Become Professional Digital Marketer With

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1 1 Mob:-

2 2 Become Professional Digital Marketer With We Transform Your Vision into Creative Results Digital Gurucool is an activity that plans to give proficient Digital Marketing training and counseling for the general vocation development of Students or in our language #DigitalBachha, working experts and business visionaries/new companies or Startups and Entrepreneurs.

3 3 DGC Course Opportunity With over $135 billion spend in online advertising globally, Digital Marketing is one of the fastest growing industries today. Asia is leading the trend with over 30% annual growth. According to a recent report by emarketer, the total number of Internet users globally will surpass 3 billion to reach 42.4% of the entire world's population. Organizations worldwide are waking up to the opportunity of this revolutionary medium to fulfill various business objectives ranging from Sales, Marketing, CRM, Product Development and Research. This has created an ever increasing demand of skilled Digital Marketing professionals. According to an article in Times of India, over 8 Lakh jobs are expected to be created in Digital Marketing space in the year In the absence of formal avenues of Digital Marketing education, there is a huge gap of talented professionals. No wonder, a Digital Marketing professional earns anywhere between Rs 15,000 & Rs 250,000/month

4 4 If you are a Business Owner, a Sales & Marketing professional or a Student who is serious about leveraging Digital Marketing for personal or organizational growth then DGC course is for you. This course will help you build mastery in various disciplines of Digital Marketing - SEO, SEM, Social Media, Inbound Marketing & Web Analytics. DGC supplements you with additional specialization modules to strengthen your skillset based upon individual s objective. Learn Digital Marketing

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6 6 We Create Professionals 3 months course duration 120+ Hours instructor training Easy EMI and Instalments structure Enterprise level Education system 24x7 Teaching Assistance and support Free Preparation for Google Certification Ask the Expert anytime

7 7 OUR STORY Your great subtitle in this line Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. FIND MORE

8 8 Who Can Join Digital Marketing Courses +First +Second +Third Businessman Marketers Students

9 9 Digital Marketing Courses Module Website Intro,Structure & Creation Search Engine Optimization Social Media Optimization Search Engine Marketing Social Media Marketing OUR STORY Your great subtitle in this line Marketing Ecommerce Marketing Lead Generation For Business Content Marketing Web Master Tools Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Analytics Online Reputation Management Affiliate Marketing Adsense /Blogging FIND MORE

10 10 Digital Marketing Overview What is Marketing? Why it is needed? What is Digital Marketing? Overall Marketing Process. Understanding Traditional Marketing. Why Digital Marketing better perform than Traditional Marketing? Digital Marketing Process. Visitors Engagement. What is engagement? Why it is important? Examples of engagement. Bringing Targeted Traffic. How to convert traffic into Lead? Types of Conversion. Overall Conversion Process. What is Website Structure? Learn at

11 11 Search Engine Optimization Understanding of SEO Understanding of Online traffic Competitor analysis & keywords Targeting Content research planning and optimization Creating SEO strategies Google analytics and importance Various reporting methods Type of SEO?? What is On page optimization? Keywords optimization Content optimization & planning Understanding your audience for content planning What is the difference between keywords stuffing & keyword placement Internal linking Meta tags creation

12 12 Search Engine Optimization-II Creating Webpage in WordPress CMS Using Google webmasters tool & website verification Sitemap creation & submission in website & webmasters How to write an optimized content What is off page SEO? SEO techniques? SEO Auditing What is off Page Optimization?? What is Domain Authority? How to increase Domain Authority What are back links? Types of back links What is link building? OFF Page and ON Page SEO. Read More at

13 13 Learn Community Building Community awareness of an issue Motivation from within the community Small geographic area Flexibility and adaptability Preexisting social cohesion Ability to discuss, reach consensus, cooperate Existing identifiable leadership Prior success with community building Widespread participation Good system of communication Minimal competition in pursuit of goals Develop self-understanding Benefits to many residents Focus on product and process concurrently Linkage to organizations outside the community. Read More

