Press Release KDL-32/40/46/55EX Firmware upgrade which will be available from Mid April 2011 is required.

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1 Press Release Sony Expands BRAVIA 3D Full HD TV Lineup with Market s First 32 Model Powered by Sony s X-Reality Engine Processor, BRAVIA EX720 series delivers stunning Full HD 3D picture quality with Full HD Frame Sequential Method and MotionFlow XR 200 Technology KDL-32/40/46/55EX720 Sony Corporation of Hong Kong Limited today introduced the new 3D capable Full HD TV BRAVIA EX720 series. Combining Sony s newly developed X-Reality Engine digital video processor, Full HD Frame Sequential Method and Sony s MotionFlow XR 200 technology, the BRAVIA EX720 series brings unprecedented picture quality and a stunning Full HD 3D viewing experience to customers at the comfort of home. In addition to the market s first 32 model, the new series offers screen sizes ranging 40 to 55 for enjoying an immersive 3D entertainment experience in the living room or the bedroom. The BRAVIA EX720 series is equipped with Sony s Edge LED Backlight which is designed to deliver bestin-class quality picture. The series is also ready for Skype and Internet connection via BRAVIA Internet Video and BRAVIA Internet Widgets 1 for unsurpassed access to online video content. Immersive Full HD 3D experience The BRAVIA EX720 series adopts a Full HD Frame Sequential Method that displays Full HD frames alternately at a very high speed for both the left and right eye, effectively retaining its full resolution and image quality. With the newly designed 3D glasses (sold separately) which are lighter and can be recharged easily via a supplied USB cable, users can enjoy 3D movies with minimal flicker and even for long hours 1 Firmware upgrade which will be available from Mid April 2011 is required.

2 without any discomfort. The glasses are also designed to help shut out external light from all sides, allowing users to enjoy movies even in bright environments. Building on previous versions of Sony s motion compensation technology, Sony s MotionFlow XR technology reduces blur caused by quick camera movements, enhancing sharpness and creating a clearer picture. Remarkably life-like picture quality Sony has upgraded the BRAVIA processing power with new X-Reality Engine digital video processor which utilizes Sony s Intelligent Image Enhancer technology to deliver outstanding picture quality. Incoming video is separated into constituent parts (outline, texture, and color/contrast), and the appropriate image enhancement is added to each part. The engine also uses Intelligent MPEG Noise Reduction to automatically detect the incoming sources and noise level to apply the appropriate amount of noise reduction for each scene. With this, users can enjoy higher picture quality with sharper edges, and more optimal colour and contrast. High contrast makes the image punchy and vibrant. The BRAVIA EX720 series achieves infinite contrast ratio with Sony s Edge LED backlighting which adjusts backlight brightness according to the picture content. It shines brightly when the picture is bright, and can turn completely off when the picture is black. In addition, high-performance light guides maintain uniform brightness across the face of the screen. Instant access to online entertainment from the comfort of the living room The new BRAVIA EX720 series delivers instant access to online entertainment. Whether connecting to a home broadband network via Wi-Fi 2 (802.11n) or Ethernet connection, this series offers access to Internet content via the BRAVIA Internet Video and BRAVIA Internet Widget platform. With just one click, users can connect the TV directly to the Internet without the need for computer. They can also access a world of information such as news and weather via customizable widgets. Capable of supporting Skype the BRAVIA EX720 allows users to enjoy free widescreen Skype-to-Skype video calls 3 with friends and family with the Sony camera and microphone (CMU-BR100, sold separately) while simultaneously watching TV. To maximize the enjoyment of 3D gaming, Sony provides customers with a special 3D Gamer Package as follows: Model Number Bundling Items Price KDL-32EX GB PlayStation 3 HK$10,880 - One selected 3D game title - One pair of 3D glasses 2 Optional accessory UWA-BR100 is required. 3 Firmware upgrade which will be available from Mid April 2011 is required.

