Website minute read. Understand the business implications, tactics, costs, and creation process of an effective website.

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1 Website 101 Understand the business implications, tactics, costs, and creation process of an effective website. 8 minute read Mediant Web Development

2 What to Expect 1. Why a Good Website is Crucial 2. Marketing & SEO 3. Conversions 4. Costs Overview 5. The Creation Process

3 Website Basics 1 Why a Good Website is Crucial High quality web design focuses on the most important steps of making websites visible (Search Engine Optimization) and effective (Conversions). + BUY = Traffic Conversions Profit People are impatient and unforgiving when judging your business online getting people to click your link is only half the battle. You need both high traffic and high conversion rates. 1 second = 7% lost conversions 7% 1 second Every millisecond counts. Don't lose customers from slow a website. 52% of site traffic is on mobile Your website can't just "look okay" on phones. It needs to be perfect. Conversion Optimizations 233% ROI for conversion optimizations After surveying 31 million websites, the Television Ads Direct Mail average ROI was 223%. Make more money and start converting!

4 Website Basics 2 Marketing & SEO Getting to #1 Search Getting listed at the top of Google is Engine no easy feat, and there are tons of factors that they rank by. Optimization We know it can be overwhelming to try and optimize a website for search engines. Instead of explaining the thousands of details that Google considers, we've broken it down to what's most important. T Design Factors Marketing Factors 1. Quality User Experience 1. Quality back-links 2. Quick load times 2. Active social medias 3. W3-validated HTML 3. Lots of valuable content 4. Rich content tags 4. Frequently updated 5. Secure & Safe 5. Amount of traffic

5 Website Basics 3 Conversions Once people arrive at your website, it's your website's job to convince them to become customers. Utilizing design psychology to increase conversions is known as Conversion Rate Optimization (CRO), and it's essential for maximizing profit. Design Psychology Press me! Press me! Not Trustworthy Not Easy Not Eye-Catching PRESS ME! PRESS ME! PRESS ME! Professional Friendly Modern A / B Testing A B Prior to making any final decisions about a new design, we make sure to test its efficacy by A/B testing. A/B Testing allows us to test 2 nearly-identical versions of the website to see which design scheme is more effective.

6 Website Basics 4 Costs Overview You can get a website for anywhere from $50 to $50,000 - and neither of those are wrong. The only way to settle on a target price is to consider the individual needs of your business. Deciding a Budget Here's a variety of price tiers with their respective capabilities. See which price range best fits the needs of your business. $0 - $1K $1K - $10K $10K + Small local businesses Growing businesses Big E-commerce Initial marketing testing Primarily offline businesses E-commerce Effective Marketing visitors / month Advanced backend technologies 100,000 + visitors / month Less than 1000 visitors / month There's no one-size-fits-all price for a website, but knowing what you're looking for goes a long way. In general, the more you put into it, the more you'll get out of it. It's up to you how much you want to invest. Visit mediant.co/pricing for an interactive calculator

7 Website Basics 5 The Creation Process Research Frequently Skipped Conducting market research, audience analysis, and goal refinement are each essential in making the creation process go smoothly. T Design Frequently Rushed This is where the big decisions are made regarding user experience, brand identity, and stylistic flair. Great design = great results. Development Converting design mockups to efficient and modular pieces of code is more art than science. HTML / CSS / JavaScript / PHP incoming! Optimization Frequently Skipped Running diagnostic tools, rewriting code for performance, and optimizing pages for SEO are invisible to the eye, but visible in profits! Promotion Once the website is live, it's not over yet! Marketing campaigns, design updates, and site analytics are the key to rapid website growth. Have a great day!

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