14 14 Social Media Marketing FACEBOOK MARKETING LINKEDIN MARKETING INSTAGRAM MARKETING QUORA MARKETING TWITTER MARKETING GOOGLE PLUS MARKETING NEURO MARKETING VIRAL MARKETING YOUTUBE MARKETING BASICS OF BRANDING SOCIAL MEDIA PAID ADVERTISING CREATE AD CAMPAIGN FOR ALL SOCIAL MEDIA PLATFORM. Learn SMM at

15 15 Content Marketing Understanding Content marketing Blog writing Website content writing Info graphics Content writing Content strategy? Keyword research for content ideas Optimizing content for search engines Understanding online influencers 10 ways to connect with online influencers How to increase opt-in list with content marketing with examples Case study on content marketing. Read More at

16 16 Search Engine Marketing Understanding of SEM Google Adwords and it s importance Set-up Adwords Account Getting started on pay per click( PPC ) Key Components of paid Ads Fundamental of Google adwords Keyword analysis PPC Campaign Set up Campaign optimization Creating PPC strategy Understanding inorganic search results Introduction to Google Adwords & PPC advertising Setting up Google Adwords account Understanding Adwords account structure Campaigns, Adgroups, Ads, Keywords, etc

17 17 Search Engine Marketing- II Types of Advertising campaigns- Search, Display, Shopping & video Difference between search & display campaign What is quality score Why quality score is important What is CTR? Why CTR is important? Understanding bids Creating Search Campaigns Types of Search Campaigns Standard, All features, dynamic search & product listing Google merchant center. Creating our 1st search campaign Doing campaign level settings Understanding location targeting

18 18 Search Engine Marketing- III Different types of location targeting What is bidding strategy? Understanding different types of bid strategy Understanding keywords Finding relevant keywords Adding keywords in ad-group Using keyword planner tool Understanding types of keywords Examples of types of keywords Pros and cons of different types of keywords Creating ads Understanding ad metrics Display & destination URL Best & worst examples of ads Creating ads Tracking. Learn more at

19 19 Webmaster Tools Understanding of webmaster How to Generate Webmaster Code Set-up Webmaster Account How webmaster works Webmaster Dashboard What is Structured Data? What is Rich Cards?? What is Data Highlighter?? What is HTML Improvements?? What is Accelerated Mobile Pages?? What is Search Traffic?? Crawling Issues!!! Google Search Console Yandex Webmaster Tools Bing Webmaster Tools

20 20 Blog Marketing Understanding Blog marketing Content writing How to Create Blogger? How to done Blog submissions? What is blog commenting? Blog posting How to write seo friendly blogs? Learn Blogging by

21 21 Google Analytics Introduction to Web Analytics WHAT IS WEB ANALYTICS Purpose of analytics in Internet Marketing Admin Interface, Setting up an accounts and Web properties Managing account / Users Google Analytics Interface, Real time Data Understanding different types of goals Understanding bounce & bounce rate Difference between exit rate & bounce rate How to reduce bounce rate How to integrate adwords and analytics account Benefits of integrating adwords & analytics Measuring performance of marketing campaigns via Google analytics. Learn more at

22 22 Website Creation Over view of Internet knowledge What is the difference between Internet & Web Websites Over view What is domain?? What is domain names & domain extensions What is web server & web hosting Different types of web servers Types of websites What is domain name & web hosting What is Plug-in? Creating blueprint of every webpage. Read More at

23 23 Landing Page Optimization Understanding of landing page How to design landing page Importance and advantage of landing page Landing page Speed Landing page analysis. Learn more at

24 24 Online Reputation Management What is online reputation management? Why online reputation management is need?? Understanding ORM How to create positive brand image online?? Understanding tools for monitoring online reputation Best examples of online reputation management. Learn ORM exclusive at

25 25 Digital marketing Course Module Again at a Glance Website Creation Community Building Search Engine Optimization Analytics Lead Generation Social Media Marketing Blog Marketing Webmaster Tools Continue at

26 26 WHY Digital GuruCool LEARN DIGITAL MARKETING FROM DIGITAL GURUCOOL YOU WILL GET IDEA FROM THIS IMAGE SEO EXPERT SEO Digital marketing Manager SMM Education JOB SEM Entrepreneur COMMUNITY BUILDING

27 27 LEARN DIGITAL MARKETING NOW

28 28 Thank You

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