Hypermarket Retail Analysis Customer Buying Behavior Report
Tools Used: R Python WEKA Techniques Applied: Comparesion Tests Association Tests
Requirement 1: All the Store Brand significance to Gender Towards buying behavior is equal or nor equal? Group Statistics Gender N Std. Deviation Store Brand Male 672 22.2470 9.22988.35605 Weight in Female 228 22.2237 9.48999.62849 Store Brand Equal variances assumed Equal variances not assumed Levene's Test for Equality of Variances F Sig. Independent Samples Test t df t-test for Equality of s Sig. (2- tailed) Interval of the Lower Upper.037.848.033 898.974.02334.71249-1.37500 1.42168.032 382.752.974.02334.72234-1.39691 1.44359
Requirement 2: All the significance to Gender Towards buying behavior is equal or nor equal? Group Statistics Gender N Std. Deviation Male 672 10.0379 3.89587.15029 Female 228 9.8311 3.54564.23482 Significantly there is difference but buying behavior of Male & Female is little bit same Equal variances assumed Equal variances not assumed Levene's Test for Equality of Variances Independent Samples Test F Sig. t df t-test for Equality of s Sig. (2- tailed) Interval of the Lower Upper 2.543.111.708 898.479.20681.29204-0.36635 0.77996.742 426.829.459.20681.27879-0.34117 0.75478
All the significance to Gender Towards buying behavior is equal or nor equal? Group Statistics Gender N Std. Deviation Male 672 12.1905 5.65977.21833 Female 228 12.0636 5.77642.38255 Weight in Independent Samples Test Levene's Test for Equality of Variances t-test for Equality of s Std. Error Interval of the Sig. (2- Differen Differen F Sig. t df tailed) ce ce Lower Upper Equal variances assumed.004.950.291 898.771.12688.43606-0.98269 0.72893 Equal variances not assumed.288 385.137.773.12688.44047-0.99291 0.73915
Requirement 4 : Repeating the same analysis to Age Group,Amount spent per month, Family Size, Income Level, Profession and Education qualification? Age Group : Store Brand Price in Rs ANOVA Sum of Squares Square Sig. 34254971.633 4 8563742.908 48.934 156630214.157 895 175005.826 190885185.790 899 1697.708 4 424.427 33.475 11347.604 895 12.679 13045.312 899 5100.522 4 1275.130 47.610 23970.666 895 26.783 29071.188 899 Store Brand Price in Rs Descriptive Interval for Lower Upper N Std. Deviation Bound Bound Minimum Maximum Below 30 223 724.1659 300.50142 20.12306 684.5092 763.8226 396.00 2251.00 31-40 497 1079.4889 412.35564 18.49668 1043.1474 1115.8304 440.00 2281.00 41-50 152 1298.6184 545.71616 44.26343 1211.1628 1386.0741 392.00 2263.00 51-60 21 1090.5238 560.78237 122.37274 835.2587 1345.7889 440.00 2141.00 61 Above 7 14330 405.51737 153.27116 1057.9590 1808.0410 997.00 1922.00 900 1031.4633 460.79342 15.35978 1001.3181 1061.6085 392.00 2281.00 Below 30 223 7.6323 2.26195.15147 7.3338 7.9308 5.00 22.00 weight 31-40 497 10.6298 3.66555.16442 10.3067 10.9528 5.00 23.00 in 41-50 152 11.0921 4.55482.36945 10.3622 11.8221 5.00 28.00 51-60 21 10.7619 3.40448.74292 9.2122 12.3116 5.00 16.00 61 Above 7 12.8571 5.52052 2.08656 7.7515 17.9628 7.00 23.00 900 9.9856 3.80932.12698 9.7363 10.2348 5.00 28.00 Below 30 223 8.4933 3.87400.25942 7.9820 9.0045 5.00 24.00 31-40 497 12.6187 4.99082.22387 12.1789 13.0586 5.00 29.00 41-50 152 15.5395 6.83861.55468 14.4435 16.6354 6.00 29.00 51-60 21 13.9524 7.33809 1.60130 10.6121 17.2926 6.00 28.00 61 Above 7 17.4286 4.92805 1.86263 12.8709 21.9863 11.00 22.00 900 12.1583 5.68659.18955 11.7863 12.5304 5.00 29.00
ANOVA Sum of Squares df Square F Sig. Store 154662197.727 4 38665549.432 955.351 0 Brand 36222988.063 895 40472.612 Price in Rs 190885185.790 899 6153.439 4 1538.360 199.776 weight 6891.873 895 7.700 in 13045.312 899 Weight in Amount Spent per Month : 25359.794 4 6339.949 1528.874 0 3711.393 895 4.147 29071.188 899 There is Significance, We can implement new discount scheme to increase sales for the second slab of income spent people i.e., 2501-3500 could see there is lot of scope by providing minimum discount offer Store Brand Price in Rs Descriptives Interval for Std. Deviation 1500-2500 627.0289 123.01648 6.97562 