D I G I TA L MEDIA OPTIONS B E T T E R C A R E W E E K LY E N E W S L E T T E R C U S TO M I Z E D E B L A S T S N AVC.CO M
EMAIL MARKETING NAVC Better Care Weekly enewsletter REACH: 73,000+ OPEN RATE: 18.1% PURPOSE: Provides the latest NAVC news, learning opportunities and upcoming event information. SPONSORED CONTENT SPOT (Limited to one a week) CTR: 5.6% $2,250 SPECS TITLE: 35 characters BODY: 200 characters CTA BUTTON TEXT: 20 characters URL: One hyperlink IMAGE: 500 x 500 pixels All content due 7 business days before send date. BANNER ADS CTR: 2% Top Banner $2500 Middle Banner $2000 SPECS: 600 width x 88 height (pixels) ARTWORK SPECS JPG or PNG file RGB color or saved for web CLICK THROUGH HYPERLINK ex. www.yourbrand.com/landingpage POSITIONS Top Banner - Will appear above all content, right beneath the header Middle Banner - Will appear after the top story 7 days prior to scheduled delivery
EMAIL MARKETING CONT. Customized eblast (Limited to one a month March - December and February. Limited to one per day January 13-26) March - November $5,000 December - February $5,500 REACH: 52,000+ March - November ~11,000 December - February (if sent to VMX registrants only) OPEN RATE: 23.72% March - November 36% December - February CTR: 5.34% March - November 7% December - February PURPOSE: Custom eblasts provide an industry partner exclusivity in messaging directly to the NAVC audience. SPECS: SUBJECT LINE Must send subject line (100 characters max) TEST EMAIL RECIPIENTS Must provide all email address recipients that need to review email tests DATE/TIME Must provide desired date and time for distribution DISTRIBUTION LIST Must provide desired distribution list (ex. VMX Registrants, VMX Exhibitors, Full NAVC subscriber list, etc.) OPTION #1: HTML FILE Set all table widths to 600 pixels All images included in the file must be externally hosted All desired hyperlinks must be included File must be smaller than 100 KB OPTION#2: JPG OR PNG FILE 600 width x ANY height (pixels) File must be smaller than 100 KB Provide one click through hyperlink (ex. www.yourbrand.com/landingpage) If multiple hyperlinks are desired, advertiser MUST provide an HTML file. NAVC will not slice images and rebuild in HTML to accommodate multiple links. Image files will be used as sent, any needed edits will require a new image file from the advertiser. 14 days prior to scheduled delivery
WEBSITE ADVERTISING NAVC.com Banner Ads VIEWS: 30,000/month March - December 63,000/month January - February CTR:.16% March - December.36% January - February Run of Site Leaderboard: $800/month September - February, all other months are $450 Run of Site Footer: $800/month September - February, all other months are $450 Run of Program Skyscraper (VMX pages only): $450/month LARGE LEADERBOARD : 970 width x 90 height (pixels) LEADERBOARD 728 width x 90 height (pixels) MEDIUM RECTANGLE 300 width x 250 height (pixels) ARTWORK SPECS JPG, PNG or animated GIF file RGB color or saved for web POSITION There will be homepage or run of site ads (all interior pages) CLICK THROUGH HYPERLINK ex. www.yourbrand.com 7 days prior to scheduled start date
FREQUENTLY ASKED QUESTIONS Where do I send my artwork? Customized Eblast To submit a customized eblast, click here. Website Banner Ads To submit a website banner ad, click here. Better Care Weekly enewsletter Banner Ads To submit an email banner ad, click here. How should we expect our ads to perform? 2017 NAVC ANALYTICS: Better Care Weekly enewsletter ~73,000 names Avg open rate 18% Avg CTR 6% eblasts (VMX timing) ~11,000 names Avg open rate 36% Avg CTR 7% eblasts (Year-round) ~52,000 names Avg open rate 18.23% Avg CTR 2.51% NAVC.com Monthly Website Visits (year round) - 30,000/month Monthly Website Visits (month prior and month of VMX) - 63,000/month CTR (year round) -.16% CTR (VMX timing) -.36% IMPRESSIONS: Monthly Avg for VMX Ads (Run of Site) - 42,000 Monthly Avg for VMX Ads (Run of Program) - 45,000 Monthly Avg for Non VMX Ads - 18,000 Are there any NAVC marketing guidelines that we should follow? THE NAVC MARKETING GUIDELINES VMX 2018: When referring to the meeting please do so as VMX 2018 When listing your booth number, please list as: Booth #123 When using the VMX logo, please use logos found at NAVC.com/brand If referencing a sponsored session please list as: Title Listed Using First Letter Caps: And Colon Instead of Dashes Speaker Full Name Location Room Number Please visit NAVC.com/brand for the complete NAVC Branding Guide