BETTER TIPS FOR TAPS LIBRARY TECHNOLOGY CONFERENCE 2017 JUNIOR TIDAL WEB SERVICES & MULTIMEDIA LIBRARIAN NEW YORK CITY COLLEGE OF TECHNOLOGY, CUNY
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1 BETTER TIPS FOR TAPS LIBRARY TECHNOLOGY CONFERENCE 2017 JUNIOR TIDAL WEB SERVICES & MULTIMEDIA LIBRARIAN NEW YORK CITY COLLEGE OF TECHNOLOGY, CUNY
2 OVERVIEW MOBILE USABILITY TESTING MOBILE VS DESKTOP SETTING UP THE TEST CONDUCTING THE TEST DATA ANALYSIS
3 WHAT IS USABILITY TESTING?
4 MOBILE USABILITY TESTING IS THE EVALUATION OF A MOBILE WEBSITE ON A DEVICE, SUCH AS A TABLET OR SMARTPHONE.
5 USABILITY REALLY JUST MEANS MAKING SURE THAT SOMETHING WORKS WELL: THAT A PERSON OF AVERAGE ABILITY AND EXPERIENCE CAN USE THE THING STEVE KRUG, DON T MAKE ME THINK
6 USABILITY CAN DETERMINE IF THE USER S EXPERIENCE IS SATISFYING OR FRUSTRATING.
7 USABILITY TESTING IDENITIFES OBSTACLES THAT USERS MAY ENCOUNTER.
8 OBSTACLES CAN BE AS SIMPLE AS BROKEN LINKS OR HIGHLIGHTING MORE SERIOUS BUGS IN A WEBSITE.
9 USABILITY TESTING GIVES INSIGHT TO USER PREFERENCES AND BEHAVIORS
10 WHY IS USABILITY IMPORTANT?
11 EXERCISE: MAKE A PB&J SANDWICH WRITE INSTRUCTIONS DOWN FOR ASSEMBLING A PB&J YOU HAVE 1 PACKAGE OF A BREAD LOAF 1 CONTAINER OF PEANUT BUTTER 1 CONTAINER OF JELLY 1 KNIFE
12 WHY IS TESTING USABILITY IMPORTANT?
13 LIKE PB&J SANDWICHES, WEBSITES DON T COME WITH INSTRUCTIONS
14 LIBRARY WEBSITES CAN BE VERY COMPLICATED
15 IMPROVES PERFORMANCE
16 KEEPS COST DOWN
17 TESTING IDENTIFIES WHAT WORKS AND WHAT DOESN T
18 IMPROVES EFFICIENCY SO DEVELOPERS CAN FOCUS ON OTHER TASKS
19 DATA-DRIVEN DESIGN DECISIONS CAN BE MADE
20 REDUCES REWORK OR BIG FIXES
21 HELPS MAKE DATA-BASED DECISIONS
22 INCORPORATES THE USER S PERSPECTIVE AND VOICE
23 YOU HAVE TO LOOK AT YOUR SERVICE FROM THE POINT OF VIEW OF SOMEONE WHO KNOWS A LOT LESS THAN YOU AND SEE WHERE THEY RE COMING FROM. -SUMANA HARIHARESWARA
24 MOBILE VS DESKTOP
25 WHAT ARE SOME DIFFERENCES BETWEEN MOBILE AND DESKTOP TESTING?
26 THE MOBILE CONTEXT - THE CIRCUMSTANCES AND ENVIRONMENT A MOBILE DEVICE IS USED.
27 MOBILE DEVICES ARE PORTABLE AND CAN BE USED ANYWHERE AND ANY TIME.
28 DESKTOP MACHINES ARE TETHERED.
29 LAPTOPS ARE NOT AS MOBILE WHEN IN USE.
30 THE ENVIRONMENT IN WHICH DESKTOP AND LAPTOP WORKSTATIONS ARE STATIC.
31 MOBILE DEVICES HAVE SMALLER SCREEN SIZES.
32 SMALLER SCREENS FORCES A DRAMATIC CHANGE TO THE INTERFACE.
33 WEB PAGE REAL ESTATE AND LAYOUTS ARE MORE RESTRICTIVE IN THE MOBILE CONTEXT.
34 TOUCH INTERFACE
35 USERS INTERACT WITH THEIR FINGERTIPS AND NOT WITH A KEYBOARD AND MOUSE.
36 OPTIMIZE TASKS THAT DOESN T REQUIRE A KEYBOARD AND MOUSE.
37 NETWORK ACCESS
38 DATA TRANSFER IS AT THE MERCY OF CELL PHONE AND WIFI SIGNALS.
39 LIMIT CONTENT, SUCH AS IMAGES, SO THEY CAN BE DOWNLOADED QUICKLY OVER MOBILE BROADBAND.
40 TEST SETUP
41 WHAT ARE THE GOALS OF YOUR TEST?
42 BEFORE YOU CAN TEST, IT S IMPORTANT TO IDENTIFY YOUR GOALS.
43 EXAMPLE GOAL: YOUR DESKTOP SITE HAS BEEN MOBILE OPTIMIZED AND YOU WANT TO SEE HOW WELL THAT FARES WITH SMARTPHONE USERS.
