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School of Engineering and Technology Department of Engineering 3
Bachelor of Science in Communication Engineering The program focuses on the technical aspects of digital and analog communications, networking, digital systems, electromagnetics, and circuits. Graduates will have a strong background in the fundamentals of communication engineering through combined classroom and laboratory work. This program is intended for students who desire to obtain jobs in navigation systems, broadcast and communication systems, radar technologies, optical fiber and satellite communications. Apart from General and Core courses the students will study the following compulsory and elective courses in Communication Engineering program: 1. Communication Systems 2. Electromagnetic Fields & Wave Propagation 3. Digital Communications 4. Wireless Communications 5. Telecommunication Systems 6. Radar Systems 7. Selected Topics in Communication 4
School of Engineering and Technology Bachelor of Science in Computer Engineering The program focuses on the technical aspects of computer hardware, embedded systems, Networking, Image processing and Software design. Graduates will have a strong background in the fundamentals of computer engineering through combined classroom and laboratory work. This program is intended for students who desire to obtain jobs across many industries, ranging from technology to healthcare, green energy, embedded computing, interface hardware and software components. Apart from General and Core courses the students will study the following compulsory courses in Computer Engineering program: 1. Computer Programming Fundamentals 2. Fundamentals of Networking 3. Data Structure 4. Network Communications and Security 5. Operating System` 6. Computer Architecture and Organization 7. Embedded Systems 8. Computer Hardware Design 9. I/O Interfacing 5
School of Engineering and Information Technology Bachelor of Science in Computer Engineering- Cyber Security The concentration is focused on the latest emerging technologies such as digital forensics, ethical hacking, cryptography, wireless and mobile network security. This specialized degree is intended for students who desire to obtain jobs in legal departments, digital evidence controls, strengths and weaknesses of hardware and software systems. The courses are designed to meet the current market demand from the technical perspective. Apart from General and Core courses the students will study the following compulsory courses in Cyber Security Concentration: 1. Cryptography 2. Wireless and Mobile Networks 3. Digital Forensics 4. Ethical Hacking 5. Special Topics in Cyber Security 6
School of Engineering and Technology Bachelor of Science in Smart Grid Systems The program focuses on the technical aspects of designing and managing power systems. Graduates will have a strong background in Electrical power engineering, Power electronics, implementation and maintenance of the smart grid and Renewable energy sources. This program is intended for students who desire to obtain jobs in energy resources distribution, power management and integration of power systems, sharing renewable energy sources, and Internet of Things. Apart from General and Core courses the students will study the following compulsory and elective courses in Smart Grid systems program: 1. Renewable Energy 2. Smart Grid Applications and Technologies 3. Energy Conversion and Storage 4. Power Electronics and Power Systems 5. Digital Systems 6. Internet of Things 7
Bachelor of Science in Automatic Control Systems The program focuses on the technical aspects of automatic control, industrial electronics, and applications of robotics systems and artificial intelligence. Graduates will have a strong background in implementation of automation and computer-based control systems, Control of Mechatronic Systems, Control of Technological Equipment. This program is intended for students who desire to obtain jobs in industrial automation, search and rescue robots, maintenance of automated equipment, solving industrial problems using mechanical/ electronic/computer technology, and applying computer-driven control systems. Apart from General and Core courses the students will study the following compulsory and elective courses in Automatic Control systems program: 1. Robotics and Simulation 2. Automatic Control Systems 3. Industrial Automation and Control 4. Power Systems Protection and Control 5. Embedded Systems 6. Fuzzy Logic and Neutral Networks 8
School of Engineering and Technology Department of Information Technology 9
Bachelor of Information Technology- General This program develops the necessary skills to enter the fast-growing Information and computing technology field such as development, maintenance, and use of computer systems, software, and networks for the processing, management and distribution of data. The program is intended for students who desire to obtain jobs as Web developers, Database administrators, Network administrators, Computer and Information Research Scientists, Computer Network Architects, Computer Programmers, Information Security Analysts. Apart from General and Core courses the students will study the following advanced core courses in the Information Technology program: 1. Wed Development 2. System Administration and Maintenance 3. Distributed Systems 4. Network Communications and Security 5. Knowledge Based Systems 6. E-Commerce 10
