njoy Brandmark njoy Logo Usage Guide January 2015
Summary The njoy Brandmark 01 njoy Personality 02 The njoy logo 03 The njoy Smiley 04 Defining the exclusion zone 05 "J" Spacing 06 Logo Construction 07 Minimum size 08 Colorway Specifications 09 Typography 10 Dont's 12 Typeface Comparison 13 File naming system 14 Electronic file usage 15
The brandmark 01 THE NJOY BRANDMARK The njoy brandmark captures the empowering and reliable qualities of the brand in a straight forward symbol and wordmark. It is made up of a custom designed font (wordmark), and an intermingling text-based inspired "smile" in the "J" letter. Consistent use of the njoy brandmark is essential in creating a united brand identity. The master brandmark is supplied as artwork and should never be altered, distorted or re-created in any way.
The brandmark 02 Youthfull I M A G I N A T I V E Straight forward SELF CONFIDENT Surpirsing Honest Human oriented APPROACHABLE Nimble I N S P I R I N G International NJOY PERSONALITY To achieve our golas, the njoy image must mirror the attributes of our products. Therefore, njoy's visual language emphasizes our commitment to product designs that are easy to use and stylish. However, the njoy logo and the graphic elements that support it also must radiate the spirit. The final result is an expression of balance between quality and value that is friendly, easy-to-use and guaranteed to make life more livable. njoy is dedicated to get the best in life.
The brandmark 03 NJOY SLOGAN SMILEY NJOY LOGO REGISTERED TRADEMARK THE NJOY LOGO The njoy logo has been carefully designed to create a visual identifier for our brand. The logo reflects the consumer-friendly approach that the company embraces. In order to match njoy s corporate culture, the current logo has been designed to be humanistic and expressive. The key element of the logo is the smiley.this represents our never-ending focus on bringing a smile on the face of the consumer. Customer satisfaction is at the core of our values, and has been since the company was founded in 2006. SMILEY A graphic symbol that is a stylized representation of a smiling human face. It stands for freedom and enthusiasm. REGISTERED TRADEMARK The njoy brandmarks are Registered Trademarks. When using the njoy brandmark, please include the, unless the size or location of the brandmark or reference makes this impossible or detrimental to the look and feel of the composition. NJOY SLOGAN The njoy slogan passion.create.smile suggests the practical application of knowledge and a deep understanding of technology craftsmanship along with our great enthusiasm.
The brandmark 04 THE NJOY SMILEY The njoy brandmark is made up of the njoy wordmark and intermingling text-based "smile" in the J letter. This symbol is called the Smiley. It has been carefully positioned for adding a visual impact among with the sensation of enthusiams, optimism, friendship and approachability.
The brandmark 05 PROTECTED SPACE DEFINING THE EXCLUSION ZONE The njoy brandmark must always have a clear area surrounding it, free from any other element. To define this area, measure the height of the brandmark and use the J to measure in order to create the boundary of clear space around the brandmark. EXCEPTION For banners above 1 meter width,the vertical space protection can be reduced to start from the o character. if above 1 meter
njoy Brand Guidelines Sed nec ante vitae elit pharetra tincidunt. Aenean sit amet malesuada ligula. Quisque sagittis augue quis mauris mattis vel ullamcorper justo scelerisque. Suspendisse diam leo, tristique non egestas lacinia, euismod nec. Duis lacinia porttitor purus, id venenatis magna sagittis ac. Nunc commodo neque nec quam convallis at vulputate libero luctus. Integer vehicula euismod lacinia. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec dignissim, dolor varius ullamcorper posuere, ipsum turpis sollicitudin tortor, ut pellentesque urna libero eu neque. Vivamus euismod nisi in justo dapibus sed iaculis massa sollicitudin. Etiam ut urna dolor. Maecenas suscipit nisi nibh. Duis dapibus ultrices nisl vestibulum porttitor. Maecenas erat arcu, sollicitudin a gravida sit amet, gravida vel urna. Morbi quam eros, dignissim at consequat nec, scelerisque eleifend velit. Quisque imperdiet mollis fermentum. The brandmark 06 Sed nec ante vitae elit pharetra tincidunt. Aenean sit amet malesuada ligula. Quisque sagittis augue quis mauris mattis vel ullam Duis lacinia porttitor purus, id venenatis magna sagittis ac. Nunc commodo neque nec quam convallis at vulputate libero luctus. Integer vehicula euismod lacinia. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec dignissim, dolor varius ullamcorper posuere, ipsum turpis sollicitudin tortor, ut pellentesque urna libero eu neque. Vivamus euismod nisi in justo dapibus sed iaculis massa sollicitudin. Etiam ut urna dolor. Maecenas suscipit nisi nibh. Duis dapibus ultrices nisl vestibulum porttitor. Maecenas erat arcu, sollicitudin a gravida sit amet, gravida vel urna. Morbi quam eros, dignissim at consequat nec, scelerisque eleifend velit. Quisque imperdiet mollis fermentum. J SPACING BADGE The logo must always be surrounded by adequate clear space. The protected space is defined by the size of the initial J of the logotype. The ellipse background, or badge, is an integral part of the logo when it must be used on a dark or complex background. Do not use the positive logo without the ellipse shape background.