44 EXAMPLE GOAL: A DISCOVERY TOOL WAS RECENTLY INTEGRATED WITH YOUR SITE AND YOU WANT TO SEE HOW TABLET USERS UTILIZE IT.
45 EXAMPLE GOAL: A WEBSITE IS IN THE PROTOTYPE STAGE, AND YOU WANT INCORPORATE THE EXPERIENCES OF MOBILE USERS BEFORE CREATING A BETA VERSION.
46 GOALS DETERMINE TASKS TO TEST
47 A TASK IS A PROCESS THAT USER NEEDS TO ACCOMPLISH.
48 A TASK IS NOT A TASK SCENARIO.
49 TASK SCENARIOS ARE ASSIGNMENTS THAT ARE GIVEN TO USERS. Task Scenarios for Usability Testing. (2014, January 12). Retrieved from
50 TASK SCENARIOS ARE WHAT ARE THE QUERIES USED IN A USABILITY TEST.
51 THESE ARE USED TO OBSERVE USER BEHAVIOR BY PLACING THEM IN A REALISTIC, HYPOTHETICAL SITUATION IN USING THE LIBRARY WEBSITE.
52 TASK VS TASK SCENARIO
53 TASK: FIND THE HOURS OF THE LIBRARY WEBSITE.
54 TASK SCENARIO: IMAGINE THAT YOU ARE STUDYING FOR FINALS AND NEED A SPACE TO STUDY. USING THE LIBRARY WEBSITE, DETERMINE THE LIBRARY S HOURS.
55 WHO ARE YOU TESTING?
56 WHO IS YOUR USER BASE?
57 MOBILE USABILITY TESTING INHERENTLY GIVES A SET OF USERS, THOSE WHO USE MOBILE DEVICES
58 WHAT TYPE OF MOBILE USERS?
59 TABLET USERS? SMARTPHONE USERS? ANDROID TABLET USERS? iphone USERS? ALL OF THE ABOVE?
60 ANALYTICS CAN PROVIDE CLUES ON WHAT KIND OF USER IS BEST FOR USABILITY TESTING.
61 ANALYTICS CAN HELP CREATE A PERSONA OR A REALISTIC REPRESENTATION OF YOUR AUDIENCE. Affairs, A. S. (2013, October 09). Personas. Retrieved from
62 EXAMPLE PERSONA: A 19 YEAR OLD FRESHMEN STUDENT WHO IS A FIRST-TIME RESEARCHER THAT PRIMARILY USES A SMARTPHONE FOR INTERNET ACCESS.
63 EXAMPLE PERSONA: A 51 YEAR OLD CONTINUING EDUCATION STUDENT WHO USES A TABLET COMPUTER PRIMARILY FOR AND SOCIAL MEDIA.
64 PARTICIPANTS SHOULD BE COMFORTABLE AND FAMILIAR WITH THE DEVICE THAT THE TEST IS CONDUCTED ON.
65 IF THEY ARE USING A DEVICE THEY ARE NOT FAMILIAR WITH, THIS COULD TAINT THE TEST.
66 YOU MAY FIND PROBLEMS WITH THE HARDWARE RATHER THAN THE WEBSITE.
67 HOW MANY USERS TO TEST?
68 LITERATURE SUGGESTS 5 USERS FOR A COGNITIVE WALKTHOUGH USABILITY TEST. Nielsen, J. (2000, March 19). Why You Only Need to Test with 5 Users. Retrieved from