School of Engineering and Technology Bachelor of Information Technology in Cloud Computing The concentration gives a complete exposure to the students from basic concepts of cloud computing to advance concepts of virtualization and its administration. This specialized degree is intended for students who desire to obtain jobs in Network infrastructure, storage technology, data-center and virtual server administration. Apart from General and Core courses the students will study the following compulsory courses in Cloud Computing Concentration: 1. Cloud Computing 2. Cloud Virtualization 3. Cloud Computing Security 4. Network Virtualization Administration 5. Special Topics in Cloud Computing 11
Bachelor of Information Technology in Multimedia and Game Development The concentration provides students with the solid foundation to work with 3D modelling and animation, computer graphics, and virtual reality. This specialized degree is intended for students who desire to obtain jobs in multimedia design, computer graphics and animation, 3D movies and game production. Apart from General and Core courses the students will study the following compulsory courses in Multimedia and Game Development Concentration: 1. Digital Media 2. Computer Graphics 3. 3D Modeling and Animation 4. Game Development 5. Special Topics in Multimedia and Game Development 12
School of Engineering and Technology Bachelor of Information Technology in Mobile Application Development This concentration program develops the necessary skills to enter the fast-growing mobile software development market in addition to web and enterprise technologies and user interface (UI). This specialized degree is intended for students who desire to obtain jobs in mobile apps development for business, gaming, health care, social networks, and the internet of things. Apart from General and Core courses the students will study the following compulsory courses in Mobile Application Development Concentration: 1. Mobile Application Development 2. Mobile Security 3. Advanced Mobile Apps Android 4. Advanced Mobile Apps ios 5. Special Topics in Mobile Application Development 13
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Bachelor of Business Administration - Marketing Concentration Marketing as a concentration will develop the students skills and competencies broadly in the areas of sales and marketing, market research, product and brand management, marketing communications, service marketing and consulting. Apart from General and Core courses the students will study the following compulsory courses in Marketing concentration: 1. Consumer Behavior 2. E-Marketing 3. Marketing of Services 4. Advertising and Promotion 5. Sales Force Management 6. Internship The Concentration is designed to enable graduates to qualify for managerial level positions as per the business environment of the UAE. Some of the jobs targeted through this degree are: 1. Marketing executive 2. Sales executive 3. Market researcher 4. Advertising account executive 5. Media planner 6. Social media manager 7. Event manager 8. Product / brand manager 9. Public relations executive 10. Sales promotion account executive 16
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Bachelor of Business Administration - Human Resource Management Concentration Human Resource Management as a concentration will develop the students skills and competencies in the areas of management of human capital focusing on general administration, HR policies, recruitment and selection planning, payroll management, training and development, labor relations and labor laws. Apart from General and Core courses, the students will study the following compulsory courses in Human Resource Management Concentration: 1. Human Resource Management 2. Performance and Compensation 3. Training and Development 4. Recruitment and Selection 5. UAE Labor Law and Relations 6. Internship The Concentration is designed to enable graduates to qualify for managerial level positions as per the business environment of the UAE. Some of the jobs targeted through this degree are: 1. Human Resources Manager 2. Employee Relations Manager 3. Compensation or Benefit Analyst/Manager 4. HR Information Systems Manager 5. Training and Development Manager 6. Labor Relations Manager 18
School of Business Administration 19
Bachelor of Business Administration - Finance Concentration Finance as a concentration will develop among the students, the skills and competencies in the area of Finance, Banking and Islamic finance focusing on the importance of Sustainability. Through the specialized courses in this concentration the students will gain advanced information about various financial, money and banking activities, financial organizations, financial markets, investment and risk management. Apart from General and Core courses the students will study the following compulsory courses in Finance concentration: 1. Financial Market and Institutions 2. Investment and Portfolio management 3. International Finance 4. Islamic Finance 5. Insurance and Risk Management 6. Internship The Concentration is designed to enable graduates to qualify for executive level positions as per the business environment of the UAE. Some of the jobs targeted through this degree are: 1. Bank Management 2. Commercial Lending 3. Financial Analysis 4. Portfolio Management 5. Security Analysis 20
School of Business Administration Bachelor of Business Administration - Accounting Concentration Accounting as a concentration will equip the students with skills and competencies in the areas of accountancy. It prepares graduates to take up professional responsibilities in the fields of financial accountancy, financial analysis, auditing, credit and risk analysis as well as consultancy in financial matters. Apart from General and Core courses the students will study the following compulsory courses in Accounting concentration: 1. Intermediate Accounting I 2. Intermediate Accounting II 3. Auditing I 4. Auditing II 5. Accounting Information Systems 6. Internship The Concentration is designed to enable graduates to qualify for executive level positions as per the business environment of the UAE. Some of the jobs targeted through this degree are: 1. Accounting Executive 2. Auditing Executive 3. Accounts Receivable Executive 4. Accounting Assistant. 5. Accounts Payable Executive 6. Bookkeeper 7. Payroll Executive 21
