Get More Business From Your Website. Eat. Learn. Grow Your Business

Transcription

1 Get More Business From Your Website Eat. Learn. Grow Your Business

2 Agenda What s SEO? What s The Return? What Can I Do Now?

3 What s SEO? Prepare yourself to talk the talk

4 SEO Telling the search engines that you re a legitimate answer to peoples questions Short for search engine optimization, the process of increasing the number of visitors to a Web site by achieving high rank in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that users will visit the site. It is common practice for Internet users to not click past the first few pages of search results, therefore high rank in SERPs is essential for obtaining traffic for a site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be indexed and favorably ranked by the search engine.

5 Search Engine The tool people use to find things today A program which searches a document or group of documents for relevant matches of a users keyword phrase and returns a list of the most relevant matches. Internet search engines such as Google, Bing and Yahoo search the entire Internet for relevant matches.

6 Algorithm How search engines determine who has the best answers to peoples questions A program used by search engines to determine what pages to suggest for a given search query. Primarily this will come into play when talking about Google. Google has a complex algorithm used to analyze the legitimacy of a website. The more legitimate the algorithm deems the site on specific topics, the better it will rank online. The factors we discuss most in regards to Google s algorithm and search for legitimacy is well-optimized niche-specific content, backlinks, and social media activity.

7 Meta Tags Where we briefly tell the search engines what to expect on each page of our site Statements within the HEAD section of an HTML page which furnish information about the page. META information may be in the SERPs but is not visible on the page. It is very important to have unique and accurate META title and description tags, because they may be the information that the search engines rely upon the most to determine what the page is about. Also, they are the first impression that users get about your page within the SERPs.

8 Content A large tool to prove our legitimacy to the search engines The part of a web page that is intended to have value for and be of interest to the user. Today in SEO they say content is King. Google has updated their algorithms to reward businesses for creating great content that users will find interesting, useful, and shareable.

9 Social Media Direct-to-consumer traffic source and SEO booster Various online technologies used by people to share information and perspectives. Blogs, Facebook, Instagram, Twitter, Pinterest, LinkedIn, wikis, forums, social bookmarking, user reviews and rating sites are all examples of Social Media.

10 Directory A factor in determining business legitimacy A site devoted to directory pages. It is important that websites have consistent directory listings on the major directory sites such as Google, Yahoo, Bing, Yelp, Manta, YellowBook etc.

11 Analytics Data available for free to make SEO efforts more efficient A program which assists in gathering and analyzing data about website usage. Google analytics is a feature rich, popular, free analytics program.

12 What s My Return? If I put in the energy to implement this, what might I get?

13 Case Study Keyword Monthly Searches Current Ranking Centralia Restaurants 390 Page 6 #10 Restaurants in Centralia WA 390 Page 6 #7 Centralia WA Restaurants 260 NA Restaurants Centralia WA 170 NA Restaurants in Centralia 70 Page 6 #7 Restaurants Near Centralia WA 50 Page 7 #1 Bakery Centralia WA 50 Page 3 #9 Total Monthly Searches 1380 Convert Potentially 10% 138 Possible Average Ticket Price $ Potential New Monthly Revenue $ 2,760.00

14 What Can I Do First? 3 steps to get you moving in the right direction

15 3 Things You Can Do Now When you re ready for higher rankings in the search engines Compile a keyword list Draw from your knowledge of your region/industry Use SEMRush Use Google Keyword Planner Find out how to edit the SEO Tags on your website platform Wordpress Wix Weebly Squarespace Fill in the Title/Description/Keyword Tags on all your pages

16 What To Put In SEO Tag Fields It s not rocket science, but there s a formula for it

17 Writing a Great Title Tag Choose a keyword from those you ve researched as your focus for the page. Include the business name. You can include variants of that keyword as well if there is room. Stick to 60 characters Use or between phrases

18 Writing Great Description Tags Repeat the same keyword phrase from the title in the description, or a phrase as close to it as possible Want people to call you? Include your phone number at the beginning. Include the business name at the beginning Stay under 160 characters

19 Keyword Tags Include any keywords you re focusing on throughout the page, and include the business name Not necessary, but won t hurt you

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21 Questions??? Contact Info ThinkSpry.com Nicole (360) Lacey (360)