IBM smarter Business Resilience in the Cloud Richard Cocchiara IBM Distinquished Engineer & CTO for BCRS Member of IBM Academy of Technology 1-845-759-2043 or rmcocch@us.ibm.com 21 March 2010 1 2010 IBM Corporation Something meaningful is happening The world is about to get a whole lot smarter. Every human being, company, organization, city, nation, natural system and man-made made system is becoming interconnected, instrumented and intelligent. This is leading to new savings and efficiency but perhaps as important, new possibilities for progress. 2
Globally, systems and infrastructure are reaching a breaking point. Explosion of data, transactions and digitally-aware devices strains IT infrastructure and operations. New regulations put greater demands on storage capacity and capabilities. Business & technical risks continue to increase Exponential growth in communications subscribers and services exposes bandwidth limitations. Supply inefficiencies and demand spikes tax energy and utility systems. Transportation infrastructure aging and inefficient Meanwhile, customer expectations and competitive pressures are increasing. 3 It s time to start thinking differently about infrastructure. t Infrastructure needs to become more dynamic. 4
We need to rethink and revamp our global infrastructure for the challenges of the 21 st century. We need an infrastructure that is smarter and can respond to today s business and IT needs rather then react to them A smarter planet needs a dynamic infrastructure We need an infrastructure that does not consume unlimited resources but rather optimizes the limited resources we have We need an to accept the convergence of business and IT infrastructure into one dynamic infrastructure that enables new breakthrough service opportunities. IBM s leadership in helping clients harness emerging capabilities, like cloud computing and virtualization, provides a foundation for innovation. 5 A dynamic infrastructure enables visibility, control, and automation across all business and IT assets DYNAMIC INFRASTRUCTURE Mobility Infrastructure Facilities Infrastructure Production Infrastructure Technology Infrastructure + + + + Communications Infrastructure VISIBILITY CONTROL AUTOMATION...converged management to deliver smarter business outcomes 6
A dynamic infrastructure transforms these assets into higher value services DYNAMIC INFRASTRUCTURE SERVICE-ORIENTED Rapid service deployment Reusable service components Secure and reliable processes AND SERVICE-MANAGED Integrated management across all assets visibility, control, and automation Manage complex, rapid changes.implementing a service-oriented, service-managed approach to rapidly and dynamically deliver business and IT services 7 A dynamic infrastructure addresses today s challenges and tomorrow s opportunities. IMPROVE SERVICE Not only ensuring high availability and quality of existing services, but also meeting customer expectations for real-time, dynamic access to innovative new services. REDUCE COST Not just containing operational cost and complexity, but achieving breakthrough hproductivity it gains through virtualization, optimization, energy stewardship, and flexible sourcing. MANAGE RISK Not only addressing today s security, resiliency, and compliance challenges, but also preparing for the new risks posed by an even more connected and collaborative world. 8
How do you build a more dynamic infrastructure? Start with a base of over 150 interconnected resiliency centers around the world Add a highly skilled staff of over 2000 people dedicated to ensuring resilience Build a track record of support that demonstrates your ability to consistently deliver service Utilize world-class technologies from companies like IBM, EMC, HP, SUN, CISCO, Juniper, RedHat, VMWare, etc.. Then turn your people loose to build creative, new 24x7 service delivery models for the future 9 And what you get is smarter Business Resilience: The ability to rapidly adapt and respond to both positive and negative risks while maintaining continuous business and IT operations SMART IS: Managing risk with enterprise-wide resiliency strategy SMART IS: Reducing cost through proactive incident response and reduced downtime SMART IS: Ensuring resilient service delivery in a 24/7 world. SMART IS: Responding with speed and agility while minimizing risk exposure. 10
Smarter Business Resilience combines dynamic infrastructure with Cloud Computing Cloud computing is a new consumption and delivery model inspired by consumer Internet services. Cloud enables: Self-service Sourcing options Economies of scale Cloud computing model Cloud services Cloud represents: The industrialization of delivery for IT-supported services Multiple types of clouds will co-exist: Private, public and hybrid Workload- or programming model-specific An effective cloud deployment is built on a dynamic infrastructure 11 Cloud Computing is a user experience and a business model Cloud computing is an emerging style of computing in which applications, data, and IT resources are provided as services to users over the network. infrastructure with rapid provisioning and deployment Cloud computing is the provisioning, deployment and operation of virtualized computing resources onto an intranet or Internet (the cloud ) as a utility. improved management Cloud computing is way of managing large numbers of highly virtualized resources such that from a management perspective, they resemble a single large resource. This can then be used to deliver services controlled by the customer. CLOUD COMPUTING Cost VIRTUALIZATION STANDARDIZATION AUTOMATION Flexibility + + = 12
Major factors driving cloud computing economics Infrastruc cture Levera age Virtualization of Hardware Utilization of Infrastructure Drives lower capital requirements Virtualized environments are scalable and highly utilized Self Self serve requires less support Labor Leverage Automation of Management Standardization of Workloads Take repeatable tasks and automate services Lower complexity = more automation possible = reduced IT labor costs 13 The user sees only the service, and has no need to know anything about the technology or implementation Each service shares several key attributes that allow the user to easily identify, procure and consume services Attributes Standardized, consumable web-delivered services Catalog, API Od Ordering Flexible pricing Metering & Billing Elastic scaling Rapid provisioning Advanced virtualization CULTURE ORGANIZATION CHANGE...service oriented and service managed 14
