Getting Started: Part 2 Setting Up Your Catalog"
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1 Getting Started: Part 2 Setting Up Your Catalog" Webinar date: November 16, 2011 Presenters: Kara Heinrichs, Brillig House Mosses Akizian, Magento Agenda for Today s Webinar" INTRODUCTION" About Magento and Magento Go PRESENTATION" Overview of the Getting Started webinar series Part 2 Setting Up Your Catalog QUESTIONS & ANSWERS" Yes, this webinar is being recorded." The recording and the slides will be available online later." 2011, Magento, Inc. 1
2 Magento Go Ge+ng Started: Part 2 11/16/11 Introducing Magento Go" Launched February 2011" Drag-and-drop layout editing" Ready-to-use professionally designed themes" Out-of-the-box payment gateway integrations" CSS-based theming approach" Expand your store with Trusted Extensions" Inline and importable translations" Professional web design services from partners" The Getting Started Webinar Series" Part 1 Getting Your Go Store Going" Part 2 Setting Up Your Catalog" Part 3 Configuring Your Checkout Process" Previous webinars are all available online in the Resources section." 2011, Magento, Inc. 2
3 Today s Topics" Getting Started Part 2 Setting Up Your Catalog" Creating your categories Creating your products Working with product attributes Importing products from a spreadsheet Magento Go s Catalog Hierarchy" Catalog Root Category Catalogs in Magento are assigned to one or several stores Categories Citrus Fruit Berries Vegetables Dry rubs Spices Sauces Categories and subcategories in Magento can only belong to one catalog. They can be nested as deep as you want Sub- categories Spicy Mild Products A=ribute Sets A=ributes Apples Oranges Lemons Tomatoes Carrots Broccoli Name SKU Price Fruit Description Weight Manufacturer Tax class Status Meta info Vegetables Color Size etc. Products can be associated with any number of categories, catalogs and/or websites Attribute sets define the group of attributes (data fields) associated with a product. Each product has only one attribute set, which cannot be changed. 2011, Magento, Inc. 3
4 Creating Your Categories" Creating categories Reordering categories Changing your category display defaults Additional category configuration options Creating Categories" What you see here Exceptions: If Is Active is No If Include in Navigation Menu is No is what you get here 2011, Magento, Inc. 4
5 Category Display Types" Display mode: Products only Display mode: Static block only Display mode: Products only; Image uploaded Display mode: Static block and products Other Category Default Settings" Is Anchor: No Standard category navigation Is Anchor: Yes Layered navigation Layered navigation allows for drill down based on attribute values. Which attributes are used for layered navigation is determined by each attribute s settings. More on attributes later. Default Product Listing Sort By: Best Value 2011, Magento, Inc. 5
6 Custom Design Page Layout Default Options" 3 columns 2 columns with left bar 2 columns with right bar header header header left main right left main main right footer footer footer 1 column Empty header main main footer Other Category Configuration Options" Set some of the default category list/grid behavior" ADMIN: System Configuration Catalog tab Frontend panel List mode, products per page, listing sort by Set layered nav defaults" ADMIN: System Configuration Catalog tab Layered Navigation panel Set depth of top nav drop-down menus" ADMIN: System Configuration Catalog tab Category Top Navigation panel 2011, Magento, Inc. 6
7 Creating Your Products" Creating products Assigning products to categories Changing product info for many products at once Additional product configuration options Product Types in Magento Go" Simple product types" Each unique SKU corresponds to a simple product Types: Simple (physical) Variants (using custom options) Virtual Gift cards Complex product types" Groupings of simple products Types: Configurable Bundled/Kit Grouped See the Harnessing the Power of Product Types webinar for examples and instructions on product types" 2011, Magento, Inc. 7
8 Other Product Configuration Options" Change the missing-image image" ADMIN: System Configuration Catalog tab Product Image Placeholder panel Add a watermark to your product images" ADMIN: System Configuration Design tab Product Image Watermarks panel Change the default inventory behavior" ADMIN: System Configuration Inventory tab Working with Product Attributes" How attributes are used by Magento Go Editing attributes Creating new attributes Creating new attribute sets 2011, Magento, Inc. 8
9 Understanding Attributes" Hugely flexible functionality that allows you to easily add your own data fields without programming " Config opvons Filterable opvon in layered nav Custom fields Attribute Uses in Magento Go" 2011, Magento, Inc. 9
10 Attribute Sets in Magento Go" Catalog Root Category Catalogs in Magento are assigned to one or several stores Categories Citrus Fruit Berries Vegetables Dry rubs Spices Sauces Categories and subcategories in Magento can only belong to one catalog. They can be nested as deep as you want Sub- categories Spicy Mild Products A=ribute Sets A=ributes Apples Oranges Lemons Tomatoes Carrots Broccoli Name SKU Price Fruit Description Weight Manufacturer Tax class Status Meta info Vegetables Color Size etc. Products can be associated with any number of categories, catalogs and/or websites Attribute sets define the group of attributes (data fields) associated with a product. Each product has only one attribute set, which cannot be changed. Importing Products from a Spreadsheet" Exporting sample products to create a template Importing products Importing product images 2011, Magento, Inc. 10
11 Export Sample Product(s)" Manually create one or more products" Export them to create a template for your import" ADMIN: System Import/Export Export Import Product Data" Use the resulting.csv file from the export as your import template" This file will exactly match your attributes and values You can drop fields/columns you don t use or that you don t want to update from the spreadsheet. Create new lines for each product to add" File must stay a.csv file, don t save as or convert to an.xls/.xlsx" Mac users save to the Windows CSV (UTF-8) format to ensure line breaks are correct Note: Cannot import bundled products" 2011, Magento, Inc. 11
12 Import Product Images" In your spreadsheet, enter product names in the corresponding columns:" Must be proceeded by a slash / e.g. /filename.jpg or /foldername/filename.jpg Are case sensitive Must match the actual image names and folder location exactly Zip/archive your image files" Select all your image files or folders you want to upload and use your computer s archive/ compression utility to zip them up Import the zipped file into Magento Go " What We Covered Today" Creating your categories" Creating your products" Working with product attributes" Importing products from a spreadsheet" 2011, Magento, Inc. 12
13 Be sure to visit go.magento.com/support for tutorials, articles and videos to help you get going with Magento Go!" 2011, Magento, Inc. 13
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Introduction to Theming in Magento Go" Webinar date: July 20, 2011 Presenters: Kara Heinrichs, Brillig House (twitter: @kkarahh) Mosses Akizian, Magento (twitter: @monocat) Agenda for todayʼs webinar"
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