DATACENTER POWER SESSION: UNIFYING THE DATACENTER

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CISCO CONNECT 2014 DATACENTER POWER SESSION: UNIFYING THE DATACENTER George Boulescu, Consulting Systems Engineer, DC&V gboulesc@cisco.com 15/05/2014 1

Customer Spending $B Impact of Virtualization on Network Complexity And the trend is projected to continue In the past 5 years, VM proliferation has resulted in driving DC costs up 300 250 200 Server-Related Spend (Capex+Opex) Power & Cooling Expense Virtual Servers - Mgnt & Admin Standalone Servers - Mgnt & Admin Server Spending increased OpEx is attributed to network optimization to VM s to deliver application SLA s Source: Zeus kerravala ZK Research 150 2006 2008 2010 2012 2014 100 50 0 96 98 00 02 04 06 08 10 12 Source: IDC, 2011 New Economic Model for the Datacenter Customers often overprovision the network to address the complexity further increasing CapEx spend! Source: Zeus Kerravala. ZK Research VM densities will increase 25% from 2010 to 2015 Rapid rise in VMs and mobility is forcing customers to rethink infrastructure requirements 2013 Cisco and/or its affiliates. All rights reserved. 2 2

Customer Spending ($B) OVERALL SPEND DISTRIBUTION SERVER-RELATED SPEND (CAPEX+OPEX) WW Spending on Servers, Power & Cooling,and Mgmt. / Administration 7% 7% 2% 29% $300 $250 IDC, 2011 High OPEX 10% $200 $150 11% $100 $50 12% People Energy / Facilities Networking Disaster Recovery 22% Software Servers Storage Overhead $0 199619971998199920002001200220032004200520062007200820092010201120122013 Power & Cooling Expense Mgmt. & Administration Virtual Servers Mgmt. & Administration Standalone Servers Server Spending Source: Gartner Cisco IT, Data Center Cost Portfolio Source: IDC, New Economic Model for the Datacenter 2013 Cisco and/or its affiliates. All rights reserved. 3

Albert Einstein 2013 Cisco and/or its affiliates. All rights reserved. 4

Same Questions Different Answers 1950 s Business Focus Products, offerings Customer service Competitive Edge Employee productivity Bottom Line Todays Business Focus Products, offerings Customer service Competitive Edge Employee productivity Bottom Line Supporting Infrastructure 2013 Cisco and/or its affiliates. All rights reserved. 5

Compute Physical Business Agility Virtual Mgm t Unified Data Center Network Financial Efficiency Cloud Storage Security IT Simplicity O P E N R E S I L I E N T S E C U R E S C A L A B L E 2013 Cisco and/or its affiliates. All rights reserved. 6

Cisco s Cloud Strategy: Evolutionary Adoption Phase 1 Phase 2 Phase 3 Internal Cloud Private Cloud Open Cloud Virtual Private Cloud Inter-Cloud Public Cloud Public Cloud Public Cloud #1 Public Cloud #2 Federation / Workload Portability / Interoperability / Security 2013 Cisco and/or its affiliates. All rights reserved. 7

Distributed Fabric Based Application Driven Cloud Cloud Monitoring Apps Programmable Provisioning Apps Networking Apps End- User Apps Provisionable Fabric Manual Provisioning Limited scaling Rack-wide VM mobility L2, L3 Compute Compute Storage Storage Services Services Policy-based Provisioning Scale Physical and Virtual/Cloud DC-wide/Cross-DC VM Mobility Predictive, Adaptive, Nimble Compute Compute Storage Storage Services Services Service-centric Provisioning Flexible Anywhere, Anytime Cross-cloud VM Mobility 2013 Cisco and/or its affiliates. All rights reserved. 8 L2, L3 Integrated Fabric and Cloud World of Many Clouds

