SEO Toolkit for Magento 2

Transcription

1

2 Last update: 2017/09/04 20:04 magento_2:seo_toolkit For more details see the SEO Toolkit for Magento 2 extension page. SEO Toolkit for Magento 2 The extension is a collection of four efficient SEO tools. It significantly simplifies the process of specifying the meta tags, short and full SEO descriptions, and rich snippets. Furthermore, you can quickly generate XML and HTML sitemaps for a better interaction with Google and customers. SEO Toolkit for Magento HTML Sitemap for Magento 2.5 Google Rich Snippets for Magento Meta Tags Templates for Magento 2.18 XML Google Sitemap for Magento 2.28 Cross Linking for Magento

3 Last update: 2018/04/06 13:48 magento_2:seo_toolkit For more details see the SEO Toolkit for Magento 2 extension page. SEO Toolkit for Magento 2 To enable redirect option, go to Stores Configuration SEO Toolkit 301 Redirects to Home Page - Enable redirect option to avoid duplicating content and make store URLs SEO-friendly. Enable Redirect from 404 to Search Results - The feature redirects customers to a search result page instead of 404 page not found. For instance, when customers navigate to exmaple.com/shorts page, which does not exist (404 not found), the extension redirects them to a page with shorts search results.

4 2018/04/27 11:05 3/8 SEO Toolkit for Magento 2 Pager Optimization for Magento 2 Add Link Rel= next/prev - The feature provides precise pagination: the links are grouped with the sequences and not dispersed between pages. Customers receive the first page of the series: e.g. example.com/extensions.html instead of example.com/extensions.html?p=1). If you are interested in more details, see Googleblog Add Page Number to Meta Title/Description - The feature adds page numbers to meta titles/descriptions to fasten the work of search crawlers and the index building process. Adds the Page Number at the end of the Meta Title, for instance Apparel Page 5 Adds the Page Number at the end of the Meta Description, e.g. Apparel Description Page 5

5 Last update: 2017/06/26 12:34 magento_2:html_sitemap For more details see the HTML Sitemap for Magento 2 extension page. HTML Sitemap for Magento 2 Create a handy HTML sitemap just in a couple of clicks. Add multiple links like products, categories, CMS-pages as well as any additional links to make the sitemap as detailed as it can be. Include and exclude particular pages from the sitemap and easily customize the layout of each sitemap block. Include categories, products and CMS-pages in a sitemap Add any additional links to a sitemap Configure a sitemap layout Specify meta tags for a sitemap page General Settings To confugure extension settings please go to Stores Configuration SEO HTML Sitemap. Title - Specify the title for your HTML Site Map. The title will be displayed on the sitemap page. Meta Description - Meta description is essential for Google to understand what the page is about. Layout - Design your HTML Site Map page with a Layout feature. Choose the layout from the following options:

6 2017/08/27 13:35 3/9 HTML Sitemap for Magento 2 1 column 2 columns with left bar 2 columns with right bar 3 columns Show Search Field - Enable or disable the search window on the HTML sitemap page. CMS Pages Settings Subheader - Specify a custom subheader for the CMS Pages block displayed on the sitemap. Number of Columns - Select the number of columns for the CMS Pages block. Include CMS Pages - Set the option to 'Yes' to show CMS pages on the sitemap.

7 Last update: 2017/06/26 12:34 magento_2:html_sitemap Exclude CMS Pages - Select the pages that should be excluded from the sitemap. Categories Settings Subheader - Indicate the subheader for the Categories block. Include Categories - Set to 'Yes' to include categories in the sitemap. Show As - You can display product categories either as a tree or as a list. Number of Columns - Set the number of columns for the Categories block.

8 Last update: 2017/06/26 12:34 magento_2:html_sitemap Products Settings Split by First Letter - Set this option to 'Yes' to display corresponding letters for each column. See the example of this option applied to the frontend.

9 2017/08/27 13:35 5/9 HTML Sitemap for Magento 2 Hide Out Of Stock Products - If the option is enabled, out of stock items won't be included in the sitemap.