The brandmark 07 LOGO CONSTRUCTION
The brandmark 08 STANDARD VERSION NO VERSION SMALL USE VERSION SMALL USE SMILEY width=80mm width=30mm width=10mm width=7mm MINIMUM SIZE Standard version The standard version of the brandmark must never be used at a width less than 80mm, as shown above. No version Below the width of 80mm, the no registered trademark version must be used. It nust never be used at a width less than 30mm. Small use version When it is necessary to use the brandmark at a width less than 30mm a small use version has been created. This version must never be used at a width less than 15mm. Small use smiley In some exceptional cases the smiley must be used on products only. This version must never be used at a width less than 7mm. PROTECTED SPACE
The brandmark 09 PMS RGB CMYK Hexadecimal Positive color PMS 1375 R 250 G 155 B 30 M 45 Y 100 # F99B0C Positive grayscale PMS 423 R 160 G 160 B 165 K 44 # 96938E PMS 423 R 160 G 160 B 165 K 44 # 96938E Negative color PMS 422 R 175 G 170 B 165 C 30 M 33 Y 33 # AFAAA3 PMS 1375 R 250 G 155 B 30 M 45 Y 100 # F99B0C White R 255 G 255 B 255 C0 M0 Y0 K0 # FFFFFF Negative grayscale Pantone Cool Gray 2 R 215 G 215 B 210 Y 2 K 16 # D5D6D2 White R 255 G 255 B 255 C0 M0 Y0 K0 # FFFFFF COLORWAY SPECIFICATIONS The brandmark is supplied as Pantone and CMYK versions for print, and HEX versions for web. Colour is an effective, powerful and instantly recognisable medium for visual communications. To convey the brand personality and brand values, there is a sophisticated colour palette. These colours are used widely in the brand communications, to convey the precise, reliableand free personality. Please note: Pantone Matching System is a worldwide printing, publishing and packaging language for the selection, marketing and control of colour. PANTONE is a registered trademark of Pantone Inc. Positive color The positive logo should be used whenever possible. Negative versions The negative versions should only be used if a dark background makes it impossible to use the positive versions. Monochrome versions Monochrome versions can also be reproduced in metallic colors. PMS 877 silver should be used. Main color Highlight color When printing on coated paper, use the Pantone coated version of the logo. When printing the logo in four colour process publications, use the CMYK specified colour. The RGB specified colours should be usef for broadcast, interactive and online media. The Websafe conversion should only be used for online and web media.
The brandmark 10 Aa ABCDEFGHIJKLMOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?! $&@*) 0123456789 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam iaculis, leo a vulputate tristique, dolor ipsum sagittis magna, nec ultricies neque urna pulvinar orci. Ronnia Regular Ronnia Italic Ronnia Bold Ronnia Bold Italic Ronnia Extrabold Regular Ronnia Extrabold Italic Ronnia Heavy Regular Ronnia Heavy Italic Ronnia Light Regular TYPOGRAPHY Consistent typography enables all printed material to be presented in a clear, distinctive manner. The typeface Ronnia has been chosen on the basis of its flexibility, legibility and wide availability. Type is also an integral part of the corporate identity, and used together with the corporate colours becomes a powerful visual communication tool. The corporate typefaces are required to support a consistent image in all the written communications generated by njoy. Ronnia Light Italic One of the most remarkable characteristic of this humanistic sans serif is its versatility. Ronnia s personality performs admirably in headlines, but is diffident enough for continuous text and small text alike. The heavier weights deliver very cohesive shapes, and they have been successfully used for branding and newspaper headlines. Its ten styles grant a broad range of coherent color and texture variations in text blocks, necessary tools to solve complex information and editorial design problems. Ronnia has been mainly engineered for newspaper and magazine applications manifested in its properties: economic in use, highly legible, and approaching the reader with some friendliness and charm. Ronnia features about 800 characters per weight, including small caps, fractions, old style and lining numbers, scientific superior/inferior figures, and a set of symbols and arrows. It supports over 40 languages that use the Latin extended alphabet. Don t replace corporate fonts with fonts that appear similar. Ronnia is the mandatory corporate typeface. Use Ronnia Bold (not italics) to highlight or emphasise texts.
