Design Dcument: LinkedIn Basics Class Descriptin Learn hw LinkedIn--the Internet's number ne prfessinal netwrking website--allws yu t create and prmte wrkplace skills, experience, and successes in this class. Curriculum Track Jb & Career Audience Adults Curse Length 90 minutes Training Methd Lecture/Dem Purpse T intrduce new users t the basic terminlgy and functinality f LinkedIn Equipment Requirements Prjectr and prjectin screen; cmputer with internet access fr instructr and each participant; laser pinter (recmmended) Sftware Requirements Windws 10, Web brwser with Internet access (www.linkedin.cm) Material Requirements Pens r pencils, handuts, participant surveys Learning Objectives At the end f the sessin, learners will be able t: Define terminlgy assciated with LinkedIn Navigate t varius LinkedIn pages using the Tlbar Identify the types f infrmatin lcated in the fllwing areas: Hme Me > Prfile My Netwrk Jbs Search Bx Assessment Technique(s) Successful cmpletin f class activities Cntent Outline Agenda (2 mins.) Outline the fllwing tpics that will be cvered in the class: Abut LinkedIn Terms The Tlbar
Hme Me > Prfile My Netwrk Jbs Search Bx Reiterate that this class is an verview f LinkedIn and will be lecture-dem frmat versus hands-n INSTRUCTOR NOTE: This class may be taught using a live dem f LinkedIn OR the accmpanying presentatin, depending n instructr preference. If using a live dem, lg in t the site befre students arrive s yu can begin the dem fllwing the Terminlgy sectin Tpics, Talking Pints, and Activities (85 mins.) Abut LinkedIn Explain that LinkedIn was launched in 2003 and is the wrld s largest prfessinal netwrk with ver 300 millin users in ver 200 cuntries and territries arund Share that it is similar t Facebk in that is includes scial netwrking capabilities; hwever, because it is business-fcused and a platfrm fr prfessinals t cnnect and grw their netwrk, there are sme differences (such as hw peple cnnect t ne anther). Terms Define the fllwing terms fr participants: The Tlbar: The statinary area at the tp f the screen where yu access varius pages within LinkedIn; used bth fr searching and fr navigating Cnnectin: A persn t whm yu are directly cnnected such as current r frmer clleagues, peple yu ve dne business with, gne t schl with, r interacted with prfessinally 2 nd Degree Cnnectin: A Cnnectin f a Cnnectin. Fr example, when I am cnnected t my frmer clleague all f their cnnectins becme my 2 nd Degree cnnectins 3 rd Degree Cnnectins: A Cnnectin f a 2 nd Degree Cnnectin. Using the abve example, these wuld be Jennifer s cnnectins cnnectins Recmmendatin: A nline paragraph r letter f supprt written by f fr ne f yur Cnnectins; displayed in the Prfile The Tlbar Share that the tlbar is the way users navigate between pages in LinkedIn Pint ut that it is statinary and remains in the same spt at the tp f the screen regardless f which page the user in n Explain the fllwing areas f the tlbar as yu walk thrugh the slides and shw the screenshts: Hme page: The area that includes updates, psts, and the news feed frm cnnectins. Search bx: The area where users search fr peple, cmpanies, r rganizatins My Netwrk: The area where yu access Cnnectins, view invitatins t cnnect, receive suggestins fr cnnectins. Jbs: The area where yu search fr available jbs Messaging: The area where users send and receive private messages with ther users Ntificatins: The area where users are ntified f their Cnnectins activities as well as wh has cmmented n r liked their activities
Me: The area where yu access yur prfile and Accunt & Settings. Frm Me > View my Prfile find yur persnal page n LinkedIn. Frm Me > Accunt & Settings: The area where users adjust and manage privacy settings. Als sign ut and search fr help here. The Hme Page Explain that the Hme page is the landing page after users lg in Access the page with the LinkedIn lg r by clicking the Hme ptin in the Tlbar Highlight the fllwing features f the Hme page: Prfile: Shws a user s picture, headline, and prvides a direct link t his r her prfile Prfile views: Wh has lked at yur LinkedIn Prfile recently Share an article, phts, vide, r idea: Users can type, cpy + paste a link, r uplad media via this text field t share cntent and updates with their cnnectins. Updates Feed: Shws updates frm yur Cnnectins and allws yu t add cmments, like, r share their updates Me Share that yur prfile is accessible by clicking Me > View Prfile in the Tlbar. Pint ut that unlike a paper resume, the Prfile is a living dcument that can (and shuld be) updated regularly Click the pencil edit symbl t make changes t a sectin Walk thrugh the fllwing sectins f the Prfile and explain them: Intr: This area prvides the user s name, headline, current psitin, educatin, lcatin, summary, and any media. A summary an elevatr pitch with at least 40 wrds that speak t yur skills, mtivatin, and interests. Media can include a link t yur website. Edit Public Prfile and URL: allws users t persnalize the URL fr yur prfile. Yur Dashbard: lists the number f view yur prfile has received, number f pst views, and number f search appearance Backgrund: includes Experience, Educatin, and Vlunteer experience. Experience: cntains a user s wrk histry r prfessinal experience Educatin: lists a user s educatin Vlunteer experience: cntains a user s vlunteer experience. Featured Skills & Endrsements: The area where users highlight specific skills and ask Cnnectins t endrse (r cnfirm ) them fr their prfile Recmmendatins: The area where users can display Recmmendatins written by their Cnnectins. Als visible in the area belw each assciated jb in the Experience sectin. Accmplishments: cntains the fllwing: Publicatins: allws yu t list yur published wrk Certificatins: list any certificatins Patents: list all patents Curses: lists cursewrk frm yur prir r cntinuing educatin Prjects: add prjects yu ve cmpleted t demnstrate yur experience Hnrs & Awards: feature the recgnitin yu ve earned Test Scres: If yu excelled in an exam yu can list yur scre here Languages: lists languages yu speak