10 Last update: 2017/06/26 12:34 magento_2:html_sitemap Landing Pages Settings IMPORTANT: To use Landing Pages functionality please install the Landing Pages extension by Amasty. Additional Links Additional Links - This option lets you specify any links to store pages you need. Each new link should be specified from a new line like it's shown in the example.

11 2017/08/27 13:35 7/9 HTML Sitemap for Magento 2 Frontend Examples Take a look at the example of an HTML Sitemap with a quick search window, products, categories and additional CMS-pages.

12 Last update: 2017/09/04 16:06 magento_2:rich_snippets For more details see the Google Rich Snippets for Magento 2 extension page. Rich Snippets for Magento 2 With the extension, you can greatly enhance your snippets in the search results. Add breadcrumbs, rating, price and more to highlight your web store and provide the customers with a better shopping experience. General Settings Breadcrumbs Fixed Category Path - Enable extended breadcrumbs display on the product pages. Enabled - Enable extended breadcrumbs display in the rich snippets.

13 2017/09/05 21:50 3/8 Company Attributes Specify your Website Name to include it in Google rich snippets. Rich Snippets for Magento 2

14 Last update: 2017/09/04 16:06 Specify Organization info magento_2:rich_snippets

15 2017/09/05 21:50 5/8 Rich Snippets for Magento 2

16 Last update: 2017/09/04 16:06 magento_2:rich_snippets Search Box Display a handy Search Box in Google search results' snippets. Google uses multiple parameters to determine the search box display such as on-site information and various types of navigational queries. Therefore, only Google decides which websites will be able to display a search box. Rating and stock status Enabled on Category Pages - This option adds average ratings of the products from the particular category and the minimal starting price to category pages.

17 2017/09/05 21:50 7/8 Rich Snippets for Magento 2 Additional Product Rich Data - This option adds the stock availability tag to product rich snippets to let customers know whether the product they are looking for is in stock right from Google search results.

18 Last update: 2017/09/04 17:01 magento_2:meta_tags_templates For more details see the Meta Tags Templates for Magento 2 extension page. Meta Tags Templates for Magento 2 With Meta Tags Templates extension you can automatically generate meta tags as well as descriptions for: Product pages Category pages Any site page by URL Functionality has hierarchical structure. That means you can choose the category and specify all the tags for: Current category Sub categories Products in current category Products in subcategory A range of complex variables can be used in tags and descriptions. General Settings To enable redirect option, go to Stores Configuration SEO Toolkit 301 Redirects to Home Page - Enable redirect option to avoid duplicating content and make store URLs SEO-friendly. To specify general extension settings please go to Stores Configuration SEO Meta Tags Templates

19 2017/09/05 21:49 3/12 Meta Tags Templates for Magento 2 Max Title/Description Length - Specify the SEO appropriate length. Replaced Filled Metadata - If you set the option to No all previously created meta tags won t be replaced except for empty ones. In case you set the option to Yes you ll replace all meta information. Apply Template for Product URLs - Click on this button to apply the template for all previously created products. Category Page - You can disable meta tags functionality for category pages.

20 Last update: 2017/09/04 17:01 magento_2:meta_tags_templates Category-based templates To create product meta tags templates by category please go to Content Amasty Meta section Meta Tags by Category. Main Category Category is - Select the category to which the template should apply. Apply for - Select store views to which the template will apply.

21 2017/09/05 21:49 5/12 Meta Tags Templates for Magento 2 Products in Main Category Title - create a template for meta title tag. You can use complex variables like {brand manufacturer provider}. In that case, for products with brand attribute, brand value will be used for meta tags; for products with manufacturer attribute, manufacturer value will become a meta tag and so on. Meta Description - create a template for meta description tag. You can use the same variables as for meta title tag.

22 Last update: 2017/09/04 17:01 magento_2:meta_tags_templates Keywords - create a template for product keywords. H1 Tag - will be used as a name of the product on the product page. Short Description create a template for short product description. You can also use complex variables like {brand manufacturer provider}. Product Full Description - create a template for short product description. Use all the variables as well as complex ones in category tags and descriptions. Sub Categories Title, meta description, keywords, H1 tag and description are specified similarly to the product tags. You can add meta information for Sub Categories and Products in Subcategories similarly to the Products in main category. For subcategory pages you can also specify Image Alt. Text after product list - Write the text which will be displayed after product list on category page.

