ilemaker Corporate Style Guide General guidelines for logo usage and corporate identity 5201 Patrick Henry Drive Santa Clara, CA 95054, USA Tel: (408) 987.7000
Welcome Our identity is one of our most valuable assets. It defines who we are and how we wish to be perceived by our customers, our employees, our partners and our competitors. This style guide has been created to help manage and maintain these perceptions and protect this asset. 2
Minimum clear space required on all sides of the stacked configuration of the ilemaker logo is a dimension equal to the height of the in the logotype. The Company Logo This is the graphic signature that identifies ilemaker throughout the world. It is very important that we all reproduce it according to the guidelines set forth in this style guide. The two approved logo configurations are shown below. The stacked configuration is preferred for most uses. The horizontal configuration should be used only when the available vertical space is very limited, as in web site ad banners. These are the only arrangements in which the elements should ever appear. Minimum size for the horizontal configuration of the ilemaker logo is.85 wide..85 Minimum size for the stacked configuration of the ilemaker logo is.85 wide. The ilemaker logo must always look sharp, clean and well-produced. ollow the guidelines on for clear space and minimum size, and always avoid the type of mistakes described on page 4. Do not alter the ilemaker logo in any way except to change its overall size. Never use the symbol or logotype alone. If you must use the ilemaker logo below these outlined minimum sized logo configurations, use the ilemaker logo without the An Apple Subsidiary tagline. The minimum size for the ilemaker logo without a tagline is.5 wide. 3.85
Accepted Logo Usage Unacceptable Logo Usage This the preferred logo. Use in full-color. The ilemaker logo should not be skewed with the proportions changed. The black tonal logo is acceptable for use with newsprint and black and white publications. The file folder logo should not be placed after the ilemaker typeface. Use in situations of dark or black backgrounds. The logo should never appear in unauthrized colors. Only approved colors are acceptable. Knock-out should never be used when the background color is too light. Used for one color print projects. Avoid useage where placement over images or patterns make logo difficult to see. The proportions of the file folder and the typeface should not be altered. 4
Product Logos and Company Logo The file folder image is used in both the company logo and for the product imagery as well. The ilemaker company logo has blue on the inside of the file folder icon and should be used only to represent ilemaker, Inc. The ilemaker Pro product logo is a variation of the company logo and uses a different color scheme. The ilemaker Pro product logo should never be used as the ilemaker, Inc. company logo. Company Logo Product Logo 5
ilemaker Platform Colors The color palette has been selected to specifically support our brand. Color is a powerful communications tool that we use to build a recognizable brand personality. Match these colors when printing solid colors. When printing on matte (uncoated) paper, instruct your print vendor to visually match these colors on the paper you are using. You may need to adjust the colors when printing on tinted paper, on different materials, or when using specialist printing methods. Instruct your vendor to match to these colors. Note: the ilemaker Platform icons are created with RGB values. or print projects, either RGB or CMYK is acceptible. 6
Avenir Next LT Pro Regular abcdefghijklmnopqrstuvwxyz ABCDEGHIJKLMNOPQRSTUVWXYZ 1234567890 Avenir Next LT Pro Demi abcdefghijklmnopqrstuvwxyz ABCDEGHIJKLMNOPQRSTUVWXYZ 1234567890 ilemaker Typography ilemaker uses the Avenir Next LT Pro family of fonts for its marketing materials. When producing collateral for ilemaker, use combinations of Avenir Next LT Pro Medium (for headers) and Avenir Next LT Pro Regular (for body text). It is not recommended to use Avenir Next LT Pro Bold for type that is larger than 20 points. ilemaker Pro 16 The ilemaker Platform is a complete line of products with everything you need to create and run apps across ipad, iphone, Windows, Mac, and the web. Millions of people worldwide rely on the ilemaker Platform to share customer information, manage projects, track assets and more. Header 18 pt Avenir Next Pro Medium/Avenir Next Pro Ultra Light Sub-Header 13 pt Avenir Next Pro Medium ilemaker ilemaker When it is possible, it is recommended to use a type size that is 10 points over 13 points to give the copy the proper breathing room. Create a database in minutes The award-winning ease of use that is built into every aspect of ilemaker Pro continues to be praised by millions of customers and industry experts around the world. With its easy installation and setup, you ll be up and running in a matter of minutes not hours or days. Convert your Microsoft Excel spreadsheets and other files to ilemaker Pro databases for easier searching, sorting and reporting. Customize screens with ease Make your databases look and work the way you want all without programming. Use the Layout and Report Assistant to guide you through designing custom layouts, labels, and reports. Add your company logo, action buttons, background colors, and more. Choose from hundreds of pre-programmed functions to automate your ilemaker solutions so they re custom-fit to your needs. Title 10 pt Avenir Next Pro Demi Body Text 10 pt Avenir Next Pro Regular 7