THE SET AND FORGET SYSTEM

Transcription

1 THE SET AND FORGET SYSTEM MODULE II SQUEEZE PAGES & SUBSCRIPTION LAYOUT MAKE MONEY WHILE YOU SLEEP!

2 Table Of Contents Introduction Important Steps Squeeze Page Layout & Opt In 5 Essential Build Tips Squeeze Pages Marketing for Your Business Templates and Sub Layout Make Money Now Conclusion

3 THE SET AND FORGET SYSTEM MODULE II SQUEEZE PAGES & SUBSCRIPTION LAYOUT Congratulations and thank you for purchasing our e-book. This is module 2 of our 3 book series. The Three Modules include: I Autoresponders All You Need to Know II Squeeze Pages and Subscription Layout III List Building All rights including copyright in the content of this ebook web pages including all Web site design, text, graphics, the selection and arrangement thereof, and all software compilations, underlying source code, software (including applets) and all other material in this ebook and on this Web site are owned or controlled by The Set and Forget System and its affiliates, or their content and technology providers. ALL RIGHTS RESERVED.

4 This e-book will focus on Squeeze Pages & Subscription Layout. Squeeze pages are a helpful tool for many marketers. This is where you want everyone to visit when they go to your website. There are some secrets you should know about squeeze pages to help you get the upper hand on your competition. In reading this e-book you will understand how they work, what the importance of squeeze pages are and learn all about subscription layout. Everything you need to know is in this e-book.

5 INTRODUCTION The squeeze page is designed for one thing. It is to get the names and addresses of the people that visit your website. A great secret in regards to squeeze pages is to give the visit just one option. Since the goal is to get their address the squeeze page should be their only option. If you give more options more people will opt out. You don t want to add links to other websites. This is a very common mistake that people make. If you have any other links on your page you will take the focus away from your page and potentially some customers. You should avoid directing others to other sites.

6 IMPORTANT STEPS The following are essential for every squeeze page: You need something to grab the attention of the visitor. You only have a short window of time to get the visitor s attention. You need something bright and flashy to get them to notice it. The goal is to get them to read your page. You need a persuasive offer. It needs to be something that gets the visitor s interest and makes them opt in. The offer should highlight the benefits for the visitor. Focus on what the product or service can do for them.

7 Give them direction. After the visitor has been to the site and want what you are selling. You need to give clear directions on what to do next. Give it to them in basic terms to make it simple. SUBSCRIPTION LAYOUT OPT IN The opt in form and subscription layout is very important. It must be on your squeeze page for people to be able to opt in. The form is in the back office of the autoresponder service.

8 5 ESSENTIAL BUILD TIPS $ Set it up in a way that is detailed but not cluttered and confusing. Visitors to your site should feel that they will trust you and give value to the time they spent looking at your site. $ Your opt-in page should have newsletter samples where they could find a link to your site. $ Adding testimonials to your opt-in page will attract and increase interest of the visitors to your site. It should be in a pull-quote format with a text or an image.

9 $ Offer your website visitors some incentives. Giving incentives such as free downloads if they subscribe will increase the chances of making those visitors into subscriber. Some incentives could be special reports, software trials, tips, news, mini course, free ezine subscriptions and discounts. $ It is important to inform them of the privacy policy. This is an assurance that their address will not be disseminated to other people and will then increase their spam s. The privacy policy near the subscribe button.

10 SQUEEZE PAGES MARKETING FOR YOUR BUSINESS If you run a business, you are always seeking more leads or more clients. You always want more people on your list to get the most exposure. Your squeeze pages and site layout is extremely important. The templates will help you create the subscription pages. TEMPLATES SUB LAYOUT Squeeze pages templates will make the list building process more simple. When you build a web page from the very beginning it can be very difficult and time consuming. You will need to learn how to write HTML code.

