The Evolution of Mobile Technology Part 4: Breaking Down Challenges in Open Source Tricks of the Trade

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1 The Evolution of Mobile Technology Part 4: Breaking Down Challenges in Open Source Tricks of the Trade September 30, 2009 Moderated by Jim McGregor Chief Technology Strategist In-Stat

2 Introduction Welcome to the Evolution of Mobile Technology webinar series featuring: Designing of High-Performance and All-Day Battery life (replay available) Design Challenges of Supporting Multiple Connectivity Technologies Architectures (replay available) The Evolution of Mobile Processing Architectures (replay available) Breaking Down Challenges in Open Source Tricks of the Trade The Impact of the Cloud on Mobile Devices (Nov. 3) The Future of Wireless Technologies (Dec. 8) Today s host: Jim McGregor, Chief Technology Strategist, In-Stat Agenda: 5-minute overview 30-minute discussion by panelists 25-minute live Q&A Webinar archive available at:

3 Panelists Jason Kridner Open platforms principal architect for TI s application processor group Defines TI's applications processors strategy for growing the open platform ecosystem of developers and customer base Designed and drives the development of the BeagleBoard Eric Thomas Linux product marketing manager for TI s wireless group Identifies, defines, and advocates opportunities to enhance the support of Linux on TI s application and wireless processors Defines TI s activities related to Linux mobile products and the Open Handset Alliance Represents TI on the board of directors of The Linux Foundation

4 Overview Market dynamics (Jim) Reasons Limitations Outlook Considerations, challenges and tools (Jason/Eric) What challenges are likely to be encountered Required tools and support TI solutions

5 Why open source? Potential benefit to OEMs Low cost Standardization Army of engineering resources Quicker time to market Change in the software stack Programmable system designs Remote and hybrid network applications 3 rd party applications

6 Outlook Open source is the direction Transition tied to software stack Only a few will survive in each segment Handsets and smartphones moving quickly Rapidly evolving platforms Growth of Internet connectivity Limitation on local resources Computing moving slowly Mature platform Applications slowly moving to the Internet (cloud)

7 Growing number of open choices Handset / smartphones Android LiMo Maemo Symbian* Network / computing Chrome OS Moblin MontaVista Red Hat SUSE Ubuntu * Listed as open source but historically a closed OS

8 In-Stat s forecast Maemo & Other Linux 0.2% 2009 Smartphone OS Market Share Other 2.6% Apple 14.4% Android 4.5% Symbian 49.1% RIM 20.2% TAM = million units Windows Mobile 9.0% Maemo & Other Linux 8.0% 2014 Smartphone OS Market Share Symbian 25.4% Other 3.0% Apple 19.5% Android 19.5% Windows Mobile 9.0% TAM = million units RIM 15.6% Source: In-Stat, Sept. 2009

9 Limitations History Consortium creep Fragmentation Tools & support Cost Lack of independent driver Challenges Applications Battery life Security Standards Lifecycle support Quality Performance Risk mitigation Training

10 Open source: Design considerations, challenges and tools Jason Kridner Open platforms principal architect TI s application processor group Eric Thomas Linux product marketing manager TI s wireless group

11 Open source design considerations Balancing community benefits Avoid isolation from the community and integration churn Focusing on your value add Avoid starting down a path that won t meet your needs Progressive technology baseline Avoid being obsolete before your time Case study: Android

12 Alone? Absolutely not. Give-and-take in community engagement Goals aligned? Benefits to progressing community platform? What is the baseline update frequency? Update effort = Delta from starting baseline * New baselines Stable snapshot development Increases stability Isolates from community High update cost with reduced support and external contribution. Community synchronized Increases potential churn Leverages the community Requires defined method for maintaining value-add update effort update effort

13 Focus on your value add Platform with a myriad of options Ready analog, connectivity, and sensors Standard expansion busses and drivers Open hardware with many implementations Choose a baseline close to where you add value Integrated vertical stack or a subset of assembled components? Avoid futile platform enhancements that reduce ROI Supported Your value add Example: Android baseline and integration points Connectivity, location, motion, orientation, Content provider and service interfaces Distributions, tools, or components on OMAP3 Google, Embinux, 0xLab, Mentor Graphics, Mistral, MOTO, Ingenient, MontaVista, NthCode, MMS, TI, and others

14 Don t be out-of-date before out-of-gate Open source should add value to great technology Be wary of strong communities supporting aging products Companies release specifications to minimize ongoing support Users add enhancements to a commercial consumer product Replacement for closed source component Ensure technical specs good before diving into community Will the supported hardware be sufficient for your market window? Is the software platform up to date? Vital component: Android s progressive nature

15 Progressive nature of OMAP platform Solid foundation for continuing innovation Latest generation platform to fuel innovation Products Open Development Platforms OMAP 2 platform Zoom-I BeagleBoard Zoom-II OMAP 3 platform Web browsing and web acceleration capabilities 720p HD video acceleration 8-megapixel camera sensor WVGA Expandability, including USB client and Host OMAP 4 platform

16 Open access to OMAP platform resources Full range of low-cost systems for development and validation LogicPD s Zoom OMAP34x-II Mobile Development Platform BeagleBoard.org s OMAP3530 processor-based USB-powered single board computer Full documentation at your fingertips OpenMAX IL and OpenGL ES libraries that enable integration and UI innovation Free access to DSP acceleration components and compilers Community collaboration on new solutions enabled by currentgeneration hardware

17 1 Deploying Android on Zoom OMAP34x-II MDP Prepare Your Environment Order Zoom-II MDP using OMAPZoom.org Configure your Host Linux System Install packages required to build Android Applications Android Platform Get the Sources Via public GIT trees at source.android.com AND git.omapzoom.org Building Android Enable optional features Multimedia HW Accelerators, WLAN, BT Build boot loaders, Linux kernel, Android platform Create and Deploy File System Install system binaries onto SD Card, NFS, or NAND Boot your system! OpenMAX IL w/ HW Acceleration WLAN, Bluetooth Linux Kernel for Zoom-II MDK OpenGL ES Details and Videos at 17

18 Complete board, complete resources: Zoom OMAP34x-II MDP resources OMAPZoom.org Zoom II hardware reference platform Board and project mailing lists Technical reference manuals Active WiKi page: OMAP TM Android project keeping up to date with latest releases from source.android.com IRC channel: #linux-omap

19 Complete board, complete resources: BeagleBoard BeagleBoard.org Personally $149 Community of >2000 participants Promotes expression of your innovations in wikis, blogs, Instant access to >10 mil lines of code to start Open hardware and documentation for making your own

20 Summary OMAP solutions enable a variety of software platforms OMAP-based platforms keep up with community to help reduce risks of getting to market You re not alone: Robust community surrounding the OMAP platform Open platforms enable you to focus on value add Don t settle for poor technology in search of benefits of open source

21 Q & A To participate, click on the Ask a Question link on the left side of the interface; enter your question in the box on the screen; hit Submit. We ll answer them during the Q&A session or after the webcast. community.ti.com/blogs/mobilemomentum

22 Contact information Jason Kridner Open Platforms Principal Architect, TI s Application Processor Group jdk@ti.com Eric Thomas Linux Product Marketing Manager, TI s Wireless Group ethomas@ti.com Jim McGregor Chief Technology Strategist In-Stat jim.mcgregor@reedbusiness.com

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