613.3034 640.7545 2501-3500 992.9437 143.64578 7.62393 977.9498 1007.937 5 3501-4500 1229.8293 445.50830 49.19816 1131.9404 1327.718 2 4501-5500 1825.3175 234.89213 20.92585 1783.9026 1866.732 3 5501 Above 1922.3077 223.94531 43.91929 1831.8542 2012.761 2 1031.4633 460.79342 15.35978 1001.3181 1061.608 5 1500-2500 6.9839 1.33793.07587 6.8346 7.1332 2501-3500 10.5014 3.01280.15990 10.1869 10.8159 3501-4500 12.0854 3.08801.34101 11.4069 12.7639 4501-5500 12.8175 3.75958.33493 12.1546 13.4803 5501 Above 18.5000 4.83529.94828 16.5470 20.4530 9.9856 3.80932.12698 9.7363 10.2348 1500-2500 6.9871.92623.05252 6.8838 7.0905 2501-3500 11.5056 1.47578.07833 11.3516 11.6597 3501-4500 15.8049 4.53093.50036 14.8093 16.8004 4501-5500 21.8016 2.65034.23611 21.3343 22.2689 5501 Above 24.6923 2.31118.45326 23.7588 25.6258 12.1583 5.68659.18955 11.7863 12.5304 There is Significance, with 95% CI for Income Group We can implement new discount scheme to increase sales for the second slab of income spent people i.e., 2501-3500 could see there is lot of scope by providing minimum discount offer
Family Size : Store Brand Price in Rs Weight in ANOVA Sum of Squares df Square F Sig. 29531193.45 3 9843731.1 54.662 0 50 161353992.3 896 180082.58 40 1 190885185.7 899 90 1113.300 3 371.100 27.867 11932.012 896 13.317 13045.312 899 5160.240 3 1720.080 64.455 23910.947 896 26.686 29071.188 899 Store Brand Price in Rs Descriptives Interval for N Std. Deviation Lower Bound Upper Bound Minimum Maximu m up to 2 136 711.1324 302.3191 25.92365 659.8633 762.4014 392.00 2263.00 5 3-4 419 1009.706 405.5704 19.81341 970.7601 1048.652 426.00 2263.00 4 0 8 5-6 229 1080.397 449.3378 29.69308 1021.889 1138.905 440.00 2204.00 4 8 4 3 7 above 116 1389.008 545.5389 50.65202 1288.676 1489.340 426.00 2281.00 6 8 7 5 900 1031.463 460.7934 15.35978 1001.318 1061.608 392.00 2281.00 3 2 1 5 up to 2 136 7.6618 2.18825.18764 7.2907 8.0329 5.00 14.00 3-4 419 9.9594 3.44291.16820 9.6288 10.2900 5.00 23.00 5-6 229 10.6157 3.89792.25758 10.1082 11.1233 5.00 28.00 7 above 116 11.5603 4.99267.46356 10.6421 12.4786 5.00 23.00 900 9.9856 3.80932.12698 9.7363 10.2348 5.00 28.00 up to 2 136 7.8971 3.11336.26697 7.3691 8.4250 5.00 23.00 3-4 419 11.8162 4.87311.23807 11.3483 12.2842 5.00 28.00 5-6 229 12.9672 5.62771.37189 12.2345 13.7000 6.00 28.00 7 above 116 16.7931 6.88731.63947 15.5264 18.0598 6.00 29.00 900 12.1583 5.68659.18955 11.7863 12.5304 5.00 29.00
Store Brand Price in Rs Income Level : ANOVA Sum of Squares df Square F Sig. 32112354.255 4 8028088.564 45.254 158772831.535 895 177399.812 190885185.790 899 1684.373 4 421.093 33.173 11360.939 895 12.694 13045.312 899 Store Brand Price in Rs Descriptives Interval for N Std. Deviation Lower Bound Upper Bound Minimum Maximum Rs.5,001-15,000 146 654.9041 202.60729 16.76790 621.7630 688.0452 392.00 1828.00 Rs.15,001-25,000 Rs.25,001-35,000 130 987.1923 193.27929 16.95172 953.6529 1020.7317 530.00 1828.00 72 1381.3889 467.68066 55.11669 1271.4893 1491.2885 530.00 2281.00 35,001-45,000 211 1083.6256 470.39214 32.38313 1019.7879 1147.4633 396.00 2267.00 45,001 Above 341 1103.4047 502.94911 27.23622 1049.8320 1156.9774 431.00 2263.00 5622.987 4 1405.747 53.656 23448.200 895 26.199 29071.188 899 900 1031.4633 460.79342 15.35978 1001.3181 1061.6085 392.00 2281.00 Rs.5,001-15,000 146 7.3014 1.89143.15654 6.9920 7.6108 5.00 14.00 Rs.15,001-25,000 130 10.4308 3.03453.26615 9.9042 10.9573 6.00 16.00 Rs.25,001-35,000 72 12.7708 4.83163.56941 11.6355 13.9062 6.00 26.00 35,001-45,000 211 10.0118 3.69956.25469 9.5098 10.5139 5.00 23.00 45,001 Above 341 10.3607 3.88157.21020 9.9473 10.7742 5.00 28.00 900 9.9856 3.80932.12698 9.7363 10.2348 5.00 28.00 Rs.5,001-15,000 146 7.2329 1.80054.14901 6.9384 7.5274 5.00 23.00 Rs.15,001-25,000 Rs.25,001-35,000 130 11.6885 2.10321.18446 11.3235 12.0534 5.00 20.00 72 17.0347 6.24180.73560 15.5680 18.5015 6.00 28.00 35,001-45,000 211 12.7962 5.89925.40612 11.9956 13.5968 6.00 29.00 45,001 Above 341 13.0220 6.02277.32615 12.3805 13.6635 5.00 29.00 900 12.1583 5.68659.18955 11.7863 12.5304 5.00 29.00