23 2017/09/05 21:49 7/12 Meta Tags Templates for Magento 2 URL-based templates To create URL-based template go to Content Amasty Meta section Meta tags by Custom URLs. Specify URL of the page you want to create a template for. Specify URL of the page you want to create a template for.

24 Last update: 2017/09/04 17:01 magento_2:meta_tags_templates You can specify meta tags, title, etc. for any page on site, e.g. Contact Us, Partnership, etc. It s very useful for SEO to specify meta tags for the pages when attribute is chosen (i.e. Also, you can create it for any product page. In such a way all the settings specified in Category-based template will not affect the product. Specify Canonical URL for the page. Robots - You can make the page no follow and no index by search engines.

25 2017/09/05 21:49 9/12 Meta Tags Templates for Magento 2 Front-end This is an example of a text after product list. Here s short description generated according to the template. The full description for this product was also generated according to the template.

26 Last update: 2017/09/04 17:01 magento_2:meta_tags_templates Here s a front end example of product page. As you can see in the source code, the meta title for the product page was generated according to the template.

27 2017/09/05 21:49 11/12 Meta Tags Templates for Magento 2

28 Last update: 2017/05/17 16:24 magento_2:xml-google-sitemap For more details see the XML Google Sitemap for Magento 2 extension page. XML Google Sitemap for Magento 2 Automatically generate XML Sitemaps in an efficient way. Let your web store communicate with the search engines quickly and properly. Index your content way faster Include or exclude groups of links in the sitemap Individually set frequency and priority for each group of links Add images with titles and templates Sitemaps are critical to search engine optimization. Basically, search engines may judge your web store by your sitemaps. Generate them with the XML Sitemap extension to meet all the necessary requirements and introduce your web store to Google in an appropriate way. XML Google Sitemaps Grid Please go to Admin panel Content SEO Toolkit XML Google Sitemaps Use a grid to manage work with the sitemaps. To generate, duplicate and edit sitemaps use a dropdown in the Action column. To create a new sitemap, click Add Sitemap red button. You can use Filters to apply a more detailed search within the grid. To specify which columns should be displayed on the grid, use Columns tab. You can also configure and select various grid's display modes in the View tab.

29 2017/08/05 02:22 3/9 XML Google Sitemap for Magento 2 XML Sitemaps Configuration General Settings When you add a new sitemap or start editing an already existing one, there is a set of specific configuration. In the General Settings, you can specify values to meet all the Google requirements. Input a name to your sitemap in the Name field. In the Stores field, choose which store a sitemap should apply for. Specify Path to sitemap file. Google has some restrictions, concerning the size and quantity of items per file. It is recommended

30 Last update: 2017/05/17 16:24 magento_2:xml-google-sitemap that Max Items Per File is less than 50,000 URLs. And Max File Size is not larger than 50MB (52,428,800 bytes). If these parameters are exceeded, an index file will be created. In Exclude URLs field, specify URLs that should be excluded from your XML Google sitemap. Product Links Settings In the Products tab, you can configure settings for the product links. Decide whether to Include products links in the sitemap or not. To improve SEO and bring more traffic to your web store enable Add Images option. For more details see Include Images in XML Google Sitemap Specify Priority of importance. You can range the value from It is recommended to set higher values (e.g ) for homepages, product info, main features, etc. Specify Frequency of updates. Range from never-yearly-monthly-weekly-daily-hourly-always, judging

31 2017/08/05 02:22 5/9 XML Google Sitemap for Magento 2 on how often the product pages you add to the sitemap are being updated. It is recommended to set at least weekly for the product pages. In the Include Last Modified field, choose Yes to include the date when the page was last modified. Category Links Settings In the Category tab, you can configure settings for the category pages links. Decide whether to Include categories links in the sitemap or not. To improve SEO and bring more traffic to your web store enable Add Images option. For more details see Include Images in XML Google Sitemap Specify Priority of importance. You can range the value from It is recommended to set middle values (e.g ) for category pages etc. Specify Frequency of updates. Range from never-yearly-monthly-weekly-daily-hourly-always, judging on how often the category pages you add to the sitemap are being updated. It is recommended to set at least monthly or weekly for the category pages. In the Include Last Modified field, choose Yes to include the date when the page was last modified.

