Advanced Digital Marketing Course

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1 Page 1 Advanced Digital Marketing Course Launch your successful career in Digital Marketing

2 Page 2 Table of Contents 1. About Varistor About this Course Course Fee Batches Syllabus 1.1 Introduction to Digital Marketing Business Analysis & Generating Strategy Search Engine Optimization Search Engine marketing Digital Analytics Google Analytics Google Tag Manager Content Marketing Social Media Marketing Marketing 16

3 Page Affiliate Marketing Website Development Important Tools Support on.18

4 Page 4 About Varistor Varistor Education is a part of Varistor Technologies Pvt. Ltd., it is an Educational Platform which is providing courses and workshop in the field Digital Marketing, Internet of things, Android App development, Embedded Systems and Artificial Intelligence. It has established in 2016 by NIT Meghalaya Alumni with the vision to focus on latest cutting-edge technologies and businesses that will add new values to the society.

5 Page 5 About this Course Advanced Digital Marketing Course Digital Marketing is one of the fastest growing marketing tactics. Also, job opportunities in the Digital Marketing field are growing enormously from the perspectives of career growth and also in terms of money. As Digital Marketing is evolving career path the demand for knowledgeable digital marketing professionals is growing exponentially. Now, are you thinking to start your career in digital marketing? Then, there are several different ways to get started in digital marketing. The best way to learn Digital Marketing easily is by taking hands-on training from digital marketing experts. Our trainers are having years of experience in digital marketing, they have trained thousands of students and helped them to get placed in top companies such as TCS, Roof and Floor, The Hindu and Infosys etc.

6 Page 6 Syllabus 1. Introduction to Digital Marketing What is Digital Marketing? Digital Marketing Techniques Traditional Marketing Vs Digital Marketing Strategies, Goals & Targets Audience, Geo & Channels Advantages of Digital Marketing Future of Digital Marketing

7 Page 7 2. Business Analysis & Generating Strategy Business Analysis Services & Products Competitors Analysis Keyword Analysis Right Audience & Place Right Strategy for Your Business Integration of Digital Marketing Channels

8 Page 8 3. Search Engine Optimization (SEO) What is a Search Engine? How does Search Engine works? Popular Search Engines SERP Search Engine Result page Basic Implementation of SEO On Page Optimization: - Meta Title & Description Tags - SEO URL - Image Tags - ALT Text - Content - Headlines H1, H2, H3 - Importance of H1, H2, and H3 tags - Keyword Analysis Primary & Secondary - XML sitemap creation - Robots.txt file creation - RSS Feed Creation

9 Page 9 - Bread Crumb Structure - URL Canonicalization - Text to HTML Ratio - Website loading speed error page creation redirection - Image Optimization - Optimize SEO Content - URL optimization - Internal Linking Off Page Optimization: - What is a Back Link - Anchor Text - Relevancy - Crawling - Domain Authority (DA) - Page Authority (PA) - Link Building

10 Page 10 - Link Position - Blog Writing - Social Media Presence - Directory Submission - Social Bookmarking Submission - Classified Submissions - Article Submission - PDF Submission - Press Release Submission - Guest Posting - Blog Submissions - Infographic Submission - Video Submission - Search Engine Submission - Question & Answer Submissions - Google Web Masters: - Adding a Site and Verification Process - URL parameters - Crawl Errors / stats

11 Page 11 - Search queries - Blocking the crawler and blocking pages - Resubmitting sitemaps - HTML Suggestions - Configuring Settings - Search Analysis Reports - Google fetch - Robots.txt tester - Remove URLS from index - Rich Snippets - Remove /temporarily hide URLs from search results Research and Analysis of Keywords: - What are Keywords? - Research on Keywords - Types of Keywords (Broad match, Phrase Match, Broad match modifier) - Importance of keywords in SEO - Analysis of keywords using Google AdWords keyword tool - Discussion of Google s Latest Algorithms - SEO Tools & Techniques

12 Page Search Engine Marketing (SEM) Google Ads Overview of SEM Google Ads Setting up Google Ads account How to create a campaign Campaign management Campaign analysis Important Metrics Bidding AdWords targeting and Placement AdWords Bidding and Budgeting Purpose of Ad groups Quality Score and its importance Ad formats and Ad guidelines AdWords Dashboard AdWords tool Ads type Search Ads

13 Page 13 Display Ads Shopping Ads Video Ads Universal App Ads Remarketing Performance monitoring and conversion tracking Reports 5. Digital Analytics Google Analytics Overview of Digital Analytics Setting up Google Analytics account Different Reports in GA Important Metrics Dashboard formation Analysis of traffic in GA Checking Real time traffic Remarketing using GA Importance of cookies in GA Setting up goals and tracking conversions Tracking AdWords campaigns reports in Analytics

14 Page 14 Creating advance segmentation reports with multiple dimensions Tracking Ecommerce Reports Enabling Automatic UTM tagging Importance of UTM Tagging (Automatic and Manual) Event tracking in Google analytics Adding analytics code in website Understanding of bounce rate 6. Google Tag Manager Introduction Account Settings GTM overview What is a Tag Types of Tags in GTM What is a Trigger Variables Use of Triggers & Variables Debugging Analysis with GA How to create a tag, tagging & track types, tracking How to create an event in GTM

15 Page Content Marketing Content marketing overview and strategy Introduction to blogs Setting up your own blog Importance of SEO in blog Strategy to optimize content for SEO Why Content is a King Content Gap analysis LSI keywords Content Optimization Buzz keywords 8. Social Media Marketing Facebook: Creating Facebook page for Business How to get organic share & likes Facebook & Instagram Advertisement Facebook Ad Manager Introduction Types of campaigns on Facebook How to create Ads for Instagram Lead generation Remarketing Facebook pixel creation Facebook Insights & Reports

16 Page 16 LinkedIn: Introduction to LinkedIn Company Profile creations LinkedIn Business page LinkedIn Advertising Marketing on LinkedIn Groups Increasing ROI through LinkedIn Ads Branding on LinkedIn Twitter: Twitter Introduction Creating profiles on Twitter Best practices to follow in Twitter management Twitter Advertisement Followers, Retweets, Clicks, conversions, Hashtags App installs and Engagement Conversion tracking and Reports 9. Marketing marketing platforms Creating an Marketing Account Creating & Managing Contact list

17 Page 17 Creating & Managing Campaigns Why marketing considered as best marketing How to create effective Content Checking open rates, clicks, click through rate. Creating marketing templates and sending bulk mails 10. Affiliate Marketing What is Affiliate Marketing? How to become an Affiliate partner and earn commission Setting up Affiliate account How to promote affiliate content / products and start earning Do's and don ts in Affiliate Marketing 11. Website Development Creating simple blog - WordPress Demonstrating how to add and edit content

18 Page Important Tools Google Webmaster Google Analytics SEMrush Ahrefs Uber Suggest 13. Support On Domain Name Registration Hosting and its type Website Architecture Website competitor s analysis

19 Page 19 Course schedules: Multiple timings are available for Training Courses. If this schedule doesn t match with your timings, please let us know. We will try to arrange appropriate timings based on your interest. Batches: 10AM-12PM- Morning Batch (From Monday to Saturday) 2PM-4PM Afternoon Batch (From Monday to Saturday) 5Pm-7Pm Evening Batch (From Monday to Saturday) Course Duration: 6 Weeks Payment Method: All modes of transactions are supported Call us to register your Spot: , id: edu@varistor.in

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