The Future of LPWA. Matt Key, CEO. Copyright 2016 Everynet LTD & JBA, Inc.

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1 The Future of LPWA Matt Key, CEO

2 slide 2

3 LPWA is a combination of: Telco equipment Networking M2M/IoT Platforms and applications Devices Integration Lessons learned from everyone brings knowledge: VoIP, Cloud, Cellular M2M

4 3GPP Ingenu I m only here for the beer LoRa Alliance Sigfox LPWA is just a bunch of hype

5 And LPWA Market share

6

7

8 Satellite Cellular LPWA 3GPP Unlicensed 1% 12% 16% Unlicensed Short Range Wi-Fi Bluetooth Zigbee Z-Wave 6LoWPAN 62% Wired 9%

9 Licensed & Unlicensed LPWAN ~1% in 2015 >22% by 2020 That s BIG IoT Connections Market Mix Today & Growth Through % 8% 1% 1% 14% 0% 18% 4% 90% 63% Satellite Cellular LPWA Unlicensed LPWA Licensed Unlicensed Short Range / Wired Total Connections EOY 2015 New Connections Through 2020

10 Licensed & Unlicensed LPWAN Has The Highest Growth Rates In The Industry IoT Connection Growth Rates (Y/Y) 120% 100% 80% CAGR Through 2020 Exceeds 20% For Cellular 60% 40% 20% Negative Y/Y Growth For Wired IoT Through % -20% Unlicensed Short Range LPWA Licensed LPWA Unlicensed Cellular Satellite Wired

11 IoT Connectivity Monthly ARPUs $20 $15 Satellite Highest IoT Connectivity ARPU For High Usage / High Availability Use Cases Lower Availability Use Cases Comparable To Cellular ARPUs $10 $5 $0 Cellular: Average Cellular: High Volume Low Usage Cellular: Medium Volume Medium Usage Cellular: Low Volume High Usage Satellite: Low Usage Satellite: High Usage Cellular ARPUs Typically Vary By Both Usage & Size Of IoT Deployment Broad Range: Less Than $0.50 To More Than $10

12 Connectivity Type Hardware Bandwidth Distance Satellite: High Availability Satellite: Low Availability Cellular: 4G LTE Cellular: 2G/3G Quality Of Service Power Availability Use Cases Refrigerated Containers Remote Well Analytics Heavy Equipment Pipelines Digital Signage, Automotive Infotainment Retail Parallel Networks & Failover Fleet Management Vending LPWAN: Licensed Medical Monitoring LPWAN: Unlicensed Short Range / Wired Street Lights Parking Personal Area, Home Area Networks Door Locks, Daughter Devices

13

14 Application QoS, SLA Network availability Bandwidth Device Availability Cost hardware, ARPU Get the mix right and new market volumes open up.

15 Satellite $ Cell $0.30-$30 ($2.40 average) LPWA Licensed $0.25-$1.00 * LPWA Unlicensed $ $0.25 Simple stuff needs to be super cheap to connect. * estimated

16 3GPP is complex: LTE Cat 1 LTE Cat 0 LTE Cat M1 (emtc) LTE Cat NB1 (NB-IoT) And History repeats: GSM GPRS HSPA CDMA LTE

17 Sigfox The bulk LPWA connections will be simple, super cheap, and probably unidirectional For this coverage will be key. Sigfox have done a great job deploying technology Ingenu They already have their own Four letter acronym! RPMA sounds like a standard! Traction in very specific verticals where proprietary technology works e.g. oil & gas. LoRaWAN Success on developing an open standard offering massive choice A booming ecosystem ensures that all parts of the value chain are covered. Can easily be complimentary and play together just like 3GPP.

18 Cellular LPWA is not really available MNO s are in no hurry to cannibalise their ARPUs 2G/3G rip and replace could be 50%+ of the market Unlicensed can easily extend the current city/campus/office/home network range LPWA is an opportunity for non-traditional operators e.g. SI s and Cable co s The market is ripe for disintermediation, with new business and delivery models.

19 Cellular failover for wired Satellite failover for cellular LPWA unlicensed uses cellular backhaul Licensed or unlicensed coupled with Wi-Fi, or BLE Licensed and unlicensed IoT is NOT one size fits all

20 Reduce Time To Scale Noise helps no one Availability drives demand Make it easy and interoperable for Operators Make it economically feasible for consumers and enterprise i.e. commoditised devices Time to revenue is shorter.

21 Currently focused on LoRaWAN but developing for both licensed and unlicensed technologies Already a significant supplier of LoRaWAN Technology globally The first with an end to end set of services And some notable achievements! Coverage on the tallest buildings and the highest mountains. Network Management Platform and tools Geolocation with accuracy better than GPS The ONLY company with FOTA to LoRaWAN devices Full Application Library We provide reference designs and support all LoRaWAN Gateways We supply reference designs for devices End to end managed services with blue chip partners.

22 We need to focus on making the market Coopetition more than fighting Focus on target use cases that have real business benefit Ensure our efforts are on delivering great service and innovating to expand the market Let s not leave it all to the traditional players.

23 The Global Provider of LoRaWAN Technology

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