Tree & Landscape Equipment TraderTM 2016 media kit equipment.treetrader.com Browse Equipment Or Place Your Listing Online On The World s Largest Website For The Tree & Landscape Industry Company Info.... 2 Deadline Dates.... 3 File Specs.... 4 Ad Sizes.... 5 Z Rates.... 6-7 Find Us Online P.O. Box 398 Webster City, IA 50595 (888) 237-4195 Fax: (515) 598-7293 Email: adcopy@treetrader.com
company info Tree & Landscape Equipment Trader is a publication that has been serving the tree care & landscaping industries since 1998. We realize the importance for consumers to have a source for the equipment, products, and services that are available in this field. We verify our circulation in order to ensure that the consumers who are in the market for your equipment, products and services are reached. Our publication and website have become valuable tools for our subscribers because of the specialized nature of the industry and the difficulty in locating products in this field. We pride ourselves in the ability to be the medium for the tree and landscape industry at a price that is affordable. We offer direct advertising to our customers allowing us to keep our costs low. We at Tree & Landscape Equipment Trader want to be instrumental in the growth of this industry by offering our printed publicaton as well as our online resources available at and equipment.treetrader.com. We strive to stay informed in the market by attending major industry specific trade shows. By verifying our circulation, we carefully target those customers that use these products & services so that your advertising dollars will be well spent. We are invested in the industry and believe that bringing together owners, operators and suppliers will ensure successful and profitable growth for years to come. Simply Stated: Our mission is to offer a quality publication at a price that is affordable for everyone. Thanks for your business, Tree & Landscape Equipment Trader Marketing Director Dayle Frye Our Circulation Tree Services 32,278 Equipment Dealers 1,014 Foresters, Distributors, etc 3,120 Total Mailing List 36,412 Our Website Equipment LIstings Daily Average 1,777 Hits Per Day 170,165 Hits Per Month 5,104,935 We verify our subscriber information to ensure that our monthly mailing list is current and accurate and your advertising reaches the consumers in the tree and landscape industry. P.O. Box 398 Webster City, IA 50595 (888) 237-4195 Fax: (515) 598-7293 Email: adcopy@treetrader.com 2
2016 deadline dates All Ad Copy / Ad Changes Must Be Received By The Deadline Dates Shown In Red Below. January 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 31 25 26 27 28 29 30 April 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 February 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 May 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 March 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 June 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 July 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 25 26 27 28 29 30 24 31 October 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 25 26 27 28 29 23 30 24 31 August 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 November 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 September 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 December 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Deadline dates shown reflect the following month s publication. For example, the January deadline is for the February printed magazine. P.O. Box 398 Webster City, IA 50595 (888) 237-4195 Fax: (515) 598-7293 Email: adcopy@treetrader.com 3
file specifications Ad copy can be emailed to: adcopy@treetrader.com or call 888-237-4195 for more info. Accepted Program Formats: Adobe Photoshop, Adobe Illustrator Save color files in CMYK mode; resolution of 300 dpi, 640x480 pixels minimum. Adobe InDesign CS5 (Windows) Use Package option to ensure all images, fonts, and links are packaged with the document. Use the preflight check to update all links and images. Quark XPress 8.x (Windows) Use Collect for Output option to ensure all images, fonts, and links are packaged with the document. Images placed in Quark must be a minimum of 300 dpi and CMYK mode for color images. Mac: Fonts that are not cross-platform will have to be substituted. Accepted File Formats For Print: PDF* Save or export the ad or image using High Quality Print or Press Quality PDF settings at 300 dpi. If your ad includes a bleed, please set the bleed amount in the export options under Marks & Bleeds. Ads with bleeds should be designed to include a 0.25 bleed on all sides. TIFF* Save color files in CMYK mode; resolution of 300 dpi. JPEG* Save in CMYK mode; resolution of 300 dpi. Select the maximum/highest image quality when saving the jpeg. EPS Save or export ad or image with 8 bit preview. Camera Ready All camera ready copy must be ready to scan. Original photos should be included if the ad is not true camera ready. Accepted File Formats For Banner Ads: GIF, Animated GIF, JPEG & PNG Save in RGB mode; resolution of 72 dpi. All ads must be sized to our ad size specifications. Images less than 300 dpi may not be suitable for print. The following images are not recommended for print: photocopy (Xerox), Inkjet prints, and Polaroid images. To ensure the accuracy of your ad, please include a hard copy proof along with the file. *Preferred file format **Large files may need to be compressed using Winzip or Stuffit programs P.O. Box 398 Webster City, IA 50595 (888) 237-4195 Fax: (515) 598-7293 Email: adcopy@treetrader.com 4
