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2 Important Notice MageWorx reserves the right to make corrections, modifications, enhancements, improvements, and other changes to its products and services at any time and to discontinue any product or service without notice. Customers should obtain the latest information before placing an order and should verify that such information is current and complete. All products are subject to the MageWorx terms and conditions of sale supplied at the time of order acknowledgment. MageWorx warrants performance of its products to the specifications applicable at the time of sale in accordance with the company s standard warranty. Testing and other quality control techniques are used to the extent MageWorx deems necessary to support this warranty. Except where mandated by government requirements, testing of all parameters of each product is not necessarily performed. MageWorx assumes no liability for applications assistance or customer product design. Customers are responsible for their products and applications using MageWorx components. To minimize the risks associated with customer products and applications, customers should provide adequate design and operating safeguards. MageWorx does not warrant or represent that any license, either express or implied, is granted under any MageWorx patent right, copyright, mask work right, or other MageWorx intellectual property rights relating to any combination, machine, or process in which MageWorx products or services are used. Information published by MageWorx regarding third-party products or services does not constitute a license from MageWorx to use such products or services or a warranty or endorsement thereof. Use of such information may require a license from a third party under the patents or other intellectual property of the third party, or a license from MageWorx under the patents or other intellectual property of MageWorx. Resale of MageWorx products or services with statements different from or beyond the parameters stated by MageWorx for that product or service voids all express and any implied warranties for the associated MageWorx product or service and is an unfair and deceptive business practice. MageWorx is not responsible or liable for any such statements. All company and brand products and service names are trademarks or registered trademarks of their respective holders. Copyright 2018 MageWorx 2

3 Table of Contents 1. Introduction Requirements Extension Configuration Manage Cross Links Cross Link tab Destination tab Backend Setup Individual Settings Categories Products CMS Pages

4 1. Introduction Simply put, SEO crosslinks are the links the links that connect related site pages, or pages with similar content. Also, this links can connect related subdomains as well as different websites. Such links are used to raise customers interest to certain products or categories, enhance navigation between related and cross sell products and increase sales. With the help of Cross Linking extension for Magento 2 it s possible to automatically create internal or external cross links between different products and/or categories. Well-organized store structure will help to support stronger search engine rankings for the website. 4

5 2. Requirements Cross Links extension supports both Community and Enterprise edition of Magento starting from version 2.1. The current version of the Magento installed on your website can be found in the lower right corner of any backend page. 5

6 3. Extension Configuration. 3.1 Manage Cross Links To view, edit and add the custom redirects, go to MARKETING MageWorx SEO Cross Links Cross Links. Please note that during the initial setup this grid will be empty. The columns can be sorted alphabetically by clicking the column title. The grid supports mass actions. For this, click the checkboxes near the cross links that you wish to modify and click the Edit link on the Actions dropdown. When the edits are done, click the Save Edits button to proceed. To create a new cross link, click the Add New Crosslink button. The configuration of the new cross link consists of 2 tabs: Cross Link and Destination. 6

7 3.1.1Cross Link tab The first, Keyword link is the place where the store owner can enter the list of keywords that will get equipped with links. Only one keyword or keyword phrase should be set per one line. 7

8 Adding '+' before or after a keyword will apply the Cross Link rule to all its variations. E.g. Entering iphone 6+ will apply the rule to iphone 6 plus, iphone 6s, etc. (but not just to iphone 6). For more info, follow this link. In this section, the store owner needs to specify the Link Title, select how your crosslinks will be opened (in the same window (_self), or in a new one (_blank)) and choose the Store Views this cross link rule will be applied to. 8

9 In the Reference drop-down the store owner can specify the pages your cross links will be connected to. That can be specified by the 3 options. 1. The Custom URL supports both absolute ( and relative (/custom/url) URL values. 2. Product. To select the desired product, click the Choose button. 3. Once the store owner clicks the Choose button, the products grid appears. You can filter the products by selecting the category from the category tree and by using the search boxes in the column headers. 4. Category. To select the desired category, click the Choose button. 9

10 Once the store owner clicks the Choose button, the products grid appears: Max Replacement Count per Page is the maximum number of times the specified keyword will get equipped with a cross link per one page. Priority defines the order in which the keywords will be replaced; 100 is the highest priority. Nofollow allows to put the NOFOLLOW tag to the redirected link. The store owner can temporary disable the cross link by putting the Is Active setting to No Destination tab This is the place where you can specify which pages your cross links should appear on. The extension lets you add this type of links on the product, category and CMS pages. 10

11 3.2 Backend Setup To tweak the general Cross Link settings, log into the Magento Admin panel and go to STORES Configuration MAGEWORX SEO. The configuration of the extension is provided under the SEO Cross Links tab. 11

12 From here, you can Enable the Cross Link functionality. If enabled, the Cross Links will be inserted on the fly on all the relevant pages. Also, Cross Links can be individually disabled for any Product or Category page. You can specify the total number of words that will be equipped with links on product, category or CMS page. 12

13 Replace on Product Page in setting is designed to specify where keywords should be replaced with links on product pages. That can be done either in the short product description field, in the text for standard product description or in the both of them. Under these settings, the store owner can set a row of the default values, such as the default target, reference, priority and more. These settings will be set as the defaults for all Cross Links that are created in the Manage Cross Links section. 3.3 Individual Settings Additionally, the store owner can tweak the cross link settings for each product and category individually. 13

14 3.3.1 Categories For the categories settings, go to PRODUCTS Inventory Categories, select the desired Category and open the Search Engine Optimization tab. If the Use in Cross Linking is disabled, the crosslinks won't appear in the category's description. 14

15 3.3.2 Products For the products settings, go to PRODUCTS Inventory Catalog, select the desired Product and open the Search Engine Optimization tab. 15

16 If the Use in Cross Linking is disabled, the crosslinks won't appear in the product's description CMS Pages For the CMS pages settings, go to CONTENT Elements Pages, select the desired CMS page and open the Search Engine Optimization tab. If the Use in Cross Linking is disabled, the crosslinks won't appear on the CMS pages. 16

17 GOT QUESTIONS? MageWorx offers FREE lifetime support and updates for any extension developed for Magento. If you need support related to MageWorx extension usage, feel free submit a ticket from support.mageworx.com GETTING HELP WITH MAGENTO MageWorx offers outstanding services developing custom tailored solutions for Magento platform to attain your ecommerce objectives. Our professional impassioned team provides profound and custom oriented development of your project in a short timeframe. You are most welcome to contact us at support@mageworx.com. Copyright 2018 MageWorx 17