Why Samsung as a VDI partner

Transcription

1 Why Samsung as a VDI partner 1

2 Broad Portfolio of Quality Endpoint Devices Samsung is the only partner that... provides an extensive portfolio of high-quality endpoint devices covers world-wide reach with its broad supply chain and service network. Samsung s quality endpoint portfolio provides perfect n-screen environment for VDI solution. 2

3 Result Samsung as the Market Leader Credential: Samsung as an Expert in Display Global Monitor MS No.1 Samsung has been NO.1 Player in Monitor Industry for 4 years Excellent technology and brand reputation support Samsung s honor Most Preferred & Most Recommended Monitor Samsung maintains the 1 st place in ITDM Purchase Intention & Reseller Recommendation Rate for 3 years in a row Specialized Display Brand Samsung can integrate all the display technology from panel, chipset to computer monitor and TV Provide the best product to meet customer needs by synergy effect Samsung has diverse product portfolio in display area : TV, LFD, Monitor, etc 3

4 Thin Client Market Overview

5 Growth in HVD Deployment Driven by enterprise adoption, HVD is expected to be the lead deployment model for desktop virtualization. By 2014, HVD installed base is expected to reach ~70 million users.. and these 70 million users represent ~16% of the total professional desktop market User base in millions Share in % % 15.5% % 0.4% % % % HVD Installed base HVD Installed Base as a Share of Desktop Installed Base Source: Gartner Source: Gartner When it comes to hosted virtual desktops, many organizations are already kicking the tires. Most of my customers are asking about it, if not going to a proof of concept -- Scott Mayers, Director, Align (IT solution provider), May 2011

6 Growth in Thin Client Adoption For Hosted virtual desktops, thin clients are expected to be the lead access devices because of their impact on direct cost Majority of cost benefits comes from reduction in end user device cost (Thin clients) $ per PC per year Percentage share of end user clients deployed for hosted virtual desktops -260 Power cost Client cost Traditional PC HW Cost Source: Mckinsey Thin Client PC HW Cost Repurposed PC Notebooks Desk based Thin Clients Source: Forrester Roughly 40% of organizations that deploy HVD will select thin-client terminals as their user device by Gartner, September 2010

7 Shift in VDI Market Share VMware, with longer history of desktop virtualization, has been the market leader until 2010, but Citrix is expected to gain more share and assumes the position of market leader by % Morgan Stanley Forecast - Due to bandwidth issue and familiarity with XenApp, many customers are turning to Citrix. - This trend might change due to introduction of View 5 which requires less bandwidth requirement. Market Share 51% 47% 47% 47% 42%42% 46% 48% 43% 41% 39% 36% 4% 7% 9% 11% 13% 14% Source: Web search, Morgan Stanley May 2010 report 16% Others Goldman Sachs Forecast Market Share Others 7% Vmware Citrix 51% 42% Market Share Others 11% Vmware 39% Citrix 50% Source: Goldman Sachs

8 Growth in Thin Client Adoption Research houses are predicting a significant increase in thin client shipments although at different growth rates. Thin Client Terminal Shipments ( 000) 16,000 15,000 15,200 14,000 13,000 12,000 11,000 IDC Gartner 12,200 ~61% variation in estimates between Gartner and IDC (for 2014) 10,000 9,000 8,000 7,000 8,000 7,925 9,435 6,000 5,500 6,635 5,000 4,000 3,811 3,856 4,299 5,200 3,000 2,000 1,000 3,050 2,750 3,200 Aggressive Forecasts Predicting a CAGR of 30.7% for the period Conservative Forecasts Predicting a CAGR of 16.3% for the period

9 Breakdown of Thin Client Shipments Globally, thin clients with OS and standalone thin clients are expected to clearly dominate. Thin Client Terminal Shipments ( 000) 9,500 9,000 8,500 8,000 7,500 7,000 6,500 6,000 5,500 5,000 4,500 4,000 3,500 3,000 2,500 2,000 1,500 1, ,240 86% 14% 3,811 3,856 84% 77% 16% 23% By OS Thin Clients with OS Thin Clients without OS (Zero Client) 6,635 5,500 4,299 72% 75% 77% 28% 25% 23% 7,925 69% 31% 9,435 65% 35% 9,500 9,000 8,500 8,000 7,500 7,000 6,500 6,000 5,500 5,000 4,500 4,000 3,500 3,000 2,500 2,000 1,500 1, % 2% 95% 3% 2% 94% 7% 3% With LCD/CRT Mobile Standalone 90% By Form factor 7% 3% 90% 3% 6% 90% 3% 7% 90% 7% 4% 89% 8% 4% 89% Source: IDC Source: IDC Thin clients CAGR ( ): 12% Zero clients CAGR ( ): 33% % of standalone shipments (2014): 88 % of total shipments Shipments with LCD/CRT (2014): 8%