Application, Capacity, Throughput and Performance Appliance Architectures Fabric-Based Architecture App App App App Specialized Infrastructure Legacy Architectures App App App App Fabric Integrated Intelligent Infrastructure Virtual Overlay Architecture Distributed Control Plane Decupling the 2 protocols that Enhanced Forwarding Any vm to any vm will take the optimum hop App App App App Management Software Commodity Server, Network and Security Operational Flexibility, Scalability 2013 Cisco and/or its affiliates. All rights reserved. 9

With ACI, humans can make policy errors, but they can no longer make configuration errors Increase accuracy an d consistency of provisioning and maintenance Policy changes are easily made, centrally 2013 Cisco and/or its affiliates. All rights reserved. 10

2013 Cisco and/or its affiliates. All rights reserved. 11

WHAT S COMING? APPLICATION-CENTRIC INFRASTRUCTURE NEXUS 9000 SERIES APPLICATION POLICY INFRASTRUCTURE CONTROLLER INDUSTRY LEADING ECOSYSTEM APIC OPEN STANDARDS OPEN SOURCE 12

KEY DRIVER FOR ACI - MODERN DATA CENTERS DEMAND AGILE NETWORKING 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Datacenter Spending (%) Over Time 06 07 08 09 10 11 12 13 Network optimization for virtual servers is Operating driving OpEx expenses spending represent over 80% of DC spending Increased OpEx is attributed to network optimization to VM s to deliver application SLA s Source: ZK Research Server Spending Standalone Servers - Mgnt & Admin Virtual Servers - Mgnt & Admin Power & Cooling Expense Source: IDC, 2011 New Economic Model for the Datacenter 13

Marketplace Inflection ACI + Transition from 1G to 1/10G & 10G to 40G/100G Transitions Drive Data Center Switching Growth Data center switching ASP GE 10GE Server-Access 10GE 40GE 100GE Aggregation Transition Invest protection of cabling 40G BiDi Optics $8.7 $9.7 $0.3 $0.5 $0.7 $1.9 $11.6 $0.4 $0.8 $12.4 $12.9 $13.6 $0.6 $0.6 $0.5 $1.2 $2.1 $3.3 $3.1 $3.7 $4.0 $4.0 $6.4 $5.9 $6.6 $6.5 $6.1 $5.6 Software migration to ACI for lower TCO and OpEx 2013 2014 2015 2016 2017 2018 100 Mbps 1000 Mbps 10 Gbps 40 Gbps 100 Gbps Software Source: Dell Oro LAN Switching by Vertical Report, Feb, 2014 Dell Oro Server quarterly report Oct, 2013 14

CLOUD DEPLOYMENTS - TOPOLOGIES FOR PHYSICAL & VIRTUAL EMBRACING SDN AND MOVING BEYOND WITH ACI Existing 3-TIER DESIGNS PROGRAMMABLE SDN OVERLAY MODEL APPLICATION CENTRIC INFRASTRUCTURE DC Core APIC DC PODs Existing 2-Tier & 3-Tier Designs Network Virtualization Application Centric Infrastructure Open API - Programmability Modernized Operating System Nexus OS VXLAN Bridging & Routing OpenFlow Support No VM Tax Any Hypervisor Physical & Virtual Open API s & Controller 15

APPLICATION CENTRIC INFRASTRUCTURE COMPONENTS OPEN API S, COMPLETE AUTOMATION, AND APPLICATION FOCUSED OPEN RESTFUL APIS CENTRALIZED POLICY MODEL OPEN SOURCE APIC CONTROLLER POLICY MODEL NEXUS 9500 and 9300 ACI 16

SPOTLIGHT ON THREE GAME-CHANGING DIFFERENTIATORS 1 APPLICATION-CENTRIC 2 3 PHYSICAL + VIRTUAL POLICY MODEL OPEN AND SECURE Operationally Simple Lowest TCO Zero-touch provisioning Health Metrics Visibility / Telemetry Troubleshooting Open APIs / Open Source Advanced Security 3 rd Party Integration 17

#1 APPLICATION CENTRIC POLICY MODEL F/W ADC WEB APIC ADC APP DB Physical Networking Hypervisors and Virtual Networking L4 L7 Services Multi DC WAN and Cloud Storage Compute 18

