Building the Foundation for UC Services to the Education Community. Stefan Karapetkov Emerging Technologies Director, Polycom

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1 Building the Foundation for UC Services to the Education Community Stefan Karapetkov Emerging Technologies Director, Polycom

2 Agenda The New Business Environment The New Education Environment The UC Vision UC Services from the Cloud Open Issues in the UC Ecosystem UC Requirements for Education 2

3 The New Business Environments Constituting 34% of global population in 2020, Generation Y will be the most adaptive to change, ready to experiment with new technologies with high purchasing power. (Frost and Sullivan, October 2010) By 2015, over 200 million workers globally will run corporate-supplied video conferencing from their desktops. (Source: Gartner, 2009) Enterprise UC worldwide market size will reach $14.5 billion in (Source: Forrester, Feb 2009) Wainhouse Research forecasts the hosted and managed UC Services market to be $3B by 2014 with a CAGR of 71% for North America and the European market to be $2.5B by 2014 with a CAGR of 77%. (Sources: Wainhouse, 2010) 3

4 The New Education Environment Organizational Challenges Globalization Reduced public funding Aging g communication infrastructure Technology Enablers Broadband networks Unified communication Federation and mobility Social / Cultural Shifts Lifelong learning Lifestyle choices 4

5 Defining UC Unified communication (UC) is the integration of Real-time communication services such as instant messaging, presence, telephony, video conferencing, and speech recognition With non-real-time communication services such as unified messaging: integrated voic , , SMS and fax. 5

6 Accessing UC Services Extend ded Desktop PC and Tablet Integration Mobile Integration Device Independent Integration Desk ktop Platf orm Desktop Software Media Phone Purpose-Built 6

7 Areas of Innovation Virtualization Cloud services Handheld mobility Immersive telepresence Exchanges Security User interface Facial recognition Speech recognition 7

8 The Vision of Unified Communication Any Audience Any Time Any Place Any Device Individuals, teams, thousands Real-time time, streamed, archived Office, remote, mobile PC, phone, personal / group video SCALE STORAGE ACCESS ACCESS Great fit to the Cloud! 8

9 The Role of the Cloud Cloud Cloud SP Functions: Trusted third-party Firewall traversal Call control Multipoint conferencing Campus A Campus B Campus C 9

10 Cloud Benefits Minimizes capital expenditures Resources/cost shared among a large pool of users Scalable and reliable Cloud operator invests in high-performance infrastructure Greener since resources are shared Flexible and mobile Access information from everywhere Invisible management and maintenance Organizations free to concentrate on innovation 10

11 Delivering Quality Experience 11

12 Bandwidth Requirements for Video HD 1080p HD 720p SD 480p 50% Bandwidth Reduction with H.264 High Profile 128kbps 256kbps 512kbps 1Mbps 2Mbps Bandwidth 12

13 Broadband Networks Everywhere 13

14 Standards and Forums 14

15 UC Open Issues Today Feature parity between SIP and H.323 (IMTC SIPparity Group) Telepresence interoperability (IMTC and others) Video compression in webcam (UCIF Webcam Task Group) H.264 SVC profile for interop between video encoders and decoders (UCIF H.264 Profile Task Group) Endpoint provisioning (SIP Forum and UCIF Provisioning Study Group) SIP Trunking g( (SIP Forum and UCIF Voice Study Group) USB Headset soft client interface (UCIF USB Audio Task Group) 15

16 UC Example: Replacing 94 PBX with OCS/Lync, 20K users 16

17 UC Example: BroadSoft BroadCloud Service BroadCloud SP Network SP Network SP Network Hosted PBX or SIP Trunk Hosted PBX or SIP Trunk HDX VVX Soft Client Campus A HDX VVX Soft Client Campus B 17

18 Special Requirements from the Education and Research Community Integration with InCommon federation (186 university members and 60 service providers) Presence and directory dialing Availability, scalability, and reliability Video High quality: Minimum SD, better HD Integration of personal video and video rooms (immersive telepresence) Content sharing, recording, and streaming Voice/audio High quality: HD voice Music and natural sounds Interworking with PSTN and mobile networks 18

19 Summary Education is becoming global: new UC infrastructure for education has to be global Use international addresses Plan to open to education outside USA Standard are solid: create an open vendor-independent system Leverage incommon federation to create new deployments and use scenarios Lifelong learning means that alumni relationships become more important - keep you university number/address for life? 19

20 Questions 20

21 THANK YOU 21

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