10 Breakdown of All-in-One Product Adoption Globally, thin clients with OS and standalone thin clients are expected to clearly dominate. Worldwide Shipment and forecast of LCD screen Thin clients with and without OS (In 000 units) Shipment LCD Monitors Thin client With 1 OS LCD Monitors Thin client Without OS Time Period Source: IDC

11 Samsung Cloud Solutions Benefits 11

12 Why Samsung Cloud Display The Best Picture Quality with New LED BLU Technology All New Cloud Station Lineup in 2011 is LED BLU Monitor Why you need to transit CCFL BLU to LED BLU From a long term perspective, LED monitor is more economical than conventional CCFL due to its total cost saving effect LED monitor is a right choice, if you consider the future changeover costs along with industry standard trend LED Monitor Shipment [Unit: K] LED - Eco-Friendly Materials : LED BLU - Low Power Consumption LCD [Source : Display Search 10. Q2] - Bright and clear Picture Quality - High Contrast Ratio High Picture Quality ECO- Friendly Practical Design - Ultra Slim Design : efficient place utilization Mega DCR (Dynamic CR) Samsung uses Mega DCR which means Samsung monitor DCR exceed the maximum level of measurable DCR 5,000,000:1 Competito rs SAMSUNG DCR5,000,000:1 Mega DCR More Features for Better Picture Quality Samsung Magic Angle enables you to have the most optimized picture quality at any position Viewing angle from top to bottom can be enhanced by up to 50 Optimal Viewing Angle without brightness distortion Competitive monitor (TN Panel) Lower 10 ~Upper 30 (Total 40 ) 12 TN Panel monitor with Samsung Magic Angle Lower30 ~Upper 60 (Total 90 ) Samsung Magic Angle

13 Why Samsung Cloud Display Cost Saving & High Picture Quality With LED BLU Panel Samsung provides all 11 Cloud monitor lineup with LED BLU panel, so customers can attain cost saving effect and clear picture quality Cost Saving & Environmental Enforcement LED BLU monitor has 40% reduction in power consumption than CCFL LCD LED BLUhas No Mercury and No Halogen Enhanced Picture Quality Samsung LED Monitor enables Mega DCR, as it produces Brighter White & Deeper Black than a conventional monitor If we save 120W/day and then 43.8kW/year with Samsung LED, it reduces 10.8kg of CO2 emitted from oil-burning power plant. It gives the same effect of planting 4 pine trees Conventional LED DCR 70,000:1 or 50,000:1 Mega DCR (DCR 1,000,000:1) 13

14 Various Screen Size Various Size (19, 21.5, 23.6, 24 ) LED Display Zero Client Series (PCoIP) Thin Client Series with WES7 / WES :10 16:9 16:10 NS190 NS220 NS240 16:10 16:9 16:10 TS190 TS220 TS240 16:10 16:10 NC191 NC241 16:10 16:10 TC191 TC241

15 Practical Design for Business Efficiency Carrying handle & Cable Hole Front Tactile Button Narrow Matt Bezel A groove can be used as a grip when carrying the monitor The hole for cable arrangement on stand helps you make your office environment tidy Tactile Buttons reduce malfunction Touch button for B2C models may cause unnecessary overlapping clicks As buttons are positioned on front side of monitor, you can use them without hassle in wall mounted position Narrow matt bezel allows you to Increase work concentration Enhance price competitiveness Polished design without unnecessity B2B Tactile Button B2C Touch Button 15

16 Product Customized for Business Environment HAS (Height Adjustable Stand): Ergonomic design for office staffs working long hours Pivot/Swivel/Tilt: Convenient monitor angle adjustment fit to contents/ usage situation Wall Mount: Easy and simple installation customized for your environment Using as a General Stand Monitor Customize monitor height at user s eye level Improve height range up to 130mm (Normal HAS height 60~100mm) Swivel/Tilt/Auto Pivot Freely control monitor position/direction at your convenience Standard VESA Wall Mount VESA external mounting 100mm x 100mm: Standard 4-hole pattern Dimension (Example) VESA Standard 100mm 100mm 16

