apps and updated apps as well Certifying Authorities: Chosen Security, Verisign, Globalsign, Thawte, Trust Center, Go Daddy Secure Certification Authority and Comodo Free Certificate offered through Comodo 28

29 Call To Action Take advantage of the largest device TAM (PCs, Ultrabook TM devices) Get started learning HTML5* today Build new apps & experiences that are cross-device, cross-platform JOIN the Intel AppUpSM developer program SUBMIT apps to be sold globally through Intel AppUpSM center and affiliate stores Visit the Intel Booth at booth number

30 Contact Raghav Darisi - raghav.darisi@intel.com Amar Kona amarnath.kona@intel.com 30

31 Your Single Source for Visual Computing Info, Articles, Samples, SDKs and Tools Free Downloads of Intel Visual Computing Tools Code Samples Tech Articles Case Studies Forums Beta Programs 31

32 Q&A Please fill out your evaluation forms Win - SSD drives - Ultrabook in the Intel booth #1024 Drawings: 5:30pm, 2:30pm 32

33 Thank You! 33

34 Legal Disclaimers INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL PRODUCTS. EXCEPT AS PROVIDED IN INTEL'S TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITY WHATSOEVER, AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY RELATING TO SALE AND/OR USE OF INTEL PRODUCTS, INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT, OR OTHER INTELLECTUAL PROPERTY RIGHT. Intel products are not intended for use in medical, life saving, life sustaining, critical control or safety systems, or in nuclear facility applications. Intel Corporation may have patents or pending patent applications, trademarks, copyrights, or other intellectual property rights that relate to the presented subject matter. The furnishing of documents and other materials and information does not provide any license, express or implied, by estoppel or otherwise, to any such patents, trademarks, copyrights, or other intellectual property rights. Intel may make changes to specifications, product descriptions, and plans at any time, without notice. The Intel processor and/or chipset products referenced in this document may contain design defects or errors known as errata which may cause the product to deviate from published specifications. Current characterized errata are available on request. All dates provided are subject to change without notice. All dates specified are target dates, are provided for planning purposes only and are subject to change. Intel and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. * Other names and brands may be claimed as the property of others. Copyright 2010, Intel Corporation. All rights reserved. 34

35 Optimization Notice Optimization Notice Intel compilers, associated libraries and associated development tools may include or utilize options that optimize for instruction sets that are available in both Intel and non-intel microprocessors (for example SIMD instruction sets), but do not optimize equally for non-intel microprocessors. In addition, certain compiler options for Intel compilers, including some that are not specific to Intel micro-architecture, are reserved for Intel microprocessors. For a detailed description of Intel compiler options, including the instruction sets and specific microprocessors they implicate, please refer to the Intel Compiler User and Reference Guides under Compiler Options." Many library routines that are part of Intel compiler products are more highly optimized for Intel microprocessors than for other microprocessors. While the compilers and libraries in Intel compiler products offer optimizations for both Intel and Intel-compatible microprocessors, depending on the options you select, your code and other factors, you likely will get extra performance on Intel microprocessors. Intel compilers, associated libraries and associated development tools may or may not optimize to the same degree for non- Intel microprocessors for optimizations that are not unique to Intel microprocessors. These optimizations include Intel Streaming SIMD Extensions 2 (Intel SSE2), Intel Streaming SIMD Extensions 3 (Intel SSE3), and Supplemental Streaming SIMD Extensions 3 (Intel SSSE3) instruction sets and other optimizations. Intel does not guarantee the availability, functionality, or effectiveness of any optimization on microprocessors not manufactured by Intel. Microprocessor-dependent optimizations in this product are intended for use with Intel microprocessors. While Intel believes our compilers and libraries are excellent choices to assist in obtaining the best performance on Intel and non-intel microprocessors, Intel recommends that you evaluate other compilers and libraries to determine which best meet your requirements. We hope to win your business by striving to offer the best performance of any compiler or library; please let us know if you find we do not. Notice revision #

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