#2: AGILITY PHYSICAL, VIRTUAL AND CLOUD Tenant Application Health Score Health Score Systems Telemetry 0 Packets dropped Systems Telemetry 25 Packets dropped Latency Latency Isolation Isolation APP VISIBILITY MOBILITY 19

#3: OPEN (AND SECURE!) FROM GROUND UP OPEN SOURCE WITH ADVANCED SECURITY Policy RBAC OPEN STANDARDS NSH VXLAN OpFlex + Encryption Auditing Tenant Isolation OPEN INTERFACES JSON XML REST OpFlex 20

Application Centric Infrastructure Merchant+ Merchant+ Everything that can be invented has been invented" -- US Patent Office commissioner, 1800's 28 Nanometer ASIC 40 Nanometer ASIC Switch architecture has stabilized to the point where it is no longer possible to drive significant feature differentiation at the silicon level, March 27th, 2009 * *http://www.aristanetworks.com/en/blogs/?p=85 Scale - Penalty Free Caching, Sharding for v4/v6, Encapsulation Normalization Efficiency - Dynamic LB & Flow Prioritization Telemetry - Atomic Counters, Latency Metrics Optimization Service Insertion, Flood Elimination Application Policy - Line Rate Policy Enforcement Extended Buffering 1/10/40G MAC Port Density Layer 2 & Layer 3 Forwarding Buffering Port Counters 21 21

CISCO: INNOVATION AND COST-OPTIMIZED DESIGN Innovative Merchant Plus Traditional Merchant Only Nexus 9500 Arista 7500 3,500 components per line card 13,000 components per line card No Backplane Connectors to Upgrade for High Density 100G 55,996 Hours System MTBF* 2.8 X 19,981 Hours System MTBF* Replace Backplane Connectors for High Density 100G 22

40G BIDI OPTICS PRESERVE EXISTING 10G CABLING SIGNIFICANT TRANSCEIVER SAVINGS 10G Optical Link Jumper Cable Patch panel Trunk Cabling (100m) Patch panel Jumper Cable Traditional 40G Optical Link Complete Replacement 40G BiDi Optical Link Reuse all 10G Cabling/Patch Panels +$6,259* +$2,200* $4,059 SAVINGS (LIST) PER 40G LINK Source: Corning OM3 Cable & Patch Panel list prices, Cisco 40G BiDi list price, Competitors 40G SR4 list price 23

ACI: RAPID DEPLOYMENT OF APPLICATIONS ONTO NETWORKS WITH SCALE, SECURITY AND FULL VISIBILITY ENABLED BY PHYSICAL AND VIRTUAL INTEGRATION 24

INNOVATION DRIVING APPLICATION PERFORMANCE Network Innovations Dynamic Load Balancing Case Study Big Data Analytics Traditional Network Dynamic Packet Prioritization Congestion Management 90 % 60 % 60 % ACI 100 150 200 250 300 Time (s) 30% reduction in application completion time Network Utilization Based on common network load and link failure scenarios 25

AGILITY: ANY APPLICATION, ANYWHERE PHYSICAL AND VIRTUAL COMMON APPLICATION NETWORK PROFILE F/W ADC WEB ADC APP DB APIC HYPERVISOR HYPERVISOR HYPERVISOR 26

CISCO LEADS THE INDUSTRY IN TCO, OPEN, & RICH SUPPORT ACI Network OpEx 35% OpEx savings with ACI ACI vs. SDN 75% Total Cost of Ownership Savings SW Only SDN Stops Here ACI = Apps.+Network+Security CapEx 27% OpEx 73% $154 $40 OpEx* $100 VM Tax $40 $25 OpEx Open Source, API s, & Open Stack ACI Extends to Enterprise & WAN VMTax is VMware NSX Before ACI $14 Network NETWORK VIRTUALIZATION + MERCHANT SWITCHES $15 Network APP CENTRIC CISCO $14 cost is White box 27

