2018 The leading source of information for the twowheeler sector in the Netherlands and Belgium Tweewieler is an independent medium which informs readers about motor scooters, mopeds and bicycles.
Portfolio Tweewieler Trade magazine E-newsletter Website 11x per year 2x per week 24/7 Formula Tweewieler is an independent medium which informs readers about motor scooters, mopeds and bicycles. Tweewieler is aimed at managers within the twowheeled vehicle industry in The Netherlands and Belgium. The target group comprises bicycle and moped retailers as well as wholesalers, importers and manufacturers of parts, accessories and (motorised) bikes. Tweewielercovers current issues in the bicycle, moped and motor scooter trade and pays considerable attention to professional techniques, products, industry developments and management information. Target group Directors/owners Sales employees Company-/ departmental managers Service desk and/ or workshop employees 2
Editorial Calender Tweewieler 2018 Shop automation Bikes E-bikes Shop interior Online Focus Themes Race / MTB Entrepreneurship Accessories & Parts Tools Nr. Publication Closing Date Theme 1 26 January 9 January Tyres Preview Velofollies 2 23 February 6 February Review Velofollies Preview BMB Ebike Experience 3 23 March 6 March Accessories & Parts Shelf plans Two-Wheeler shop of the year 2018 4 20 April 3 April E-Mobility 5 25 May 4 May Workshop Return on Investment Tools 6 / 7 20 July 3 July Business models Retail concepts 8 24 August 7 August Clothing & Accessories Review Eurobike 9 28 September 11 September Connectivity Speed pedelec Collecting e-bikes 10 26 October 9 October Dealer show: sale toppers 2018 11 23 November 6 November Two-Wheeler SPORT: sponsorship retail concepts sports brands 12 21 December 4 December Shop automation E-Mobility More information Eelco Hermans T: +31 (0)6 100 692 30 E: eelcohermans@vakmedianet.nl Marlies Trommelen T: +31 (0) 88 58 406 93 E: marliestrommelen@vakmedianet.nl 3
Print opportunities Frequency: 11x per year Publication day: Friday Total circulation: 4.000 460 x 300 mm Trim size: 230 x 300 mm Type area: 211 x 268 mm 211 x 132 mm 103 x 268 mm 2/1 page 1/1 page* 1/2 page 1/2 page 103 x 132 mm 211 x 64 mm 103 x 64 mm 211 x 30 mm 1/4 page 1/4 page 1/8 page 1/8 page 2-page insert Insert per extra 2-pages Extra sizes IM right page next to text IM left page next to text Classified advertisement min. 3 lines * 1/1 page on trim size + 3 mm bleed around 4
Statistics Website Monthly averages: (period from January - October 2017) Pageviews 86,530 Visits 51,977 Visitors 34,060 Number of pageviews per visit 1,66 Duration of visit (in minutes) 1,19 Newsletter Frequency Publication Circulation 2x per week Monday and Thursday 8,250 subscribers 5
Tweewieler.nl opportunities Leaderboard 728 x 90 pixels, mobile 320 x 100 pixels, Leaderboard plus 944 x 150 pixels, Animated HTML5 or GIF banner Animated HTML5 or GIF banner Leaderboard XL 944 x 150 pixels After mouse-over expands to 944 x 300 pixels Use specific template (Weborama) Rectangle 336 x 280 pixels, mobile 300 x 250 pixels, Animated HTML5 or GIF banner Roadblock See specs for leaderboard and rectangle Advertorial Headline, body, pay-off 400 chars. incl. spaces 200 x 133 pixels, 6
Tweewieler.nl opportunities Full banner full banner 468 x 60 pixels, Logolink 2 x 40 characters + logo (60 x 30 pixels) Layer Use specific templateask you account manager for details Blockbuster 550 x 150 pixels max. 80kB + url Wallpapers Always in combination with leaderboard or rectangle Halfpage Ad 336 x 600 pixels, Animated HTML5 or GIF banner 7
