Why Spectrum Storage Suite and Flash Systems for storage makes perfect sense

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Why Storage Suite and Flash Systems for storage makes perfect sense Nick Harris Steve Ward 1

Summary: Things we covered #1 Simplify today s traditional storage environment The challenge Storage is siloed to different workloads/hosts Complexity leads to reduced administrator produc:vity Storage sprawl Leading to low u:liza:on and reduced efficiency Storage costs escala:ng IBM So/ware-defined storage Removes stranded Tradi&onal storage in as li@le transac&onal as 16 minutes Automates storage pool balancing Reduces storage footprint by 51% Simplifies Blocksprovisioning to improve UI3 produc:vity UI1 UI2 by 33% UI4 Improves MDM ERP workload CRM performance IBM FlashSystems Delivers performance improvements of 13x across all workload HR 2

Summary: Things we covered #2 Architect for flexibility and cloud computing The challenge As data center matures, hybrid cloud plahorms become the norm Limited flexibility when matching workload to storage Management becomes increasingly complex Integra:on is difficult IBM So/ware-defined storage Mobile, Cloud & Systems Implements of private Engagement cloud storage with enterprise capabili:es Deploys storage in as li@le as 10 minutes Enables Files capacity and performance growth on the fly IBM FlashSystems Delivers 38% lower latency, 29% higher IOPS 3

Summary: Things we covered #3 Embrace analytics and cognitive computing The challenge Business impera:ves for deep analy:cs and cogni:ve compu:ng Poten:al for scalability issues Requirements to support unstructured as well as structured data Flexibility and speed at issue Analy&cs/Cogni&ve & IBM So/ware-defined Systems of Insight storage Delivers high performance, massively scalable clustered file system Enables Hadoop processing Objects $$$ to run 35% faster Ensures enterprise level data security, availability, and reliability 4

Summary: Things we covered #4 Protect the investment from disaster and theft The challenge Business need to protect data from disaster Need a backup that is fast, cost effec&ve and easy to manage Data can be recovered to support SLA Data needs to be protected from thet Through encryp&on and access control IBM So/ware-defined storage Reduces amount of data to be backed by Archiving up to 95% up through incremental backup, deduplica:on and compression All kinds Deduplica:on can scale up to 4 PB Handles more data with fewer servers, 4PB with a single server Automa:c :ering to low cost storage like tape and cloud Reduces cost of data storage by 67% by using tape Encrypts data before it is stored and ensures security even aser dele:on 5

IBM Storage redefines storage acquisi&on 6

How you buy your storage in the new Cognitive Era is changing from the current software pricing structure Family of Storage Management and Optimization Software IBM Control IBM Protect Priced by TB within limits Tiered pricing by TB Control Protect Archive IBM Archive Priced by server Virtualize Accelerate Scale IBM Virtualize Tiered pricing by TB Any Storage FlashSystem Private, Public or Hybrid Cloud IBM Accelerate IBM Scale Priced by usable TB Per socket pricing 7

IBM Storage Suite saves money through Terabyte pricing for all software in the family Simplified licensing for entire IBM Storage family Straightforward per-tb pricing for the entire suite Perpetual, Monthly and Utility licenses Pricing related to storage capacity, regardless of storage use Savings up to 40% compared with licensing offerings separately Support business growth and changing requirements No software licensing hassle when migrating from one storage or data type to another No unexpected charges when using new capabilities Enable rapid testing and deployment of new business solutions No delay while necessary software is acquired No-charge usage of software for non-production use Improve productivity and reduce error Consistent user interface across all offerings Simplify support with all SDS solutions from IBM 8 IBM Control IBM Protect IBM Archive IBM Virtualize IBM Accelerate IBM Scale Gartner Group This is bold! No other competitor can offer something like this. More Info: IBM Storage Suite V1.0 introduces a single sotware license for changing sotware-defined storage needs h]p://www.ibm.com/common/ssi/showdoc.wss?docurl=/common/ssi/rep_ca/3/897/enus216-043/index.html

Client use case Licensing that evolves as your infrastructure changes Customer has invested in 850 TB of IBM Storage Suite. The ini:al deployment of IBM Virtualize and IBM Control is with 750TB of SAN based storage. This leaves 100TB IBM Storage Suite free. Their new storage requirement is for 200TB of a cloud storage environment. Rather than raising and RFP to a new storage device. They can simply use the lesover 100TB of IBM Storage Suite license and purchase an addi:onal 100TB to meet their requirements. A further reduc:on in SAN storage and new requirement for 150 TB OF data deten:on simply requires realloca:on of 50TB and increase addi:onal licenses of 100TB. SAN Storage 750TB evolve SAN Storage 650TB 850TB Storage Rich Servers 200TB evolve SAN Storage 600TB Storage Rich Servers 250TB 950TB Storage Rich Servers 100TB 9

IBM Storage Portfolio Awards and Accolades IBM Storwize, XIV, DS8000 2012-2015 Magic Quadrant Leader: General Purpose Arrays IBM Storage 2014 & 2015 #1 Software Defined Storage* IBM FlashSystem 2014 #1 in Units & Capacity Shipped for Solid-State Arrays IBM DS8000 2010-2015 #1 Market Share Mainframe Storage* IBM Storwize V7000 with IBM Virtualize 2015 Tech Innovator Award Virtualization Category (Runner Up) IBM FlashSystem 900/V9000 2015 Top 10 Coolest Flash Products IBM Tape Library 2014-2016 Market Leader IBM FlashSystem 2015 France CRIP IT Innovation Forum Winner: Cloud, Infrastructure & Storage Category IBM FlashSystem 2015-2016 Major Player: All-Flash Array Marketscape IBM Storage 2013, 2015 Winner: IBM Singapore Customer Care Award IBM 2015 #1 in Enterprise Network Storage IBM FlashSystem V9000 2015 Product of the Year Finalist: All-Flash Systems IBM FlashSystem 2014 & 2015 Magic Quadrant Leader: Solid State Arrays * Based on IBM analysis of IDC quarterly tracker data; for 2015 YTD as of June IBM Protect 2011-2015 Magic Quadrant Leader IBM Scale 2015 Product of the Year Finalist: Storage System Software IBM FlashSystem V9000 2015 Tech Innovator Award Storage Category (Runner Up) IBM Storage 2013, 2015 Winner: IBM Malaysia Customer Care Award IBM Control Storage Insights 2015 Product of the Year Finalist: Storage Management Tools 10

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