APPLICTION CENTRIC INFRASTRUCTURE RELEVANCE AND IMPACT NEW NEXUS 9000 PLATFORMS ACI ECOSYSTEM UPDATE NEXUS 9000 MOMENTUM APIC New 9516 and 9504 NEW PARTNERS 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% PIPELINE >800 CUSTOMERS 20% 19% 7% 13% 26% 15% Other APJC EMEAR US Commercial US SP US Enterprise CUSTOMERS ACROSS DIFFERENT SEGMENTS RAPID CHANNEL PARTNER SCALE Application Centric Infrastructure 28

THE INDUSTRY IS LISTENING Cisco Systems Nexus 9516 Cisco Systems Nexus 9516 - Data Center Winner Data Center Finalists Arista Networks Arista 7300x 10/40Gbe Data Center Switch and EOS Cisco Cisco Nexus 9516 Switch Stratus Technologies Stratus everrun Enterprise PERFORMANCE VERIFIED 29

NEXUS 9000 & APPLICTION CENTRIC INFRASTRUCTURE ROBUST ROADMAP 9300 NXOS & Fabric 9508 9516 Nexus 9000 & Application Centric Infrastructure APIC 9504 There is A LOT Going On! The Next Stop Is ACI Hardware NXOS Fabric Layer 4 7 Virtualization Open Orchestration 30

OPEN ARCHITECTURE PLAYING A PIVOTAL ROLE OPEN SOURCE Open source implementation available to anyone STANDARD Upcoming Opflex standard through IETF ECOSYSTEM Broad, growing vendor support including hypervisor, network, and L4-7 APIC OPFLEX DATA CENTER INTERCONNECT MULTI VENDOR HYPERVISOR OPFLEX PROTOCOL + ECOSYSTEM ENABLING SWITCHES, VIRTUAL SWITCHES AND SERVICES TO INTEGRATE WITH CISCO ACI 31

APIC & OPFLEX DRIVES INNOVATION & SCALE OVER OVSDB ACI MODEL VMWARE / NSX MODEL WEB APP DB APIC OPFLEX Policy Manager INTELLIGENCE DEPLOYED AT EVERY STAGE OF THE NETWORK Policy Manager + Control Plane SDN CONTROLLER CENTRALIZED INTELLIGENCE FIREWALL HYPERVISOR SWITCH ADC X OVSDB? CONTROL + DATA PLANE DECLARATIVE CONTROL Supports all Devices DC, Campus, WAN Application & Policy Based Model Distributed Control - Scale Enables Vendor Innovation DATA PLANE IMPERATIVE CONTROL Makes Everything look like Open vswitch SDN LAN Emulation Model Centralized Control - Bottleneck Limited Innovation / Lowest Common Denominator 32

VMWARE SDN: LAN EMULATION Nexus 9000 NXOS Fabric OS NSX for vsphere Cisco Systems Advantage OPEN Controllers, OPEN Protocols & OPEN API s OpFlex APIC No 3 rd Party Controllers No Open Flow Open API s & Data Model APIC Policy Controller - Not SDN LANE > scale Secure Open Device Packages for L4-L7 No VM Tax Hypervisor & Southbound Device Integration 2013-2014 Cisco and/or its affiliates. All rights reserved. Bare Metal Nexus 1000v WAN & MPLS Open Layer 4-7 Layer 4-7 Virtual 3 rd Party Hardware Closed OVSDB Widest device support Broad Partner Ecosystem DC, Campus & WAN Published Model for Any Device 33

DRIVING FEATURES AND POLICY BACK INTO INFRASTRUCTURE Application Centric Infrastructure Moving from interfaces and networks to services The Data Interfaces are the only part of the SDN Story Interfaces on the Hypevisor: Data (probably 2 for redundancy VMotion / Live Migration Management What About The Other Interfaces? NEXUS 1000v / HYPER-V KVM CEN KVM DNS & DHCP VMotion / Live Migration Management Controllers Layer 2 Adjacency 34