Tweewieler.nl opportunities Portraid Ad 336 x 1020 pixels, Animated HTML5 of GIF banner Sponsored content More information and specs: ask your account manager More information Eelco Hermans T: +31 (0)6 100 692 30 E: eelcohermans@vakmedianet.nl Marlies Trommelen T: +31 (0) 88 58 406 93 E: marliestrommelen@vakmedianet.nl 8
E-newsletter opportunities Publication newsletters Circulation Advertising Weekly; Monday and Thursday 8,250 Full banner 468 x 60 pixels max. 80Kb + url Advertorial Headline, body, pay-off 400 chars. incl. spaces + image 200 x 133 pixels, Blockbuster 550 x 150 pixels, max. 80kB (static) + url 9
Special newsletter What is it? The Special Newsletter is a special edition which is sent to the subscribers to one or more regular newsletters. Alongside your communication activities, the Special Newsletter also includes new items (selected by the editor). The fast response time, the measurability of the response and the editorial environment make the Special Newsletter a very attractive way of reaching a broad target group. The benefits of the special newsletter Effective reach: the newsletter reaches the high quality readership of Tweewieler Your message is sent to all newsletter subscribers Your message is displayed in an extra large format within an editorial format Use of Vakmedianet s e-marketing expertise Increased traffic to your website Headerlogo Your company logo 189 x 72 pixels (wxh) Main advertorial Headline, body, pay-off 400 characters including spaces. Image 552 x 300 pixels (wxh) Background colour of your choice Advertorial Headline, body, pay-off 200 characters including spaces Image 270 x 150 pixels (wxh) 8,250 Subscribers 10
Marketing report on the two-wheeler trade 2017 Van Es Marketing Services In 2017 the independent research firm Van Es (www.marktdata.nl) conducted a new study of the two-wheeler sector. This biennial study included research into the media for the two-wheeler trade. The following charts have been reproduced from the marketing report. For more information, please contact your account manager. Media used for orientation within the two-wheeler sector 2015 2017 Trade magazines 71% 75% Visits by reps 63% 59% Trade shows 62% 54% Education/training courses 54% 59% E-newsletters 49% 51% Open days/supplier events 48% 48% Suppliers' websites 43% 42% Suppliers documentation 39% 34% Trade publishers' websites 39% 48% Social media networks 26% 26% Word of mouth 22% 27% Events/conferences/seminars 20% 21% Industry association 20% 27% Webinars 4% Industry organisations 8% 14% Apps on smartphone or tablet 2% Industry supplier guides 0% 0% 11
Marketing report on the two-wheeler trade 2017 Trade magazines Van Es Marketing Services Most-read trade magazines Tweewieler 96% 95% Fietsmarkt 69% 64% Fiets 51% 42% BOVAGkrant 45% 42% BIKE & Trekking 11% 14% Bike Europe 7% E-BIKE & Trekking 11% 4% Mountain Bike Plus 19% 3% O2 Bikers 10% 2% 2015 2017 Reading intensity of most-read trade magazines Tweewieler 41% 39% 19% 1% Fietsmarkt 34% 35% 26% 5% Fiets 14% 50% 31% 5% BOVAGkrant 29% 36% 24% 12% Completely Largely A few pages Hardly at all 12
Marketing report on the two-wheeler trade 2017 Website Van Es Marketing Services Spontaneously mentioned trade websites Tweewieler 41% Bovag 13% Fietsmarkt 8% Shimano 3% Sram 2% Enra verzekeringen 2% EBSC 2% Compared with 2015, Tweewieler shows an 18% increase to 41%! The Tweewieler website is the most-visited trade website by the respondents, followed at some distance by BOVAG and Fietsmarkt. 13
Marketing report on two-wheel trade 2017 E-newsletters Van Es Marketing Services Spontaneously mentioned e-newsletters received Tweewieler 52% Fietsmarkt 21% Bovag 13% Bike Europe 4% Bosch 2% Magura 2% Compared with 2015, Tweewieler shows a 27.5% increase to 52%! Tweewieler is the most-commonly mentioned e-newsletter received from publishers of trade information, followed at some distance by Fietsmarkt and BOVAG. 14