69 LABORATORY TESTING VS FIELD TESTING
70 THERE ARE TWO TYPES OF TESTING: LABORATORY TESTING AND FIELD TESTING.
71 WHAT IS LABORATORY TESTING?
72 A LABORATORY TEST IS CONDUCTED IN A CONTROLLED ENVIRONMENT.
73 IN A LAB TEST, DEVICES MAY BE PROVIDED BY THE PROCTORS.
74 NETWORK ACCESS IS READILY AVAILABLE.
75 WHAT IS FIELD TESTING?
76 FIELD TESTING IS CONDUCTED OUTSIDE THE CONTROL OF A LAB FOR MORE REALISTIC RESULTS.
77 THE USER MAY HAVE TO CONFIGURE THEIR OWN NETWORK CONNECTION.
78 FIELD TESTING CONTAINS THE DISTRACTIONS OF THE REAL WORLD.
79 TEST COMPONENTS
80 METRICS
81 METRICS MEASURE USER INTERACTIONS WITH THE APPLICATION.
82 TASK TIMING
83 NUMBER OF TAPS TO COMPLETE A TASK
84 SUCCESS/FAILURE RATE
85 TALK ALOUD PROTOCOL (TAP)
86 CONDUCTING THE TEST
87 PROCTORING THE TEST
88 THERE SHOULD BE A LEAD TESTER, AND ADDITIONAL SUPPORT SUCH AS NOTE TAKER.
89 THE PROCTOR WILL CONDUCT THE TEST.
90 THE PROCTOR CANNOT ANSWER QUESTIONS, SO NOT TO LEAD THE PARTICIPANT.
91 A NOTE TAKER(S) SHOULD ALSO BE PRESENT.
92 DIGITAL RECORDING IS BEST.
93 WHERE TO TEST
94 LAB TESTING: A CLOSED CONFERENCE ROOM.
95 NO DISTRACTIONS, PARTICIPANT CAN FOCUS IN A QUIET ROOM.
96 ADDITIONAL EQUIPMENT CAN BE USED, SUCH AS A MONITOR TO TRACK NAVIGATION
97 EASIER TO RECORD RESULTS IN A LAB TEST
98 LAB TESTING ALLOWS INCORPORATION OF OBSERVERS
99 EASIER TO INCORPORATE OBSERVERS THROUGH GOOGLE HANGOUTS, CLOSED CIRCUIT FEED, OR SKYPE IN A LAB TEST.
100 FIELD TESTING
101 FIELD TESTING WOULD BE ANYWHERE THEY COULD USE A MOBILE DEVICE.
102 FIELD TESTS CAN BE CONDUCTED IN LINE AT THE CIRCULATION DESK, A CAFE, OR IN THE STACKS
103 THE DOWNSIDE OF FIELD TESTING IS THAT IT IS HARDER TO CAPTURE RESULTS
104 NETWORK ACCESS MAY BE SPOTTY IN A FIELD TEST.
105 WHEREVER YOU TEST, MAKE SURE IT MEETS INSTITUTIONAL REQUIREMENTS.
106 IRB TESTING AND APPROVAL
107 FUNDING FOR INCENTIVES
108 SCHEDULING
109 SCHEDULING PARTICIPANTS CAN BE DIFFICULT
110 ONLINE SURVEYS, DOODLE POLLS, AND GOOGLE CALENDAR CAN BE USED TO FACILITATE SCHEDULING.
111 ONLINE SURVEYS CAN BE USED TO SCREEN PARTICIPANTS.
112 THE ONLINE SURVEY CAN ALSO BE USE TO DETERMINE A USER S PREFERRED DEVICE.
113 PARTICIPANTS MAY CANCEL LAST MINUTE OR NOT SHOW UP AT ALL.
114 TECHNICAL SETUP
115 TOOLS TO CAPTURE THE TEST
116 SCREEN CAPTURE SOFTWARE CAMERAS DOCUMENT SCANNERS DIGITAL MP3 RECORDERS
117 FREE TOOLS: QUICKTIME (MAC OS X ONLY) FOR SCREEN CAPTURE AUDACITY FOR AUDIO CAPTURE PHOTOBOOTH (MAC OS X ONLY) FOR PARTICIPANT CAPTURE
118 PROPRIETARY TOOLS: CAMTASIA (SCREEN AND WEB CAM CAPTURE) MORAE (USABILITY SUITE) REFLECTOR (MOBILE DEVICE SCREEN CAPTURE)
119 OBSERVERS
120 OBSERVERS SHOULD BE HIDDEN FROM PARTICIPANTS.
121 OBSERVERS COULD BE OTHER STAKEHOLDERS.
122 OBSERVERS CAN TAKE NOTES AND OFFER DIFFERENT PERSPECTIVES.
123 USABILITY EXERCISE
124 1. FIND A PARTNER OR CREATE A TRIO 2. TEST EACH OTHER S WEBSITES ON A MOBILE DEVICE 3. DISCUSS FINDINGS
125
126 DATA ANALYSIS
127 METRICS AND TAP RESPONSES CREATE PATTERNS AND IDENTIFY PROBLEMS.
128 RE-DESIGN THE SITE TO SOLVE THOSE PROBLEMS.
129 RE-TEST TO DETERMINE HOW WELL THAT WORKS OUT
130 CONCLUSION
131 QUESTIONS?
132 THANKS!
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