11 This process will take valuable time away from other business priorities, such as clients. A squeeze page is very beneficial. It already has the HTML code done. The only thing you need to do is to put the text and information about what you are giving away in the squeeze page. From there you can use the subscription page and start building your list. The squeeze page template will make your list building a lot quicker. Time is precious when you are running a business. You don t have time to do things from scratch. You want your information out there as quick as possible.

12 You put the information in the squeeze page template and let it help you build your list in no time. There is no limit to the number of squeeze pages you can make and you can get them quickly. With a squeeze page template adding new information is simple. You can add a new gift or seminar or anything else you want out there to the template and it takes no time at all. Your list will grow. It saves you the time and annoyance of building each page from the start. It also saves you from hiring a person to do this task as well.

13 MAKE MONEY NOW You want to stay ahead of your competition. A squeeze page will help you generate more visitors to your website. Your company will become more noticeable and you will be more profitable as well. You won t have long to grab a visitor s attention. You need something that they will instantly notice. Make your page look professional. Put a picture of yourself and the free offer. You want to stand out from the rest of the web pages. Have your paged designed so it reflects you and what your business is.

14 Make the squeeze page so it is your brand and add to your list. Show the importance of the quality of the product or service, don t focus on the quantity. The design will help your list of clients grow. You want the squeeze page to be shorter and make sure you add testimonials. Colors are vital. Make sure you pick the right one. Show that your site is secure. Add a security statement in your opt-in box.

15 Using a social network page will help your business grow. A lot of people use those sites these days and it will get you more noticed. On your site be sure to have a headline, sales copy, a shopping cart and auto responders. When redirecting your customers it is nice to have a thank you and download page. Having audio and video on your site is essential for customers or buyers. It helps them see your product and gets your site noticed.

16 Squeeze pages are essential for making money online. Make sure your system is designed for you. The strategies listed in this e-book point to helping your online business grow. They will help you direct attention to your web site in a positive way. They will make your site look professional and well run. You want to stay ahead of the competition and attract more customers. The more people that visit your site the more potential sales you will make. It only helps your online business by learning all of the ways to attract those customers to make the sales.

17 A squeeze page is a great way to advertise your free offers. Advertise that by subscribing to your newsletter they will receive a free gift. Even if you don t have anything to offer for free, you still need a squeeze page to advertise your products and services. Instead of putting the emphasis on the price, focus on the benefits of what you are selling. Give them some information to get them interested and how they must have it and then have them fill out a subscription form to find out more.

18 You want the visitors to get a taste of what you are selling. Give them some hints but don t give it all away. Keep them interested enough to have them subscribe to your list. When they subscribe then they will receive all of the information. Every business has a different reason for using a squeeze page. A basic squeeze page would be ideal for just getting people to subscribe to your list. But if you are planning on selling your products then you will need to put a little more effort and thought into the design of your squeeze page.

19 Squeeze pages don t necessarily end when the sale is final. There is still an opportunity to sell more. Keep your current customers informed of offers that are coming up. Squeeze pages are in-depth systems. You need to find the right aspect that is going to attract those customers and future buyers. You need to find out what works for your business.

20 CONCLUSION FINAL THOUGHTS Your squeeze pages must be included as part of your sales copy. Make your squeeze page the same way you make your sales. One good example is when a customer buys a subscription from a sports website; they will be offered a chance to see various sports equipment. Amazon is one of the first sites to use the personalization technique. When a customer buys a book, the site will show other similar books saying people who bought this book also bought these, therefore increasing their interest to buy other books. A PC* survey conducted found that over 55% of customers said they will most likely purchase from a website that has personalization and over 60% will most likely register on a site that allows

21 it. Make your site more attractive by putting visually pleasing images. When you are looking for a website designer make sure you look at their previous work. Your website should be designed in such a way that every time a visitor goes to your website, they will know who you are and the services and products you provide. Giving the visitor something to remember, you want your customers to enjoy their visit and have a warm environment. Repeat business will be easy if the customer is happy. They will also tell there friends, family and co-workers about the great site you have, and what products or services you have available. * Reference Personalization Consortium Survey