3 The BRAVIA EX720 series will be available in Hong Kong from mid March Details are as follows: Model Number Screen Size Suggested Retail Price Availability KDL-32EX inches HK$8,980 March 16, 2011 KDL-40EX inches HK$14,880 March 16, 2011 KDL-46EX inches HK$19,880 March 16, 2011 KDL-55EX inches HK$44,880 March 23, 2011 For customer enquiries please contact Sony sales and services hotline at (852) About Hong Kong Marketing Company Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong Limited, provides sales, marketing and after sales services for Sony s consumer electronics products as well as broadcast and professional products in Hong Kong and Macau. For more information on Sony s products and services, please visit its web site on About make.believe make.believe (make dot believe) is a Group-wide brand message that unites Sony s communications initiatives across electronics, games, movies, music, mobile phones and network services. make.believe symbolizes the spirit of Sony the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real. ###

4 Specifications on BRAVIA 3D Full HD TV EX720 Series Model KDL-55EX720 KDL-46EX720 KDL-40EX720 KDL-32EX720 Basic Screen Size (Screen Format) TV System Analog: B/G, D/K, I, L, M; Digital: DTMB Colour System NTSC 3.58, NTSC 4.43, PAL, SECAM Video Signal 480/60i, 480/60p, 576/50i, 576/50p, 720/50p, 720/60p, 1080/50i, 1080/60i, 1080/24p (HDMI only), 1080/50p (HDMI / Component), 1080/60p (HDMI / Component) Picture Display Resolution Full HD 1080 (1920 x 1080) (Pixels) Motionflow Motionflow XR 200 Technology Video Processing X-Reality Backlight Module Edge LED Advanced Contrast Enhance Live Colour Technology 24P True Cinema Intelligent MPEG Noise Reduction Viewing Angle 178 Audio Audio Output (W) 20W (10 W x 2) Sound Mode Dynamic / Standard / Clear Voice Surround Effect Cinema / Music / Live Sports / Game Surround Mode S-Force Front Surround 3D / S-Master / Dolby Digital / Dolby Digital Plus / Dolby Pulse Network BRAVIA Internet Video BRAVIA Internet Widgets Wi-Fi Network Ready* DLNA 3D

5 3D 3D CombFilter Integrated 3D Sync Transmitter Terminals HDMI USB 2.0 Ethernet Connection Component Composite Terminal PC Input Digital Audio Out Audio Out Headphone Out Other Features Scene Mode BRAVIA Sync Multiple Language Display ECO Features Light Sensor General Power Requirements Power Consumption (W) Stand Swivel Range Stand Tilt Range Dimensions With Stand (WxHxD) mm Dimensions Without Stand (WxHxD) mm Weight with Stand (kg) Weight without Stand (kg) 4 (1Side / 3 Rear) 2 (Side) 1 (Rear) 1 (Rear / Hybrid) 2 (1Rear / 1Hybrid) D-Sub 1 (Side) / Mini 1 (Rear) 1 (Rear) 1 (Side) (Hybrid w/hp) 1 (Side) (Hybrid w/audio out) Photo / Music / Cinema / Game / Graphics / Sports / Animation English, Traditional Chinese AC V, 50Hz 166W 121W 116W 93W Left 20 / Right Flexible Approx.1,269 x Approx. 1,078 x Approx. 943 x 616 Approx. 755 x x x 260 x 250 x 216 Approx. 1,269 x Approx. 1,078 x Approx. 943 x 586 Approx. 755 x x x 42 x 42 x 42 Approx Approx Approx Approx Approx Approx Approx Approx. 7.9

6 Warranty Period 2 Years Supplied Accessories Remote Controller RM-GD019 (Simple_GA) Batteries Type AAA x 2 Stand Operating Instructions Quick Setup Guide / Supplement CUE (GA) Optional Accessories Wall mount SU-WL500 Bracket USB Wi-Fi UWA-BR100 Adaptor 3D3D Glasses TDG-BR250 / TDG-BR200 / TDG-BR100 / TDG-BR50 * Optional UWA-BR100 USB Wireless LAN Adapter.

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