CLICK HERE TO SEE WHY VEGAS.COM IS THE MEDIA PARTNER FOR YOUR BUSINESS. Media Kit

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Shanna Lee
5 years ago
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1 2018 Media Kit

2 CLICK HERE TO SEE WHY VEGAS.COM IS THE MEDIA PARTNER FOR YOUR BUSINESS Media Kit

3 DEMOGRAPHICS

5 5

6 MEDIA PRODUCTS

7 RUN OF SITE Run of site placements randomly appear in any available ad unit, casting a broad net across the entire Vegas.com ecosystem. 7

8 RUN OF SECTION Run of section placements appear anywhere in a designated vertical or collection of verticals. Vertical examples: Hotels Shows Dining Tours Nightlife Gaming Attractions Specific pages are not guaranteed. 8

Home page skins feature a designated clickable area.

9 WEBSITE SKINS Reinforce your brand by incorporating your imagery and brand into a high impact page skin. Home page skins feature a designated clickable area. Inquire about available pages/sections to skin. 9

10 HOME PAGE TILE Promote your brand, special offer and call-toaction by securing 1 of 9 home page spots. Influence users navigation behavior as soon as they land on Vegas.com Available to Vegas.com transactional partners only 10

CUSTOM LANDING PAGE Custom landing page featuring all your products in

Enhance with video, images, promotional copy and search widget (your

Point all your on-site marketing efforts to this page to give users a

11 CUSTOM LANDING PAGE Custom landing page featuring all your products in one place. Enhance with video, images, promotional copy and search widget (your products will sort to the top of search results when widget is used). Point all your on-site marketing efforts to this page to give users a full overview of the brands/shows/hotels in your portfolio. One time fee applies. Available to Vegas.com transactional partners only 11

12 SCROLL-WITH FOOTER A prominent footer placement that stays with the user as they scroll down the page. Banner is always in view. Inquire about available pages 12

13 MARKETING

14 SUBSCRIBER NEWSLETTER An upper funnel intended to inspire Vegas travel by promoting our best deals on shows, hotels, tours and attractions. This targets a wide audience, sent 2x weekly, exposing your brand or product to subscribers that have opted-in or made previous purchases on Vegas.com. A REACH 1 DROP = MIN. 1 MM SENDS AVAILABLE PLACEMENTS: B (A) *Featured Product with image, guest rating & from price (B) 540 X 155 Banner *Available to Vegas.com transactional partners only 14

15 PRE-ARRIVAL UPSELL S A series of s sent to customers with an upcoming trip to Vegas. Timing and contents are tailored to each customer based on the product purchased, focusing on cross promoting other things to do in Vegas. REACH 1 WEEK = MIN. 15,500 SENDS 15

PENDING TRIP EMAIL An email sent every Tuesday to all customers with an upcoming show or hotel

16 PENDING TRIP An sent every Tuesday to all customers with an upcoming show or hotel reservation booked through Vegas.com. Customers receive this in lieu of the Subscriber newsletter while they have a pending trip to Vegas, as the content is geared towards additional activities available for consumer s upcoming trip to Vegas. REACH 1 WEEK = MIN. 25,000 SENDS 16

17 CONFIRMATION An sent to customers immediately following every Vegas.com purchase REACH 1 WEEK = MIN. 13,000 SENDS 17

18 DEDICATED Send a customized to our most qualified database of Vegas-minded consumers exclusively featuring YOUR product REACH MIN.1 MM SENDS Available to Vegas.com transactional partners only 18

19 MEDIA PRODUCTS RATE CARD PAGE PLACEMENT SIZE CPM 7 RUN OF SITE - DESKTOP 160 X 600 / 300 X 250 $12 7 RUN OF SITE - DESKTOP 728 X 90 $8 7 RUN OF SITE - MOBILE 320 X 50 / 320 X100 $11 8 RUN OF SECTION - DESKTOP 160 X 600 / 300 X 250 $18 8 RUN OF SECTION - DESKTOP 728 X 90 $10 9 WEBSITE SKIN HOME PAGE* 1850 X 615 $75 9 WEBSITE SKIN OTHER SPECIFIED PAGE** FULL PAGE $55 10 HOME PAGE TILE* 300 X 250 $30 11 CUSTOM LANDING PAGE FULL PAGE $10,000 ONE TIME FEE 12 SCROLL-WITH FOOTER** 1000 X 40 $40 *Available to Vegas.com transactional partners only **Inquire about available pages 19

20 RATE CARD PAGE PLACEMENT SIZE SENDS/ FREQUENCY INCLUSION RATE 14 SUBSCRIBER NEWSLETTER* FEATURED PRODUCT (A) 1MM / DROP $1, SUBSCRIBER NEWSLETTER 540 X 155 (B) 1MM / DROP $1, PRE ARRIVAL UPSELL 540 X 155 MIN 15,500 / WEEK $1, PENDING TRIP 540 X 155 MIN 25,000 / WEEK $1, CONFIRMATION 540 X 155 MIN 13,000 / WEEK $3, DEDICATED * FULL NL - CUSTOMIZED 1 MM / DROP $8,000 *Available to Vegas.com transactional partners only 20

21 ATTRACTIONS

22 ATTRACTIONS LANDING PAGE *available to Vegas.com transactional partners only & include a mobile equivalent placement AVAILABLE AD UNIT SIZES 160 X X X X 390* 190 X 200* 22

23 ATTRACTIONS LANDING PAGE Mobile placement included in desktop placements for: - Hero - Top Picks - More Things To Do AVAILABLE AD UNIT SIZES 320 X X 50 23

24 ATTRACTIONS LANDING PAGE PAGE PLACEMENT SHARE OF VOICE MONTHLY RATE x 250 (1) 25% $ x 250 (2) 25% $ x % $ HERO (AUTO SCROLL) 20% $2, TOP PICKS 100% $2, MORE THINGS TO DO (ALPHABETICALLY LISTED) 100% $1, x 600 (1) 25% $ x 600 (2) 25% $ x 100 (LEADERBOARD) 25% $ x 50 (#1) 25% $ x 50 (FOOTER) 25% $300 Share of voice: The percentage of traffic your ad will receive in a designated ad placement. One ad will be served per placement with every page view. 24

CLICK HERE TO SEE WHY VEGAS.COM IS THE RIGHT MEDIA PARTNER FOR YOU. Media Kit

MEDIA KIT CLICK HERE TO SEE WHY VEGAS.COM IS THE RIGHT MEDIA PARTNER FOR YOU Media Kit DEMOGRAPHICS 4 5 5 MEDIA PRODUCTS RUN OF SITE Run of site placements randomly appear in any available ad unit, casting