Open to Every Citizen

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Open to Every Citizen Feb. 2014 Information System Planning Bureau (Information Communication & Security Division)

20 million people (11 million residents and 9.5 million foreign visitors) in Seoul!! Expansion of WiFi zone in public spaces is needed to help citizens. Population 11 million Smartphone Usage Pattern Analysis High 버스 Bus 지하철 / 전철 Subway Foreign Visitors 9.5 million U s a g e T i m e Office Bldg. 오피스텔 Theme Road 테마거리주거밀집 Subway Station Foreigner Park 광장 Square 지하철역사 District Culture 상가도로근린공원 Center 외국인거주지버스정류소 Residential 문화센터택시 Taxi Hotel Bus Stop Traffic Area 호텔 / 콘도교통요지 Point School Commercial 학교주변 District 택시정류장 Taxi Stop Discount 대형할인 Store 매장전문상가기차 Dept. Train 백화점 Shopping Store Mall 터미널역사 Station Terminal Public WiFi Commercial WiFi Station Mass Transportation Public Space Low 공항 Airport 한강 River 선착장 Dock River 유람선 Cruise Shopping Area Others Low Wireless Data Users High - 3 -

ⅰ. Changing Mobile Environment ⅱ. Dependency on Commercial WiFi Services ⅲ. Trend of Wireless Internet Usage

Deterioration of Service Quality and Increased Spending on Communication Caused by Popularity of Mobile Environment Explosive Expansion of Mobile Devices Smartphone subscribers (ppl) Tablet PC Users (ppl) Change of Usage Pattern Change of Network Environment Domestic Wireless Data Traffic Forecast Unit: Terabyte (1TB = 1,024GB) 10 times increase over 2011 2011 2012 2013 2014 Source: Ministry of Science, ICT and Future Planning (MSIP) Wired Wireless (Mobile) Web Center User Customized Service Text New Traffic Dissemination: Appearance and Expansion of Free Service 2011 2012 2013 2014 2015 to increased usage Source: MSIP due due to heavy traffic increase - 5 -

As the WiFi service is currently dependent upon the commercial indoor systems, there is the limitation in its usage outdoors and other areas Mobile Communication Service Usage Civic Space (8.5%) Cultural Living (2.0%) Public Space (1.0%) Commercial Facility (88.5%) The wireless Internet of mobile communication operators is concentrated in such as (88.5% of total). Commercial Facility - Shopping mall, enterprise, cafe, traditional market, etc. Public Space - City hall, gu-office, resident center, etc. Cultural Living - Art hall, museum, sports facility, cinema, tourist attraction, etc. Civic Space - Traditional market, park, square, road, airport, terminal, college, etc. The popular with residents are (less than 10% of total). - 6 -

Wireless Internet Operation Indoor WiFi Installation (94%) Type Total KT SKT LGU+ Remark Indoor 27,956 17,303 7,991 2,662 Outdoor 1,680 934 734 12 (unit: area) Department store, discount store, hospital, government office and library Park, terminal, square and theme park Total 29,636 18,237 8,725 2,674 94% indoor Some outdoor areas suffer from interference due to duplicated WiFI installations. - 7 -

ⅰ. Vision and Objective ⅱ. WiFi Installations ⅲ. Partnership ⅳ. Implementation ⅴ. Public WiFi Installation Quantity ⅵ. WiFi Installation Space

Seoul to Make Its Citizens, Seoul Beloved by World Smart Seoul through WiFi Innovation WiFi coverage to be available throughout Korea by 2015 Service Target Service Method Execution Available to everyone in all areas of Seoul. To be used by all visitors to Seoul WiFi zone in main roads, squares, tourist attractions, parks, traditional markets, welfare facilities, etc. Strategic cooperation of Seoul City, municipalities and mobile carriers - 9 -

