Make the most of your presence by taking advantage of the variety of opportunities designed to help your company stand out.

Make the most of your presence by taking advantage of the variety of opportunities designed to help your company stand out.

HITEC AMSTERDAM Building on the expertise of planning and producing the world s largest hospitality technology show, Hospitality Financial and Technology Professionals (HFTP ) is bringing HITEC to Amsterdam for the second year. The event is expecting approximately 1,000 hospitality professionals and vendors to gather to cover the spectrum of topics important to the industry. The two-day program includes exhibits with over 100 exhibit stands, two keynote presentations in the usual tradition of HITEC, and 14+ educational sessions on current technology topics for hospitality. Event details are available at www.hitec.org. Exhibits Schedule 11 April 12 April 13 April Exhibits Move-in: 13:00 23:00 Entrepreneur 20X: 15:00 17:00 Exhibit Hall Open: 11:30 18:30 Events in the hall include Lunch and Networking Reception. Exhibit Hall Open: 10:00 15:00 Lunch served in the hall. Exhibit Hall Breakdown: 15:00 22:00

HITEC AMSTERDAM SPONSORSHIPS Stand out as a supporter and have your company name seen by hundreds of attendees. Three Sponsorship Levels: Platinum, Gold and Silver

SPONSORSHIPS Platinum...10.000 Company logo on HITEC Amsterdam web site Special recognition in Online Buyer s Guide Company logo on prominent on-site signs Company logo on mobile app Company logo on screen at Keynote sessions FOUR additional Full Conference customer registrations PLUS, choose one option from the Platinum list: Tote Bags, Lanyards or Networking Reception. gold... 7.500 Company logo on HITEC Amsterdam web site Special recognition in Online Buyer s Guide Company logo on prominent on-site signs Company logo on mobile app Company logo on screen at Keynote sessions THREE additional Full Conference customer registrations PLUS, choose one option from the Gold list: Pens, Keynote Sessions, lunches (two available) or registration kiosks silver... 3.000 Company logo on HITEC Amsterdam web site Special recognition in Online Buyer s Guide Company logo on prominent on-site signs Company logo on mobile app Company logo on screen at Keynote sessions TWO additional Full Conference customer registrations PLUS, choose one option from the Silver list: Exhibit Hall Floor Plan Map & Schedule, Tote Bag Inserts (four available), HITEC News Flash Pre-show Dailies, HITEC News Flash Show Dailies, Daily Beverage Services (three available), choice of two concurrent sessions (multiple available).

SPONSORSHIPS Each sponsorship level offers a variety of sponsor opportunities to choose from. See the descriptions of each below, with sponsorship level denoted. SOLD! Conference Tote Bags... Platinum Get your company logo imprint and booth number featured on the front of the bag. Includes a one-page promotional flyer or giveaway inserted in the tote bags. Badge Lanyards... Platinum Attendees become your mobile billboards with your company s one-color imprint on the badge lanyards. Networking reception... Platinum Have your company name prominently placed throughout the reception where attendees will meet up and discuss the first day s events. Registration Pens... Gold Pens with your company name/logo are placed at registration and concurrent education sessions, giving you ample opportunity to put your brand into the hands of attendees. Keynote Sessions... Gold Put your company s name in the forefront at two keynote sessions with your logo on projection screens in the auditorium. You will also receive verbal recognition and a table for distribution of company marketing materials. Lunch... Gold Two available Be seen as a supporter during an important networking moment by sponsoring one of two lunches.

SPONSORSHIPS SOLD! SOLD! SOLD! Exhibit Hall Floor Plan Map and Schedule... Silver Receive recognition in the printed floor plan and on the floor plan in the mobile app. The printed Exhibit Hall Floor Plan Map sponsorship includes company logo printed on the cover of the map, booth number and location highlighted on the map with company logo, and a display ad on the back cover of the map. Tote Bag Insert... Silver One-Page Promotional Flyer (210 mm x 297mm) or Giveaway Four available Include your company s one-page marketing brochure or a giveaway in the registration tote bags to ensure all registrants receive your information. All inserts must be pre-approved by show management. Limited Qty Remaining. HITEC News Flash E-newsletter... Silver Beginning in December, your message reaches potential HITEC Amsterdam attendees each month for the four months prior to the event. As the exclusive sponsor, your logo, marketing message and web site link are featured. HITEC News Flash Show E-dailies... Silver Reach registered HITEC attendees each day of the show. As the exclusive sponsor of these three e-newsletters, your logo, 300-word marketing message and web site link are featured. Concurrent Education Sessions... silver Multiple available Put your company s mark on one or more concurrent education sessions that targets your customers. Visit www.hitec.org for education session topics. Topics are selected on a first-come firstserved basis. Includes verbal recognition at the session and a table for distribution of company market-ing materials. Daily Beverage Services... silver Two available Limited Qty Remaining. Quench your thirst for brand awareness by sponsoring daily beverage services adjacent to education sessions. Includes recognition on signage at break service area.