17 Energy Saving One Click Power Off Samsung Cloud Stand Cloud Stand Power Off, Connected Monitor automatically Power Off No need to worry about waste of Energy (Samsung LED monitor only) Set Top Box 1. Monitor Power off 2. Set top box Power off High Possibility of Waste of Energy 1. Power Off 1. Power Off 2. Power Off 1. Power Off

18 Low Heat and Low Power Consumption Low Heat & Low Power Consumption With Heatsink and Fan(5V), key material temperature is lower than other brands Set Top box Samsung Cloud Station (without display) Power Consumption: 14.3W < Competitor Power Consumption 23W SP01 1 SP02 SP01 SP SP01 SP É É Samsung Cloud Station surface temperature Competitor surface temperature Point 1 Point 2 Point 3 Point 4 Point 5 Point 6 Point 7 Point 8 Temperature Ambient Temperature 25

19 Space Saving Simple Connection, Free Up Space at desk Samsung Cloud Stand Set Top Box [back side] [back side] DVI DVI Power Monitor Power Set Top Box Power [front side] RJ45 [front side] RJ45

20 Space Saving Cleaner working environment / Better space utilization Easier deployment / Easier management

21 Management Solution MagicRMS Pro Control Endpoint Devices on the Server!

22 Management Solution MagicRMS Pro Easy Device Control with Samsung Magic RMS Samsung s S/W solution to remotely manage and control client and its F/W Easy Device management with Centralized Device Control Administrators can manage thin client efficiently without visiting each device. Upgrade firmware remotely Prompt Error Detecting, minimize Business Loss Administrator can monitor device problem in real time Efficient Asset Management Tracking all asset information easily

23 Samsung Cloud Display Line-Up 23

24 Classification 1. Chipset TC & TS are based on x86 chipset. NC & NS are based on TERA1100 chipset produced by Teradici. Thin Client / Citrix Zero Client X86 Based CPU + North Bridge + South Bridge Local Memory (FDM), Memory BIOS PC over IP Codec Provide PC over IP Solution PCoIP Zero Client) Use XDR Memory in Encoding and Decoding Delivery decoded signal to TMDS and Audio Codec after receive encoded signal from LAN Controller(B5081) 1. TERA1100 LVDS - PC over IP Codec TMDS - PC over IP Solution 제공 IP - Encoding과 Decoding에 Board Connector XDR Memory를사용 - LAN Controller(B5081) 로부터 encoding 된신호를받아 decoding해서 TMDSXDR 와 Audio XDR Codec으로 Codec 전달 Memory Memory TERA1100 USB Connector Scaler SE859MH LAN Controller TMDS Audio Connector Audio Codec * Example of X86 chipset RGB In USB LAN Connector RGB Out DVI Out

25 Classification 1. Chipset TC & TS can be used as either thin client for SBC/VDI or a low-end all-in-one PC. NC & Thin NS can Client be used & Citrix as either Zero zero client for VMware View or 3D CAD/CAM Usage. PCoIP Zero Client Client VDI & SBC Major Usage VMware View (VDI) Major Usage Thin All-in-One PC Another Usage 3D CAD/CAM Workstation Client - Another Usage Workstation

26 Classification 2. Form Factor All-in-One (Monitor-integrated) Cloud Station Cloud Stand Cloud Box Client part is attached in the rear side of the screen. Client resides here. Client is located in the base of the stand. More flexibility in maintenance is an advantage over the all-inone form factor. A solution for customers who want to keep their legacy screens. Legacy screen has to use VESA 100 x 100 mount to be attached to the cloud stand. A solution for customers who want to keep their legacy screens. Client resides here.

27 Classification 2. Form Factor. Cloud Stand Clean working environment Fewer cabling and assembly. Realize the All-in-one form factor. Samsung suggests new usages for the existing monitor. Using Cloud Base, existing monitor can turn into cloud all-in-one display. Samsung Base Existing Monitor Cloud All-in-one Compatible Monitor : Max Size: 27" / Max Weight : 6.5Kg

28 Thin Client Lineup All In One TC220 TC191 TC241 Cloud Station TS190W TS220W TS240W WS-STAND TX-WN TB-WH Stand Box

29 Zero Client Lineup TC/NC NC220 NC220P NC191 NC241 Cloud Station NS190 NS220 NS240 AX-ZN Stand NB-NH Box