Public WiFi Zones for Every Citizen and Foreigner Main streets, tourist attractions, parks, squares, etc. Opportunity for New IT Experience Creation of New Seoul Brand Traditional markets, colleges, welfare centers, libraries, etc. - 10 -

Citizen Happiness Index Leasing of Broadband Communication Network Administrative Support to Carriers Resolution of Blind Spots In-house Communication Network for Resident Friendly Services Usage Fee Reduction and Facility Usage Cooperation Telecommunication Carrier Technology and Budget Support Open Public WiFi Development and Operation Ubiquitous Wireless Internet Utilization in Emergency Management and Wireless Internet Support for Neglected Groups - 11 -

World s Best Smart Seoul with Citizen Centered Services Citizen Centered Service Open Wireless Internet In-house Network to Improve Internet Quality Expansion of Public Facility Service and Public-Private Cooperation Close cooperation between the city and municipality Public usage and opening of commercial WiFi installed by mobile carriers MOU between Seoul City and 3 Mobile Carriers (2011.6.15) Seoul City s network + AP installations by 3 mobile carriers In-house network like CCTV lines but no carrier lines Administrative support by Seoul City + Network and AP installations by carriers No in-house network of Seoul City but lines of carriers - 12 -

Installation Plan Total 2011 2012 2013 2014 (unit: EA) 2015~ 2017 10,430 327 730 931 2,000 6,442 Areas (unit: EA) Total Park Commercial Street Public Facility School Residential Area Main Street Pedestrian Crossing Others 10,430 363 2,154 271 1,036 1,794 1,334 3,200 278-13 -

Seoul City Area Calculation Transient Population Area: 264km2 (Total Area: 605km2) Target Service Area 81.8km2 Service (WiFi in 31% of Transient Population Area) (unit: m 2 ) Total 2011 2012 2013 2014 2015 Total 81,875,500 4,710,000 13,188,000 21,666,000 25,120,000 17,191,500 Park 2,849,550 164,850 455,300 761,450 871,350 596,600 Traffic Point 25,120,000 1,444,400 4,042,750 6,656,800 7,693,000 5,283,050 Commercial Street 16,908,900 973,400 2,723,950 4,474,500 5,204,550 3,532,500 Welfare 2,127,350 Service 117,750 345,400 557,350 659,400 447,450 School 8,132,600 471,000 1,310,950 2,150,900 2,480,600 1,719,150 Residential 14,082,900 Area 808,550 2,268,650 3,720,900 4,325,350 2,959,450 Main Street 10,471,900 604,450 1,687,750 2,763,200 3,218,500 2,198,000 Others 2,182,300 125,600 353,250 580,900 667,250 455,300-14 -

ⅰ. WiFi Development ⅱ. WiFi Block Diagram ⅲ. Construction ⅳ. Contents Development

History MOU between Seoul City 3 Mobile Carriers Pilot Operation and Service Public Wireless Internet (WiFi) Offering (2011. 6.15) (2011. 9, (2012. 1.27, Yeouido Transfer Center) History Museum) Public Wireless Internet (WiFi) Deployment Project (2011. 9.~2013.12.) Type Subtotal 2011 2012 1,988 AP s in 473 Locations as of Feb. 2014 Total Main Street Traditional Market Public WiFi Square Unit: Location (AP) Administrative WiFi Public Agency National Fund 473(1,988) 108(393) 87(2,491) 18(40) 131(387) 26(102) 40(513) 63(262) Park Culture/ Tourism 36(327) 17(90) - - 7(27) - 12(210) - 149(730) 43(183) 9(39) 12(30) 52(202) 12(42) 21(234) - 2013 288(931) 48(120) 78(252) 6(10) 72(158) 14(60) 7(69) 63(262) - 16 -

Optical Flow Cultural Facility Square/ Park Main Street Traditional Market Seoul City AP AP AP Housing In-house network in the municipality Wireless Network Communication Room Core Access Core Access Communication Room Municipality AP AP Community Center Seoul City: In-house wireless network Municipality: In-house network in the municipality - 17 -

