Global Search Engine Optimization (SEO) Services.

Transcription

1 Global Search Engine Optimization (SEO) Services

2 Global Search Engine Optimization (SEO) Services Globalization Partners International (GPI) provides one of the most comprehensive website globalization offerings in the marketplace. Offering much more than just translation, GPI can perform complete website cultural correctness assessments, cultural customization reports, in-country consumer web testing, and locale-specific Search Engine Marketing (SEM), whether Search Engine Optimization (SEO) and/or Search Engine Advertising (SEA). GPI will make sure your new target-language websites are well received and well visited by your audience around the globe. We highly recommend that as part of any new website design and development project, and/or as part of a website globalization project, you perform some initial and ongoing Search Engine Marketing (SEM). This should include organic Search Engine Optimization (SEO). Whether you have an SEO Agency or in-house team provide English SEO services, GPI s Global SEO Services will help you achieve better visibility in country-specific search engines, which will lead to increased traffic and ROI with your target-language version websites. Global Search Engine Optimization Services may include: Comprehensive website translation and localization Multilingual keyword phrase research, refinement and localization On Page Multilingual Search Engine Optimization Multilingual Search Engine Optimization and copywriting of main site content Multilingual Search Engine Optimization of meta-tags, titles, alt-tags, heading tags, HTML, etc. On Site Multilingual Search Engine Optimization Multilingual Search Engine Optimization of internal link building, sitemap, robots.txt, etc. Submissions to major locale (in-country) and international Search Engines Link building strategy and submissions Website traffic and keywords ranking reporting To learn more about our Global SEM Services, please see: Global Search Engine Marketing (SEM) Services Copyright Globalization Partners International. All Rights Reserved. Trademarks are property of their respective owners. Page 2

3 BASIC SEO TASKS (provided per locale) INCLUDED DESCRIPTION Initial Analysis and Keywords Research New Content Suggestions Current SEM Strategies/Tactics Review Client Site Analysis Incoming links Link Popularity Report (in major locale popular Search Engines) Major directories presence (Yahoo, DMOZ, etc) Competitors Analysis Initial keyword position report Keyword Research (WordTracker, Google Keyword tool) New Content: Analysis And Recommendations Keyword Density Analysis SEO Optimized Landing Pages - phrase pages creation SEO Optimized Meta Tags Creation (title, description and keywords) Determine the client strategy and tactics to develop a customized SEO campaign in order to obtain the required results. Initial client site analysis to determine the changes to implement/suggest. List of incoming links. This report will show your website presence in main search engines (Google, Yahoo, Bing or locale specific). Report to check the presence of your company in major directories. Analysis of main competitors websites to check how we can improve your website results. Initial report to check the position of your company in SERP with the keywords provided. Research of terms (phrases) entered by users into search engines when searching. In order to ensure your content is optimized for search engines, GPI will review source content and recommend changes to the original content (if necessary). Report to check the density of targeted keywords on specific pages. Creation of optimized landing page to feature specific keywords or phrases for indexing by search engines. Creation of SEO optimized meta tags based on the content provided by the client. Suggest alternative optimized content (meta data) for localized sites. Copyright Globalization Partners International. All Rights Reserved. Trademarks are property of their respective owners. Page 3

4 BASIC SEO TASKS (provided per locale) INCLUDED DESCRIPTION On Page and On Site SEO Development/Modification Analytics and Reports Internal Link Building Review Title Modification Keyword Tag Modification Description Tag Modification Image Alt Tag Modification Link Alt Tag Modification Robots.txt Creation Sitemap Creation (Google and standard website sitemap) Analytics Account Creation And Monitoring Analysis of the internal linking structure. When appropriate, GPI will suggest changes in order to clarify the internal link structure of your website. Title meta tag content review and modification. Keyword meta tag content review and modification. Description meta tag content review and modification. Image alt attribute review and modification. Link alt attribute review and modification. Creation of robots.txt file allows you to specify what pages you want to include or exclude from the Search Engine (SE). This file provides information to the SE to crawl your website more effectively. Includes information such as priority of crawling, last modified date and change frequency. Google Analytics account creation to track results of your website. Website Analytics Reports SEO Ranking Reports Link Building Tasks Link Building Strategy Link Building Submission and Reports Analysis for the website internal and external links Competitor link profile analysis Research link opportunities Link submission activities (Penguin-Friendly link building) Copyright Globalization Partners International. All Rights Reserved. Trademarks are property of their respective owners. Page 4

5 US Headquarters Washington, DC Questions 1. Can you give us a brief description of your SEO goals? 9. Can you describe the target market and industries you are pursuing? 2. Is your English site search engine optimized? 10. Can you list the top keyword concepts that are most representative of the target product or service offering? 3. Do you have a list of key words for your content? 11. Are specific countries or locales targeted? 4. Do you use an agency or perform search engine marketing (SEO/SEA) in house? 12. Do you currently use any traffic analytics tools or web statistics? 5. Do you perform SEO to enhance your sites visibility organically? 13. What action do you want visitors to take on your website? 6. How long has the web site been live in its current form/ design? 14. Can you give us a brief description of your Link Building goals? 7. What platform and content management system is used for your website? 15. Do you have a base list of websites for Press Releases and Content Marketing? 8. In what ways and how often is website content added and updated? By whom? 16. Can you describe your content creation process and strategy? Copyright Globalization Partners International. All Rights Reserved. Trademarks are property of their respective owners. Page 5