Measuring Corporate Attitudes to Employee Distracted Driving 2012 Edition

Measuring Corporate Attitudes to Employee Distracted Driving 2012 Edition MAY 2012 With responses from more than 900 professionals, ZoomSafer s second annual distracted driving survey was designed to gauge corporate fleet operators perspectives and attitudes toward employee use of mobile devices while driving.

Table of Contents Executive Summary... 3 Survey Results... 4 Current Cell Phone Policy Implementation... 4 Planned Cell Phone Policy Implementation... 4 Cell Phone Policy Enforcement... 5 Current Enforcement Methods... 5 Confidence in Enforcement Method... 6 Evaluate Technology to Ensure Enforcement... 6 Importance of Cell Phone Policy Technology versus Other Technologies... 7 Company-Liable Phones... 7 Firmagraphic Summary... 8 Industry... 8 Company Role... 8 FMCSA-Regulated Fleet Size... 9 Non-FMCSA Fleet Size... 9 Copyright ZoomSafer Inc. 2012. All Rights Reserved. Page 2

Executive Summary ZoomSafer conducted this survey of more than 900 professionals to measure corporate fleet operators perspectives and attitudes toward employee use of mobile devices while driving and how these attitudes have changed in the twelve months since its inaugural May 2011 survey. 1 Key findings include: Cell phone use policies continue to proliferate: The survey shows a trending increase in the deployment of corporate policies to manage employee mobile phones use. 80 % of total respondents report that their employers have a cell phone use policy in place, up 29% from the 62% of respondents in 2011. The survey also shows that the percentage of companies without policies that have plans to put one in place has not changed since a February 2012 survey, holding steady at 52%. 2 Efforts to enforce cell phone use policies have markedly increased in the past year: The survey indicates the majority of companies with cell phone use policies in place now take steps to enforce them, with 86% of total respondents reporting that their companies enforce their written policies. That is a 62% increase from the 53% of companies in 2011. Confidence in reactive enforcement methods plummeting: While more companies are taking steps to enforce written cell phone use policies confidence in the most common reactive enforcement methods is dropping. Only a quarter (26%) of total respondents report they are very confident that their companies current policy enforcement methods are sufficient to modify driver behavior. Interest in cell phone policy technology continues to grow: Over 80% of all respondents consider cell phone policy technology to be more important or just as important as more traditional driver management solutions,, including hard braking/accelerating reports, speeding reports, and real-time driver performance feedback. Further, over a quarter (26%) of all respondents report their companies plan to evaluate either phone-based software, cell phone use analytics or in-vehicle cameras within the next twelve months. Android and iphone smartphones are the fastest-growing company-liable mobile phones: 23% of companies which equip employees with mobile phones issue Android smartphones, up from 13% in February 2012, while 26% issue company-liable iphones, up from 12%. BlackBerry smartphones and feature phones are still the most prevalent company-liable mobile phones; 33% of companies equip employees with BlackBerry smartphones while 32% issue feature phones.` 1 ZoomSafer (2011), Measuring Corporate Attitudes about Employee Distracted Driving, Herndon, VA: ZoomSafer, http://info.zoomsafer.com/survey-results-wp. 2 ZoomSafer (2012), Industry Reaction to FMCSA Ban on Hand-Held Use of Mobile Phones While Driving, Herndon, VA, http://hub.zoomsafer.com/fmcsa-survey-analysis. Copyright ZoomSafer Inc. 2012. All Rights Reserved. Page 3

Survey Results These results are shown in comparison with results from a May 2011 employee distracted driving survey 3 and from a February 2012 Federal Motor Carrier Safety Administration (FMCSA) cell phone rule survey 4. For most results, this analysis provides a comparison between: all respondents; respondents from fleets which are subject to regulation by the FMCSA; and respondents from fleets which are not subject to FMCSA regulation. Current Cell Phone Policy Implementation Percentage of respondents whose companies already have a written policy pertaining to employee use of mobile phones while driving: May 2011 Feb 2012 May 2012 Non-FMCSA Fleets FMCSA-Regulated Fleets Total Respondents 57% 60% 81% 85% 62% 74% 80% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Planned Cell Phone Policy Implementation Percentage of respondents whose companies have plans to implement a cell phone use policy: Feb 2012 May 2012 Non-FMCSA Fleets FMCSA-Regulated Fleets Total Repondents 30% 35% 52% 52% 63% 72% 0% 10% 20% 30% 40% 50% 60% 70% 80% 3 ZoomSafer (2011), Measuring Corporate Attitudes about Employee Distracted Driving, Herndon, VA: ZoomSafer, http://info.zoomsafer.com/survey-results-wp. 4 ZoomSafer (2012), Industry Reaction to FMCSA Ban on Hand-Held Use of Mobile Phones While Driving, Herndon, VA, http://hub.zoomsafer.com/fmcsa-survey-analysis. Copyright ZoomSafer Inc. 2012. All Rights Reserved. Page 4

Cell Phone Policy Enforcement Percentage of companies which utilize some form of policy enforcement: May 2011 Feb 2012 May 2012 Non-FMCSA Fleets FMCSA-Regulated Fleets Total Respondents 89% 78% 90% 88% 53% 90% 86% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Current Enforcement Methods Enforcement methods currently by respondents companies: May 2011 Feb 2012 May 2012 Written/Signed Policy Training 14% 79% 72% 74% Supervisor/Peer Reporting Post-Crash Discipline 49% 51% 50% 58% 72% Random Safety Audit 40% 72% 67% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Copyright ZoomSafer Inc. 2012. All Rights Reserved. Page 5

Confidence in Enforcement Method Percentage of respondents who are very confident that their companies current enforcement methods are sufficient: 35% 30% 25% 20% 15% 10% 5% 0% 33% 33% 32% 26% 28% Total Respondents Feb 2012 May 2012 FMCSA-Regulated Fleets 20% Non-FMCSA Fleets Evaluate Technology to Ensure Enforcement Percentage of respondents which plan to evaluate various technologies within 12 months to ensure compliance with cell phone use policies: All Respondents-Feb 2012 FMCSA-Regulated Fleets All Respondents Non-FMCSA Fleets 15% 12% 13% 9% 22% 21% 21% 17% 27% 26% 26% 22% In-vehicle video camera Phone-based software Cell phone use analytics Copyright ZoomSafer Inc. 2012. All Rights Reserved. Page 6

Importance of Cell Phone Policy Technology versus Other Technologies Managing employee use of cell phones is more than and just as important as: Receiving speeding alerts and reports 87% Giving drivers real-time, in-vehicle feedback of poor driving behavior 83% Receiving hard braking/turning/accelerating alerts and reports 81% 76% 78% 80% 82% 84% 86% 88% Company-Liable Phones Distribution of mobile device type among all respondents that equip employees with company-owned mobile devices: May 2012 Feb 2012 40% 35% 30% 25% 20% 15% 10% 5% 0% 6% 6% 7% 3% 3% 4% 10% 9% 13% 5% 32% 33% 26% 23% 28% 22% 13% 12% Copyright ZoomSafer Inc. 2012. All Rights Reserved. Page 7

FMCSA-Regulated Fleet Size Number of drivers within company fleet who are subject to FMCSA regulations: Non-FMCSA Fleet Size Number of drivers within company fleet who are not subject to FMCSA regulations: Copyright ZoomSafer Inc. 2012. All Rights Reserved. Page 9