32 Last update: 2017/05/17 16:24 magento_2:xml-google-sitemap Include Images in the Sitemap To bring more traffic to your web store, the extension offers an easy way to include any images in your sitemap. Add titles and templates in the sitemap to improve SEO. CMS Links Settings In the Pages tab, you can configure settings for any CMS pages links. Decide whether to Include pages links in the sitemap or not. Specify Priority of importance. You can range the value from It is recommended to set

33 2017/08/05 02:22 7/9 XML Google Sitemap for Magento 2 middle values (e.g ) for CMS pages. Specify Frequency of updates. Range from never-yearly-monthly-weekly-daily-hourly-always, judging on how often the CMS pages you add to the sitemap are being updated. It is recommended to set at least monthly or weekly for the CMS pages. In the Include Last Modified field, choose Yes to include the date when the page was last modified. For SEO purposes, you may want to remove some links. Use Exclude CMS pages field. Extra Links Settings Configure Extra links settings similarly as for CMS pages.

34 Last update: 2017/05/17 16:24 magento_2:xml-google-sitemap Cron Settings Set frequency for cron job. Cron is responsible for indexing and sitemap generation. For more detailed information check our article on how to configure cron.

35 2017/08/05 02:22 9/9 XML Google Sitemap for Magento 2 Hreflang Hreflang URLs Scope: Website - select to work within one website Global - select to work between the websites Language Code - Specify the language of the audience you want your content introduce to. The option From Current Store Locale is available. Country Code - Specify the region you want your content introduce to (optional). The options From Current Store Default Country and Don't add are available. X-default - Specify which store in the XML sitemap will be tagged as a default. Multi-Stores CMS Pages Relation - The option allows to look for alternative links within various websites with different language and region codes. By ID - Relates the pages (from different stores) that have the same ID's; Hreflang UUID - Relates the pages (from different stores) that have the same UUID's; Hreflang URL Key - Relates the pages (from different stores) that have the same URL Keys;

36 Last update: 2018/04/14 14:59 magento_2:cross_linking For more details see the Cross Linking for Magento 2 extension page. Cross Linking for Magento 2 General Settings To configure the extension, go to Admin Panel Stores Configuration Amasty Extensions SEO Cross Linking Enabled - Enable the functionality of the extension. Product Page Replacement Limit - Limit the number of links per product page. Replacement Limit - Despite the number of keywords found per page, only the specified number will be replaced with links. Category Page Replacement Limit - Limit the number of links per category page. CMS Page Replacement Limit - Limit the number of links per CMS page. Replace on Product Page In - Specify the sections on the product page, where the plugin should replace the keywords with links. Either in full description, or in short description. Replace on Category Page In - Specify the section on the category page, where the plugin should replace the keywords with links.

37 2018/04/27 11:38 3/7 Cross Linking for Magento 2 Regexpr for + - Set the keywords format. You can make it case-sensitive. Grid To add new link or edit the existing links, go to Admin Panel Marketing Amasty SEO Cross Links Management.

38 Last update: 2018/04/14 14:59 magento_2:cross_linking Edit Link & add Keywords Active - Enable the link rule Link Title - Provide a title for the link Target - Specify whether to open page in the current tab or in the new one. Stores - Specify for which stores, the link rule will apply. Keywords - Specify the keywords, one per line. Add + for variations. Use + to search for variation of words keyword phone - phone, smartphone, iphone7 keyword phone+ - phones, smartphone, iphone7 keyword +phone - phones, smartphone, iphone7 keyword +phone+ - phones, smartphone, iphone7

39 2018/04/27 11:38 5/7 Reference Build a link to the category page Cross Linking for Magento 2

40 Last update: 2018/04/14 14:59 Build a link to the CMS page magento_2:cross_linking

41 2018/04/27 11:38 7/7 Build a link to the product page From: - Amasty Extensions FAQ Permanent link: Last update: 2018/04/27 20:04 Cross Linking for Magento 2