A new mining concept for extraction metals from deep ore deposits by using biotechnology D6.6 Brochures, leaflets and newsletter and film
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Public Document DMT GmbH & Co. KG With the collaboration of MinPol, CNRS, GTK, G.U.B Checked by: Approved by: Name: Knut Hirsch, DMT Name: Prof. Dr. Horst Hejny, MinPol Date: 2018-07-19 Date: 2018-07-22 Signature: Signature: D6.6 Page 3
D6.6 Brochures, leaflets and newsletter and film Due date of Deliverable 2018-07-31 Actual Submission Date 2018-07-31 Start Date of Project 2015-02-01 Duration Deliverable Lead Contractor 42 months DMT Revision Version 1.1 Last Modifications 2018-07-19 Nature Dissemination level Public Summary enclosed Reference / Workpackage DEC PU no WP6 Digital File Name De-180831-0055 - D6.6 Brochures, leaflets and newsletter and film Document reference number No of pages Keywords In bibliography, this report should be cited as follows: De-180831-0055 21 (incl. cover and annexes) brochures, leaflets, newsletter, film n/a D6.6 Page 4
List of figures Figure 1: Titel brochure... 9 Figure 2: Excerpts from the brochure, inside pages... 10 Figure 3: Excerpts from the brochure, inside pages... 10 Figure 4: Excerpts from the leaflet, inside pages... 11 Figure 5: Excerpts from the leaflet, inside pages... 12 Figure 6: Example press release 04/2016... 13 Figure 7: Example newsletter/press release 10/2016 (extract)... 14 Figure 8: Example newsletter/press release 11/2016 (extract)... 15 Figure 9: Screenshot Image film... 18 Figure 10: Screenshot Image film... 18 Figure 11: Screenshot Image film... 19 Figure 12: Screenshot Image film... 19 Figure 13: Screenshot Image film... 20 Figure 14: Screenshot Image film... 20 Figure 15: Screenshot YouTube channel July 2018... 21 D6.6 Page 5
Executive summary Derived from the communication strategy (see D6.1), we have developed different communication instruments and different media that can be used for different purposes and different target groups. We have made sure that we can exploit the entire spectrum of classic and modern communication as far as possible within the scope of our financial possibilities. These and other measures are also documented in detail in Deliverable D6.7 (Report on activities of the press bureau including media monitoring report). We have opted for print versions such as brochures and leaflets for use at the most important trade fairs and events that we had planned. For audio-visual communication a detailed image film and for electronic communication a newsletter, which we send by e-mail. It was important for us to use the broadest possible range of communication instruments in order to increase the chances of reaching as many relevant target groups as possible in order to enter into a dialogue. All described material can also be found on the website (D6.4). In the following we will go into detail on the various communication instruments. D6.6 Page 6
Content List of figures... 5 Executive summary... 6 1. Image brochure and leaflet (flyer)... 8 2. Newsletter... 13 3. Film... 17 D6.6 Page 7
1. Image brochure and leaflet (flyer) Derived from the activities of the communication strategy, it is still important to provide printed information material. These can be read immediately, taken along and sent to other interested stakeholder. These are primarily used at events, trade fairs and exhibitions. The most important task of the flyers and brochures is to provide a quick and easy to understand overview of the BIOMOre project. Impressive photos and illustrations should help to achieve this. The print products should reach as many different target groups as possible. While the brochure with its 16 pages provides a rather detailed impression of the BIOMOre project, the 6-page flyer provides a very quick overview of the project. Further information should then be provided to the project partners on site at the event or via the website. The 16-page layout and the texts were revised and produced according to the comments from the WP meeting in March 2016. In parallel, a 6-page flyer was developed and produced. In each case, 1,400 brochures and 2,500 flyer were printed. After the production at the end of May 2016 we sent most of the copies to our Partner for distribution on fairs, conferences and events. Important events at which the flyers and brochures were distributed include: 1st International Conference on Mining in Europe (AIMS) 18-19 May 2016, Aachen/Germany "Biohydrometallurgy '16", 20-22 June 2016, Cornwall/UK International Mine Water Conference 11th to the 15th of July in Leipzig/Germany IMWA 2016, 11-15 July 2016, Leipzig/Germany Meggener Rohstofftage (Meggener raw material days), 14-16 September 2016, Germany RING Meeting 2016 - Research for Integrative Numerical Geology, 20. - 23. September 2016, Nancy/France 45th Geomechanics Colloquium, 11th of November 2016 in Freiberg/Germany PDAC, 5-8th March 2017, Toronto/Canada Goldschmidt 2017, 13. 18. August 2017, Paris/France 22nd International Biohydrometallurgy Symposium, 24 27 September 2017, Freiberg/Germany D6.6 Page 8
