WHEN TO POSITION MC33 VS. MC92. Positioning Guide for Distributors, Partners & Sales teams. May 2018 EMC Product Management
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1 WHEN TO POSITION MC33 VS. MC92 Positioning Guide for Distributors, Partners & Sales teams May 2018 EMC Product Management
2 MC33 vs. MC92 Positioning Strategy Zebra s rugged handheld mobile computing portfolio has fit for purpose devices based on customer s use-case and business requirements. Sales Strategy Lead with MC33: Retail, Light Warehouse/Manufacturing - Green Field new customers or older MC3000 Series replacement opportunities. - Customers looking for an alternative to Microsoft in a key based mid tier handheld with Android - Existing installed base customers who are happy with a keyed but want to increase worker productivity (larger display, newer architecture). Lead with MC92: Heavy Warehouse/Manufacturing, T&L - Existing MC9000 series customers looking to upgrade while preserving existing apps & accessory investments - Require highly rugged and durable device with a full size field replaceable keypad - Customers looking for Microsoft OS (CE7 or WEHH)
3 PRODUCT OVERVIEW 3
4 MC33 Overview NEXT GENERATION KEY-BASED, RUGGED MID-RANGE OVER 1.6M ZEBRA MID-RANGE HANDHELD FAMILY DEPLOYED Processor DIFFERENTIATION OS Redefined mid range hand held for combined MC32 and some WAP4 use cases, and batch-based Field Mobility use cases Multiple form factors/features/options for mid & performance offerings. Long range & standard range scanning Physical keys with gun, brick, rotating head configurations Support for voice solutions, e.g. Work Force Connect Improved ruggedness and battery experience (charging times, health) One handed, ambidextrous data capture - Two scan side keys (brick) Innovative new ergonomic form factor with 45 degree scan angle RETAIL Memory (RAM & FLASH) Wireless Data Capture Display Sensors Battery Rugged Keypads Accessories QC GHZ Android N with MX (Non GMS/GMS) 2GB/16GB standard 4GB/16GB Premium 4GB/32GB premium Plus a/b/g/n/ac, BT 4.0; NFC (Tap to Pair) SE965 Laser, SE4750 2D, SE4850 ERI, 13MP Camera (bricks only), NFC 4.0" Color display 3-axis accel. (for display orient., power mgmnt.), Gyroscope Standard 2700mAh; High capacity 5200mAh Fast Charging Support (new accessories) IP54 Sealing; 5ft/1.5m drop (concrete); 500 drops 3ft/1m Tumbles (1000 hits) 28, 38, 47 key Backwards compatible to MC3X charging access via adapters Multi and Single-Slot Charging Cradle, Multi slot Ethernet cradles LIGHT INDUSTRIAL / MFG Inventory Management Price Adjustments / Restocking Shipping / Receiving, Pick & Pack Voice-Directed Picking 4
5 MC92 Overview INDUSTRY LEADING, FIELD PROVEN, FULLY-RUGGED GUN THE INDUSTRY STANDARD WITH OVER 3.2M UNITS SHIPPED DIFFERENTIATION Newest OMAP4 processor More scanning/imaging and OS options Application-specific, field swappable keypads Power-Precision+ battery, hot swappable MC9200 Standard: CE7, WEHH MC9200 Premium: CE7, WEHH, Android, Increased Memory, RFID Tag MC9200 Premium Options: DL, DPM, Condensation Resistant Configs. (MC9190-Z RFID also) Standard Win Premium Android Premium Win CE7 WEHH Win CE7, WEHH Android KitKat 4.4 Interactive Sensing Technology, Embedded RFID Tag; Condensation resistant option; 53 Key High Visibility Keypad Memory 512 MB RAM, 2 GB Flash 1 GB RAM/2 GB Flash Processor Advanced MPA3 OMAP 1GHz Other a/b/g/n; 3.7 VGA Display, QVGA capable, 2600 mah Battery Data Capture SE965 1D Laser; SE1524 LR 1D Laser; SE4850 Extended Range Imager, SE4750 SR/MR 2D Imager, SE4500 DPM Environmental IP64 Sealing, 6 drop to concrete Accessories Extensive Ecosystem HAZLOC Intrinsically Safe, Non-Incendive available through Bartec RETAIL HEAVY INDUSTRIAL / MFG
