Mobile Applications Cincinnati Tech Summit October 28, 2015
Your Presenters @usdigitalpartners MARK MILLER MICHAEL WHELAN DANIEL CALDERON Founding Partner mmiller@usdigitalpartners.com Sr. Interactive Developer mwhelan@usdigitalpartners.com Interactive Designer dcalderon@usdigitalpartners.com
A Few of Our Clients
3 hours a day on our mobile phones (avg non-voice usage) Source: emarketer.com
Time Spent on Mobile Devices and TV US Daily Average (Min) 180 170 160 150 168 158 177 168 168 168 162 140 130 120 110 100 109 Q1 2012 Q1 2013 Q1 2014 Q3 2014 Mobile Devices TV Source: Flurry Analytics, comscore
77% of mobile searches occur at home and at work where desktops are available Source: Google/Nielsen Life360 Mobile Search Moments Q4 2014
The future of mobile is now Jerry Dischler, Google vice president of 'AdWords'
site by: crew.co
App vs Website Things to Consider 1 2 3 4 Budget Ranges from $15k (web) - $100k+ (custom app) Audience/Target Market Older vs Younger demographic Internet Connectivity Will the user have and/or need an internet connection (use data/wifi) Location Based or Navigational Elements Geolocating/Map Apps like Uber, Google Maps
App vs Website Things to Consider 5 6 7 Deliver Real-Time Data Traffic or weather for current location, push notifications Need Access to Other Native Features Sensors to track steps, camera functionality, etc. Device Compatibility Android vs iphone vs Web // mobile vs tablet
Website is Preferred if Lower Budget Frequent Updates Tying into a website (maintainability) Share With Others SEO/Search Benefits
App is Preferred if No internet connection is available Desired experience requires phone hardware (Games, Geolocation, Camera, etc.) Younger audience One touch launch Save it for later
DISCOVERY DESIGN DEVELOPMENT
DISCOVERY
Discovery 1 Marketing Business Strategy 2 3 Wireframes and Design Requirements Technical Requirements
DESIGN
The Role of Designer Capture intangible, unconnected thoughts and make them real.
App Design Old Way Flat Files, pdf deliverables built in Photoshop Downside is that it s a static approach. You don t get the feel or flow of the user experience.
App Design New Way Prototyping with InVision, built in Sketch & Photoshop. Upload static design files and add interactions between screens to mimic a true user experience.
DEVELOPMENT
The Role of Developer Take the nearly impossible expectations of the designer and client and make it a reality.
Base/Core Development Puts your web application into an app framework Mimics native app functionality Common base of knowledge across all systems iphone, Android, etc.
Other Proprietary Frameworks
Main Take-Aways of Cordova 1 2 3 Utilizes common HTML and Web technologies Single code base Apache updates with newer OS releases / No reliance on native programming updates
Native App Languages ios (Apple) Swift, Objective C Android Android SDK
App Publishing 1 App Store (ios) itunes Connect, developer testing and app management in the store Approval Process with Apple 2 3 Google Play Private Publishing
Case Study Downtown Cincinnati Inc. GOAL: Help users find restaurants, shops, and entertainment venues near them. We wanted to CREATE an experience for the user. Start with current weather and upcoming events. Eat. Shop. Play. Parking. Transit Tours, Hotels, etc.
Questions How Can We Help?
Resources US Digital Partners usdigitalpartners.com Crew.co, App vs Website appvswebsite.com/ Google Mobile Friendly Test google.com/webmasters/tools/mobilefriendly/ emarketer Stats emarketer.com/article/growth-of-time-spent-on-mobile- Devices-Slows/1013072
THANK YOU MARK MILLER MICHAEL WHELAN DANIEL CALDERON Founding Partner mmiller@usdigitalpartners.com Sr. Interactive Developer mwhelan@usdigitalpartners.com Interactive Designer dcalderon@usdigitalpartners.com GIVE US A CALL AT 513.929.4603