ad sizes Commercial Display Ads* Ad Width x Height Optional Bleeds Width x Height Front Cover 7 1/2 8 1/2 Top, Bottom, Right 8 1/8 9 Back Cover 7 1/2 8 1/2 Top, Bottom, Left 8 1/8 9 Full Page 7 1/8 10 All 4 Sides 8 3/8 11 1/4 Centerfold 15 10 All 4 Sides 16 1/4 11 1/4 Half Page Horizontal 7 1/8 4 29/32 N/A Half Page Vertical 3 15/32 10 N/A Quarter Page 3 15/32 4 29/32 N/A *Commercial Industry (Equipment Dealers, Manufacturers, etc.) Half Page Horizontal Display Quarter Page Display Half Page Vertical Display 5/15 Vertical 3/15 Horizontal 1/15 2/15 Vertical 4/15 End-User Ads* Ad Width x Height 5/15 2 1/4 10 4/15 4 11/16 3 7/8 4/15 Vertical 2 1/4 7 11/16 3/15 Horizontal 7 1/8 1 7/8 3/15 Vertical 2 1/4 5 15/16 2/15 Horizontal 4 11/16 1 7/8 2/15 Vertical 2 1/4 3 7/8 1/15 2 1/4 1 7/8 Website Banner Ads Placement Width x Height Home Page 325px 85px Secondary Page 325px 85px Our finished publication size is: 7 7/8 x 10 3/4 For more information on media specifications, please contact: adcopy@treetrader.com *End-User Service Industry (Tree Services, Landscapers, etc.) P.O. Box 398 Webster City, IA 50595 (888) 237-4195 Fax: (515) 598-7293 Email: adcopy@treetrader.com 5
Color Free Online 1 Month 3 Months Ads *Price Per Mo. *Price Per Mo. 1/15 1 Free! $69.50 $55.45 2/15 2 Free! $139.80 $110.46 3/15 3 Free! $209.18 $165.00 4/15 4 Free! $269.18 $219.10 5/15 5 Free! $339.33 $273.88 6/15 6 Free! $409.20 $328.65 magazine ad rates Our Same Low Rates For 2016! * Best Value Color Free Online 1 Month 3 Months 6 Months 12 Months Display Ads *Price Per Mo. *Price Per Mo. *Price Per Mo. *Price Per Mo. 1/4 Page 6 Free! $339.54 $271.63 $254.16 $241.08 1/2 Page 12 Free! $653.94 $523.14 $490.44 $464.29 Full Page 24 Free! $1,207.27 $965.81 $905.25 $857.14 Front Cover 24 Free! $3,062.50 N/A N/A N/A Inside Cover 24 Free! $1,531.25 $1,453.72 $1,378.25 $1,301.57 Page 3 24 Free! $1,492.98 $1,418.33 $1,343.65 $1,269.02 Page 4 24 Free! $1,362.82 $1,294.65 $1,226.52 $1,158.39 Page 5 24 Free! $1,339.84 $1,272.85 $1,205.86 $1,138.83 Page 6 24 Free! $1,301.57 $1,236.45 $1,171.40 $1,106.33 Centerfold 75 Free! $3,204.14 $3,043.22 $2,883.73 $2,723.52 2 Page Spread 75 Free! $2,314.54 $1,989.78 $1,697.23 $1,598.89 Inside Back 24 Free! $1,378.12 $1,309.22 $1,240.32 $1,171.40 Back Cover 24 Free! $2,220.32 $2,109.28 $1,998.28 $1,887.26 *Prices shown reflect online ads that are placed & maintained by customer. Maintenance fees apply for online ads that are not maintained by customer. If you opt to have us maintain your online ads / changes, fees will be charged on a per month basis for: ad placement and ad changes / updates. 1/4 = $15.00 1/2 = $25.00 Full Page = $50.00 2 Pages = $50.00 1/15 = $5.00 2/15 = $7.00 3/15 = $10.00 4/15 = $13.00 5/15 = $15.00 *All rates with exception of the 2 page spread rates will remain the same for 2016. Ad prices are subject to change without notice. Ad prices are effective January 1, 2016. P.O. Box 398 Webster City, IA 50595 (888) 237-4195 Fax: (515) 598-7293 Email: adcopy@treetrader.com 6
digital ad rates Digital Service Description Price Online Ad Online listing on equipment.treetrader.com includes listing title & description for one category with up to 6 free image uploads. *Additional charges will apply for featured listing placement, add-ons and additional image uploads. Place an ad in our magazine and the online ad is FREE! $44.95/month Business Listing Premium Business Listing Banner Ad Business listing includes company logo, name, address, phone number, email & website listing in one category. Business listing is FREE with 1/4 page ad or larger. Includes the features of a standard business listing plus: multiple company locations/contacts; social media icons/links; direct link to customer listings on equipment. treetrader.com and up to 3 category listings. Customers eligible for a free standard business listing will pay $20/month for the upgraded premium business listing. Placement on treetrader.com home page. Placement on any treetrader.com secondary page. *Placement is limited to space available. $29.00/month $49.00/month $259.00/month $149.00/month Email Blast Blast campaigns will vary based on the number of records emailed. Email blasts can be customized to a particular region, state, zip code radius, etc. Tracking analytics include clicks, opens, bounce backs and forwards. Designs options are also available for an additional fee. Call for pricing Graphic Design Ad design, company logo, banner ad design $65.00/hour For additional rates or information, call 888-237-4195 or email: adcopy@treetrader.com P.O. Box 398 Webster City, IA 50595 (888) 237-4195 Fax: (515) 598-7293 Email: adcopy@treetrader.com 7