Forum Bergbau 4.0 - Smart Mining Conference, Date: 14 15 November 2017, Aachen/Germany MIN-GUIDE Annual Conference, 13-14 December 2017, in Brussels/Belgium Aachen International Mining Symposia (AIMS 2018), 23-24 May 2018, Aachen/Germany Final event (5 6 July 2018, Brussels/Belgium) Link to the brochure and flyer: www.biomore.info/press/ Excerpts from the brochure: Figure 1: Titel brochure D6.6 Page 9
Figure 2: Excerpts from the brochure, inside pages Figure 3: Excerpts from the brochure, inside pages D6.6 Page 10
Excerpts from the leaflet: Figure 4: Excerpts from the leaflet, inside pages D6.6 Page 11
Figure 5: Excerpts from the leaflet, inside pages D6.6 Page 12
2. Newsletter We have identified newsletters as an important and modern medium of communication with different target groups in order to inform regularly about the most important news or to invite to important events. After sending out the first press release, we decided to send out all press topics together with further news in a newsletter. Above all, this had the advantage that the various stakeholders are not overwhelmed with too much email and information from the BIOMOre project. Mining Authorities: ca. 25 Mining Specialists: ca. 220 Press: ca. 400 We have sent 4 newsletters in 2016 and 2 in 2017 and 2 in 2018: Figure 6: Example press release 04/2016 D6.6 Page 13
Figure 7: Example newsletter/press release 10/2016 (extract) D6.6 Page 14
Figure 8: Example newsletter/press release 11/2016 (extract) Links to the newsletters: 04.2016: https://us13.campaign-archive.com/?u=835b8c64c631763128f1d8d52&id=20ee9cde12 23.08.2016: https://us13.campaign-archive.com/?u=835b8c64c631763128f1d8d52&id=a48967e066 12.10.2016: https://us13.campaign-archive.com/?u=835b8c64c631763128f1d8d52&id=38586a0fc1 D6.6 Page 15
30.11.2016: https://us13.campaign-archive.com/?u=835b8c64c631763128f1d8d52&id=5e7fbbb6ec 23.10.2017: https://mailchi.mp/4296e5635b12/press-release-biomore-an-alternative-mining-concept 24.05.2018: https://mailchi.mp/5f8f23526427/press-release-biomore-an-alternative-mining-concept- 1428385 D6.6 Page 16
3. Film The aim of the film was, as a central audiovisual element, to ensure an optimal and understandable communicative distribution and promotion of the project. The content of the text was coordinated in detail with all WP leaders and the respective work packages of the project. The film has been completed at the end of November 2016 and was uploaded on the BIOMOre-website (Homepage) as well as on our YouTube-Channel and was communicated in a newsletter. The film contains valuable information on the subject of raw materials, mining and of course the BIOMOre project including easy to understand animations of the planned process itself and potential future implementation as well as a statement of the European Commission. The film shows the objectives of the project, all the partners with their most up-to-date techniques, the possible environmental impact and ultimately shows ways and opportunities for a more cost-effective and more environmentally compatible type of mining. Elements from statements from the partner, specially produced 3D animations and stock material were used in the film. In addition, the film is accompanied by a meaningful text that describes all elements of the project once again and in detail. Link: www.biomore.info/project/ Screenshots: D6.6 Page 17
Figure 9: Screenshot Image film Figure 10: Screenshot Image film D6.6 Page 18
Figure 11: Screenshot Image film Figure 12: Screenshot Image film D6.6 Page 19
Figure 13: Screenshot Image film Figure 14: Screenshot Image film 3.1 YouTube In addition to the social media profile, a Youtube channel is set up to show content regarding the BIOMOre project. The platform offers excellent possibilities to distribute audio-visual content. In the channel was first uploaded the image film and the individual statements of the respective Work Package leader. In July 2018 we had more than 1.865 views and 10 subscribers. D6.6 Page 20
Link: https://www.youtube.com/channel/ucs4f0hozqjoqxqfc74vj_uq Figure 15: Screenshot YouTube channel July 2018 D6.6 Page 21