CONTENT DELIVERY NETWORKS: GLOBAL MARKETS IFT095A April 2013 Michael Sullivan-Trainor Project Analyst ISBN: 1-56965-216-3 BCC Research 49 Walnut Park, Building 2 Wellesley, MA 02481 866-285-7215, 781-489-01 www.bccresearch.com Custom Reports: carol.laverty@bccresearch.com
TABLE OF CONTENTS CHAPTER 1 INTRODUCTION 2 STUDY GOALS AND OBJECTIVES 2 REASONS FOR DOING THE STUDY 3 INTENDED AUDIENCE 3 SCOPE OF REPORT 3 INFORMATION SOURCES 3 ANALYST CREDENTIALS 3 RELATED REPORTS 5 BCC ON-LINE SERVICES 5 DISCLAIMER 5 CHAPTER 2 SUMMARY 7 EXECUTIVE SUMMARY 7 SUMMARY TABLE GLOBAL FORECAST FOR CONTENT DELIVERY NETWORK HARDWARE BY REGION, THROUGH 2017 ($ BILLIONS) SUMMARY FIGURE GLOBAL FORECAST FOR CONTENT DELIVERY NETWORK HARDWARE BY REGION, 2011-2017 ($ BILLIONS) 8 8 CHAPTER 3 INDUSTRY OVERVIEW 11 OVERVIEW 11 DEFINITIONS 11 CONTENT DELIVERY NETWORK PROVIDERS 11 PUBLIC NETWORKS 11 Internet and CDN Providers 11 Fixed Networks 12 Mobile Networks 12 PRIVATE NETWORKS 12 ENTERPRISE 12 SMALL BUSINESS AND HOME 13 GOVERNMENT 13 GOVERNMENT REGULATION AND POLICY 13 PRIVACY 14 DIGITAL RIGHTS MANAGEMENT 18 CHAPTER 4 CDN DEMAND DRIVERS 20 INTERNET ADOPTION 20 TABLE 1 WORLD INTERNET USER POPULATION GROWTH 20 CONTENT EXPLOSION 21 MOBILE NETWORK DEVELOPMENT 23 MOBILE DEVICE EXPLOSION 23 HOME DEVICE CONVERGENCE 24 CLOUD SERVICES 24 CHAPTER 5 USER SEGMENTATION-CDN BUYERS 28 TYPES OF CDN PROVIDERS 28 FIGURE 1 CONTENT DELIVERY VALUE CHAIN 29
CONTENT PROVIDER ADVANTAGES 30 TRANSPORT PROVIDER ADVANTAGES 30 TIER 1 PROVIDERS 31 FIGURE 2 TELECOM SERVICE PROVIDER CDNS 31 HOSTING 32 LARGE ENTERPRISES 33 CHAPTER 6 MARKET DYNAMICS 35 CDN APPROACHES 36 CDN ALTERNATIVES 37 CLOUD CDN PROVIDERS 37 HARDWARE REQUIREMENTS 38 TRANSPARENT CACHING 40 How It Works 41 TECHNICAL DIFFICULTIES 42 CHAPTER 7 GLOBAL MARKET ANALYSIS 45 REGIONS 45 TABLE 2 GLOBAL FORECAST FOR CONTENT DELIVERY NETWORK HARDWARE BY REGION, THROUGH 2017 ($ BILLIONS) SEGMENTS 46 TABLE 3 GLOBAL FORECAST FOR CONTENT DELIVERY NETWORK HARDWARE BY TYPE, THROUGH 2017 ($ BILLIONS) FIGURE 3 CISCO'S CDN 47 TABLE 4 GLOBAL FORECAST FOR CONTENT DELIVERY NETWORK TABLE 5 GLOBAL FORECAST FOR CONTENT DELIVERY NETWORK FIGURE 4 STORAGE EVOLUTION 49 TABLE 6 GLOBAL FORECAST FOR CONTENT DELIVERY NETWORK FIGURE 5 INTELLIGENT CDN 50 TABLE 7 GLOBAL FORECAST FOR CONTENT DELIVERY NETWORK HARDWARE SERVERS, THROUGH 2017 ($ BILLIONS) 45 46 47 48 49 50 CHAPTER 8 NORTH AMERICA MARKET ANALYSIS 52 TABLE 8 NORTH AMERICA FORECAST FOR CONTENT DELIVERY NETWORK HARDWARE BY TYPE, THROUGH 2017 ($ BILLIONS) TABLE 9 NORTH AMERICA FORECAST FOR CONTENT DELIVERY NETWORK TABLE 10 NORTH AMERICA FORECAST FOR CONTENT DELIVERY NETWORK TABLE 11 NORTH AMERICA FORECAST FOR CONTENT DELIVERY NETWORK HARDWARE STORAGE, THROUGH 2017 ($ BILLIONS) TABLE 12 NORTH AMERICA FORECAST FOR CONTENT DELIVERY NETWORK 52 53 54 55 55 CHAPTER 9 LATIN AMERICA MARKET ANALYSIS 59 TABLE 13 LATIN AMERICA FORECAST FOR CONTENT DELIVERY NETWORK HARDWARE BY TYPE, THROUGH 2017 ($ BILLIONS) 59