Three new delivery models to deliver workload services Enterprise Traditional Enterprise IT Private Cloud Hybrid Cloud Public Clouds Private Cloud Workloads are provided as a service, over an intranet, within the enterprise and behind the firewall Key features: Scalability Automatic/rapid provisioning Chargeback ability Widespread virtualization Hybrid Cloud Internal and external service delivery methods are integrated, activities/functions Public Cloud Workloads are provided as a service, over the Internet Key features: Scalability Automatic/rapid provisioning Standardized offerings Consumption-based pricing Multi-tenancy 15 Clients can chose the type of implementation that best fits their needs Public Clouds (provider) Private Clouds (data center) Hybrid Clouds s as a service IBM Cloud technology supports the full spectrum of Cloud services allows building private clouds while leveraging public clouds Applications, Processes and Information as a service (i.e. - Planning, Notification, Testing) Platform as a service (i.e. - Backup, Archive, Recovery) Infrastructure as a service (i.e. Managed Continuity) 16
Request & Operations End Users, Operators Role-based Access Catalog Operational Console Provider Cloud Management Platform Business Support Systems (BSS) Delivery Platform Operational Support Systems (OSS) Dynamic Infrastructure Cloud s Application/Business Process, Assembly and Information s Software Platform s Infrastructure s Creation Planning Definition Tools Publishing Tools Reporting & Analytics A recent study of company executives indicates a desire to move Data Back-up and Archiving into the cloud 17 IBM will use it s geographic diversity to help clients mitigate risk IBM smarter Business Resilience cloud (across geography) IBM smarter Business Resilience cloud (across country) Enterprise Data Center On premise private cloud Dynamic Infrastructure Standards Based Interfaces IBM smarter Business Resiliency Centers (154 worldwide) 18
The IBM smarter Business Resilience Cloud will enable clients to backup and restore data or operations from a resiliency center centrally managed by IBM Business Continuity & Resilience s Customer servers, email servers and personal computers (PC) Location A Optional onsite appliance for data and server recovery Backup Customer servers, Restore email servers and PCs Firewall Firewall IBM or Partner Center IBM BCRS PODS Cloud Location B Customer laptops Global support center Customer portal 19 Mobile workforce Virtual private network (VPN) The IBM smarter Business Resilience Cloud Architecture IBM Enterprise Web Portal Catalog Ordering Provisioning Initiation Entitlement Prevent Threat tracking & alerts Risk Analytics Continuity Planning Notification Planning Continuity Monitoring Online Education Manage Managed Continuity Managed Backup Remote Data Protection Onsite Data Protection FastProtect Online Managed Archive email File Recover IT Recovery Testing Notification Initiation Virtual Server Recovery Workplace Recovery Scheduling Virtual Workplace Recovery Smarter Business Resilience Latency Neutral Cloud Center Infrastructure Geographic Mediation Layer IBM Business Continuity & Resiliency s POD Server Ensembles Storage Ensembles Network Ensembles Business & Operational Support s Usage Rating Usage Mediation Billing Monitoring Reporting Level Management 20
PODS are comprised of server, network and storage capable of delivering IBM Cloud s A Collection of Server/Host systems that provide virtualized compute resources for running client workloads A Collection of Network Devices that provide virtualized connectivity between entities (e.g. Server and Storage Ensembles)* A Collection of Storage Devices that provide virtualized disk for client applications and data Server Ensemble Network Ensemble Storage Ensemble Server Ensemble Manager Network Ensemble Manager Storage Ensemble Manager Virtualization Servers Resource Pools and subpools SEP NEP Virtualization VCOs Resource SEP SEPPools and subpools NEP SEP Virtualization Storage Resource Pools and subpools NEP = Network End Point places where entities connect to the network ensemble SEP = End Point - abstract interface to the entity that needs connectivity stays same regardless of movement VCOs - Virtual Connectivity Objects have two or more SEPs, managed by Network Ensemble Manager *note: Network Ensembles may also provide connectivity within a Server or Storage Ensemble 21 IBM smarter Business Resilience will use predictive risk analysis to dynamically assess risk Sensor data / worldwide information sources Resilience Operations Center Subscription Data Feed IBM Client Info IBM Predictive Risk Analysis Engine Provisioning Action Worldwide data center environment data Power costs, plant capacity, etc. Real-Time Client Portal 22
Smarter Business Resilience helps clients to dynamically minimize risk Category 4 hurricane forming off coast Political demonstrations outside capital city Significant traffic buildup on major artery 6:40am IBM detects emerging g threat to clients within recovery zone A 6:41am IBM calculates probability, business impact, and assigns highest level risk rating 6:42am Subscribers are notified of impending threat 6:45am IB M evaluates capacity requirements for affected clients 6:50am Cloud migration of affected client workloads initiated to new locations; clients notified of change. 23 What does all this mean? CIOs are adopting cloud computing to enable smarter infrastructure Cloud computing is a game changer Reduce costs and raise the ROI of IT Can position IT to deliver accelerated business value Makes innovation real IBM provides clients with a simplified and unified approach to cloud Optimized for specific workloads, tasks or services to deliver orders of magnitude better performance, scale and efficiency Embedded service management for visibility, control and automation across the business and IT infrastructure New delivery choices characterized by self-service, elastic scaling and rapid provisioning for optimal performance at reduced costs and risk 24
Thank you! For more information, please visit: ibm.com/cloud/smartbusiness Business Continuity & Resiliency s 25 25