The brandmark 11 Aa ABCDEFGHIJKLMOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?! $&@*) 0123456789 Trebuchet MS Regular Trebuchet MS Italic Trebuchet MS Bold Trebuchet MS Bold Italic Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam iaculis, leo a vulputate tristique, dolor ipsum sagittis magna, nec ultricies neque urna pulvinar SECONDARY CORPORATE TYPEFACE The secondary corporate typeface, Trebuchet MS, is the typeface for use on computers when creating body text in correspondence documents and in presentations. Trebuchet MS Regular and Bold, Trebuchet MS Italic and Bold Italic are permissible. The use of upper and lower case characters is permissible when creating body text. On the occasions that Ronnia or Trebuchet MS is not available, alternate fonts can be used. Alternative fonts are: Arial Helvetica Univers Verdana
The brandmark 12 Dont use different typefaces Don t distort the typeface Don t squash the typeface type type Dont stretch the typeface Dont skew the typeface Dont use the whole family in one word type type type DON TS Never replace corporate fonts with fonts that appear similar. Correct use is outlined in the background typeface.
The brandmark 13 friendly curve hard edge RONNIA BOLD TREBUCHET MS BOLD N FROM NJOY LOGO TYPEFACE COMPARISON Similarities between the n from the njoy logo and Ronnia and Trebuchet MS.
The brandmark 14 njoy_poscol_st_pms_no _lu.eps BRAND NAME COLORWAY LOGO VERSION COLOR MODE REGISTERED TRADEMARK STATUS SIZE FILE FORMAT FILE NAMING SYSTEM The Master Artwork File uses a simple naming system (detailed on this page) to make it easy to find the correct files. Use the following pages as a guide to choosing the correct version for your communication. Brand name njoy Colorway poscol = positive color negcol = negative color posgray = positive grayscale neggray = negative grayscale Logo version st = standard version sm = small version xsm = extra small version Color mode pms = Pantone cmyk = Four colour process b-w = Greyscale hex = Web safe colour Registered trademark status no = no registered trademark version Size lu = large use sv = standard version su = small use File format eps = for print and web svg = for web jpg = for web png = for web ico = for desktop applications 3ds = for 3D applications
The brandmark 15 Image File name Format Dimensions DPI Mode Size / kb Use from Note 1. njoy_poscol_st_pms_sv.eps EPS 133 x 50 mm 5.23 x 1.96 300 dpi CMYK 580 KB 80 mm wide 3.1 wide Use this version whenever possible. For smaller size, use logo 6. njoy_poscol_st_pms_lu.eps EPS 450 x 160 mm 17.71 x 6.29 300 dpi CMYK 1673 KB 640 mm wide 25.19 wide Use for large applications. njoy_poscol_st_rgb_sv_pp.eps EPS 10 x 9.4 cm 3.94 x 3.69 300 dpi RGB 581 KB For PowerPoint, Word, etc njoy_poscol_sm_rgb_su.tiff TIFF 78 x 33 pixels 72 dpi RGB 51 KB 112 x 76 pixels Icon: use for on-screen viewing (e.g. websites). njoy_poscol_sm_rgb_su.ico ICO 32 x32 pixels 72 dpi RGB 5 KB 32 x 32 pixels Icon: use for software design. njoy_poscol_xsm_rgb_su.ico ICO 16 x16 pixels 72 dpi RGB 2 KB Icon: use for system tray. 2. njoy_3d.3ds 3DS 117 KB For use with Autodesk 3ds Max. njoy_3d.obj OBJ 259 KB For use with 3D programs. njoy_3d.dwg DWG 186 KB For use with 3D programs. ELECTRONIC FILE USAGE - NJOY POSITIVE COLOR Basic rule: if it s not listed here, then it s probably wrong