Bachelor of Business Administration - Hospitality Concentration Hospitality as a concentration will develop among the students, the skills and competencies in the area of Hospitality focusing on the importance of Sustainability. It is aligned with the Hospitality sector and Business environment of the GCC. The Concentration through its specialized courses will inculcate among the students the knowledge about various aspects of Hospitality like The Hotel Business, The Restaurant Business, Recreation, Attractions, Clubs, Meetings, Conventions, Expositions and Events. Apart from General and Core courses the students will study the following compulsory courses in Hospitality concentration: 1. Introduction to Hospitality &Tourism Management 2. Lodging Management 3. Hospitality Marketing 4. Food and Beverage Management 5. Hospitality Facilities Development 6. Internship The Concentration is designed to enable graduates to qualify for executive level positions as per the business environment of the UAE. Some of the jobs targeted through this degree are works in line with: 1. Hotels 2. Tourism 3. Event Management 22
School of Business Administration Bachelor of Business Administration - Industrial Management Concentration Industrial Management as a concentration will develop the students skills and competencies in the area of Industrial Management focusing on the importance of Sustainability. Designed as per the Industrial and Business environment of UAE, these specialized courses will inculcate among the students, the knowledge about various operations and organizations in different industries, Lean Management (Operations Excellence) and Six Sigma concepts and tools. The students will additionally acquire essential knowledge of industrial processes in terms of integration, operation and quality management in the context of regional business environment. Apart from General and Core courses the students will study the following compulsory courses in Industrial Management concentration: 1. Quantitative Business Analysis 2. Operations Research 3. Production Planning and Control 4. Quality Management 5. Logistics and Supply Chain Management 6. Internship The Concentration is designed to enable graduates to qualify for executive level positions as per the business environment of the UAE. Some of the jobs targeted through this degree are: 1. Production Manager 2. Operation Manager 3. Quality Manager 4. Logistics and Supply Chain Manager 23
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School of Arts and Social Sciences 26
Bachelor of Arts in Mass Communications Public Relations In light of Aldar University College interest in the Department of Mass Communication as one of the most important sections of social interaction, which is characterized by the ability to deliver messages to a wide audience, different trends and levels in the process of participation in the meaning through the symbolic interaction. Accordingly, the department of mass communication (public relations) role is toward effectiveness of public relations practitioners in modern societies in the context of the globalization of communication at both the community and government levels. The public relations practice is one of the main components of modern institutions seeking governance and integration into smart communication systems that attract governments as well as attract profitable and non-profit organizations. The study of public relations in Aldar University College qualifies students to achieve effective communication within the institutions they join, enable them to build good reputation and form a positive mental image sought by contemporary institutions. 27
Graduate of the Bachelor of Arts in Mass Communication - Public Relations Program will be able to: 1. Communicate with the media from ethical, social, professional points of view, understands the ethics of work, and media codes of honor. 2. Mastering the skills of critique and analysis of the contents of the media. 3. Participates in dialogues and public debates on the role of the media in society. 4. Fluency in the arts of media writing according to the Characteristics of the medium. 5. Participates in the planning and implementation of information campaigns in the development areas. 6. Apply scientific concepts and skills in advertising, public relations. 7. Participates in the organization of conferences, festivals, exhibitions, public and private celebrations. 8. Participates in the production of public relations materials. 9. Participates in the implementation of surveys, public research and advertising in response to the labor market needs of graduates able to manage and design advertising campaigns. 28
Sc Career Prospects: 1. Work in public relations, media, institutional and governmental communications with local and international private companies. 2. Working with public relations companies and agencies. 3. Organizing conferences, exhibitions and special events. 4. Work in the planning and implementation of communication campaigns and media. 5. Working in the offices and the media of the State internally and externally. School of Arts and Social Sciences 29
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www.aldar.ac.ae P.O. Box: 35229, Dubai, UAE Tel +971 4 282 688 Fax +971 4 282 6902 Email: info@aldar.ac.ae