HITEC AMSTERDAM ADVERTISING/ CONTENT MARKETING Deliver your news and content to attendees, as well as the global hospitality technology community. HITEC Bytes PineappleSearch HITEC E-newsletters HITEC Amsterdam App

CONTENT MARKETING Produced by HFTP Publish your COMPANY NEWS on a site read by thousands of hospitality technology professionals, across the globe. HITEC Bytes is an online information resource which delivers curated business intelligence to a global community of hospitality IT professionals. HITEC Bytes aggregates daily updated news and trends from relevant industry magazines, blogs and industry portals, translated into a comprehensive feed of current trends and developments which matter most in today s hospitality IT. HITEC Bytes also publishes a bi-monthly newsletter which reaches a global audience of hospitality IT professionals, which include global HITEC attendees and exhibitors as well as users which subscribed via the website. YOUR CONTENT POSTED ON HITEC BYTES Designed for vendors and suppliers in hospitality IT, HITEC Bytes offers a content-marketing solution which guarantees highly targeted and year-long exposure for press releases, thought-leadership articles, blogs, whitepapers and other digital marketing assets. Publication of press releases... 1 release = 1 credit Publication of opinion articles...1 opinion article = 1 credit Publication of whitepapers...1 whitepaper = 1 credit Publication of webinars...1 webinar = 1 credit Publication of company/corporate blogs Additional publication of contents on Hsyndicate network sites Each package is based on benefits as included in Hsyndicate membership The above includes publication on HITEC Bytes, pineapplesearch.com, hospitalitynet.org and other Hsyndicate channel sites. HITEC Bytes does not publish webinars. 5-Credits Annual Package 10-Credits Annual Package 20-Credits Annual Package 30-Credits Annual Package All packages will be invoiced in U.S. Dollars. HITEC Bytes is powered by 896 US$ 1,592 US$ 2,985 US$ 4,179 US$ For more information on HITEC Bytes and the HITEC Amsterdam Mobile Experience, contact Matt Chambers, HFTP sales associate, at matt.chambers@hftp.org +1 (512) 220-6443.

ADVERTISING/SITE SPONSORSHIPS HITEC Bytes Banner ads and Sponsorships Have a PROMINENT PRESENCE on HITEC Bytes, the online hospitality technology information resource. BANNER TYPE A Format 250 x 250 pixels (square) 1 month 1,500 US$ 3 months 3,375 US$ 12 months 9,000 US$ Limited to three available positions Banner also displayed in each newsletter edition BANNER TYPE B Site Sponsor Format 970 x 90 pixels (Leaderboard) 12 months 15,000 US$ Limited to one exclusive position Includes a 20-credit content membership package. Banner also displayed in each newsletter edition. All advertising and sponsorships will be invoiced in U.S. Dollars. For more information on HITEC Bytes and the HITEC Amsterdam Mobile Experience, contact Matt Chambers, HFTP sales associate, at matt.chambers@hftp.org +1 (512) 220-6443.

APP ADVERTISING HITEC App Banner Ad Place your company on VISUAL DISPLAY with a banner ad on the HITEC App. This guide is used by attendees to navigate the event. The HITEC app will be the central resource for HITEC 2018, which includes details for three HITEC events, with your ad in the HITEC Amsterdam section. Exclusive opportunity App Sponsorship 12.500 Place your company front and center in the HITEC Amsterdam app, a tool delegates will use frequently as they navigate the event. This exclusive sponsorship offers a highly-visible presence including: Interstitial ad (exclusive placement) Sticky banner on home page Daily push notification (one per day) Optional hidden landing page (with tracking metrics) Enhanced company listing Recognition as an event sponsor (includes logo on signage and other areas recognizing event sponsors) Rotating Banner 1.000 700 x 200 pixels Put your company s message at the top of the HITEC Amsterdam apps multiple function screens (i.e. schedule, speakers, attendees and more). Banner will rotate with other ads at the top of the screens. An external website can be launched when the user clicks on the banner. Social Banner 1.200 700 x 200 pixels This exclusive ad is on a high-traffic page. An external website can be launched when the user clicks on the banner. attendee networking banner 2.000 700 x 200 pixels An exclusive placement, insert your custom banner graphic at the top of the Attendee Networking section, where participants can communicate with one another and request meetings via the app. Contact HFTP for ad specifications, including size and file type. For more information on HITEC Amsterdam Marketing Opportunities, contact Matt Chambers, HFTP sales associate, at matt.chambers@hftp.org +1 (512) 220-6443.

HITEC AMSTERDAM PROMOTIONAL TOOLS Promote your presence and have attendees seeking out your company onsite. Free Marketing Onsite Events Media Relations

PROMOTIONAL TOOLS Free Marketing Make your presence at HITEC Amsterdam known with these EASY-TO-USE TOOLS, ABSOLUTELY FREE for exhibitors. Qualified Buyers Full Conference Registration Take advantage of this program to invite qualified buyers to register for the show with your compliments. Each exhibitor receives four Full Conference attendee registrations. HITEC Weblink, Web Banners and Logo Ensure your customers know you are participating by posting the HITEC Amsterdam logo, show dates and link to www.hitec.org on your web site. Online Buyers Guide Provide company details and a listing of your products and services in this expo guide. Attendees can access via the HITEC Amsterdam site and mobile app. Onsite Events Take advantage of a DEDICATED MEETING SPACE to share current, in-depth information about your company and its products and services. Business Suites...2.000 Secure a private meeting space in the exhibit hall for a more intimate setting. Contact HFTP Meetings & Events Manager Celina Mendieta, CMP, DES at celina.mendieta@hftp.org for meeting space inquiries.

PROMOTIONAL TOOLS Media Relations HITEC Amsterdam provides the perfect opportunity to INCREASE YOUR COMPANY S EXPOSURE to the trade press and we are here to help. The Press section of the HITEC web site offers tools you can use to inform your customers you will be exhibiting and potentially obtain editorial coverage. PR Basics Helpful tips and guidelines for press releases and media coverage. Registered Press List Contact registered press, alerting them to your presence at the show and increasing your chance for media coverage. Press Kits Distribution available online at hitec.org. Press Release Distribution Send out your latest news via HITEC Bytes and have it show up on that site, plus PineappleSearch, HITEC web site and the HITEC e-newsletters. For more information on press opportunities at HITEC Amsterdam Marketing, contact Jessica Blankenship, HFTP Public Relations Manager at jessica.blankenship@hftp.org or +1 (512) 220-4038.