Organizatins: shws yur invlvement with cmmunities that are imprtant t yu Interests: shws cmpanies and rganizatins yu are interested in. My Netwrk Nte the fllwing areas in the My Netwrk page: Yur cnnectins: displays the number f cnnectins yu have. See all allws users t view and srt their cnnectins. Pending Invitatins: displays any unanswered invitatins t cnnect. Manage all pens a list f invitatins yu ve received and sent. Peple yu may knw: allws users t view 2nd r 3rd degree cnnectins and thse in similar jbs/industries and invite them t cnnectin Jbs Discuss the fllwing features f the Jbs page: The Search jbs bx allws users t lk fr jbs based n title, keywrd(s) r cmpany name. The Search lcatin bx allws yu t specify lcatin. If ding a live dem, enter marketing manager int the Search jbs bx and Chicag int the Search lcatin bx. Click the Search buttn. Us the examples that appear t highlight the fllwing items: Search limiters are lcated at the tp f the page beneath the search bxes. Results may be narrwed by Date Psted, Cmpany, Experience Level, Lcatin, LinkedIn Features, and Mre Filters such as part-time r full-time Clicking n a jb allw users t view the jb psting, save it, review infrmatin abut the cmpany and recruiter, and apply fr jb, amng ther things; it als shws similar psitns viewed by users wh viewed the jb Share that searching LinkedIn culd be its wn class because it has grwn int a rbust tl that cmpetes with Indeed, CareerBuilder, and ther similar websites Search Bx Share that the Search Bx can be used t find peple, jbs, cntent, cmpanies, grups, and schls. Share that yu can access Advanced Search by clicking inside the Search bx and then Demnstrate that as yur start typing the name f a persn r cmpany, results will begin t ppulate beneath the search bar. Users shuld click the desired result. Demnstrate that users can als press the ENTER key t see a full list f results. Users shuld click the desired result. Explain that users will see the fllwing n a persn s prfile: intr, backgrund, featured Skills & Endrsements, Recmmendatins, Accmplishments, and Interests. What displays may vary n the user s accunt settings and the infrmatin supplied Explain that users can cnnect with ther peple n LinkedIn, but it s nly recmmended t d s if yu are cnnected prfessinally in real life. T cnnect with a persnal prfile: 1. Click the blue cnnect buttn r 2. Chse Mre > Cnnect
Explain that users will see the fllwing n a cmpany prfile: abut us, cmpany details, alng with ptins t view cnnectins that wrk at the cmpany. An ptin t view emplyees prfiles that wrk at the cmpany is als available. Users can als fllw a cmpany t view their psts in yur Updates feed. T fllw the cmpany: 1. Click the white fllw buttn Creating an Accunt Use the presentatin slides t walk participants thrugh these steps fr creating a new accunt: SLIDE #1 1. Open an internet brwser and type www.linkedin.cm int the brwser bx 2. Type the fllwing pieces f infrmatin int their crrespnding bxes n the screen: First name Last name Email address 3. Create and type a passwrd int the Passwrd bx NOTE: Be sure t write this dwn r email it t yurself fr future use 4. Click the Jin Nw buttn SLIDE #2 1. Select yur cuntry frm the drp-dwn menu in the Cuntry bx 2. Type yur zip cde int the Zip Cde bx 3. Click the Next buttn 4. Click the apprpriate radial buttn next t Are yu a student? 5. Type a jb int the Jb Title bx (it can be changed later) 6. Type a cmpany int the Cmpany bx (it can be changed later) 7. Click n the Create Yur Prfile buttn SLIDE #3 1. Click n the right arrw next t any areas f interest and fllw any prmpts 2. Type in yur email address and click n the Cntinue buttn SLIDE #4 Tell participants that LinkedIn is sending an email link t the address they just prvided t insure that they are the persn setting up the accunt Share that they will need t click n the link t verify their identity SLIDE #5 After participants click n the link, they will see the image n Slide #7. Explain that LinkedIn will suggest initial Cnnectins fr them T select any at this stage, users shuld click n the in the upper-right crner f anther user s bx SLIDE #6 Explain that LinkedIn will suggest tpics f interest based n the initial jb title and descriptin they prvided T select any f the suggestins, users will click n the in the upper-right crner f the desired bx SLIDE #7 Finally, share that LinkedIn has mbile features where users can receive texts frm LinkedIn r dwnlad the app fr ios r Andrid t use LinkedIn n the g
Tell users that anyne interested in dwnlading the app can stay after class fr assistance Wrap Up/Clsing (3 mins.) Ask if participants if they have any questins Thank them fr cming and prvide them with a handut Ask them t cmplete the class survey befre leaving