6 FEATURE SIDE-BY-SIDE & PRODUCT POSITIONING 6
7 Key Feature Takeaways MC33 The perfect balance of size, weight, enterprise durability and features. MC33 MC Capacitive Display 3.7 Resistive x 75 x 18.8 mm Size 160 x 85 x 29 mm 245g Weight 765g Android N OS CE 7, WEHH, Android KK 2740/5200 mah Battery 2600 mah WLAN a/b/g/n/d/h/i/k/r/ac, NFC, BT Communication 5 drop to concrete Ruggedness Gun, Turret, Straight Shooter (and SS brick 45 angle) Form Factor WLAN a/b/g/k/i/n/r, BT 6 drop across temp 8 drop concrete (room temp) Gun (Integrated handle) Integrated 2.5mm Audio Jack Integrated 3.5mm 3 keypad styles Keypad Options 7 keypad styles with large keys SE965, SE4750 (SR, MR, DPM) SE4850 (ERI) Data Capture SE965, SE1524, SE4500 (DL,HD) SE4750 (SR/MR),SE4850 (ERI) 5+5 Year Sales/Support 5+5 year MC92 Designed to meet the demands of the most rugged use case needs in an ergonomic form factor with a wide array of keypad and scanning options.
8 Product Positioning Solution and Market Positioning Differentiation Inside the four walls MC33 Inside the four walls MC9200 DURABILITY & PERFORMANCE 5+5 Service/Support LARGE FORM FACTOR w/ ULTRA DURABILITY & PERFORMANCE targeted for RUGGED APPLICATIONS in HEAVY INDUSTRIAL/WAREHOUSING SOLUTIONS ; 5+5 Service/ Support MARKET POSITIONING Size Optimized Form factor Mid range durability class Meets diverse business needs (shop floor to light industrial) Contemporary OS and processor architecture Key based UI with Android in mind Superior ruggedness/ reliability Proven form factor and ergonomic Windows architecture with a bridge to Android Field Replaceable keypad options ADVANTAGES Modern OS Balance of ruggedness and features Lightweight Largest display in product class 4 ergonomic form factors (new 45 degree brick) Integrated camera (on brick) Reuse MC3X charging accessories COST Over three million sold Field-proven durability Wide range of scan engines Field replaceable full size keypads Supports Windows OS with an upgrade path to Android Integrated pistol grip for scan intensive use cases Reuse MC9X accessories Premium
9 When to Lead With Recommending the Right Warehouse Handheld Solution MC33 PREMIUM set of FEATURES targeted for RETAIL, & Semi RUGGED ANDROID KEY BASED WAREHOUSE SOLUTIONS Lead with MC33 if: Semi rugged environment Price conscious Android application Previous MC3XX installed base Diverse use cases MC32XX display too small If customer anticipates changing application to touch based Customer wants specific applications like NFC (tap to pair) or rear cameras MC92XX is too large and expensive; MC32 is too light duty/small form factor MC9200 PREMIUM FEATURES to MEET CONTNUED NEEDS of EXISTING CUSTOMERS Lead with MC92 if : Highly rugged environment Full size keypad with large keys (field replaceable) CE 7.0 / WEHH 6.5 with upgrade path to Android (Prem configs) Existing MC9X installed base Laser based long range scanning DPM scanning capability List pricing with alpha keyboard, Wi-Fi, Terminal Emulation client and pistol grip
10 Contact For questions about Warehouse Rugged Handhelds Products and Market positioning strategy, please reach out to: Product Manager (MC9200) Isha Sheth Product Manager (MC3300) Al Henneborn 2018 ZIH Corp and/or its affiliates. All rights reserved. ZEBRA and the stylized Zebra head are trademarks of ZIH Corp, registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners.
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