Level 3 Cambridge Technical in Digital Media

Transcription

1 Oxford Cambridge and RSA Level 3 Cambridge Technical in Digital Media 05843/05844/05845/05846/05875 Unit 2: Pre-production and planning Thursday 12 January 2017 Morning Time allowed: 2 hours You must have: the insert First Name Centre Number Date of Birth Last Name Candidate Number INSTRUCTIONS Use black ink. Complete the boxes above with your name, centre number, candidate number and date of birth. Answer all the questions. Write your answer to each question in the space provided. Additional paper may be used if required but you must clearly show your candidate number, centre number and question number(s). INFORMATION Refer to the insert provided when answering all questions. The total mark for this paper is 80. The marks for each question are shown in brackets [ ]. Quality of extended response will be assessed in questions marked with an asterisk (*). This document consists of 12 pages. FOR EXAMINER USE ONLY Question No Mark 1 /5 2 /8 3 /7 4 /15 5 /9 6 /8 7 /8 8 /20 Total /80 [601/7258/7, 601/7259/9, 601/7260/5, 601/7261/7, 603/0318/9] C362/1701/6 OCR is an exempt Charity Turn over

2 2 Answer all the questions. 1 (a) Identify two client requirements that Interactive Solutions must take into consideration when planning the myholidayplanner.com website [2] (b) Identify one type of revenue stream that Kamran could consider to make the website profitable and explain why this might be an effective method....[3]

3 3 2 Jason is a web coder and Cerys is a graphic design and PR graduate. Discuss how their different skills might be used by Interactive Solutions when creating the myholidayplanner.com website. [8] Turn over

4 3 (a) Identify two legal or ethical issues that Kamran needs to consider before the team develop ideas for the myholidayplanner.com website. Explain how these will impact on the project [6] (b) Identify one regulatory body which could provide guidance for Cerys about the type of content that could be included on the website....[1]

5 4 Using visualisation diagrams, Interactive Solutions plan to use a mixture of online and face to face research methods to gain audience feedback about the website layout and house style. 5 (a) (i) Identify one online research method that could be used and explain why this would be suitable [3] (ii) Identify one face to face method that could be used and explain why this would be suitable [3] (iii) Explain one problem that might arise from using one of the methods you have identified above [3] Turn over

6 (b) Explain one reason why the full target age range should be sampled when gaining feedback about the design and content of the myholidayplanner.com website. 6...[3] (c) Explain how the mainstream nature of the myholidayplanner.com website might influence the selection of participants for the feedback sample....[3]

7 7 5 A number of activities will need to be completed throughout the design and development of the promotional video. (a) Identify two of the activities, other than storyboarding, that would be carried out as part of the development process and explain the importance of each [6] (b) Identify a contingency plan for one of the activities above and explain why it would be a suitable alternative....[3] Turn over

8 6 You have been asked by Cerys to create a sitemap for the myholidayplanner.com website. 8 In the space provided, create the first draft of the sitemap showing the pages and how they will link together. Marks will be awarded for: content fitness for purpose use of annotations and notes to justify your decisions. [8]

9 7 An online promotional video needs to be created. Kamran has asked you to produce a storyboard for this. Using all the space provided, create the first draft of the storyboard for the opening 20 seconds of the online promotional video. Marks will be awarded for 9 content layout fitness for purpose. [8] Turn over

10 10 8* The website and supporting promotional material will need to demonstrate a consistent house style. Visualisation diagrams have been created throughout the process. Evaluate the effectiveness of using visualisation diagrams as part of the planning process for the myholidayplanner.com website and the supporting promotional material. [20]

11 11 END OF QUESTION PAPER

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