4. Backlink Analysis Check backlinks What Else? Analyze historical data... 29

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1 QUICK START Guide 1

2 Introduction Your Website s Performance... 4 Set up a project... 6 Track your keyword rankings... 6 Control your website s on-page health Competitive Intelligence Conduct competitive research Identify and size up your online competitors Discover competitors best keywords Compare your performance to your competition s Analyze competitors ad strategies Keyword Research Discover keywords Backlink Analysis Check backlinks What Else? Analyze historical data Export reports Encourage team spirit Conclusion

3 INTRODUCTION If you re reading this quick start guide, you re probably either a digital marketing professional or a business owner who realizes how important online strategies are for reaching your business goals. We designed SEMrush to help you get your or your clients websites in Google s and Bing s top search results and to keep them there, as well as to conduct overall website analyses. This guide will provide you with step-by-step instruction on how to use SEMrush to retrieve data 3

4 1 YOUR WEBSITE S PERFORMANCE 4

5 Improving your website s rankings requires constant attention. But, how can you estimate whether your SEO efforts pay off? SEMrush Projects, which use the Position Tracking and Site Audit tools, provide you with the necessary metrics regarding your website s positions in search results and its on-page health. 5

6 SET UP A PROJECT To set up a project, use Projects Wizards. Enter your domain s name as well as a name for your project (1), and click the Create New Project button (2). 1 2 TRACK YOUR KEYWORD RANKINGS 3 Once a project has been created, you will be prompted to start a new tracking campaign (3). 6

7 Select a location (4) and the type of device (5) on which statistics for your site will be collected, add any keywords (6) you d like to track, and click Update Project and Start Tracking (7)

8 Start getting daily updates on your and your competitors rankings in the Google top 100 and in paid search results. Discover local competitors. 8

9 CONTROL YOUR WEBSITE S ON- PAGE HEALTH To set up an audit campaign, go to SEMrush > Tools > Site Audit, and click Create audit campaign. Find and prioritize any issues. 9

10 See issues on each webpage. 10

11 Compare the results of old and new audits. Track your web optimization progress. 11

12 2 COMPETITIVE INTELLIGENCE 12

13 SEMrush is a great resource to research which organic, AdWords and PLA keywords your web rivals are using. You can also track your competitors keyword rankings in Google s (and Bing US ) top organic and paid search results, and gain other interesting insights into your online competition. 13

14 CONDUCT COMPETITIVE RESEARCH 10 You d be surprised how easy it is to start gathering competitive data with SEMrush. Just enter the domain name or the URL of a website into the search bar and click Search. 9 You will then land at the Overview report, which will give you a quick understanding of how a domain is performing in organic and paid search, of the number and source of its backlinks weight, and of its use of display ads. To get more details, simply click on the component that you re interested in, or press the View Full Report button (8), and you will be transferred to the appropriate detailed report. You can also switch from one of SEMrush s sections to another by using the navigation menu (9) on the left. 8 Don t forget to select the right regional database (10). 14

15 IDENTIFY AND SIZE UP YOUR ONLINE COMPETITORS Knowing exactly who you are competing against for customers is crucial when choosing the direction of your digital marketing strategy. 11 To face off with your competition, go to the Competitors report in the Organic, Advertising, or PLA Research sections (11). Identify your competitors (12) in Google s or Bing s top search results. If you are promoting your website via AdWords, you can see who is bidding on the same keywords as you are (13). If you are an online store, you can see who your e-commerce competition is and whose product listing ads show up with your keywords

16 DISCOVER COMPETITORS BEST KEYWORDS Which keywords are bringing your competitors to the top search results and which ones are you missing out on? 14 that are available in the Organic, Advertising, or PLA Research sections (14). See which keywords help competitors landing pages pop up in SERPs (15). 15 View which keywords trigger competitors AdWords text ads to appear in paid search results. Spot keywords for which competitors product listing ads show up, and use terms to enrich your web pages or your product feed. 16

17 COMPARE YOUR PERFORMANCE TO YOUR COMPETITION S 16 Who is winning and who is losing in the race to the top of the SERP? SEMrush > Tools > Domain vs. Domain. Get a side-by-side comparison of competitors rankings (16) for organic, paid or shopping keywords (17) that land their domains in top search results

18 ANALYZE COMPETITORS AD STRATEGIES How much are your competitors spending on advertising and what are they promoting the most? AdWords text ads See CPC for every keyword your competitors are bidding on. Get an estimation of how much your competitors are spending on AdWords. View a history of a keyword s usage in text ads. 18

19 Product Listing Ads See which products your competitors are promoting the most. See how their product listing ads look titles, pictures, price, and URL. Discover how many keywords trigger each PLA to appear in paid search. 19

20 Display Ads Discover your competitors display publishers. Estimate the number of impressions per display ad. Display the ratio of text display ads to media banners. 20

21 3 KEYWORD RESEARCH 21

22 Updating your web texts with valuable keywords is the best way to ensure that your webpages will show up in SERPs. Use the Keyword Research and driving keywords that are relevant to your business. 22

23 DISCOVER KEYWORDS Estimate keywords values by referring to metrics such as CPC, search volume, the number of results, and trend (18). See the top 20 organic search results for each keyword (19). See which domains have been using a particular keyword for their text ads or for product listing ads (20) Find related and phrase match keywords to enrich your content or ads (21)

24 ESTIMATE KEYWORD DIFFICULTY identify domains that are the organic search results. If you are working on international SEO or PPC campaigns, you will appreciate the ability to conduct research in 16 languages. 24

25 4 BACKLINK ANALYSIS 25

26 How many backlinks do your competitors websites have? Where are your competitors backlinks coming from? Do they have a lot of value and transfer a desirable amount of link juice to them? Use the SEMrush Backlink checker 26

27 CHECK BACKLINKS See the number of your competitors backlinks and where they are coming from. Understand which of your competitors pages have the most of backlinks. See backlinks types (follow, nofollow, text, image, or form). Compare your backlinks weights to your competitors. View backlinks anchor texts. 27

28 5 WHAT ELSE? 28

29 ANALYZE HISTORICAL DATA SEMrush Historical Data allows you compare a website s current performance to its past performance. Historical data are available for 11 databases the United Kingdom, Canada, Australia, France, Italy, Germany, Spain, Russia, the Netherlands, Israel, Ireland, Denmark, Finland, Norway, Sweden, Switzerland, Poland, Turkey, Argentina, Mexico, data gathered after December

30 GET DATA UPDATED ON THE FLY SEMrush uses its Live Update algorithm to keep 26 regional databases constantly updated. Depending on their popularity in search queries, keywords are updated daily, weekly, or monthly. The more popular a keyword is, the more often it will updated. Every day, we update data about 12 million keywords. 30

31 EXPORT REPORTS Export all data into such popular formats as XSL, CSV, and CSV Semicolon. Create branded reports with custom companies logos. Schedule reports to be automatically delivered to your inbox daily, weekly, or monthly. 31

32 ENCOURAGE TEAM SPIRIT For digital agencies and in-house SEO and SEM teams, Corporate and Business plans are a handy option for easier license and user management, as well as for payments. As a manager of a corporate account, you can add or remove users from your account, customize the products they are using, and pay for all licenses at the same time. That way, you ensure that your team members get access to the solution that best suits their needs. 32

33 CONCLUSION If you want to get more tips on how to get the most out of SEMrush for your business, please our support team at or contact your account manager directly. They will be happy We would also love for you to share with us your feedback, or let us know if you re missing a feature. Sincerely, The SEMrush Team 33