Innovate and Energize the experiences of communication in unique ways only Sony Ericsson can do Rev PA1 2006-09-26 1 Mats Pettersson
Reality & Future of Wireless Terminals Mats Pettersson Sony Ericsson Mobile Communications Vice President - Platform Planning
Agenda
The Mobile Phone Market
Market Growth Worldwide GSM/UMTS Mobile Phone Shipment Trend [M units] Continuous Growth! 1200 1000 890 1010 1100 800 750 600 590 400 200 0 2005 2006 2007 2008 2009 Source: Market Development Analysis (MDA) SEMC 6
Market Growth Market Growth Rates (GSM/UMTS) 1200 1000 800 Market is growing but growth rate is expected to decline Increased competition 1010 Consolidation expected 890 to increase Smaller vendors will struggle 750 1100 600 590 400 200 31% 26% 19% 14% 9% 0 2005 2006 2007 2008 2009 Source: Market Development Analysis (MDA) SEMC 8
Market Growth Source: MDA 1. Entry markets grows quickly 2. Still more advanced phones are 2/3 of value Volume Growth (GSM/UMTS Market) 1100 Million Units ESTIMATE Value Share (GSM/UMTS Market) 100 Billion Euro ESTIMATE 42% 60 67% 590 2 49% 73% 58% 51% 1 33% 27% 2005 2009 2005 2009 Phone production cost spans from ~30 to ~400 USD (2006) 13
Energized Communication Imaging Music Game Business
P990 Today's technology
P990 feature set UMTS 2100 GSM 900/1800/1900 2 MP Camera 128 MB Flash/64 MB RAM (60 MB for user) QVGA Video recording @ 15 fps Music player (AAC, eaac+, MP3..) Video telephony ARM9 @ 208 MHz + ARM 9 @104 MHz WLAN 802.11b Bluetooth Support for Memory Stick Duo 114 x 57 x 24 mm
Technology trends
MIPS, Memory and Multimedia 20 15 Relative capacity Multimedia Enablers HD 720p Video Codecs MB 20 Memory Size 30 40 90 90 90 10 5 0 Relative capacity 5 2005 2006 2007 2008 2009 2010 Video VGA, 30fps 100 kpixels/s 1 MPolygons/s SDTV Display resolution VGA QVGA 3 MP 5 MP 7 MP Camera resolution 2 MP MP3 eaac+ Audio Codecs Processing Capacity Video HD 720p, 30 fps 150 MPixels/s 5 MPolygons/s Application Processor Pentium III 600 MHz (2001) Pentium III 1GHz 10 0 GB 60 40 20 1 Picture 1 Song 1 min video optimized for phone screen 1 min max playable video quality (TVout) 2005 2006 2007 2008 2009 2010 Memory Capacity 2010 Camera: 5,000 photos Music: 500 CDs Camcorder: 2 hours Video Player: 12 hours Movie storage: 2 HD movies HDD (1 ) Use Case 2005-2010 Camera: 1,000 photos Music: 100 CDs Camcorder: 2 hours Video Player 3 hours 1 Nintendo DS Pentium II 300 MHz (1997) 2006 2007 2008 2009 2010 0 HDD Flash 2005 2006 2007 2008 2009 2010
3G Evolution 2002 2003 2004 2005 2006 2007 2008 2009 2010 2010+ cdma2000 1xEV-DO Rev 0 DL 2.4 Mbps UL 144 kbps 1xEV-DO Rev A DL 3.1 Mbps UL 1.8 Mbps Low latency (VoIP) WCDMA WCDMA DL 384 kbps UL 64 kbps Mid Term Evolution HSDPA DL 14 Mbps UL 384 kbps EUL UL 1.8-5 Mbps Long Term Evolution Super 3G 4G BWA High data rates Low latency IP optimised iburst IPWireless Flarion WiMAX non mobile WiBRO WiMAX 802.16e (mobility)
GSM/WCDMA Data Evolution Download 1 minute of MP3 (1 MByte): GPRS WCDMA WCDMA Evolved - HSDPA 5 min 20 sec 4 sec
Industry trend Steady infrastructure evolution Multimedia capability war All IP network SMS MMS Game Download Music Download New Communication Style Mobile DTV Video Mail 2G First Step into 3G ( 28.8 kb/s) 3G Evolved (384 Kb/s - 15Mb/s) 3G (144-384 Kb/s) (64-144 Kb/s) 2000 2002 2004 2006 Beyond 3G (- 100Mb/s) 2008 Year
The home the next battle field Consumers want devices to work together and share multimedia content Mobile phones must play both server and client roles to share multimedia on home networks DLNA guidelines strive for interoperability..
Web as a common platform for all communication WEB/ IP Platform Database & Content Engine PC Mobile Home CE Seamless connectivity and interoperability
Any challenges?
WCDMA Bands Table 5.0: UTRA FDD frequency bands (from 25.101 version 7.1.0) Operating Band UL Frequencies UE transmit, Node B receive DL frequencies UE receive, Node B transmit I 1920 1980 MHz 2110 2170 MHz II 1850 1910 MHz 1930 1990 MHz III 1710-1785 MHz 1805-1880 MHz IV 1710-1755 MHz 2110-2180* MHz V 824 849 MHz 869-894 MHz VI 830-840 MHz 875-885 MHz VII 2500-2570 MHz 2620-2690 MHz VIII 890-915 MHz 935-960 MHz IX 1750-1785 MHz 1845-1880 MHz
The Mobile Broadcast Showstopper Puzzle Supported 2007 Planned 2008 Operator Hutch Italy Vfe, O2, T- Mobile Germany TIM Italy Modeo US CMCC Guangdong China Softbank Japan CITIC China Codec H.264 level 1.2 H.264 level 1.2 H.264 level 1.2 WMV9 H.264 level 1.2 H.264 level 1.2 H.264 level 1.2 ESG CBMS OMA BCAST CBMS CBMS T-DMB Specific ISDB-T Specific OMA BCAST Showstoppers Conditional access Streaming protocol Nagra DRM RTP OMA Smartcard DRM RTP Nagra DRM RTP WMDRM Windows Media Irdeto MPEG-4 SL Multi-2 MPEG- 4SL 18 Crypt RTP Bearer technology DVB-H DVB-H DVB-H DVB-H T-DMB ISDB-T DVB-H Frequency band 470-750 MHz 470-750 MHz 470-750 MHz 1670-1675 MHz 174-230 MHz 470-750 MHz 470-750 MHz
All in a mobile phone challenge Time to market Cost Size Quality Current Consumption Volume & logistics Operator requirements
Possible solutions Scaleable chip-sets Multi-purpose accelerators Multi-function modules Generic serial interfaces Intelligent Power Management Modular/intelligent radio (=> SW radio?) Modular/intelligent antenna Multi-TV chip-sets Advanced high volume packaging Time to market Cost Size Quality Current Consumption Volume & logistics Operator requirements
P990@2010 feature set UMTS 2100 Music player (AAC, eaac+, MP3..) Bluetooth Support for Memory Stick Duo 114 x 57 x 24 mm + Band II - IX GSM 900/1800/1900 +850 MHz 2 MP Camera 8MP Camera + Optical zoom Smallest 128 MB Flash/64 MB RAM (60 MB for user) possible Video recording QVGA@15 fps WVGA@30fps Video telephony ARM 11 @400 MHz ARM9 processor @ 208 MHz + ARM 9 WLAN 802.11b 802.11 a/b/g/n + UWB 100 x 40 x 12 + any codec Multiple cards+ 8 GB built-in TV, GPS, Compass, NFC, RF-ID, Accelerometer etc
thank you.