TABLE 14 LATIN AMERICA FORECAST FOR CONTENT DELIVERY NETWORK TABLE 15 LATIN AMERICA FORECAST FOR CONTENT DELIVERY NETWORK TABLE 16 LATIN AMERICA FORECAST FOR CONTENT DELIVERY NETWORK TABLE 17 LATIN AMERICA FORECAST FOR CONTENT DELIVERY NETWORK 61 CHAPTER 10 EMEA MARKET ANALYSIS 63 FIGURE 6 EUROPEAN DATA SPEED TARGETS 64 FIGURE 7 INTERNET INVESTMENTS 64 TABLE 18 EMEA FORECAST FOR CONTENT DELIVERY NETWORK HARDWARE BY TYPE, THROUGH 2017 ($ BILLIONS) TABLE 19 EMEA FORECAST FOR CONTENT DELIVERY NETWORK TABLE 20 EMEA FORECAST FOR CONTENT DELIVERY NETWORK TABLE 21 EMEA FORECAST FOR CONTENT DELIVERY NETWORK HARDWARE-STORAGE, THROUGH 2017 TABLE 22 EMEA FORECAST FOR CONTENT DELIVERY NETWORK MIDDLE EAST 68 66 66 CHAPTER 11 APAC MARKET ANALYSIS 72 TABLE 23 APAC FORECAST FOR CONTENT DELIVERY NETWORK HARDWARE BY TYPE, THROUGH 2017 ($ BILLIONS) TABLE 24 APAC FORECAST FOR CONTENT DELIVERY NETWORK HARDWARE SWITCHES, THROUGH 2017 ($ BILLIONS) TABLE 25 APAC FORECAST FOR CONTENT DELIVERY NETWORK TABLE 26 APAC FORECAST FOR CONTENT DELIVERY NETWORK TABLE 27 APAC FORECAST FOR CONTENT DELIVERY NETWORK 72 74 CHAPTER 12 COMPANY PROFILES CDN PROVIDERS 78 FREE CDNS 78 CLOUDFLARE 78 CORAL CONTENT DISTRIBUTION NETWORK 78 FREECAST 78 INCAPSULA 79 TRADITIONAL COMMERCIAL CDNS 79 ADVECTION 79 AKAMAI TECHNOLOGIES 79 FIGURE 8 AKAMAI'S CDN 80 AMAZON CLOUDFRONT 82 On-Demand Pricing 84 TABLE 28 REGIONAL DATA TRANSFER OUT (PER GB) ($) 84 TABLE 29 REQUEST PRICING (PER 10,000) ($) 85
CACHEFLY 85 CDN77 85 CHINACACHE 86 EDGE CAST NETWORKS 86 FAST WEB 87 GO GRID 88 HIGH WINDS 88 INTERNAP 89 LIMELIGHT NETWORKS 89 MIRROR IMAGE 89 NETDNA 90 PEER1 HOSTING 91 PRIME NETWORKS 91 RACKSPACE CLOUD FILES 92 TECHNICOLOR 93 WINDOWS AZURE CDN 94 TRANSPORT CDN PROVIDERS 94 AT&T INC. 94 FIGURE 9 AT &T CDN 95 BHARTI AIRTEL 95 BELL CANADA 96 BT GROUP 96 DEUTSCHE TELEKOM 97 INTEROUTE 97 KDDI 98 KPN 98 LEVEL 3 99 NAVISITE 100 NTT 100 ORANGE 101 PACNET 101 PCCW 102 RELIANCE GLOBALCOM 102 ROSTELECOM 102 SINGTEL 103 TATA COMMUNICATIONS 103 TELIASONERA 104 TELECOM ARGENTINA 105 TELECOM ITALIA 105 TELECOM NEW ZEALAND 105 TELEFONICA 106 TELSTRA 107 TELUS 108 VERIZON 108 HARDWARE/SOFTWARE SUPPLIERS 109 ALCATEL-LUCENT 109 ANEVIA 111
ARRIS 112 AVID TECHNOLOGY 112 BLUE COAT 112 BROADPEAK 113 BROCADE 113 CERTEON 114 CISCO 114 Cisco CDN Architecture 116 FIGURE 10 CISCO CDN 116 DELL 117 EDGEWARE 118 EMC 119 ERICSSON 121 EVS 122 JET-STREAM 122 HARMONIC 124 HP 125 IBM 126 JUNIPER 127 MOTOROLA 128 NETAPP 129 OCTOSHAPE 129 OVERSI 130 PEERAPP 131 QUANTEL 131 SEACHANGE 132 SIGNIANT 132 STREAMOCEAN 132 VERIVUE 132 VIDSCALE 133