ENABLING ACI CLOUD-BASED POLICY & AUTOMATION Network Security Compute / Virtualization Storage Start Simple EPG as a VLAN ACI Evolves With The Application CONNECTIVITY STORAGE COMPUTE WAN ACCESS QOS SECURITY APPLICATION L4-L7 SERVICES FINE-GRAINED APPLICATION FUTURE 35

USE CASE ENTERPRISE L2, L3, & OVERLAY NETWORKS Layer 2 & Layer 3 / VXLAN Technology Nexus 9300 and 9500 VXLAN Bridging and Routing Layer 2 tunnels moving over Layer 3 Benefits Workload mobility Any workload any where Simplify the physical topology All Layer 3 Scaling over existing VLAN model Programmability & Migration to ACI 37

USE CASE ACI CLOUD HOSTING leaf 1 N93128 Nexus 9500 leaf 2 N93128 leaf 3 N93128 leaf 4 N93128 leaf 5 N9396 May 2014 Production Target leaf 6 N9396 Technology Cloud Stack Xen Servers Xen OVS Nexus 9508 and Nexus 9300 Multi-Tenant Overlay with Per Hop Visibility 1000 of Tenants Per Leaf APIC APIC APIC XEN Servers XEN Servers UCS VM s & Servers Orchestration Servers Layer 2 Services Layer 2 and Layer 3 to traditional switching and routing Benefits 100% automation of tenant overlays and networks Integration with CloudStack and Existing networks ACI scale eliminates hypervisor overlay 38

EXTENDING POLICY ACROSS DC, WAN, AND ACCESS APIC API Network Orchestration End-to-End Unified Policy API Across APIC Platform APIC- EM APIC- DC APIC- WAN APIC- DC APIC- EM Access Data Center Service Provider NFV VPN Cloud WAN Data Center Access 39

ACI INVESTMENT PROTECTION - VIRTUALIZATION Connectivity Security QoS L4-7 Services APIC APPLICATION NETWORK PROFILE NEXUS 1000v / HYPER-V KVM CEN KVM HETEROGENEOUS HYPERVISOR ENVIRONMENT POLICY AT THE VIRTUAL EDGE 40

L4..7 SERVICES - INVESTMENT PROTECTION NETSCALER APIC BIG-IP ADC FIREWALL ASA IDS, IPS, ETC. Leverage existing services, automate and provide improved visibility 41

ACI - INVESTMENT PROTECTION FOR CUSTOMERS NEXUS INTEGRATION OVER EXISTING ENVIRONMENT Nexus 7000 APIC Remote 9300 ToR 42

CLOUD AUTOMATION WITH CISCO ACI END-TO-END AUTOMATION OF APPLICATION AND LIFECYCLE MANAGEMENT SINGLE PANE OF MANAGEMENT FOR HYBRID CLOUD UCS Director AUTOMATED PROVISIONING OF COMPUTE, NETWORK, STORAGE SUPPORT FOR CONVERGED INFRASTRUCTURE APIC COMPUTE L4-7 SERVICES STORAGE VIRTUALIZATION 43

NEXUS 9000 AND ACI DELIVERING BUSINESS OUTCOMES Cisco ACI is an open, future-proofed data center architecture that can continue to grow as we enhance client services. Chuck Crane Network and Security Architect, Axciom Cisco s open standards approach makes ACI even stronger. We conducted testing on ACI it fully delivered everything we expected, and proved to be quite stable and mature. Nik Weidenbacher Principal Engineer, SunGard This will enable Telstra to deliver service agility, security and performance that our customers expect from an enterprise grade cloud. Erez Yarkoni Executive Director, Telstra Greater Business Agility Lower Capital Expenses Reduced Costs/ Complexity Lower Operating Cost Resource Optimization 58 % Reduce Network Provisioning 25 % CAPEX Reduction 21 % Reduce Management Costs 45 % Reduce Power and Cooling Costs 10-20 % Compute and Storage Optimization 45

THANK YOU 46