The City of Hyattsville Comprehensive Transportation and Infrastructure Study Bus Circulator Feasibility Study Scope of Work March 12, 2018 Project Approach At the request of the City of Hyattsville, Toole Design Group (TDG) has developed the proposed scope of work to assess the feasibility of implementing a bus circulator service providing intra city connections to various destinations. We will use a data driven approach informed by our knowledge of transportation patterns in the City to assess the feasibility of implementing such a service. The study will build on and be informed by on going TDG work on the Hyattsville Transportation Study, and will use best practices from throughout the U.S. to help identify key system parameters that can be presented to decision makers, potential partners, and key stakeholders. The Team will determine the need for and viability of implementing a bus circulator service in the City of Hyattsville by performing a qualitative and quantitative assessment of existing conditions that would affect the implementation. Specifically, the Team will complete the following study tasks with the associated deliverables: Task 0 Project Management and Coordination This task includes a kickoff meeting with the City of Hyattsville and ongoing coordination. This task also includes one meeting with staff to discuss the proposed routing scenarios, and one meeting with staff to review the final feasibility study. Task 0 Deliverable: Kickoff meeting Routing review meeting Final study review meeting Task 1 Peer System Review TDG will collect data on up to three (3) comparable communities that have implemented a circulator bus, and document their existing ownership and financing models, costs (capital and operations), ridership, success factors, and risks. We will also summarize best practices in small to mid sized circulator systems. Task 1 Deliverable: Profiles of up to three (3) existing Circulator services in comparable U.S. Cities City of Hyattsville Circulator Feasibility Analysis 1
Task 2 Existing Conditions and Transit Needs Index The Team will develop a data driven analysis and community profile of the City s existing needs related to transit connectivity. Beginning with the data analysis performed for the Hyattsville Transportation Study, TDG will develop a transit needs index for the City. This analysis will identify the activity centers and other destinations that would be conducive for the implementation of a program in the medium term, as well as opportunities for phasing in future expansions. Data used to complete the transit needs index includes: Demographics demographic trends, household types, age groups, modeshare, zero vehicle households, population density Travel pattern origin destination pattern of various areas within the City. Housing housing trends, ownership, vacancy, new housing developments Transportation and existing infrastructure existing and planned bike facilities, roads, transportation to work, planned projects, corridor studies Activity Centers location of existing and planned recreation facilities, parks, and other activity centers (e.g Route 1 Arts District, PG Plaza, West Hyattsville Metro Transit existing and planned public transit infrastructure Task 2: Deliverables Narrative summary of current conditions Assembled data and map based transit needs index Task 3 Routing Plan To identify a specific route, the Team will undertake a step by step method that gradually zooms in from the desktop to the field to move from a desktop quantification exercise to identifying specific routes for the proposed service. Step 1: TDG will develop a Trip Score Analysis to qualify the existing connections between key origins and destinations and how connections may improve with a Circulator. We propose to use the existing StreetLight Data and TAZ data to take a macro level approach to route planning Step 2: We will use our local knowledge of the existing transportation network and the results of the transit needs index to refine the proposed routing. Step 3: Based on existing conditions and data gathered through Task 2 we will develop two (2) potential ridership scenarios that will help inform the development of a business proforma (See Task 5 below). Task 3 Deliverables Phasing and routing plan Two (2) ridership scenarios City of Hyattsville Circulator Feasibility Analysis 2
Task 4 Business Proforma and Financial analysis A financial plan includes both revenue forecasting and expense modeling. For the expense side, we will provide an estimate of projected capital costs (equipment), implementation costs and ongoing operating costs. Operating costs include system administration and upkeep, marketing (i.e. costs related to the promotion/advertising and outreach for the program). For the revenue side, the Team will project revenues based on potential ridership from Task 4. The result of the model will be the estimated cost recovery/profitability of the system, and sponsorship or other funding needed. Task 4 Deliverables Business proforma for Circulator System OPTIONAL TASKS: To complement the aforementioned scope of work, our Team has included a suite of optional tasks: Mayor s Meeting: TDG will attend meeting(s) with the City Mayor and their staff to present the final recommendations. Council Presentation: TDG will attend in person meeting(s) with City Council representatives to present the recommendations, documentation, and resolve comments. Community Meeting: TDG will prepare materials for community meeting(s) to present the recommendations of the study. Sponsor Meeting: TDG will prepare for and attend meeting(s) with potential sponsors (e.g. PG Plaza management, Editor s Row management) to determine interest in sponsoring a circulator transit system. Public Involvement and Stakeholder Engagement The Team will employ a dynamic and layered approach to engaging stakeholders and the community. As the first phase, will explore system feasibility in the City, the Team will balance soliciting information with managing expectations. We will develop online tools, including: A project website to educate the general public about the project, what a Circulator bus service is, and its potential benefits; An online survey to measure local attitudes towards the additional bus service The Team will conduct up feasibility oriented public open house meetings reaching out to both potential users (i.e. commuters, residents, workers, students, and visitors) and implementing stakeholders (i.e. City planning staff, operations, City and County officials). The meetings will be held in two different locations to help maximize the number and variety of potential users and their input. It is anticipated that the City of Hyattsville staff will provide primary support for invitations and location logistics for the meetings. The meetings will include but will not be limited to the following topic areas: City of Hyattsville Circulator Feasibility Analysis 3
Impacts on modeshare potential positive and/or negative implications for bike, transit and automobile usage Environmental benefits possible reductions in congestion and emissions Safety crime statistics, safety perceptions, etc. Traffic Patterns weekday and weekend pedestrian, vehicular, and public transport commuter patterns Barriers physical, cultural, social, economic factors that may influence utilization Convenience connections to regional transit, employment, tourist, recreation, community, commercial centers, and other hot spots, etc. We have a great deal of experience facilitating discussions among various stakeholders and ensuring that all parties are given a chance to air their ideas and concerns. Optional Task Deliverables: Project website and online survey Development of materials and facilitation of up to two (2) feasibility oriented public open house meetings City of Hyattsville Circulator Feasibility Analysis 4
Project Manager Deputy Project Manager Principal in Charge GIS Coordinator Planning Technician Senior Planner Planner PROJEC T TASKS TASK Sagar Onta Laura Barna RJ Eldridge Nick Schmidt Kyle Luckaks Galen Omerso Rohan Lewis HOURLY TASK FEE $178.77 $146.13 $206.08 $175.04 $105.01 $104.16 $74.29 TASK FEE SUBTOTALS HYATTSVILLE CIRCULATOR FEASIBILITY STUDY Task 0: Kickoff and ongoing Coordination 2 4 1 7 $1,148 TASK 1: Peer System Review 2 4 2 8 16 8 40 $5,029 TASK 2: Existing Conditions & Transit Needs Index 2 8 4 6 20 10 16 66 $7,732 TASK 3: Routing Plan 2 4 4 6 24 12 16 68 $7,775 TASK 4: Business Proforma & Financial Analysis 2 8 4 6 32 16 68 $7,950 Subtotal Hours 10 28 15 26 92 22 56 249 Subtotal Cost $1788 $4092 $3091 $4551 $9661 $2292 $4160 $29,634 Direct Expenses $350 TOTAL HOURS 10 28 15 26 92 22 56 249 TOTAL DOLLARS $ 1,788 $ 4,092 $ 3,091 $ 4,551 $ 9,661 $ 2,292 $ 4,160 $ 29,984