LIST OF TABLES TABLE HEADING SUMMARY TABLE GLOBAL FORECAST FOR CONTENT DELIVERY NETWORK HARDWARE BY REGION, THROUGH 2017 ($ BILLIONS) TABLE 1 WORLD INTERNET USER POPULATION GROWTH 20 TABLE 2 GLOBAL FORECAST FOR CONTENT DELIVERY NETWORK HARDWARE BY REGION, THROUGH 2017 ($ BILLIONS) TABLE 3 GLOBAL FORECAST FOR CONTENT DELIVERY NETWORK HARDWARE BY TYPE, THROUGH 2017 ($ BILLIONS) TABLE 4 GLOBAL FORECAST FOR CONTENT DELIVERY NETWORK TABLE 5 GLOBAL FORECAST FOR CONTENT DELIVERY NETWORK TABLE 6 GLOBAL FORECAST FOR CONTENT DELIVERY NETWORK TABLE 7 GLOBAL FORECAST FOR CONTENT DELIVERY NETWORK HARDWARE SERVERS, THROUGH 2017 ($ BILLIONS) TABLE 8 NORTH AMERICA FORECAST FOR CONTENT DELIVERY NETWORK HARDWARE BY TYPE, THROUGH 2017 ($ BILLIONS) TABLE 9 NORTH AMERICA FORECAST FOR CONTENT DELIVERY NETWORK TABLE 10 NORTH AMERICA FORECAST FOR CONTENT DELIVERY NETWORK TABLE 11 NORTH AMERICA FORECAST FOR CONTENT DELIVERY NETWORK HARDWARE STORAGE, THROUGH 2017 ($ BILLIONS) TABLE 12 NORTH AMERICA FORECAST FOR CONTENT DELIVERY NETWORK TABLE 13 LATIN AMERICA FORECAST FOR CONTENT DELIVERY NETWORK HARDWARE BY TYPE, THROUGH 2017 ($ BILLIONS) TABLE 14 LATIN AMERICA FORECAST FOR CONTENT DELIVERY NETWORK TABLE 15 LATIN AMERICA FORECAST FOR CONTENT DELIVERY NETWORK TABLE 16 LATIN AMERICA FORECAST FOR CONTENT DELIVERY NETWORK TABLE 17 LATIN AMERICA FORECAST FOR CONTENT DELIVERY NETWORK TABLE 18 EMEA FORECAST FOR CONTENT DELIVERY NETWORK HARDWARE BY TYPE, THROUGH 2017 ($ BILLIONS) TABLE 19 EMEA FORECAST FOR CONTENT DELIVERY NETWORK TABLE 20 EMEA FORECAST FOR CONTENT DELIVERY NETWORK TABLE 21 EMEA FORECAST FOR CONTENT DELIVERY NETWORK HARDWARE-STORAGE, THROUGH 2017 TABLE 22 EMEA FORECAST FOR CONTENT DELIVERY NETWORK TABLE 23 APAC FORECAST FOR CONTENT DELIVERY NETWORK HARDWARE BY TYPE, THROUGH 2017 ($ BILLIONS) TABLE 24 APAC FORECAST FOR CONTENT DELIVERY NETWORK HARDWARE SWITCHES, THROUGH 2017 ($ BILLIONS) TABLE 25 APAC FORECAST FOR CONTENT DELIVERY NETWORK 8 45 46 47 48 49 50 52 53 54 55 55 59 61 66 66 72
TABLE HEADING TABLE 26 APAC FORECAST FOR CONTENT DELIVERY NETWORK TABLE 27 APAC FORECAST FOR CONTENT DELIVERY NETWORK TABLE 28 REGIONAL DATA TRANSFER OUT (PER GB) ($) 84 TABLE 29 REQUEST PRICING (PER 10,000) ($) 85 74
LIST OF FIGURES FIGURE TITLE SUMMARY FIGURE GLOBAL FORECAST FOR CONTENT DELIVERY NETWORK HARDWARE BY REGION, 2011-2017 ($ BILLIONS) FIGURE 1 CONTENT DELIVERY VALUE CHAIN 29 FIGURE 2 TELECOM SERVICE PROVIDER CDNS 31 FIGURE 3 CISCO'S CDN 47 FIGURE 4 STORAGE EVOLUTION 49 FIGURE 5 INTELLIGENT CDN 50 FIGURE 6 EUROPEAN DATA SPEED TARGETS 64 FIGURE 7 INTERNET INVESTMENTS 64 FIGURE 8 AKAMAI'S CDN 80 FIGURE 9 AT &T CDN 95 FIGURE 10 CISCO CDN 116 8