WiFi Facility Construction Safety Mgmt. Training Optical Cable & Electrical Work Excavation & Piping Work Housing & AP Installation WiFi Measurement Internet Speed Measurement Emblem Installation GPS Measurement - 18 -

First,Production of Emblem of Seoul City Wireless Internet Service Emblem Production Emblem Sticker Emblem Installation WiFi Service Guidance at the Entrance FREE Wi-Fi ZONE Free WiFi service is available in this area. - 19 -

Second, Development of Public WiFi Area Mobile App App Connection Procedure - 20 -

Third, the Integrated Control System for Wi-Fi Current Connections Total Secured Non-secured Wireless WiFi Network Operation Accumulated Connections Faults Traffic Authenticated Users - 21 -

Fourth, Public WiFi Certification System Public WiFi Certification Screen #1 Public WiFi Certification Screen #2 FREE Wi-Fi ZONE using public WiFi using public WiFi - 22 -

Fifth, Development of Fault Mgmt. Flow Fault Mgmt. Fault Diagnosis Fault Analysis Fault Section Follow Up NO YES - 23 -

ⅰ. Improvement of Communication Welfare ⅱ. Saving of Seoul City Budget ⅲ. Future Development

Realization of Wireless Internet City Free WiFi service in main areas of Seoul Ease of information usage for the domestic and foreign tourists World s best WiFi city Collaboration of Public Agencies and Private Enterprises Free WiFi Communication Welfare by Installation in Information Alienated Areas Public wireless Internet in colleges and areas frequented by the youths Wireless WiFi in traditional markets and main streets Resolution of digital divide by providing free WiFi Information Accessibility Paradigm Shift Improvement of corporate image of mobile carriers by contribution of social participation Win-win collaboration model of public agencies and private enterprises Information accessibility as the equitable right for everyone Government led resolution of digital divide - 25 -

Saving of Annual Budget and Citizens Communication Expenses Seoul City Budget through Public-Private Cooperation KRW 7.5 billion in 2013 KRW 39.0 billion after 2015 Calculation: KRW 3.8 million per AP (KRW 3.5 million for WiFi installation and KRW 300,000 for maintenance) Saving of Citizens Communication Costs KRW 41.7 billion in 2013 KRW 211.9 billion after 2015 Calculation: KRW 70,000 annually per AP (300 users, 5 min. per user / KRW 200 for usage) (unit: KRW 100 million) 400 300 390 (AP: 10,430 units) (unit: KRW 100 million) 2500 2000 2,119 (AP: 10,430 units) 200 100 50 10 5 0 12 (AP: 327 units) 2011 40 (AP:1,057 units) 75 (AP: 1,988 units) 117 (AP: 3,988 units) 2012 2013 2014 After 2015 1500 1000 500 100 50 0 68 (AP: 327 units) 221 417 (AP: 1,988 units) (AP: 1,057 units) 651 (AP: 3,988 units) 2011 2012 2013 2014 After 2015-26 -

WiFi Linked Services Emergency Call -Call, e-mail, twitter, etc. - to family and emergency management office Video Call CCTV Interface - Transfer of situation to relevant agencies to enable prompt initial response - Reporting of illegal waste disposal, inspection of field facility, telecommunication relay service, etc. -Real-time relay of video to firefighting crew Monitoring of fire while moving to the site - Simulation Prompt control of situation - 27 -

Expansion of Service to Citizens (after 2013) Public WiFi Linked Service Local Information Service Backbone TVWS Transmitter Internet Service Childcare Medicine Job Tourism Weather Public Agency Public Agency Park Environmental Pollution Monitoring Smart Grid Wireless CO2 Measurement School Safety Control Center Smart Building Fire Monitoring Ecosystem Monitoring Underground Disaster M2M Service Transportation Safety Lost Child Location Service Public Safety Service - 28 -